Pengantar Desain Komunikasi Visual V Pertemuan 5
PENGANTAR
DKV - V
per temuan 5
C or porate Identity
Dunkin´ Donut s (1950)
PENGANTAR
DKV
V
HISTORY
PRODUCT
ADVERTISING
Dunkin´ Donuts
1950
In 1948, William Rosenberg opened his irst
restaurant, Open Kettle, in Quincy, Massachusetts, before renaming it Dunkin‘ Donuts
in 1950.
In 2004, the company‘s headquarters
were relocated to Canton.[5] The following
year, four-time James Beard Foundation
Award nominee Stan Frankenthaler was announced as the company‘s irst Executive
Chef / Director of Culinary Development.
SEMESTER GENAP 2012/2013 • DESAIN KOMUNIKASI VISUAL V • JUMAT, 10.00-11.40 • LAB. MAC
PENGANTAR
DKV
V
HISTORY
PRODUCT
ADVERTISING
Dunkin´ Donuts
1950
Hot beverages: Bulk cofee, Cappuccino,
Dunkaccino, Espresso, Hot chocolate, Hot
cofee, Hot tea, Latte, Vanilla Chai
Iced beverages: Iced cofee, Iced latte,
Iced teas
Frozen beverages: Coolattas, Frozen coffees
Bakery goods: Bagels, Cookies, Danishes, Doughnuts, Hash browns, Muins,
Munchkins
Sandwiches: Oven-toasted sandwiches
Wraps
SEMESTER GENAP 2012/2013 • DESAIN KOMUNIKASI VISUAL V • JUMAT, 10.00-11.40 • LAB. MAC
PENGANTAR
DKV
V
HISTORY
PRODUCT
ADVERTISING
Dunkin´ Donuts
1950
One early logo that Dunkin‘ Donuts registered with the USPTO was for a drawing and
word logo depicting what can be described
as a „doughnut man“, a igure with a doughnut for a head holding a cofee cup and wearing an apron with the company name emblazoned on it.
According to the Trademark Oice TESS
data base, the logo was irst applied for on
June 23, 1958 and was registered on May
23, 1961 and put into use on July 1, 1954.
SEMESTER GENAP 2012/2013 • DESAIN KOMUNIKASI VISUAL V • JUMAT, 10.00-11.40 • LAB. MAC
Lidwell, William, Kritina Holden, Jill Butler.
2003. Universal Principles of Design. Massachusetts: Rockport. ISBN No. 1-59253-007-9.
PENGANTAR
DKV
V
Lawson, Bryan. 2005. How Designers Think.
Burlington: Architectural Press. ISBN No.
978-0-7506-6077-8.
Berman, David B. 2009. Do Good Design:
How Design Can Change Our World. California: Pearson Education. ISBN No. 978-03215-7320-9.
http://en.wikipedia.org/wiki/Dunkin_Donuts
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DKV - V
per temuan 5
C or porate Identity
Dunkin´ Donut s (1950)
PENGANTAR
DKV
V
HISTORY
PRODUCT
ADVERTISING
Dunkin´ Donuts
1950
In 1948, William Rosenberg opened his irst
restaurant, Open Kettle, in Quincy, Massachusetts, before renaming it Dunkin‘ Donuts
in 1950.
In 2004, the company‘s headquarters
were relocated to Canton.[5] The following
year, four-time James Beard Foundation
Award nominee Stan Frankenthaler was announced as the company‘s irst Executive
Chef / Director of Culinary Development.
SEMESTER GENAP 2012/2013 • DESAIN KOMUNIKASI VISUAL V • JUMAT, 10.00-11.40 • LAB. MAC
PENGANTAR
DKV
V
HISTORY
PRODUCT
ADVERTISING
Dunkin´ Donuts
1950
Hot beverages: Bulk cofee, Cappuccino,
Dunkaccino, Espresso, Hot chocolate, Hot
cofee, Hot tea, Latte, Vanilla Chai
Iced beverages: Iced cofee, Iced latte,
Iced teas
Frozen beverages: Coolattas, Frozen coffees
Bakery goods: Bagels, Cookies, Danishes, Doughnuts, Hash browns, Muins,
Munchkins
Sandwiches: Oven-toasted sandwiches
Wraps
SEMESTER GENAP 2012/2013 • DESAIN KOMUNIKASI VISUAL V • JUMAT, 10.00-11.40 • LAB. MAC
PENGANTAR
DKV
V
HISTORY
PRODUCT
ADVERTISING
Dunkin´ Donuts
1950
One early logo that Dunkin‘ Donuts registered with the USPTO was for a drawing and
word logo depicting what can be described
as a „doughnut man“, a igure with a doughnut for a head holding a cofee cup and wearing an apron with the company name emblazoned on it.
According to the Trademark Oice TESS
data base, the logo was irst applied for on
June 23, 1958 and was registered on May
23, 1961 and put into use on July 1, 1954.
SEMESTER GENAP 2012/2013 • DESAIN KOMUNIKASI VISUAL V • JUMAT, 10.00-11.40 • LAB. MAC
Lidwell, William, Kritina Holden, Jill Butler.
2003. Universal Principles of Design. Massachusetts: Rockport. ISBN No. 1-59253-007-9.
PENGANTAR
DKV
V
Lawson, Bryan. 2005. How Designers Think.
Burlington: Architectural Press. ISBN No.
978-0-7506-6077-8.
Berman, David B. 2009. Do Good Design:
How Design Can Change Our World. California: Pearson Education. ISBN No. 978-03215-7320-9.
http://en.wikipedia.org/wiki/Dunkin_Donuts
•
C
H
R
I
S
T
O
P
H
E
R
A
•
R
•
L
U
C
I
U
S
•