Analisis Faktor-faktor yang Mempengaruhi Perilaku Konsumen Kopi Luwak Bermerek di Kota Medan untuk penyusunan skripsi sebagai salah satu

  LAMPIRAN

  Lampiran 1. Kuesioner

KUESIONER

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI

PERILAKU KONSUMEN KOPI LUWAK BERMEREK DI KOTA MEDAN

A. UMUM

  Saya, Irsa Izriyani Marbun, Mahasiswa Program Studi Agribisnis, Fakultas Pertanian, Universitas Sumatera Utara bermaksud melakukan penelitian mengenai

  

Analisis Faktor-faktor yang Mempengaruhi Perilaku Konsumen Kopi

Luwak Bermerek di Kota Medan untuk penyusunan skripsi sebagai salah satu

  syarat kelulusan studi. Saya mohon kesediaan Bapak/Ibu/Saudara/i untuk berpartisipasi dalam mengisi kuesioner ini secara lengkap dan benar agar informasi ilmiah yang saya sajikan dapat dipertanggungjawabkan dan tercapai hasil yang diinginkan. Informasi yang diterima dari kuesioner ini bersifat rahasia dan hanya digunakan untuk kepentingan akademis dan tidak ada jawaban yang salah dalam pengisian kuesioner ini.

  B.

  IDENTITAS RESPONDEN Nama : …………………………………..

  Usia : …....Tahun Jenis kelamin : a. Laki – Laki

  b. Perempuan Pendapatan per Bulan : a. < Rp.1.000.000

  b. > Rp. 1.000.000 Pekerjaan : a. Wirausaha

  b. PNS c. Pegawai Swasta

  d. Mahasiswa e. LAIN-LAIN: ………….. Merek kopi luwak yang sering dibeli: a……………….. b……………….. c………………...

C. PETUNJUK PENGISIAN

  SS : Sangat Setuju S : Setuju N : Netral TS : Tidak Setuju STS : Sangat Tidak Setuju

  Petunjuk: Berilah tanda checklist (

  √) pada tempat yang telah disediakan

  

Pernyataan yang berkaitan dengan:

Budaya (X1)

No. Pernyataan SS S N TS STS

  1. Saya membeli kopi luwak bermerek karena kebiasaan saya meminum kopi

  2. Saya membeli kopi luwak bermerek karena kebutuhan sehari-hari

  3. Saya membeli kopi luwak bermerek karena mudah diperoleh dimana saja

4. Saya membeli kopi luwak

  bermerek karena meminum kopi telah menjadi budaya (hal yang biasa) di lingkungan saya

  5. Saya membeli kopi luwak bermerek karena meminum kopi luwak telah menjadi kebiasaan dalam keluarga saya

  Pernyataan yang berkaitan dengan: Sosial (X2)

No. Pernyataan SS S N TS STS

  1. Saya membeli kopi luwak bermerek karena teman/rekan kerja saya juga mengkonsumsi kopi luwak bermerek

  2. Saya membeli kopi luwak bermerek karena keluarga saya mengkonsumsi kopi luwak bermerek

  3. Saya membeli kopi luwak bermerek karena rekomendasi dari teman

  4. Saya membeli kopi luwak bermerek karena rekomendasi dari keluarga

  5. Saya membeli kopi luwak bermerek karena sesuai dengan kelas sosial saya

  Pernyataan yang berkaitan dengan: Pribadi (X3)

No. Pernyataan SS S N TS STS

  1. Saya membeli kopi luwak bermerek karena saya mampu membelinya (sesuai dengan pendapatan saya)

  2. Saya membeli kopi luwak bermerek karena sesuai dengan gaya hidup saya yang modern

  3. Saya membeli kopi luwak bermerek karena sesuai dengan gaya hidup saya yang praktis

  4. Saya tetap membeli kopi luwak bermerek walaupun harganya relatif lebih mahal dari kopi biasa

  5. Saya membeli kopi luwak bermerek karena saya sudah merasakan sendiri kenikmatannya.

  Pernyataan yang berkaitan dengan: Psikologis (X4)

No. Pernyataan SS S N TS STS

  1. Saya membeli kopi luwak bermerek karena rasanya dan aromanya yang lebih enak dari pada kopi yang lain

  2. Saya membeli kopi luwak bermerek karena kopi luwak bermerek lebih bergengsi daripada kopi biasa

  3. Saya membeli kopi luwak bermerek karena kopi luwak bermerek lebih bergengsi daripada kopi luwak instan

  4. Saya membeli kopi luwak bermerek karena saya mengetahui kadar kafeinnya yang rendah (aman bagi kesehatan)

  5. Saya membeli kopi luwak bermerek karena saya membutuhkan kopi untuk menunjang pekerjaan/aktivitas saya (meningkatkan konsentrasi dalam bekerja)

  Pernyataan yang berkaitan dengan: Keputusan Konsumen (Y)

No. Pernyataan SS S N TS STS

  1. Saya membeli kopi luwak bermerek untuk diri sendiri saja

  2. Saya membeli kopi luwak bermerek untuk diri sendiri dan keluarga

  3. Saya membeli kopi luwak bermerek untuk diri sendiri, keluarga, dan tamu

  4. Saya hanya akan membeli kopi luwak yang asli

  5. Saya hanya akan membeli kopi luwak bermerek (mahal)

  Lampiran 2. Karakteristik Konsumen Sampel Jenis Kelamin Umur Pekerjaan

  26 L

  35 Lain-Lain: Dosen

  29 P

  34 Wirausaha

  28 L

  38 Wirausaha

  27 L

  43 Pegawai Swasta

  38 Pegawai Swasta

  40 Wirausaha

  25 L

  31 Pegawai Swasta

  24 P

  34 Pegawai Swasta

  23 L

  31 Wirausaha

  22 L

  30 P

  31 L

  21 L

  36 P

  36 Wirausaha 40 p

  39 L

  60 Lain-Lain: Mantan Wirausaha

  38 L

  25 Mahasiswa

  37 P

  29 Pegawai Swasta

  47 Lain-Lain: Ibu Rumah Tangga

  27 Wirausaha

  35 P

  38 Wirausaha

  34 L

  28 Pegawai Swasta

  33 P

  28 Wirausaha

  32 L

  23 Pegawai Swasta

  33 Pegawai Swasta

  1 P

  30 Pegawai Swasta

  9 L

  40 Lain-Lain: Dosen

  8 L

  29 Wirausaha

  7 L

  52 Lain-Lain: Bidan

  6 P

  5 L

  10 L

  32 Pegawai Swasta

  4 P

  35 Wirausaha

  3 L

  31 Wirausaha

  2 L

  27 Pegawai Swasta

  35 Wirausaha

  43 Pegawai Swasta

  20 P

  16 P

  36 Pegawai Swasta

  19 L

  37 Pegawai Swasta

  18 P

  51 Pegawai Swasta

  17 L

  42 Wirausaha

  35 Lain-Lain: Dokter

  11 P

  15 L

  30 Mahasiswa

  14 P

  49 Wirausaha

  13 P

  31 Pegawai Swasta

  12 L

  28 Pegawai Swasta

  26 Pegawai Swasta

  Lampiran 3. Data Permintaan dan Penawaran Kopi Luwak Toko Kopi Sidikalang

  Tahun Permintaan Penawaran 2010 120 180 2011 670 720 2012 1150 1200 2013 685 750

  2014* 185 200 Keterangan:

• Data Sementara

  Lampiran 4. Data Sampel Budaya (X1) No. X11 X12 X13 X14 X15 X1

  1 4 5 4 4 3 4 2 2 3 1 2 3 2.2 3 4 3 3 4 4 3.6 4 3 2 2 3 2 2.4 5 3 3 3 3 3 3 6 2 2 2 3 3 2.4 7 4 3 3 3 3 3.2 8 2 2 2 3 3 2.4 9 4 4 2 5 5 4 10 4 4 2 4 4 3.6 11 4 4 4 4 4 4 12 4 4 4 2 4 3.6 13 4 4 4 3 5 4 14 4 3 3 3 2 3 15 2 4 1 1 4 2.4 16 4 2 1 4 1 2.4 17 3 4 5 5 3 4 18 2 4 2 2 2 2.4 19 4 4 4 4 4 4 20 2 5 5 5 3 4 21 2 5 2 4 2 3 22 4 1 1 2 4 2.4 23 2 4 1 2 3 2.4 24 3 2 2 2 2 2.2 25 3 5 4 5 3 4 26 4 3 4 4 3 3.6 27 4 4 4 4 4 4 28 4 4 4 2 2 3.2 29 1 3 3 4 4 3 30 4 2 1 2 2 2.2 31 4 4 4 4 4 4 32 3 3 3 1 2 2.4 33 2 2 3 3 2 2.4 34 3 2 2 2 3 2.4 35 1 3 1 4 3 2.4 36 4 4 3 4 5 4 37 3 2 2 1 4 2.4 38 2 2 2 3 4 2.6 39 4 2 4 5 5 4 40 3 3 2 1 3 2.4

  Lampiran 5. Data Sampel Sosial (X2) No. X21 X22 X23 X24 X25 X2

  1 3 4 3 4 4 3.6 2 4 1 2 2 2 2.2 3 4 4 4 3 3 3.6 4 2 2 2 1 4 2.2 5 3 2 2 1 4 2.4 6 2 2 2 1 4 2.2 7 3 3 4 3 3 3.2 8 4 2 4 2 3 3 9 4 4 4 2 4 3.6 10 4 2 4 2 3 3 11 4 3 4 4 3 3.6 12 4 4 2 4 4 3.6 13 4 2 4 2 3 3 14 3 2 4 2 4 3 15 3 2 4 2 4 3 16 4 2 4 2 3 3 17 4 3 4 1 3 3 18 4 2 4 2 3 3 19 3 2 4 2 4 3 20 3 2 2 3 2 2.4 21 4 2 2 2 2 2.4 22 3 2 2 1 4 2.4 23 4 2 3 2 1 2.4 24 4 2 4 2 3 3 25 4 5 5 2 4 4 26 4 5 5 2 4 4 27 5 2 5 2 4 3.6 28 4 3 2 1 1 2.2 29 3 3 3 2 4 3 30 2 2 2 2 4 2.4 31 3 3 2 2 2 2.4 32 4 3 3 1 1 2.4 33 2 2 2 2 2 2 34 5 5 4 2 4 4 35 2 1 2 2 2 1.8 36 2 1 2 3 4 2.4 37 3 1 2 2 4 2.4 38 3 2 2 3 2 2.4 39 3 2 2 3 2 2.4 40 4 2 3 3 3 3

  Lampiran 6. Data Sampel Pribadi (X3) No. X31 X32 X33 X34 X35 X3

  1 5 2 2 2 4 3 2 3 2 1 1 3 2 3 4 4 4 4 4 4 4 4 3 3 4 4 3.6 5 3 2 2 2 3 2.4 6 4 3 3 4 4 3.6 7 3 1 1 1 3 1.8 8 4 4 4 4 4 4 9 4 4 4 4 4 4 10 4 3 3 4 4 3.6 11 2 4 5 5 4 4 12 3 3 4 4 4 3.6 13 4 3 3 4 4 3.6 14 4 4 4 4 4 4 15 3 2 2 2 3 2.4 16 3 1 1 1 3 1.8 17 5 2 2 2 4 3 18 3 4 4 4 3 3.6 19 4 4 5 5 2 4 20 4 4 4 4 4 4 21 2 2 2 3 3 2.4 22 2 1 1 1 3 1.6 23 2 2 2 2 4 2.4 24 3 2 2 2 3 2.4 25 3 4 3 4 4 3.6 26 4 3 3 4 4 3.6 27 3 3 4 4 4 3.6 28 2 3 3 2 2 2.4 29 3 3 3 2 4 3 30 2 2 2 2 4 2.4 31 2 2 2 2 4 2.4 32 4 1 1 3 3 2.4 33 2 2 1 1 4 2 34 4 4 4 4 4 4 35 3 2 2 2 3 2.4 36 4 5 4 5 2 4 37 4 1 1 3 3 2.4 38 5 2 2 2 4 3 39 4 4 4 4 4 4 40 3 2 1 2 4 2.4

  Lampiran 7. Data Sampel Psikologis (X4) No X41 X42 X43 X44 X45 X4

  1 2 2 2 3 5 2.8 2 1 2 2 2 2 1.8 3 3 4 3 4 4 3.6 4 2 2 4 2 2 2.4 5 3 3 3 3 3 3 6 1 1 2 4 4 2.4 7 2 2 1 2 3 2 8 4 4 2 1 1 2.4 9 4 4 4 4 4 4 10 4 4 4 3 3 3.6 11 4 4 4 3 3 3.6 12 4 4 4 3 3 3.6 13 4 4 4 3 3 3.6 14 3 3 3 3 3 3 15 4 1 1 3 3 2.4 16 3 2 2 2 3 2.4 17 4 4 4 4 4 4 18 3 2 3 3 1 2.4 19 2 2 2 3 5 2.8 20 4 4 4 4 4 4 21 3 2 2 2 3 2.4 22 4 2 2 2 1 2.2 23 4 1 1 2 4 2.4 24 2 1 2 2 2 1.8 25 3 3 4 4 4 3.6 26 3 3 4 4 4 3.6 27 4 4 3 4 3 3.6 28 2 2 2 2 2 2 29 2 2 2 3 3 2.4 30 2 3 3 2 2 2.4 31 4 1 1 3 3 2.4 32 3 2 2 2 3 2.4 33 2 2 2 2 2 2 34 3 4 4 3 4 3.6 35 2 3 3 2 2 2.4 36 4 4 3 3 4 3.6 37 3 4 4 3 4 3.6 38 3 3 3 3 3 3 39 3 3 3 3 3 3 40 2 3 3 2 2 2.4

  Lampiran 8. Data Sampel Keputusan Konsumen (Y) No Y1 Y2 Y3 Y4 Y5 Y

  1 4 4 4 4 4 4 2 3 4 1 4 3 3.5 3 4 4 4 4 4 3.5 4 1 4 3 1 3 3.2 5 3 3 4 2 3 2.7 6 3 4 4 4 4 3.4 7 3 3 2 5 3 3.5 8 3 4 4 5 2 3.4 9 4 4 4 4 4 3.8 10 1 5 5 5 2 3.8 11 4 4 4 4 4 3.8 12 4 3 3 4 4 3.8 13 4 4 4 4 4 3.8 14 4 3 5 3 3 3.8 15 3 2 2 2 3 3 16 4 1 1 3 3 2.4 17 5 5 4 4 2 3.2 18 2 2 2 2 4 3.2 19 2 5 5 4 4 3.2 20 4 4 4 4 4 4 21 3 2 2 3 2 3.2 22 2 2 1 2 4 2.3 23 4 4 3 3 4 2.9 24 1 4 2 2 2 2.9 25 3 5 4 5 3 3.1 26 4 4 4 4 4 4 27 4 3 4 4 3 3.8 28 2 4 2 2 2 3 29 3 3 4 2 3 2.7 30 2 3 3 2 2 2.7 31 4 1 4 1 2 2.4 32 1 4 3 1 3 2.4 33 2 2 2 2 2 2.2 34 4 4 4 4 4 3 35 2 2 2 3 3 3.2 36 4 4 2 5 5 3.2 37 4 4 2 4 4 3.8 38 3 4 3 2 3 3.3 39 4 4 4 4 4 3.5 40 4 4 4 4 3 3.9

  Lampiran 9. Uji Validitas

1. Variabel Kebudayaan (X1) Correlations

  x11 x12 x13 x14 x15 TOTAL_X1

  x11 Pearson Correlation 1 .073 .363 .159 .236 .528 Sig. (2-tailed) .656 .021 .327 .143 .000 N

  40

  40

  40

  40

  40

  40

  x12 Pearson Correlation .073 1 .499 .376 .170 .649 Sig. (2-tailed) .656 .001 .017 .293 .000 N

  40

  40

  40

  40

  40

  40

  x13 Pearson Correlation .363 .499 1 .507 .246 .812 Sig. (2-tailed) .021 .001 .001 .127 .000 N

  40

  40

  40

  40

  40

  40

  x14 Pearson Correlation .159 .376 .507 1 .268 .730 Sig. (2-tailed) .327 .017 .001 .094 .000 N

  40

  40

  40

  40

  40

  40

• x15 Pearson Correlation .236 .170 .246 .268

  1 .561 Sig. (2-tailed) .143 .293 .127 .094 .000 N

  40

  40

  40

  40

  40

  40

  TOTAL_X1 Pearson Correlation .528 .649 .812 .730 .561

  1 Sig. (2-tailed) .000 .000 .000 .000 .000 N

  40

  40

  40

  40

  40

  40 *. Correlation is significant at the 0.05 level (2-tailed).

• . Correlation is significant at the 0.01 level (2-tailed).

2. Variabel Sosial (X2) Correlations

  x21 x22 x23 x24 x25 TOTAL_X2

  x21 Pearson Correlation 1 .431 .606 .057 -.119 .621 Sig. (2-tailed) .006 .000 .727 .465 .000 N

  40

  40

  40

  40

  40

  40

  x22 Pearson Correlation .431 1 .457 .181 .221 .762 Sig. (2-tailed) .006 .003 .265 .170 .000 N

  40

  40

  40

  40

  40

  40

• x23 Pearson Correlation .606 .457

  1 .042 .311 .802 Sig. (2-tailed) .000 .003 .795 .051 .000 N

  40

  40

  40

  40

  40

  40

• x24 Pearson Correlation .057 .181 .042

  1 .046 .382 Sig. (2-tailed) .727 .265 .795 .780 .015 N

  40

  40

  40

  40

  40

  40

• x25 Pearson Correlation -.119 .221 .311 .046

  1 .502 Sig. (2-tailed) .465 .170 .051 .780 .001 N

  40

  40

  40

  40

  40

  40

  TOTAL_X2 Pearson Correlation .621 .762 .802 .382 .502

  1 Sig. (2-tailed) .000 .000 .000 .015 .001 N

  40

  40

  40

  40

  40

  40 **. Correlation is significant at the 0.01 level (2-tailed).

• . Correlation is significant at the 0.05 level (2-tailed).

3. Variabel Pribadi (X3) Correlations

  x31 x32 x33 x34 x35 TOTAL_32

  x31 Pearson Correlation 1 .260 .239 .375 .193 .523 Sig. (2-tailed) .104 .137 .017 .232 .001 N

  40

  40

  40

  40

  40

  40

  x32 Pearson Correlation .260 1 .921 .826 .150 .906 Sig. (2-tailed) .104 .000 .000 .356 .000 N

  40

  40

  40

  40

  40

  40

  x33 Pearson Correlation .239 .921 1 .866 .151 .917 Sig. (2-tailed) .137 .000 .000 .352 .000 N

  40

  40

  40

  40

  40

  40

• x34 Pearson Correlation .375 .826 .866

  1 .146 .922 Sig. (2-tailed) .017 .000 .000 .368 .000 N

  40

  40

  40

  40

  40

  40

• x35 Pearson Correlation .193 .150 .151 .146

  1 .340 Sig. (2-tailed) .232 .356 .352 .368 .032 N

  40

  40

  40

  40

  40

  40

  TOTAL_32 Pearson Correlation .523 .906 .917 .922 .340

  1 Sig. (2-tailed) .001 .000 .000 .000 .032 N

  40

  40

  40

  40

  40

  40 *. Correlation is significant at the 0.05 level (2-tailed).

• . Correlation is significant at the 0.01 level (2-tailed).

4. Variabel Psikologis (X4) Correlations

  x41 x42 x43 x44 x45 TOTAL_4

  x41 Pearson Correlation 1 .469 .273 .275 .112 .596 Sig. (2-tailed) .002 .089 .086 .490 .000 N

  40

  40

  40

  40

  40

  40

  x42 Pearson Correlation .469 1 .795 .368 .176 .812 Sig. (2-tailed) .002 .000 .019 .277 .000 N

  40

  40

  40

  40

  40

  40

  x43 Pearson Correlation .273 .795 1 .493 .185 .788 Sig. (2-tailed) .089 .000 .001 .252 .000 N

  40

  40

  40

  40

  40

  40

  x44 Pearson Correlation .275 .368 .493 1 .655 .762 Sig. (2-tailed) .086 .019 .001 .000 .000 N

  40

  40

  40

  40

  40

  40

  x45 Pearson Correlation .112 .176 .185 .655 1 .589 Sig. (2-tailed) .490 .277 .252 .000 .000 N

  40

  40

  40

  40

  40

  40

  TOTAL_4 Pearson Correlation .596 .812 .788 .762 .589

  1 Sig. (2-tailed) .000 .000 .000 .000 .000 N

  40

  40

  40

  40

  40

  40 **. Correlation is significant at the 0.01 level (2-tailed).

• . Correlation is significant at the 0.05 level (2-tailed).

5. Variabel Keputusan Konsumen (Y) Correlations

  Y1 Y2 Y3 Y4 Y5 TOTAL_Y

  Y1 Pearson Correlation 1 .038 .275 .474 .401 .649 Sig. (2-tailed) .818 .086 .002 .010 .000 N

  40

  40

  40

  40

  40

  40

  Y2 Pearson Correlation .038 1 .504 .511 .200 .668 Sig. (2-tailed) .818 .001 .001 .216 .000 N

  40

  40

  40

  40

  40

  40

  Y3 Pearson Correlation .275 .504 1 .316 .087 .672 Sig. (2-tailed) .086 .001 .047 .594 .000 N

  40

  40

  40

  40

  40

  40

  Y4 Pearson Correlation .474 .511 .316 1 .348 .805 Sig. (2-tailed) .002 .001 .047 .028 .000 N

  40

  40

  40

  40

  40

  40

  Y5 Pearson Correlation .401 .200 .087 .348 1 .559 Sig. (2-tailed) .010 .216 .594 .028 .000 N

  40

  40

  40

  40

  40

  40

  TOTAL_Y Pearson Correlation .649 .668 .672 .805 .559

  1 Sig. (2-tailed) .000 .000 .000 .000 .000 N

  40

  40

  40

  40

  40

  40 **. Correlation is significant at the 0.01 level (2-tailed).

• . Correlation is significant at the 0.05 level (2-tailed).

  Lampiran 10. Uji Reliabilitas

1. Variabel Kebudayaan (X1) Case Processing Summary

  N % Cases Valid 40 100.0

  a

  Excluded .0 Total 40 100.0

  a. Listwise deletion based on all variables in the procedure.

  Reliability Statistics

  Cronbach's Alpha N of Items

  .680

  5 Item-Total Statistics Cronbach's

  Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted x11

  12.33 10.276 .293 .685 x12 12.23 9.204 .427 .633 x13 12.73 7.435 .636 .527 x14 12.30 8.113 .500 .599 x15 12.23 9.974 .325 .674

2. Variabel Sosial (X2) Case Processing Summary

  N % Cases Valid 40 100.0

  a

  Excluded .0 Total 40 100.0

  a. Listwise deletion based on all variables in the procedure.

  Reliability Statistics

  Cronbach's Alpha N of Items

  .606

  5 Item-Total Statistics Cronbach's

  Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted x21

  10.85 6.438 .405 .535 x22 11.78 5.102 .529 .448 x23 11.18 4.866 .597 .403 x24 12.13 7.599 .119 .654 x25 11.18 6.815 .193 .639

3. Variabel Pribadi (X3) Case Processing Summary

  N % Cases Valid 40 100.0

  a

  Excluded .0 Total 40 100.0

  a. Listwise deletion based on all variables in the procedure.

  Reliability Statistics

  Cronbach's Alpha N of Items

  .812

  5 Item-Total Statistics Cronbach's

  Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted x31

  11.95 12.664 .328 .844 x32 12.58 8.969 .831 .699 x33 12.60 8.195 .836 .691 x34 12.33 8.020 .842 .688 x35 11.75 14.244 .186 .862

4. Variabel Psikologis (X4) Case Processing Summary

  N % Cases Valid 40 100.0

  a

  Excluded .0 Total 40 100.0

  a. Listwise deletion based on all variables in the procedure.

  Reliability Statistics

  Cronbach's Alpha N of Items

  .750

  5 Item-Total Statistics Cronbach's

  Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted x41

  11.35 8.592 .374 .753 x42 11.58 6.763 .651 .649 x43 11.55 7.126 .624 .662 x44 11.53 7.999 .633 .673 x45 11.30 8.472 .341 .769

5. Variabel Keputusan Konsumen (Y) Case Processing Summary

  N % Cases Valid 40 100.0

  a

  Excluded .0 Total 40 100.0

  a. Listwise deletion based on all variables in the procedure.

  Reliability Statistics

  Cronbach's Alpha N of Items

  .701

  5 Item-Total Statistics Cronbach's

  Scale Mean if Scale Variance if Corrected Item- Alpha if Item Item Deleted Item Deleted Total Correlation Deleted

  Y1 13.18 9.020 .417 .669 Y2 12.83 8.866 .468 .648

  Y3 13.10 8.656 .431 .665 Y4 13.03 7.358 .621 .573

  Y5 13.08 10.225 .360 .689

  Lampiran n 11. Uji No ormalitas

  Lampiran 12. Hasil Analisis Regresi Berganda Variables Entered/Removed

  Variables Variables Model Entered Removed Method

  1 Psikologis, . Enter Sosial, Budaya,

  a

  Pribadi a. All requested variables entered.

  b Model Summary

  Adjusted R Std. Error of the Model R R Square Square Estimate

  a

  1 .818 .669 .631 .4351

  a. Predictors: (Constant), Psikologis, Sosial, Budaya, Pribadi

  b. Dependent Variable: Keputusan Pembelian

  b ANOVA Model Sum of Squares df Mean Square F Sig. a

  1 Regression 13.391 4 3.348 17.686 .000 Residual 6.625 35 .189 Total 20.016

  39

  a. Predictors: (Constant), Psikologis, Sosial, Budaya, Pribadi

  b. Dependent Variable: Keputusan Pembelian

  

Coefficients

a

  Model Unstandardized

  Coefficients Standardized

  Coefficients t Sig.

  Collinearity Statistics B Std. Error Beta Tolerance

  VIF 1 (Constant) .316 .388 .813 .422 Budaya .143 .133 .144 1.069 .292 .523 1.912 Sosial .188 .141 .155 1.335 .190 .699 1.430 Pribadi .286 .123 .315 2.325 .026 .515 1.942 Psikologis .381 .166 .360 2.297 .028 .385 2.594

  a. Dependent Variable: Keputusan Pembelian