ANALISIS REBRANDING DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN M-GO SHUTTLE OUTLET BTC BANDUNG

DAFTAR TABEL

Tabel 1.1 Data Penjualan Cipaganti Travel dan M-GO Shuttle....................

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Tabel 1.2 Data Biaya Promosi ......................................................................

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Tabel 2.1 Keterikatan Relatif ........................................................................

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Tabel 2.2 Penelitian Terdahulu terkait Analisis Rebranding dan Dampaknya
Terhadap Loyalitas Pelanggan ......................................................

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Tabel 3.1

Tabel Operasional Variabel ..........................................................

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Tabel 3.2

Data Penumpang Outlet M-GO Shuttle BTC................................

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Tabel 3.3

Skala Likert ...................................................................................

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Tabel 4.1

Karakteristik Responden Berdasarakan Jenis Kelamin ................

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Tabel 4.2

Karakteristik Responden Berdasarkan Usia..................................

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Tabel 4.3

Karakteristik Responden Berdasarkan Pekerjaan .........................

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Tabel 4.4

Karakteristik Responden Berdasarkan Penghasilan......................

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Tabel 4.5

Jawaban Responden Mengenai Rebranding M-GO Shuttle .........

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Tabel 4.6

Jawaban Responden Mengenai Loyalitas Pelanggan M-GO Shuttle 60

Tabel 4.7

Jawaban Analisis Rebranding dan Dampaknya terhadap Loyalitas
Pelanggan M-GO Shuttle ..............................................................

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Tabel 4.8

Skala Likert ...................................................................................

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Tabel 4.9

Interpretasi Skor............................................................................

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Tabel 4.10 Tanggapan Responden Mengenai Perubahan Nama menjadi M-GO
Shuttle............................................................................................

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Tabel 4.11 Tanggapan Responden Mengenai Perubahan Logo pada M-GO
Shuttle............................................................................................

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Tabel 4.12 Tanggapan Responden Mengenai Perubahan Slogan pada M-GO
Shuttle............................................................................................

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Tabel 4.13 Tanggapan Responden Mengenai Perubahan Warna pada M-GO
Shuttle............................................................................................

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Tabel 4.14 Tanggapan Responden Mengenai Rebranding M-GO Shuttle ......

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Tabel 4.15 Tanggapan Responden Mengenai Loyalitas Pelanggan M-GO
Shuttle............................................................................................

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Tabel 4.16 Tanggapan Responden Mengenai Loyalitas Pelanggan M-GO
Shuttle............................................................................................

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Tabel 4.17 Hasil Uji Validitas..........................................................................

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Tabel 4.18 Hasil Uji Reliabilitas......................................................................

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Tabel 4.19 Hasil Regresi Linier Sederhana Analisis Rebranding dan
Dampaknya Terhadap Loyalitas Pelanggan ..................................

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