Pengaruh Academic Entitlement, Reference Group, dan Personal Attitude terhadap Education Brand Choice pada Jurusan Manajemen Fakultas Ekonomi Universitas Kristen Maranatha Bandung.

!
!
"
&
,

'
$

!

#
(

)

%
.

,

%

)
/
1

)

*

&

'

$
%
,- (

%
+

$

*
%

0 !
!

1

!

/
$

%
-

3
)

$

%

2

&
)

*

&

'

(

$

%

'

(

$

%

*

Universitas Kristen Maranatha

! "
"
#
$%

$

$
&

(
)

)

"

'
*

+

,

-

!
,
"
.

%
-

/
.0

Universitas Kristen Maranatha

! "
# $

%! &

&

'

(

) *+*

(

,

(

%

.
#

+

/

*& !

#

/

!* 0 &*

#

#

0$

#

)

!

#

, .'

#

3

4 $

/

!* 0 &*
"

1

*2
*2

,

4

/

Universitas Kristen Maranatha

#

5

#

(

#

7 0&

#

/

#

*2

6'

&0

& 4

#1

2

##
#(

%
1

4

4

0*8

#7

&80

#

#/

0& &

##

"!

#)

"!

"

0

9

8* *&

&

))

!

#,

),

$ '* *

#3

"

#5

0$

9 "

)3

80 & &

,
,)

.
)

,,

.9+ !

)#

,,

&

,,

) ) 08* & $

8

),

! !

"

)3

! !

"0 '

)5

%

)7
)7

,3

9

8

,3

8
:

,5

& .8

&0

0$

"* 8*

3(

&&

3(

0$

)/ +

)1

9

,(

& *

37

) 1 +
) 1

51
+

0

&

51

Universitas Kristen Maranatha

) 1#

* !0

&

) 1) +
) 1,

5

0! $ & &
"*+

*

&

5#

%

5)

) 13 0 %&

&

5,

:

53
,

&&

!

,
,

#

& !

&80 $

53

&&

!

& !

&80 $

$ & !

&

&&

!

& !

&80 $

$ & !

$

53
%0

&
5(

,#

&&

"*+

57

,#

&

"*+

,##

&

"*+

,)

"*+

&* &

:

$
9

&

5/
&

(#

&!

()

,)

&

"*+

&* &

0

,)#

&

"*+

&* &

* !0

,))

&

"*+

&* &

,,

"*+

&
&

0! $ & &

(3
&

(5

80 & &

((

,,

"*+

80 & & & 4

&

,,#

"*+

80 & & & 4

&

,,)

()

&

,,, 0 %&

80 & & * & 0

;&

$ & !

((
(7
+

*

%

&

7#
7/

:

/

Universitas Kristen Maranatha

3

&

8*

/

3#

/#

3)

8 ! &

3,

9

+

/,

&

/3

/5
/7
<

(

Universitas Kristen Maranatha

!" !#

$

!" %# &

'

'

'

!" !#

(
$ !" %#
'
)

'

'
*

Universitas Kristen Maranatha

!

#
+
*
+

+

!"""#

'

!" %#
'

,

*

!" !#

+
-

!" %#

+

'
'

Universitas Kristen Maranatha

%

+

'

+
,

. ''

!"

#

*

!" !
/

01

+

%2 34"

$
1

*

1
*

$
+
$
$
(

(

!""2#

$
$

$

Universitas Kristen Maranatha

5

$
$

$
$

!"" #

6

$

7

'

$

$

$
$
$

$

* $

!" 5#
$
1
8

9

*

:

9
$
*

'

9

$
9

9

;

(

/

!
%
5

/

*
/

6
-

/

Universitas Kristen Maranatha

4

4

/

<

1

9

/

3

/

1

=

/

2

8
/

"

/(1 &*#
+

:

>

/

9

:

#

> %1
!

/

1

(

'

*

'
'

$

9

&

*
$
$

8 +

!" "#

+
+

$
7

/
+

$

!""3#

!""=#
+

Universitas Kristen Maranatha

<

+

?

+
+

22=#
/

*

$

9
*
*
/

*

)

@

8

*
+

$
/

*
+

+

$
9
;A

!

!"

!

# !

Universitas Kristen Maranatha

3

$

!%!

!

B
B
+

B

B

&'

!!

a. /

b. /

c. /

d. /

(

%

!!
'
)

! !

;

*

Universitas Kristen Maranatha

=

+

$

! !*
'

Universitas Kristen Maranatha

! "
#

$

%
&
&

' '()$
#

*

&
&

' )+ $ ,

&
&
&

' '''$ ,

&

% &
- (.
/) ).

&

&

$

0
! "

%
#

&
1

Universitas Kristen Maranatha

(

$
$
0$
$
0
0

% $

&
%

$ 2
34

0
&
1

$

5
6

&

7

$ !
"
%

Universitas Kristen Maranatha

-

$2
&
0

%
0

! "

#

%

$
&
$
! "

#

&
%
%

&
0

$ 8

0
0
! "

#
0

%
! "

#
$

Universitas Kristen Maranatha

9

($
0

&

&

$

&
1
!

"

7

&

"

&

! "

#
! "
$7

0
$
#

"

7

&

"
:
! "

"

$

Universitas Kristen Maranatha

+

$
3
&

&

%& " ' "

"

"

$

"

;
$

Universitas Kristen Maranatha

!
&

'(
#

-

) *

7

+

6"

' 1#
3 &;6

3 <

2 #

*+ # !

#

%
,

"

)

+

+
(+

% "
> ?

1

= 1
"@ 0

'

%

)

1
*4
#

#

- #
7 )

"

#

-

A (
8 #

!
"

1
*
-'4

#

"

&

. B 2B
6"
2 #

"

" $
-

&
@$

-'4
) ">

0

7 )

$

1 11

) ">
-

>
*
& 1)

> ?

1
"@

1

*

"
"
-

$ 1

- : ")
+

$C

+
2

-

-. &:

#4 ! &

#

")

-

2

0&

- 0

#

%%
4

% 5 !

"

** #

$

"
. /0101 2.3 456 1075 1048(5 0.(090(5
(
240/ 5
2
2/0
( .
2.3 8.15 10
. . 40.3 .

#

3

" #

+
51 $
- .
%
"
1

D
# 6

"

"

-

+

" $

"

2

"

&

5 !

$
0

)

-

;
3 D

"- +
-0 -. &:
)

-7

2

-

-7

-

# 6 -0 #
"
"
1 D

1;

1
D

4 "
-5 !

- 0
7

!
"

D

-

3 D

Universitas Kristen Maranatha

97

" 4

#

A

2

5++

1

4! - . &

'

"1
")
# - . & : -

)
-

'8
#3 &;6
.:

-

)
+

- 0 #-

!

!
*

Peter, J. Paul & Olson, C. Jerry. (2005). Consumer Behaviour & Marketing Strategy.
McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY.
Pimpa & Suwannapirom, (2007). Thai students’ choices of vocational education:
Marketing Factors and References Group
Sugiyono. (2004).Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif dan
R&D. CV Alfabeta. Bandung.
Sugiyono. (2004).Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif dan
R&D. CV Alfabeta. Bandung.
Suliyanto. (2006). Metode Riset Bisnis. 1st ed. CV. Andi Offset (Penerbit Andi).
Yogyakarta.
Sunjoyo., Setawan, R., Carolina, V., Magdalena, N., dan Kurniawan, A. (2013). Aplikasi
SPSS untuk SMART Riset. Alfabeta. Bandung.

Universitas Kristen Maranatha