T1 Abstract Institutional Repository | Satya Wacana Christian University: Penyusunan Strategy Generation pada Pasar Online UMKM Kabupaten Kendal Menggunakan Framework ITIL v 3 Domain Service Strategy
Penyusunan Strategy Generation pada Pasar Online UMKM
Kabupaten Kendal Menggunakan Framework ITIL v 3 Domain
Service Strategy
1)
Jiwan Sanjay, 2)Rudy Latuperissa
Fakultas Teknologi Informasi
Universitas Kristen Satya Wacana
Jl. Diponegoro 52-60, Salatiga 50711, Indonesia
Email: 1)682011068@student.uksw.edu, 2)rudy_latu@yahoo.co.id
Abstract
Pasar Online UMKM Kabupaten Kendal is a form of electronic commerce which
allows consumers to directly buy products from a seller over the internet. Pasar online
still new, therefore it is necessary to develop a strategy so pasar online can work well.
Preparation of the strategy will be to use strategy generation of framework ITIL v 3
domain service strategy. Strategy generation process consists of 4 steps, define the
market, develop the offering, developing strategic assets, measuring and preparation for
implementation of strategy. This strategy is expected to help running business
processesinPasar Online.
Keyword: Pasar Online UMKM Kabupaten Kendal, Strategy Generation, ITIL v3
Kabupaten Kendal Menggunakan Framework ITIL v 3 Domain
Service Strategy
1)
Jiwan Sanjay, 2)Rudy Latuperissa
Fakultas Teknologi Informasi
Universitas Kristen Satya Wacana
Jl. Diponegoro 52-60, Salatiga 50711, Indonesia
Email: 1)682011068@student.uksw.edu, 2)rudy_latu@yahoo.co.id
Abstract
Pasar Online UMKM Kabupaten Kendal is a form of electronic commerce which
allows consumers to directly buy products from a seller over the internet. Pasar online
still new, therefore it is necessary to develop a strategy so pasar online can work well.
Preparation of the strategy will be to use strategy generation of framework ITIL v 3
domain service strategy. Strategy generation process consists of 4 steps, define the
market, develop the offering, developing strategic assets, measuring and preparation for
implementation of strategy. This strategy is expected to help running business
processesinPasar Online.
Keyword: Pasar Online UMKM Kabupaten Kendal, Strategy Generation, ITIL v3