Pengaruh Periklanan terhadap Pembentukan Kesadaran Merek Serta Dampaknya pada Keputusan Pembelian pada Starbucks Coffee Shop Sun Plaza Medan
Lampiran 1. Kuesioner Penelitian
KUESIONER
PENGARUH ADVERTISING TERHADAP PEMBENTUKAN BRAND
AWARENESS SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN
PADA STARBUCKS COFFEESHOP SUN PLAZA MEDAN
No. Responden :
Saudara/ saudari responden yang terhormat,
Bersama ini, kami mohon kesediaan Saudara/i untuk mengisi kuisioner yang terdapat
di bawah ini. Informasi yang Saudara/i berikan merupakan bantuan yang sangat
berarti bagi kami dalam menyelesaikan penelitian ini. Atas bantuan dan perhatiannya
kami ucapkan terima kasih.
I.
Identitas Responden
Nama
:
: ☐LAKI-LAKI
☐PEREMPUAN
Pekerjaan
: ☐PELAJAR/MAHASISWA ☐WIRASWASTA
☐KARYAWAN
☐LAINNYA
Frek Berkunjung / Bulan: ☐1 KALI
☐2-4 KALI ☐>4 KALI
Jenis Kelamin
II.
Petunjuk Pengisian
Berilah tanda check list () pada salah satu jawaban yang paling sesuai dengan
pendapat saudara.
Kriteria penilaian:
Baik
7
6
5
4
3
2
1
Buruk
Puas
7
6
5
4
3
2
1
Tidak Puas
102
Universitas Sumatera Utara
IKLAN (X)
No
PERNYATAAN
1
Iklan memuat informasi lengkap mengenai
produk
2
Pesan yang disampaikan dalam iklan jelas.
3
Iklan Starbucks mudah dilihat.
4
Tampilan iklan Starbucks berbeda dengan
tampilan iklan produk lain.
5
Saya selalu mengikuti perkembangan dari
produk-produk baru Starbucks melalui iklan
di sosial media maupun media lain.
6
Iklan yang digunakan berguna bagi saya
untuk mengetahui update terbaru mengenai
produk Starbucks.
7
Iklan Starbucks membuat saya mengingat
akan produk tersebut.
8
7
6
5
4
3
2
1
7
6
5
4
3
2
1
Iklan Starbucks lebih sering terlihat
dibandingkan iklan kompetitor.
KESADARAN MEREK (Z)
No
PERNYATAAN
1
Saya dapat mengingat dengan cepat logo
Starbucks.
2
Apabila ditanya mengenai kedai kopi maka
yang pertama kali terlintas adalah
Starbucks coffee shop.
3
Saya lebih memilih produk Starbucks
dibandingkan dengan produk merek lain.
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Universitas Sumatera Utara
4
Bagi saya, kopi identik dengan Starbucks.
5.
Saya dapat langsung mengenali Starbucks
hanya dengan melihat tampilan luar
produk.
6.
Saya mengetahui dengan baik produk apa
saja yang ditawarkan oleh Starbucks.
KEPUTUSAN PEMBELIAN (Y)
No
PERNYATAAN
1
Saya membeli karena melihat minuman ini
diminati banyak orang.
2
Saya membeli karena Starbucks
menyuguhkan minuman yang berkualitas.
3
Saya membeli karena kemasan menarik.
4
Saya membeli setelah membandingkan
dengan produk lain.
5
Saya membeli setelah mencari informasi
jelas mengenai produk.
6
Saya membeli karena iklan yang dipakai
selalu menarik perhatian saya.
7
Saya selalu membeli jika ada promo-promo
menarik dari Starbucks.
7
6
5
4
3
2
1
104
Universitas Sumatera Utara
Lampiran 2. OutputUji Validitas dan Reliabilitas
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N
Cases
Valid
a
Excluded
Total
%
30
100.0
0
.0
30
100.0
a. Listwise deletion based on all variables in the
procedure.
Item-Total Statistics
Cronbach's
Scale Mean if
Item Deleted
Scale Variance if Corrected Item- Squared Multiple
Item Deleted
Total Correlation
Correlation
Alpha if Item
Deleted
Butir_1
85.7667
119.495
.670
.
.958
Butir_2
86.1667
111.799
.835
.
.956
Butir_3
85.7667
121.357
.588
.
.959
Butir_4
85.7667
119.495
.670
.
.958
Butir_5
86.1667
111.799
.835
.
.956
Butir_6
86.0333
118.240
.780
.
.957
Butir_7
85.7667
121.357
.588
.
.959
Butir_8
85.8333
119.385
.684
.
.958
Butir_9
86.1667
113.247
.687
.
.958
Butir_10
86.0667
111.926
.826
.
.956
Butir_11
86.4000
109.421
.842
.
.956
Butir_12
86.0000
117.931
.710
.
.957
Butir_13
85.7667
119.013
.640
.
.958
Butir_14
86.1667
111.247
.867
.
.955
105
Universitas Sumatera Utara
Butir_15
85.7667
120.875
.556
.
.959
Butir_16
85.7667
119.013
.640
.
.958
Butir_17
86.1667
111.247
.867
.
.955
Butir_18
86.0333
117.689
.826
.
.956
Butir_19
85.7667
120.875
.556
.
.959
Butir_20
85.8333
118.833
.730
.
.957
Butir_21
86.1667
112.695
.716
.
.958
106
Universitas Sumatera Utara
Lampiran 3. Daftar Distribusi Jawaban Responden
Variabel Periklanan (X)
Pernyataan
No
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Jlh
1
2
3
4
5
6
7
8
4
4
3
4
3
4
2
4
3
4
2
3
5
4
5
4
2
5
4
5
2
4
2
4
5
3
2
4
5
4
2
1
2
3
2
2
4
2
3
5
2
3
2
3
2
3
2
2
2
2
3
2
5
2
4
2
4
2
2
2
5
3
2
2
3
2
2
2
3
2
1
4
3
4
4
5
5
3
3
2
2
4
2
3
2
4
2
2
2
4
2
2
7
2
3
2
3
2
1
4
6
5
2
3
2
1
2
3
2
4
2
3
2
4
2
3
3
3
2
4
4
4
3
4
5
4
3
2
4
2
3
2
4
2
3
2
4
2
3
2
4
2
3
3
2
4
7
2
6
2
2
3
2
3
2
2
4
6
4
2
4
2
2
3
2
3
3
4
5
3
5
2
4
2
4
2
2
4
2
2
2
4
2
3
2
4
2
2
3
2
3
2
3
2
3
2
3
2
2
3
2
4
2
3
2
4
2
3
2
2
3
4
2
3
3
4
2
3
2
4
2
3
3
2
4
2
3
2
3
2
4
2
3
2
4
2
2
3
2
4
24
25
23
24
23
24
22
23
23
25
23
24
24
23
25
22
24
23
24
23
24
23
23
23
25
24
24
23
23
24
107
Universitas Sumatera Utara
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
2
3
2
5
4
4
3
2
2
2
2
3
2
4
2
4
4
2
2
4
2
4
3
3
3
5
5
3
2
4
2
3
2
1
4
2
3
2
2
2
3
5
4
5
3
3
2
3
2
2
2
5
5
4
4
2
3
4
5
3
5
5
3
2
5
2
3
2
4
2
3
3
3
3
7
2
2
3
2
5
4
2
3
3
5
3
3
3
2
5
7
4
2
5
2
5
5
1
2
2
3
6
3
2
4
3
2
5
2
3
2
4
2
3
2
3
2
7
4
3
3
2
2
3
2
3
2
2
5
2
3
2
1
3
2
2
2
3
4
4
2
3
2
4
4
6
3
3
2
2
4
2
3
2
5
4
2
5
5
3
2
2
3
2
2
2
3
2
2
2
3
4
4
2
4
5
4
5
4
4
3
2
4
2
3
2
4
2
3
3
4
2
4
2
3
2
4
2
3
5
4
2
3
2
4
2
3
4
4
3
3
2
3
5
3
2
4
2
1
2
4
2
1
2
4
2
2
4
2
2
4
2
2
3
1
2
3
3
2
4
2
2
3
4
1
2
3
2
2
2
3
2
2
3
2
4
3
2
4
5
4
2
3
2
4
2
4
2
3
2
2
3
2
4
2
3
2
4
2
3
2
4
2
2
3
2
2
3
23
24
23
24
23
23
24
26
25
23
25
24
24
22
25
24
24
23
24
24
23
26
23
24
24
24
23
24
23
26
24
22
24
23
23
25
108
Universitas Sumatera Utara
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
2
3
2
4
2
1
5
2
2
3
2
4
2
3
4
4
2
2
3
2
4
5
4
2
4
5
5
3
3
4
5
2
2
3
2
4
2
3
3
4
4
2
3
2
3
2
1
4
4
2
3
3
5
2
4
4
2
3
2
5
1
2
4
2
3
3
2
4
2
3
2
4
2
2
4
3
2
5
2
3
3
2
2
3
4
4
4
2
1
1
2
4
2
4
4
4
2
2
2
1
4
1
2
3
3
3
2
3
2
3
3
5
2
3
2
3
4
2
3
3
4
2
3
2
4
1
2
4
2
3
2
2
5
4
6
6
2
4
2
3
4
4
4
3
5
4
2
3
6
4
3
2
6
2
4
4
2
2
4
5
4
4
4
3
3
4
2
4
1
6
1
4
4
4
4
3
2
4
2
3
2
5
2
4
1
2
1
5
5
4
2
2
4
2
1
3
2
3
4
2
2
3
2
5
2
4
2
2
5
2
2
5
2
3
2
3
4
4
2
3
2
4
4
2
1
2
1
2
2
2
2
2
3
2
3
2
2
3
2
2
2
4
2
3
2
4
2
3
2
4
2
3
2
4
2
3
4
2
3
2
4
2
2
3
23
24
23
24
22
23
25
23
23
23
25
24
25
22
25
22
25
23
27
23
26
23
26
23
24
25
22
24
22
25
23
18
20
109
Universitas Sumatera Utara
Variabel Kesadaran Merek (Z)
Pernyataan
No
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
Jlh
1
2
3
4
5
6
7
5
7
6
5
7
5
5
5
4
5
5
5
5
6
4
3
4
5
5
4
4
5
5
4
6
5
5
6
5
5
5
4
5
5
4
5
4
6
6
5
7
5
5
5
4
4
3
5
3
4
5
4
5
4
5
4
6
5
4
5
5
5
5
6
4
4
5
5
5
4
4
5
5
5
5
5
4
4
4
5
4
3
4
4
3
3
3
4
3
4
4
4
5
3
3
4
7
5
6
7
5
6
5
5
5
5
6
5
5
4
5
4
5
4
4
4
5
5
4
4
4
4
4
6
5
4
4
4
3
1
4
5
4
5
4
5
4
5
5
5
4
4
5
4
4
5
3
4
4
5
4
4
3
4
4
5
4
5
4
4
4
5
2
3
5
5
4
5
4
5
5
4
3
3
4
4
5
4
4
4
5
5
6
5
4
4
4
2
3
3
4
29
28
27
27
30
30
31
28
30
29
30
31
29
25
25
25
25
25
25
25
24
26
27
27
25
26
26
25
28
27
25
25
110
Universitas Sumatera Utara
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
4
3
5
5
5
5
6
5
5
5
5
5
5
4
7
5
5
5
5
4
5
4
5
5
4
5
4
7
4
4
6
5
6
5
5
6
5
6
4
4
5
4
5
5
5
4
5
4
5
4
5
4
5
5
5
5
4
5
4
5
4
5
4
5
4
5
5
5
4
3
3
3
5
5
4
4
4
4
4
4
3
4
4
4
4
5
4
5
5
6
5
5
4
5
4
4
4
4
5
5
4
4
5
3
3
5
5
5
5
7
5
5
5
6
5
4
5
5
4
5
3
4
4
5
4
4
4
3
4
4
4
4
4
4
4
2
4
5
3
4
5
4
5
7
2
1
2
2
3
2
3
2
4
5
4
4
4
3
4
4
5
4
4
4
4
4
4
3
2
4
4
3
5
4
2
3
2
5
5
2
5
4
5
5
4
5
4
5
4
2
3
2
3
4
2
3
2
4
2
5
4
2
3
2
5
3
3
3
5
4
4
5
4
2
2
3
26
26
25
25
26
26
27
25
26
25
25
24
24
24
26
26
26
28
25
26
25
24
24
23
23
25
24
25
26
26
25
25
24
24
25
26
111
Universitas Sumatera Utara
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
7
5
4
4
4
5
5
2
3
4
5
5
5
4
5
5
5
5
6
5
3
5
5
4
4
4
5
5
4
3
4
5
4
4
4
5
4
5
4
5
5
4
4
5
5
5
4
5
5
5
5
7
4
4
4
4
4
4
4
4
7
4
3
4
4
4
5
5
5
4
5
4
5
4
4
4
3
4
5
4
5
3
5
5
4
4
4
4
4
6
4
5
5
5
3
4
4
5
5
4
5
4
5
5
4
4
4
4
4
3
4
4
4
5
4
4
4
4
5
4
6
5
3
4
3
4
4
4
5
3
3
4
3
3
4
2
3
3
5
4
2
3
2
4
2
3
3
6
5
4
3
2
5
4
3
2
4
3
4
2
2
2
4
4
4
3
4
4
3
2
3
6
3
4
4
5
3
5
4
2
4
3
2
3
2
3
25
24
23
24
26
24
24
23
24
25
26
23
25
23
24
24
26
24
26
25
27
24
25
26
23
25
23
25
25
24
23
112
Universitas Sumatera Utara
Variabel Keputusan Pmenbelian (Y)
Pernyataan
No
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
Jlh
1
2
3
4
5
6
7
5
3
4
5
5
5
4
5
5
5
4
4
5
4
5
6
5
5
4
4
3
4
4
4
3
5
4
4
5
4
4
5
4
4
4
4
5
5
4
4
5
5
4
4
4
3
5
6
4
4
4
4
4
3
4
4
3
5
4
3
4
4
4
4
6
3
4
5
5
5
4
4
5
5
4
4
4
4
5
5
5
4
4
4
3
3
4
3
3
5
4
3
3
6
4
3
4
3
3
3
3
4
2
3
4
3
3
4
3
4
3
1
2
2
3
2
4
2
2
3
2
3
2
3
2
3
2
4
4
4
3
3
4
3
3
2
2
3
2
3
3
2
2
2
2
3
2
4
3
3
4
3
3
4
4
4
3
4
3
3
4
3
2
3
5
3
3
3
3
4
4
2
3
3
1
3
4
2
3
2
3
4
4
3
4
2
4
4
3
4
3
2
2
5
3
4
2
4
3
2
5
4
2
3
2
3
4
2
2
3
4
5
4
4
5
3
4
2
4
2
3
2
3
3
29
25
23
27
29
29
23
23
29
29
23
24
24
23
25
25
24
23
24
25
24
23
27
23
22
26
26
23
23
27
23
24
113
Universitas Sumatera Utara
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
5
5
4
4
4
5
4
5
5
5
4
3
3
5
5
5
5
4
4
5
3
5
3
5
4
3
3
3
4
4
5
5
3
4
5
5
6
5
4
4
4
5
4
5
5
4
4
3
4
5
5
5
5
4
4
5
5
5
3
5
4
3
3
4
4
3
5
5
4
4
5
5
5
6
3
4
5
5
3
5
5
4
4
3
4
7
6
7
3
4
4
5
5
5
3
5
4
3
4
4
4
4
3
5
4
4
5
5
4
4
3
2
3
2
3
2
2
3
2
3
3
2
3
2
4
4
3
2
3
2
3
2
3
2
4
4
4
4
3
3
4
4
3
3
2
3
3
4
3
3
3
4
3
4
3
3
4
2
3
2
3
5
3
2
3
2
3
2
3
5
2
3
2
4
3
3
3
4
4
3
3
2
4
4
4
4
3
4
4
4
4
5
4
2
3
2
4
3
2
3
2
4
5
2
3
5
3
2
3
2
3
2
2
3
2
2
2
3
2
4
3
2
3
2
3
2
3
2
4
2
2
3
2
4
3
6
5
4
6
4
4
5
5
5
5
5
3
2
4
4
3
3
27
28
23
26
26
26
23
27
27
26
24
22
26
25
27
26
26
28
23
28
26
27
26
25
25
26
24
25
26
26
25
25
24
27
27
26
114
Universitas Sumatera Utara
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
5
4
3
5
4
3
5
4
5
5
5
3
4
5
5
4
5
5
5
5
5
5
5
4
4
5
4
4
3
4
2
5
4
3
4
4
3
4
4
5
5
5
3
4
4
5
3
5
4
5
5
5
5
5
4
4
5
3
4
4
5
3
4
4
3
4
4
5
4
3
5
5
4
3
4
5
4
3
5
4
7
5
5
4
3
4
4
4
4
4
4
2
3
3
3
4
3
4
4
3
3
4
3
2
3
3
3
4
4
3
3
1
2
3
2
3
4
4
4
3
4
4
6
5
3
2
3
3
3
4
3
3
2
3
2
3
4
3
3
4
4
4
5
4
4
3
3
4
3
3
3
3
2
3
2
3
3
3
2
4
3
2
3
2
3
3
3
4
2
3
2
4
3
2
3
2
3
2
3
2
3
3
3
4
5
4
2
4
4
3
3
2
3
3
4
4
5
4
2
3
2
4
2
3
2
3
3
2
4
3
4
2
3
3
4
2
4
25
24
23
24
26
24
24
23
27
28
26
22
25
25
26
24
28
26
27
27
27
24
25
26
25
26
23
25
25
27
23
115
Universitas Sumatera Utara
Lampiran 4. Output Regresi Variabel Periklanan Terhadap Keputusan Pembelian
Analisis Regresi Sederhana Hipotesis Pertama
Regression
Variables Entered/Removed
Model
1
Variables
Variables
Entered
Removed
Periklanan
a
b
Method
. Enter
a. All requested variables entered.
b. Dependent Variable: Keputusan_Pembelian
b
ANOVA
Model
1
Sum of Squares
Regression
df
Mean Square
F
34.831
1
34.831
Residual
278.341
97
2.869
Total
313.172
98
12.138
Sig.
.001
a
a. Predictors: (Constant), Periklanan
b. Dependent Variable: Keputusan_Pembelian
Casewise Diagnostics
Case
Number
a
Keputusan_Pem
Std. Residual
belian
Predicted Value
Residual
1
2.105
29.00
25.4351
3.56495
2
-.537
25.00
25.9092
-.90923
3
-1.158
23.00
24.9609
-1.96088
4
.924
27.00
25.4351
1.56495
5
2.384
29.00
24.9609
4.03912
6
2.105
29.00
25.4351
3.56495
7
-.878
23.00
24.4867
-1.48670
8
-1.158
23.00
24.9609
-1.96088
116
Universitas Sumatera Utara
9
2.384
29.00
24.9609
4.03912
10
1.825
29.00
25.9092
3.09077
11
-1.158
23.00
24.9609
-1.96088
12
-.847
24.00
25.4351
-1.43505
13
-.847
24.00
25.4351
-1.43505
14
-1.158
23.00
24.9609
-1.96088
15
-.537
25.00
25.9092
-.90923
16
.303
25.00
24.4867
.51330
17
-.847
24.00
25.4351
-1.43505
18
-1.158
23.00
24.9609
-1.96088
19
-.847
24.00
25.4351
-1.43505
20
.023
25.00
24.9609
.03912
21
-.847
24.00
25.4351
-1.43505
22
-1.158
23.00
24.9609
-1.96088
23
1.204
27.00
24.9609
2.03912
24
-1.158
23.00
24.9609
-1.96088
25
-2.308
22.00
25.9092
-3.90923
26
.334
26.00
25.4351
.56495
27
.334
26.00
25.4351
.56495
28
-1.158
23.00
24.9609
-1.96088
29
-1.158
23.00
24.9609
-1.96088
30
.924
27.00
25.4351
1.56495
31
-1.158
23.00
24.9609
-1.96088
32
-.847
24.00
25.4351
-1.43505
33
1.204
27.00
24.9609
2.03912
34
1.514
28.00
25.4351
2.56495
35
-1.158
23.00
24.9609
-1.96088
36
.613
26.00
24.9609
1.03912
37
.334
26.00
25.4351
.56495
38
-.226
26.00
26.3834
-.38341
39
-1.717
23.00
25.9092
-2.90923
117
Universitas Sumatera Utara
40
1.204
27.00
24.9609
2.03912
41
.644
27.00
25.9092
1.09077
42
.334
26.00
25.4351
.56495
43
-.847
24.00
25.4351
-1.43505
44
-1.468
22.00
24.4867
-2.48670
45
.054
26.00
25.9092
.09077
46
-.257
25.00
25.4351
-.43505
47
.924
27.00
25.4351
1.56495
48
.613
26.00
24.9609
1.03912
49
.334
26.00
25.4351
.56495
50
1.514
28.00
25.4351
2.56495
51
-1.158
23.00
24.9609
-1.96088
52
.954
28.00
26.3834
1.61659
53
.613
26.00
24.9609
1.03912
54
.924
27.00
25.4351
1.56495
55
.334
26.00
25.4351
.56495
56
-.257
25.00
25.4351
-.43505
57
.023
25.00
24.9609
.03912
58
.334
26.00
25.4351
.56495
59
-.567
24.00
24.9609
-.96088
60
-.817
25.00
26.3834
-1.38341
61
.334
26.00
25.4351
.56495
62
.893
26.00
24.4867
1.51330
63
-.257
25.00
25.4351
-.43505
64
.023
25.00
24.9609
.03912
65
-.567
24.00
24.9609
-.96088
66
.644
27.00
25.9092
1.09077
67
1.204
27.00
24.9609
2.03912
68
.334
26.00
25.4351
.56495
69
.023
25.00
24.9609
.03912
70
-.847
24.00
25.4351
-1.43505
118
Universitas Sumatera Utara
71
-.878
23.00
24.4867
-1.48670
72
-.567
24.00
24.9609
-.96088
73
.054
26.00
25.9092
.09077
74
-.567
24.00
24.9609
-.96088
75
-.567
24.00
24.9609
-.96088
76
-1.158
23.00
24.9609
-1.96088
77
.644
27.00
25.9092
1.09077
78
1.514
28.00
25.4351
2.56495
79
.054
26.00
25.9092
.09077
80
-1.468
22.00
24.4867
-2.48670
81
-.537
25.00
25.9092
-.90923
82
.303
25.00
24.4867
.51330
83
.054
26.00
25.9092
.09077
84
-.567
24.00
24.9609
-.96088
85
.674
28.00
26.8576
1.14241
86
.613
26.00
24.9609
1.03912
87
.364
27.00
26.3834
.61659
88
1.204
27.00
24.9609
2.03912
89
.364
27.00
26.3834
.61659
90
-.567
24.00
24.9609
-.96088
91
-.257
25.00
25.4351
-.43505
92
.054
26.00
25.9092
.09077
93
.303
25.00
24.4867
.51330
94
.334
26.00
25.4351
.56495
95
-.878
23.00
24.4867
-1.48670
96
-.537
25.00
25.9092
-.90923
97
.023
25.00
24.9609
.03912
98
2.603
27.00
22.5900
4.41002
99
-.318
23.00
23.5383
-.53834
a. Dependent Variable: Keputusan_Pembelian
119
Universitas Sumatera Utara
a
Residuals Statistics
Minimum
Predicted Value
Maximum
Mean
Std. Deviation
N
22.5900
26.8576
25.2626
.59617
99
-3.90923
4.41002
.00000
1.68529
99
Std. Predicted Value
-4.483
2.675
.000
1.000
99
Std. Residual
-2.308
2.603
.000
.995
99
Residual
a. Dependent Variable: Keputusan_Pembelian
Uji Asumsi Klasik Hipotesis Pertama
Regression
Variables Entered/Removed
Model
1
Variables
Variables
Entered
Removed
Periklanan
a
b
Method
. Enter
a. All requested variables entered.
b. Dependent Variable: Keputusan_Pembelian
b
Model Summary
Model
R
1
.333
a
R
Adjusted R
Std. Error of
Square
Square
the Estimate
.111
.102
1.69396
Change Statistics
R Square Change
.111
F Change
12.138
df1
Durbindf2
1
Sig. F Change
97
.001
a. Predictors: (Constant), Periklanan
b. Dependent Variable: Keputusan_Pembelian
120
Universitas Sumatera Utara
Watson
1.711
b
ANOVA
Model
1
Sum of Squares
Regression
df
Mean Square
F
34.831
1
34.831
Residual
278.341
97
2.869
Total
313.172
98
Sig.
12.138
.001
a
a. Predictors: (Constant), Periklanan
b. Dependent Variable: Keputusan_Pembelian
Coefficient Correlations
a
Model
1
Periklanan
Correlations
Periklanan
1.000
Covariances
Periklanan
.019
a. Dependent Variable: Keputusan_Pembelian
Collinearity Diagnostics
a
Variance Proportions
Dimensi
Model
on
Eigenvalue
Condition Index
(Constant)
Periklanan
1
1
1.999
1.000
.00
.00
2
.001
37.818
1.00
1.00
a. Dependent Variable: Keputusan_Pembelian
a
Residuals Statistics
Minimum
Predicted Value
Std. Predicted Value
Standard Error of Predicted
Maximum
Mean
Std. Deviation
N
22.5900
26.8576
25.2626
.59617
99
-4.483
2.675
.000
1.000
99
.177
.786
.225
.086
99
21.3809
26.7540
25.2518
.65383
99
-3.90923
4.41002
.00000
1.68529
99
-2.308
2.603
.000
.995
99
Value
Adjusted Predicted Value
Residual
Std. Residual
121
Universitas Sumatera Utara
Stud. Residual
-2.334
2.939
.003
1.012
99
-3.99760
5.61914
.01083
1.74685
99
-2.390
3.063
.006
1.023
99
Mahal. Distance
.084
20.098
.990
2.347
99
Cook's Distance
.000
1.184
.020
.119
99
Centered Leverage Value
.001
.205
.010
.024
99
Deleted Residual
Stud. Deleted Residual
a. Dependent Variable: Keputusan_Pembelian
122
Universitas Sumatera Utara
Lampiran 5. Output Regresi Variabel Periklanan Terhadap Kesadaran Merek
Analisis Regresi Sederhana Hipotesis Kedua
Regression
Variables Entered/Removed
Model
1
Variables
Variables
Entered
Removed
Periklanan
a
b
Method
. Enter
a. All requested variables entered.
b. Dependent Variable: Kesadaran_Merek
b
ANOVA
Model
1
Sum of Squares
Regression
df
Mean Square
F
13.231
1
13.231
Residual
317.395
97
3.272
Total
330.626
98
4.044
Sig.
.047
a
a. Predictors: (Constant), Periklanan
b. Dependent Variable: Kesadaran_Merek
Casewise Diagnostics
Case
Number
a
Kesadaran_Mere
Std. Residual
k
Predicted Value
Residual
1
1.857
29.00
25.6416
3.35837
2
1.142
28.00
25.9339
2.06612
3
.913
27.00
25.3494
1.65063
4
.751
27.00
25.6416
1.35837
5
2.571
30.00
25.3494
4.65063
6
2.409
30.00
25.6416
4.35837
7
3.285
31.00
25.0571
5.94288
8
1.465
28.00
25.3494
2.65063
123
Universitas Sumatera Utara
9
2.571
30.00
25.3494
4.65063
10
1.695
29.00
25.9339
3.06612
11
2.571
30.00
25.3494
4.65063
12
2.962
31.00
25.6416
5.35837
13
1.857
29.00
25.6416
3.35837
14
-.193
25.00
25.3494
-.34937
15
-.516
25.00
25.9339
-.93388
16
-.032
25.00
25.0571
-.05712
17
-.355
25.00
25.6416
-.64163
18
-.193
25.00
25.3494
-.34937
19
-.355
25.00
25.6416
-.64163
20
-.193
25.00
25.3494
-.34937
21
-.908
24.00
25.6416
-1.64163
22
.360
26.00
25.3494
.65063
23
.913
27.00
25.3494
1.65063
24
.913
27.00
25.3494
1.65063
25
-.516
25.00
25.9339
-.93388
26
.198
26.00
25.6416
.35837
27
.198
26.00
25.6416
.35837
28
-.193
25.00
25.3494
-.34937
29
1.465
28.00
25.3494
2.65063
30
.751
27.00
25.6416
1.35837
31
-.193
25.00
25.3494
-.34937
32
-.355
25.00
25.6416
-.64163
33
.360
26.00
25.3494
.65063
34
.198
26.00
25.6416
.35837
35
-.193
25.00
25.3494
-.34937
36
-.193
25.00
25.3494
-.34937
37
.198
26.00
25.6416
.35837
38
-.125
26.00
26.2261
-.22613
39
.589
27.00
25.9339
1.06612
124
Universitas Sumatera Utara
40
-.193
25.00
25.3494
-.34937
41
.037
26.00
25.9339
.06612
42
-.355
25.00
25.6416
-.64163
43
-.355
25.00
25.6416
-.64163
44
-.584
24.00
25.0571
-1.05712
45
-1.069
24.00
25.9339
-1.93388
46
-.908
24.00
25.6416
-1.64163
47
.198
26.00
25.6416
.35837
48
.360
26.00
25.3494
.65063
49
.198
26.00
25.6416
.35837
50
1.304
28.00
25.6416
2.35837
51
-.193
25.00
25.3494
-.34937
52
-.125
26.00
26.2261
-.22613
53
-.193
25.00
25.3494
-.34937
54
-.908
24.00
25.6416
-1.64163
55
-.908
24.00
25.6416
-1.64163
56
-1.460
23.00
25.6416
-2.64163
57
-1.299
23.00
25.3494
-2.34937
58
-.355
25.00
25.6416
-.64163
59
-.746
24.00
25.3494
-1.34937
60
-.678
25.00
26.2261
-1.22613
61
.198
26.00
25.6416
.35837
62
.521
26.00
25.0571
.94288
63
-.355
25.00
25.6416
-.64163
64
-.193
25.00
25.3494
-.34937
65
-.746
24.00
25.3494
-1.34937
66
-1.069
24.00
25.9339
-1.93388
67
-.193
25.00
25.3494
-.34937
68
.198
26.00
25.6416
.35837
69
-.193
25.00
25.3494
-.34937
70
-.908
24.00
25.6416
-1.64163
125
Universitas Sumatera Utara
71
-1.137
23.00
25.0571
-2.05712
72
-.746
24.00
25.3494
-1.34937
73
.037
26.00
25.9339
.06612
74
-.746
24.00
25.3494
-1.34937
75
-.746
24.00
25.3494
-1.34937
76
-1.299
23.00
25.3494
-2.34937
77
-1.069
24.00
25.9339
-1.93388
78
-.355
25.00
25.6416
-.64163
79
.037
26.00
25.9339
.06612
80
-1.137
23.00
25.0571
-2.05712
81
-.516
25.00
25.9339
-.93388
82
-1.137
23.00
25.0571
-2.05712
83
-1.069
24.00
25.9339
-1.93388
84
-.746
24.00
25.3494
-1.34937
85
-.287
26.00
26.5184
-.51839
86
-.746
24.00
25.3494
-1.34937
87
-.125
26.00
26.2261
-.22613
88
-.193
25.00
25.3494
-.34937
89
.428
27.00
26.2261
.77387
90
-.746
24.00
25.3494
-1.34937
91
-.355
25.00
25.6416
-.64163
92
.037
26.00
25.9339
.06612
93
-1.137
23.00
25.0571
-2.05712
94
-.355
25.00
25.6416
-.64163
95
-1.137
23.00
25.0571
-2.05712
96
-.516
25.00
25.9339
-.93388
97
-.193
25.00
25.3494
-.34937
98
.062
24.00
23.8881
.11189
99
-.814
23.00
24.4726
-1.47261
a. Dependent Variable: Kesadaran_Merek
126
Universitas Sumatera Utara
a
Residuals Statistics
Minimum
Predicted Value
Maximum
Mean
Std. Deviation
N
23.8881
26.5184
25.5354
.36744
99
-2.64163
5.94288
.00000
1.79965
99
Std. Predicted Value
-4.483
2.675
.000
1.000
99
Std. Residual
-1.460
3.285
.000
.995
99
Residual
a. Dependent Variable: Kesadaran_Merek
Uji Asumsi Klasik Hipotesis Kedua
Regression
Variables Entered/Removed
Model
1
Variables
Variables
Entered
Removed
Periklanan
b
a
Method
. Enter
a. All requested variables entered.
b. Dependent Variable: Kesadaran_Merek
b
Model Summary
Model
R
1
.200
a
Adjusted
Std. Error of
R Square R Square
the Estimate
.040
.030
1.80890
Change Statistics
R Square Change F Change
.040
4.044
df1
Durbindf2
1
Sig. F Change
97
.047
a. Predictors: (Constant), Periklanan
b. Dependent Variable: Kesadaran_Merek
127
Universitas Sumatera Utara
Watson
.521
b
ANOVA
Model
1
Sum of Squares
Regression
df
Mean Square
F
13.231
1
13.231
Residual
317.395
97
3.272
Total
330.626
98
Sig.
4.044
.047
a
a. Predictors: (Constant), Periklanan
b. Dependent Variable: Kesadaran_Merek
Coefficient Correlations
a
Model
1
Periklanan
Correlations
Periklanan
1.000
Covariances
Periklanan
.021
a. Dependent Variable: Kesadaran_Merek
Collinearity Diagnostics
a
Variance Proportions
Dimensi
Model
on
Eigenvalue
Condition Index
(Constant)
Periklanan
1
1
1.999
1.000
.00
.00
2
.001
37.818
1.00
1.00
a. Dependent Variable: Kesadaran_Merek
a
Residuals Statistics
Minimum
Predicted Value
Std. Predicted Value
Standard Error of Predicted
Maximum
Mean
Std. Deviation
N
23.8881
26.5184
25.5354
.36744
99
-4.483
2.675
.000
1.000
99
.189
.839
.240
.092
99
23.8574
26.5654
25.5386
.36805
99
-2.64163
5.94288
.00000
1.79965
99
-1.460
3.285
.000
.995
99
Value
Adjusted Predicted Value
Residual
Std. Residual
128
Universitas Sumatera Utara
Stud. Residual
-1.468
3.331
.000
1.003
99
-2.67089
6.11022
-.00321
1.83048
99
-1.477
3.522
.006
1.023
99
Mahal. Distance
.084
20.098
.990
2.347
99
Cook's Distance
.000
.156
.009
.019
99
Centered Leverage Value
.001
.205
.010
.024
99
Deleted Residual
Stud. Deleted Residual
a. Dependent Variable: Kesadaran_Merek
129
Universitas Sumatera Utara
Lampiran 6. Output Regresi Variabel Periklanan Melalui Kesadaran Merek
Terhadap Keputusan Pembelian
Regression
Variables Entered/Removed
Model
1
Variables
Variables
Entered
Removed
Kesadaran_Mere
Method
. Enter
a
k, Periklanan
a. All requested variables entered.
b
ANOVA
Model
1
Sum of Squares
Regression
df
Mean Square
F
52.371
2
26.185
Residual
260.801
96
2.717
Total
313.172
98
9.639
Sig.
.000
a
a. Predictors: (Constant), Kesadaran_Merek, Periklanan
b. Dependent Variable: Keputusan_Pembelian
Casewise Diagnostics
Case
Number
a
Keputusan_Pem
Std. Residual
belian
Predicted Value
Residual
1
1.684
29.00
26.2245
2.77546
2
-.846
25.00
26.3949
-1.39494
3
-1.425
23.00
25.3489
-2.34891
4
.756
27.00
25.7544
1.24562
5
1.787
29.00
26.0541
2.94585
6
1.541
29.00
26.4596
2.54038
7
-1.750
23.00
25.8838
-2.88375
8
-1.568
23.00
25.5840
-2.58399
9
1.787
29.00
26.0541
2.94585
130
Universitas Sumatera Utara
10
1.438
29.00
26.6300
2.36998
11
-1.853
23.00
26.0541
-3.05415
12
-1.635
24.00
26.6947
-2.69470
13
-1.350
24.00
26.2245
-2.22454
14
-1.140
23.00
24.8787
-1.87875
15
-.418
25.00
25.6897
-.68970
16
.320
25.00
24.4733
.52673
17
-.779
24.00
25.2842
-1.28422
18
-1.140
23.00
24.8787
-1.87875
19
-.779
24.00
25.2842
-1.28422
20
.074
25.00
24.8787
.12125
21
-.637
24.00
25.0491
-1.04914
22
-1.282
23.00
25.1138
-2.11383
23
1.002
27.00
25.3489
1.65109
24
-1.425
23.00
25.3489
-2.34891
25
-2.239
22.00
25.6897
-3.68970
26
.292
26.00
25.5193
.48070
27
.292
26.00
25.5193
.48070
28
-1.140
23.00
24.8787
-1.87875
29
-1.568
23.00
25.5840
-2.58399
30
.756
27.00
25.7544
1.24562
31
-1.140
23.00
24.8787
-1.87875
32
-.779
24.00
25.2842
-1.28422
33
1.144
27.00
25.1138
1.88617
34
1.505
28.00
25.5193
2.48070
35
-1.140
23.00
24.8787
-1.87875
36
.680
26.00
24.8787
1.12125
37
.292
26.00
25.5193
.48070
38
-.200
26.00
26.3303
-.33025
39
-1.917
23.00
26.1599
-3.15986
40
1.287
27.00
24.8787
2.12125
131
Universitas Sumatera Utara
41
.652
27.00
25.9248
1.07522
42
.434
26.00
25.2842
.71578
43
-.779
24.00
25.2842
-1.28422
44
-1.358
22.00
24.2382
-2.23819
45
.331
26.00
25.4546
.54538
46
-.030
25.00
25.0491
-.04914
47
.898
27.00
25.5193
1.48070
48
.538
26.00
25.1138
.88617
49
.292
26.00
25.5193
.48070
50
1.220
28.00
25.9895
2.01054
51
-1.140
23.00
24.8787
-1.87875
52
1.013
28.00
26.3303
1.66975
53
.680
26.00
24.8787
1.12125
54
1.184
27.00
25.0491
1.95086
55
.577
26.00
25.0491
.95086
56
.113
25.00
24.8141
.18594
57
.359
25.00
24.4086
.59142
58
.434
26.00
25.2842
.71578
59
-.391
24.00
24.6437
-.64366
60
-.664
25.00
26.0952
-1.09517
61
.292
26.00
25.5193
.48070
62
.784
26.00
24.7084
1.29165
63
-.172
25.00
25.2842
-.28422
64
.074
25.00
24.8787
.12125
65
-.391
24.00
24.6437
-.64366
66
.938
27.00
25.4546
1.54538
67
1.287
27.00
24.8787
2.12125
68
.292
26.00
25.5193
.48070
69
.074
25.00
24.8787
.12125
70
-.637
24.00
25.0491
-1.04914
71
-.609
23.00
24.0031
-1.00311
132
Universitas Sumatera Utara
72
-.391
24.00
24.6437
-.64366
73
.046
26.00
25.9248
.07522
74
-.391
24.00
24.6437
-.64366
75
-.391
24.00
24.6437
-.64366
76
-.855
23.00
24.4086
-1.40858
77
.938
27.00
25.4546
1.54538
78
1.648
28.00
25.2842
2.71578
79
.046
26.00
25.9248
.07522
80
-1.215
22.00
24.0031
-2.00311
81
-.418
25.00
25.6897
-.68970
82
.605
25.00
24.0031
.99689
83
.331
26.00
25.4546
.54538
84
-.391
24.00
24.6437
-.64366
85
.767
28.00
26.7357
1.26427
86
.823
26.00
24.6437
1.35634
87
.406
27.00
26.3303
.66975
88
1.287
27.00
24.8787
2.12125
89
.264
27.00
26.5653
.43467
90
-.391
24.00
24.6437
-.64366
91
-.172
25.00
25.2842
-.28422
92
.046
26.00
25.9248
.07522
93
.605
25.00
24.0031
.99689
94
.434
26.00
25.2842
.71578
95
-.609
23.00
24.0031
-1.00311
96
-.418
25.00
25.6897
-.68970
97
.074
25.00
24.8787
.12125
98
2.660
27.00
22.6163
4.38371
99
-.117
23.00
23.1922
-.19216
a. Dependent Variable: Keputusan_Pembelian
133
Universitas Sumatera Utara
a
Residuals Statistics
Minimum
Predicted Value
Maximum
Mean
Std. Deviation
N
22.6163
26.7357
25.2626
.73102
99
-3.68970
4.38371
.00000
1.63133
99
Std. Predicted Value
-3.620
2.015
.000
1.000
99
Std. Residual
-2.239
2.660
.000
.990
99
Residual
a. Dependent Variable: Keputusan_Pembelian
Uji Asumsi Klasik Hipotesis Ketiga
Regression
Variables Entered/Removed
Variables
Variables
Entered
Removed
Model
1
Kesadaran_Mere
Method
. Enter
a
k, Periklanan
a. All requested variables entered.
b
Model Summary
Change Statistics
Model
R
1
.409
R Square
a
.167
Adjusted R
Std. Error of
R Square
Square
the Estimate
Change
.150
1.64823
.167
F Change
9.639
df1
df2
2
96
Sig. F
Durbin-
Change
Watson
.000
a. Predictors: (Constant), Kesadaran_Merek, Periklanan
b. Dependent Variable: Keputusan_Pembelian
134
Universitas Sumatera Utara
1.698
b
ANOVA
Model
1
Sum of Squares
Regression
df
Mean Square
F
52.371
2
26.185
Residual
260.801
96
2.717
Total
313.172
98
Sig.
9.639
.000
a
a. Predictors: (Constant), Kesadaran_Merek, Periklanan
b. Dependent Variable: Keputusan_Pembelian
Coefficient Correlations
a
Kesadaran_Mere
Model
1
k
Correlations
Covariances
Periklanan
Kesadaran_Merek
1.000
-.200
Periklanan
-.200
1.000
.009
-.003
-.003
.018
Kesadaran_Merek
Periklanan
a. Dependent Variable: Keputusan_Pembelian
Collinearity Diagnostics
a
Variance Proportions
Dimensi
Kesadaran_Mere
Model
on
Eigenvalue
Condition Index
(Constant)
Periklanan
k
1
1
2.995
1.000
.00
.00
.00
2
.003
29.556
.05
.22
.92
3
.001
47.449
.95
.78
.08
a. Dependent Variable: Keputusan_Pembelian
135
Universitas Sumatera Utara
a
Residuals Statistics
Minimum
Predicted Value
Maximum
Mean
Std. Deviation
N
22.6163
26.7357
25.2626
.73102
99
-3.620
2.015
.000
1.000
99
.176
.765
.267
.105
99
21.4141
26.9988
25.2544
.78453
99
-3.68970
4.38371
.00000
1.63133
99
Std. Residual
-2.239
2.660
.000
.990
99
Stud. Residual
-2.267
3.002
.002
1.018
99
-3.78373
5.58591
.00823
1.73046
99
-2.318
3.138
.003
1.028
99
Mahal. Distance
.123
20.102
1.980
2.897
99
Cook's Distance
.000
.824
.022
.086
99
Centered Leverage Value
.001
.205
.020
.030
99
Std. Predicted Value
Standard Error of Predicted
Value
Adjusted Predicted Value
Residual
Deleted Residual
Stud. Deleted Residual
a. Dependent Variable: Keputusan_Pembelian
136
Universitas Sumatera Utara
137
Universitas Sumatera Utara
KUESIONER
PENGARUH ADVERTISING TERHADAP PEMBENTUKAN BRAND
AWARENESS SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN
PADA STARBUCKS COFFEESHOP SUN PLAZA MEDAN
No. Responden :
Saudara/ saudari responden yang terhormat,
Bersama ini, kami mohon kesediaan Saudara/i untuk mengisi kuisioner yang terdapat
di bawah ini. Informasi yang Saudara/i berikan merupakan bantuan yang sangat
berarti bagi kami dalam menyelesaikan penelitian ini. Atas bantuan dan perhatiannya
kami ucapkan terima kasih.
I.
Identitas Responden
Nama
:
: ☐LAKI-LAKI
☐PEREMPUAN
Pekerjaan
: ☐PELAJAR/MAHASISWA ☐WIRASWASTA
☐KARYAWAN
☐LAINNYA
Frek Berkunjung / Bulan: ☐1 KALI
☐2-4 KALI ☐>4 KALI
Jenis Kelamin
II.
Petunjuk Pengisian
Berilah tanda check list () pada salah satu jawaban yang paling sesuai dengan
pendapat saudara.
Kriteria penilaian:
Baik
7
6
5
4
3
2
1
Buruk
Puas
7
6
5
4
3
2
1
Tidak Puas
102
Universitas Sumatera Utara
IKLAN (X)
No
PERNYATAAN
1
Iklan memuat informasi lengkap mengenai
produk
2
Pesan yang disampaikan dalam iklan jelas.
3
Iklan Starbucks mudah dilihat.
4
Tampilan iklan Starbucks berbeda dengan
tampilan iklan produk lain.
5
Saya selalu mengikuti perkembangan dari
produk-produk baru Starbucks melalui iklan
di sosial media maupun media lain.
6
Iklan yang digunakan berguna bagi saya
untuk mengetahui update terbaru mengenai
produk Starbucks.
7
Iklan Starbucks membuat saya mengingat
akan produk tersebut.
8
7
6
5
4
3
2
1
7
6
5
4
3
2
1
Iklan Starbucks lebih sering terlihat
dibandingkan iklan kompetitor.
KESADARAN MEREK (Z)
No
PERNYATAAN
1
Saya dapat mengingat dengan cepat logo
Starbucks.
2
Apabila ditanya mengenai kedai kopi maka
yang pertama kali terlintas adalah
Starbucks coffee shop.
3
Saya lebih memilih produk Starbucks
dibandingkan dengan produk merek lain.
103
Universitas Sumatera Utara
4
Bagi saya, kopi identik dengan Starbucks.
5.
Saya dapat langsung mengenali Starbucks
hanya dengan melihat tampilan luar
produk.
6.
Saya mengetahui dengan baik produk apa
saja yang ditawarkan oleh Starbucks.
KEPUTUSAN PEMBELIAN (Y)
No
PERNYATAAN
1
Saya membeli karena melihat minuman ini
diminati banyak orang.
2
Saya membeli karena Starbucks
menyuguhkan minuman yang berkualitas.
3
Saya membeli karena kemasan menarik.
4
Saya membeli setelah membandingkan
dengan produk lain.
5
Saya membeli setelah mencari informasi
jelas mengenai produk.
6
Saya membeli karena iklan yang dipakai
selalu menarik perhatian saya.
7
Saya selalu membeli jika ada promo-promo
menarik dari Starbucks.
7
6
5
4
3
2
1
104
Universitas Sumatera Utara
Lampiran 2. OutputUji Validitas dan Reliabilitas
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N
Cases
Valid
a
Excluded
Total
%
30
100.0
0
.0
30
100.0
a. Listwise deletion based on all variables in the
procedure.
Item-Total Statistics
Cronbach's
Scale Mean if
Item Deleted
Scale Variance if Corrected Item- Squared Multiple
Item Deleted
Total Correlation
Correlation
Alpha if Item
Deleted
Butir_1
85.7667
119.495
.670
.
.958
Butir_2
86.1667
111.799
.835
.
.956
Butir_3
85.7667
121.357
.588
.
.959
Butir_4
85.7667
119.495
.670
.
.958
Butir_5
86.1667
111.799
.835
.
.956
Butir_6
86.0333
118.240
.780
.
.957
Butir_7
85.7667
121.357
.588
.
.959
Butir_8
85.8333
119.385
.684
.
.958
Butir_9
86.1667
113.247
.687
.
.958
Butir_10
86.0667
111.926
.826
.
.956
Butir_11
86.4000
109.421
.842
.
.956
Butir_12
86.0000
117.931
.710
.
.957
Butir_13
85.7667
119.013
.640
.
.958
Butir_14
86.1667
111.247
.867
.
.955
105
Universitas Sumatera Utara
Butir_15
85.7667
120.875
.556
.
.959
Butir_16
85.7667
119.013
.640
.
.958
Butir_17
86.1667
111.247
.867
.
.955
Butir_18
86.0333
117.689
.826
.
.956
Butir_19
85.7667
120.875
.556
.
.959
Butir_20
85.8333
118.833
.730
.
.957
Butir_21
86.1667
112.695
.716
.
.958
106
Universitas Sumatera Utara
Lampiran 3. Daftar Distribusi Jawaban Responden
Variabel Periklanan (X)
Pernyataan
No
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Jlh
1
2
3
4
5
6
7
8
4
4
3
4
3
4
2
4
3
4
2
3
5
4
5
4
2
5
4
5
2
4
2
4
5
3
2
4
5
4
2
1
2
3
2
2
4
2
3
5
2
3
2
3
2
3
2
2
2
2
3
2
5
2
4
2
4
2
2
2
5
3
2
2
3
2
2
2
3
2
1
4
3
4
4
5
5
3
3
2
2
4
2
3
2
4
2
2
2
4
2
2
7
2
3
2
3
2
1
4
6
5
2
3
2
1
2
3
2
4
2
3
2
4
2
3
3
3
2
4
4
4
3
4
5
4
3
2
4
2
3
2
4
2
3
2
4
2
3
2
4
2
3
3
2
4
7
2
6
2
2
3
2
3
2
2
4
6
4
2
4
2
2
3
2
3
3
4
5
3
5
2
4
2
4
2
2
4
2
2
2
4
2
3
2
4
2
2
3
2
3
2
3
2
3
2
3
2
2
3
2
4
2
3
2
4
2
3
2
2
3
4
2
3
3
4
2
3
2
4
2
3
3
2
4
2
3
2
3
2
4
2
3
2
4
2
2
3
2
4
24
25
23
24
23
24
22
23
23
25
23
24
24
23
25
22
24
23
24
23
24
23
23
23
25
24
24
23
23
24
107
Universitas Sumatera Utara
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
2
3
2
5
4
4
3
2
2
2
2
3
2
4
2
4
4
2
2
4
2
4
3
3
3
5
5
3
2
4
2
3
2
1
4
2
3
2
2
2
3
5
4
5
3
3
2
3
2
2
2
5
5
4
4
2
3
4
5
3
5
5
3
2
5
2
3
2
4
2
3
3
3
3
7
2
2
3
2
5
4
2
3
3
5
3
3
3
2
5
7
4
2
5
2
5
5
1
2
2
3
6
3
2
4
3
2
5
2
3
2
4
2
3
2
3
2
7
4
3
3
2
2
3
2
3
2
2
5
2
3
2
1
3
2
2
2
3
4
4
2
3
2
4
4
6
3
3
2
2
4
2
3
2
5
4
2
5
5
3
2
2
3
2
2
2
3
2
2
2
3
4
4
2
4
5
4
5
4
4
3
2
4
2
3
2
4
2
3
3
4
2
4
2
3
2
4
2
3
5
4
2
3
2
4
2
3
4
4
3
3
2
3
5
3
2
4
2
1
2
4
2
1
2
4
2
2
4
2
2
4
2
2
3
1
2
3
3
2
4
2
2
3
4
1
2
3
2
2
2
3
2
2
3
2
4
3
2
4
5
4
2
3
2
4
2
4
2
3
2
2
3
2
4
2
3
2
4
2
3
2
4
2
2
3
2
2
3
23
24
23
24
23
23
24
26
25
23
25
24
24
22
25
24
24
23
24
24
23
26
23
24
24
24
23
24
23
26
24
22
24
23
23
25
108
Universitas Sumatera Utara
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
2
3
2
4
2
1
5
2
2
3
2
4
2
3
4
4
2
2
3
2
4
5
4
2
4
5
5
3
3
4
5
2
2
3
2
4
2
3
3
4
4
2
3
2
3
2
1
4
4
2
3
3
5
2
4
4
2
3
2
5
1
2
4
2
3
3
2
4
2
3
2
4
2
2
4
3
2
5
2
3
3
2
2
3
4
4
4
2
1
1
2
4
2
4
4
4
2
2
2
1
4
1
2
3
3
3
2
3
2
3
3
5
2
3
2
3
4
2
3
3
4
2
3
2
4
1
2
4
2
3
2
2
5
4
6
6
2
4
2
3
4
4
4
3
5
4
2
3
6
4
3
2
6
2
4
4
2
2
4
5
4
4
4
3
3
4
2
4
1
6
1
4
4
4
4
3
2
4
2
3
2
5
2
4
1
2
1
5
5
4
2
2
4
2
1
3
2
3
4
2
2
3
2
5
2
4
2
2
5
2
2
5
2
3
2
3
4
4
2
3
2
4
4
2
1
2
1
2
2
2
2
2
3
2
3
2
2
3
2
2
2
4
2
3
2
4
2
3
2
4
2
3
2
4
2
3
4
2
3
2
4
2
2
3
23
24
23
24
22
23
25
23
23
23
25
24
25
22
25
22
25
23
27
23
26
23
26
23
24
25
22
24
22
25
23
18
20
109
Universitas Sumatera Utara
Variabel Kesadaran Merek (Z)
Pernyataan
No
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
Jlh
1
2
3
4
5
6
7
5
7
6
5
7
5
5
5
4
5
5
5
5
6
4
3
4
5
5
4
4
5
5
4
6
5
5
6
5
5
5
4
5
5
4
5
4
6
6
5
7
5
5
5
4
4
3
5
3
4
5
4
5
4
5
4
6
5
4
5
5
5
5
6
4
4
5
5
5
4
4
5
5
5
5
5
4
4
4
5
4
3
4
4
3
3
3
4
3
4
4
4
5
3
3
4
7
5
6
7
5
6
5
5
5
5
6
5
5
4
5
4
5
4
4
4
5
5
4
4
4
4
4
6
5
4
4
4
3
1
4
5
4
5
4
5
4
5
5
5
4
4
5
4
4
5
3
4
4
5
4
4
3
4
4
5
4
5
4
4
4
5
2
3
5
5
4
5
4
5
5
4
3
3
4
4
5
4
4
4
5
5
6
5
4
4
4
2
3
3
4
29
28
27
27
30
30
31
28
30
29
30
31
29
25
25
25
25
25
25
25
24
26
27
27
25
26
26
25
28
27
25
25
110
Universitas Sumatera Utara
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
4
3
5
5
5
5
6
5
5
5
5
5
5
4
7
5
5
5
5
4
5
4
5
5
4
5
4
7
4
4
6
5
6
5
5
6
5
6
4
4
5
4
5
5
5
4
5
4
5
4
5
4
5
5
5
5
4
5
4
5
4
5
4
5
4
5
5
5
4
3
3
3
5
5
4
4
4
4
4
4
3
4
4
4
4
5
4
5
5
6
5
5
4
5
4
4
4
4
5
5
4
4
5
3
3
5
5
5
5
7
5
5
5
6
5
4
5
5
4
5
3
4
4
5
4
4
4
3
4
4
4
4
4
4
4
2
4
5
3
4
5
4
5
7
2
1
2
2
3
2
3
2
4
5
4
4
4
3
4
4
5
4
4
4
4
4
4
3
2
4
4
3
5
4
2
3
2
5
5
2
5
4
5
5
4
5
4
5
4
2
3
2
3
4
2
3
2
4
2
5
4
2
3
2
5
3
3
3
5
4
4
5
4
2
2
3
26
26
25
25
26
26
27
25
26
25
25
24
24
24
26
26
26
28
25
26
25
24
24
23
23
25
24
25
26
26
25
25
24
24
25
26
111
Universitas Sumatera Utara
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
7
5
4
4
4
5
5
2
3
4
5
5
5
4
5
5
5
5
6
5
3
5
5
4
4
4
5
5
4
3
4
5
4
4
4
5
4
5
4
5
5
4
4
5
5
5
4
5
5
5
5
7
4
4
4
4
4
4
4
4
7
4
3
4
4
4
5
5
5
4
5
4
5
4
4
4
3
4
5
4
5
3
5
5
4
4
4
4
4
6
4
5
5
5
3
4
4
5
5
4
5
4
5
5
4
4
4
4
4
3
4
4
4
5
4
4
4
4
5
4
6
5
3
4
3
4
4
4
5
3
3
4
3
3
4
2
3
3
5
4
2
3
2
4
2
3
3
6
5
4
3
2
5
4
3
2
4
3
4
2
2
2
4
4
4
3
4
4
3
2
3
6
3
4
4
5
3
5
4
2
4
3
2
3
2
3
25
24
23
24
26
24
24
23
24
25
26
23
25
23
24
24
26
24
26
25
27
24
25
26
23
25
23
25
25
24
23
112
Universitas Sumatera Utara
Variabel Keputusan Pmenbelian (Y)
Pernyataan
No
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
Jlh
1
2
3
4
5
6
7
5
3
4
5
5
5
4
5
5
5
4
4
5
4
5
6
5
5
4
4
3
4
4
4
3
5
4
4
5
4
4
5
4
4
4
4
5
5
4
4
5
5
4
4
4
3
5
6
4
4
4
4
4
3
4
4
3
5
4
3
4
4
4
4
6
3
4
5
5
5
4
4
5
5
4
4
4
4
5
5
5
4
4
4
3
3
4
3
3
5
4
3
3
6
4
3
4
3
3
3
3
4
2
3
4
3
3
4
3
4
3
1
2
2
3
2
4
2
2
3
2
3
2
3
2
3
2
4
4
4
3
3
4
3
3
2
2
3
2
3
3
2
2
2
2
3
2
4
3
3
4
3
3
4
4
4
3
4
3
3
4
3
2
3
5
3
3
3
3
4
4
2
3
3
1
3
4
2
3
2
3
4
4
3
4
2
4
4
3
4
3
2
2
5
3
4
2
4
3
2
5
4
2
3
2
3
4
2
2
3
4
5
4
4
5
3
4
2
4
2
3
2
3
3
29
25
23
27
29
29
23
23
29
29
23
24
24
23
25
25
24
23
24
25
24
23
27
23
22
26
26
23
23
27
23
24
113
Universitas Sumatera Utara
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
5
5
4
4
4
5
4
5
5
5
4
3
3
5
5
5
5
4
4
5
3
5
3
5
4
3
3
3
4
4
5
5
3
4
5
5
6
5
4
4
4
5
4
5
5
4
4
3
4
5
5
5
5
4
4
5
5
5
3
5
4
3
3
4
4
3
5
5
4
4
5
5
5
6
3
4
5
5
3
5
5
4
4
3
4
7
6
7
3
4
4
5
5
5
3
5
4
3
4
4
4
4
3
5
4
4
5
5
4
4
3
2
3
2
3
2
2
3
2
3
3
2
3
2
4
4
3
2
3
2
3
2
3
2
4
4
4
4
3
3
4
4
3
3
2
3
3
4
3
3
3
4
3
4
3
3
4
2
3
2
3
5
3
2
3
2
3
2
3
5
2
3
2
4
3
3
3
4
4
3
3
2
4
4
4
4
3
4
4
4
4
5
4
2
3
2
4
3
2
3
2
4
5
2
3
5
3
2
3
2
3
2
2
3
2
2
2
3
2
4
3
2
3
2
3
2
3
2
4
2
2
3
2
4
3
6
5
4
6
4
4
5
5
5
5
5
3
2
4
4
3
3
27
28
23
26
26
26
23
27
27
26
24
22
26
25
27
26
26
28
23
28
26
27
26
25
25
26
24
25
26
26
25
25
24
27
27
26
114
Universitas Sumatera Utara
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
5
4
3
5
4
3
5
4
5
5
5
3
4
5
5
4
5
5
5
5
5
5
5
4
4
5
4
4
3
4
2
5
4
3
4
4
3
4
4
5
5
5
3
4
4
5
3
5
4
5
5
5
5
5
4
4
5
3
4
4
5
3
4
4
3
4
4
5
4
3
5
5
4
3
4
5
4
3
5
4
7
5
5
4
3
4
4
4
4
4
4
2
3
3
3
4
3
4
4
3
3
4
3
2
3
3
3
4
4
3
3
1
2
3
2
3
4
4
4
3
4
4
6
5
3
2
3
3
3
4
3
3
2
3
2
3
4
3
3
4
4
4
5
4
4
3
3
4
3
3
3
3
2
3
2
3
3
3
2
4
3
2
3
2
3
3
3
4
2
3
2
4
3
2
3
2
3
2
3
2
3
3
3
4
5
4
2
4
4
3
3
2
3
3
4
4
5
4
2
3
2
4
2
3
2
3
3
2
4
3
4
2
3
3
4
2
4
25
24
23
24
26
24
24
23
27
28
26
22
25
25
26
24
28
26
27
27
27
24
25
26
25
26
23
25
25
27
23
115
Universitas Sumatera Utara
Lampiran 4. Output Regresi Variabel Periklanan Terhadap Keputusan Pembelian
Analisis Regresi Sederhana Hipotesis Pertama
Regression
Variables Entered/Removed
Model
1
Variables
Variables
Entered
Removed
Periklanan
a
b
Method
. Enter
a. All requested variables entered.
b. Dependent Variable: Keputusan_Pembelian
b
ANOVA
Model
1
Sum of Squares
Regression
df
Mean Square
F
34.831
1
34.831
Residual
278.341
97
2.869
Total
313.172
98
12.138
Sig.
.001
a
a. Predictors: (Constant), Periklanan
b. Dependent Variable: Keputusan_Pembelian
Casewise Diagnostics
Case
Number
a
Keputusan_Pem
Std. Residual
belian
Predicted Value
Residual
1
2.105
29.00
25.4351
3.56495
2
-.537
25.00
25.9092
-.90923
3
-1.158
23.00
24.9609
-1.96088
4
.924
27.00
25.4351
1.56495
5
2.384
29.00
24.9609
4.03912
6
2.105
29.00
25.4351
3.56495
7
-.878
23.00
24.4867
-1.48670
8
-1.158
23.00
24.9609
-1.96088
116
Universitas Sumatera Utara
9
2.384
29.00
24.9609
4.03912
10
1.825
29.00
25.9092
3.09077
11
-1.158
23.00
24.9609
-1.96088
12
-.847
24.00
25.4351
-1.43505
13
-.847
24.00
25.4351
-1.43505
14
-1.158
23.00
24.9609
-1.96088
15
-.537
25.00
25.9092
-.90923
16
.303
25.00
24.4867
.51330
17
-.847
24.00
25.4351
-1.43505
18
-1.158
23.00
24.9609
-1.96088
19
-.847
24.00
25.4351
-1.43505
20
.023
25.00
24.9609
.03912
21
-.847
24.00
25.4351
-1.43505
22
-1.158
23.00
24.9609
-1.96088
23
1.204
27.00
24.9609
2.03912
24
-1.158
23.00
24.9609
-1.96088
25
-2.308
22.00
25.9092
-3.90923
26
.334
26.00
25.4351
.56495
27
.334
26.00
25.4351
.56495
28
-1.158
23.00
24.9609
-1.96088
29
-1.158
23.00
24.9609
-1.96088
30
.924
27.00
25.4351
1.56495
31
-1.158
23.00
24.9609
-1.96088
32
-.847
24.00
25.4351
-1.43505
33
1.204
27.00
24.9609
2.03912
34
1.514
28.00
25.4351
2.56495
35
-1.158
23.00
24.9609
-1.96088
36
.613
26.00
24.9609
1.03912
37
.334
26.00
25.4351
.56495
38
-.226
26.00
26.3834
-.38341
39
-1.717
23.00
25.9092
-2.90923
117
Universitas Sumatera Utara
40
1.204
27.00
24.9609
2.03912
41
.644
27.00
25.9092
1.09077
42
.334
26.00
25.4351
.56495
43
-.847
24.00
25.4351
-1.43505
44
-1.468
22.00
24.4867
-2.48670
45
.054
26.00
25.9092
.09077
46
-.257
25.00
25.4351
-.43505
47
.924
27.00
25.4351
1.56495
48
.613
26.00
24.9609
1.03912
49
.334
26.00
25.4351
.56495
50
1.514
28.00
25.4351
2.56495
51
-1.158
23.00
24.9609
-1.96088
52
.954
28.00
26.3834
1.61659
53
.613
26.00
24.9609
1.03912
54
.924
27.00
25.4351
1.56495
55
.334
26.00
25.4351
.56495
56
-.257
25.00
25.4351
-.43505
57
.023
25.00
24.9609
.03912
58
.334
26.00
25.4351
.56495
59
-.567
24.00
24.9609
-.96088
60
-.817
25.00
26.3834
-1.38341
61
.334
26.00
25.4351
.56495
62
.893
26.00
24.4867
1.51330
63
-.257
25.00
25.4351
-.43505
64
.023
25.00
24.9609
.03912
65
-.567
24.00
24.9609
-.96088
66
.644
27.00
25.9092
1.09077
67
1.204
27.00
24.9609
2.03912
68
.334
26.00
25.4351
.56495
69
.023
25.00
24.9609
.03912
70
-.847
24.00
25.4351
-1.43505
118
Universitas Sumatera Utara
71
-.878
23.00
24.4867
-1.48670
72
-.567
24.00
24.9609
-.96088
73
.054
26.00
25.9092
.09077
74
-.567
24.00
24.9609
-.96088
75
-.567
24.00
24.9609
-.96088
76
-1.158
23.00
24.9609
-1.96088
77
.644
27.00
25.9092
1.09077
78
1.514
28.00
25.4351
2.56495
79
.054
26.00
25.9092
.09077
80
-1.468
22.00
24.4867
-2.48670
81
-.537
25.00
25.9092
-.90923
82
.303
25.00
24.4867
.51330
83
.054
26.00
25.9092
.09077
84
-.567
24.00
24.9609
-.96088
85
.674
28.00
26.8576
1.14241
86
.613
26.00
24.9609
1.03912
87
.364
27.00
26.3834
.61659
88
1.204
27.00
24.9609
2.03912
89
.364
27.00
26.3834
.61659
90
-.567
24.00
24.9609
-.96088
91
-.257
25.00
25.4351
-.43505
92
.054
26.00
25.9092
.09077
93
.303
25.00
24.4867
.51330
94
.334
26.00
25.4351
.56495
95
-.878
23.00
24.4867
-1.48670
96
-.537
25.00
25.9092
-.90923
97
.023
25.00
24.9609
.03912
98
2.603
27.00
22.5900
4.41002
99
-.318
23.00
23.5383
-.53834
a. Dependent Variable: Keputusan_Pembelian
119
Universitas Sumatera Utara
a
Residuals Statistics
Minimum
Predicted Value
Maximum
Mean
Std. Deviation
N
22.5900
26.8576
25.2626
.59617
99
-3.90923
4.41002
.00000
1.68529
99
Std. Predicted Value
-4.483
2.675
.000
1.000
99
Std. Residual
-2.308
2.603
.000
.995
99
Residual
a. Dependent Variable: Keputusan_Pembelian
Uji Asumsi Klasik Hipotesis Pertama
Regression
Variables Entered/Removed
Model
1
Variables
Variables
Entered
Removed
Periklanan
a
b
Method
. Enter
a. All requested variables entered.
b. Dependent Variable: Keputusan_Pembelian
b
Model Summary
Model
R
1
.333
a
R
Adjusted R
Std. Error of
Square
Square
the Estimate
.111
.102
1.69396
Change Statistics
R Square Change
.111
F Change
12.138
df1
Durbindf2
1
Sig. F Change
97
.001
a. Predictors: (Constant), Periklanan
b. Dependent Variable: Keputusan_Pembelian
120
Universitas Sumatera Utara
Watson
1.711
b
ANOVA
Model
1
Sum of Squares
Regression
df
Mean Square
F
34.831
1
34.831
Residual
278.341
97
2.869
Total
313.172
98
Sig.
12.138
.001
a
a. Predictors: (Constant), Periklanan
b. Dependent Variable: Keputusan_Pembelian
Coefficient Correlations
a
Model
1
Periklanan
Correlations
Periklanan
1.000
Covariances
Periklanan
.019
a. Dependent Variable: Keputusan_Pembelian
Collinearity Diagnostics
a
Variance Proportions
Dimensi
Model
on
Eigenvalue
Condition Index
(Constant)
Periklanan
1
1
1.999
1.000
.00
.00
2
.001
37.818
1.00
1.00
a. Dependent Variable: Keputusan_Pembelian
a
Residuals Statistics
Minimum
Predicted Value
Std. Predicted Value
Standard Error of Predicted
Maximum
Mean
Std. Deviation
N
22.5900
26.8576
25.2626
.59617
99
-4.483
2.675
.000
1.000
99
.177
.786
.225
.086
99
21.3809
26.7540
25.2518
.65383
99
-3.90923
4.41002
.00000
1.68529
99
-2.308
2.603
.000
.995
99
Value
Adjusted Predicted Value
Residual
Std. Residual
121
Universitas Sumatera Utara
Stud. Residual
-2.334
2.939
.003
1.012
99
-3.99760
5.61914
.01083
1.74685
99
-2.390
3.063
.006
1.023
99
Mahal. Distance
.084
20.098
.990
2.347
99
Cook's Distance
.000
1.184
.020
.119
99
Centered Leverage Value
.001
.205
.010
.024
99
Deleted Residual
Stud. Deleted Residual
a. Dependent Variable: Keputusan_Pembelian
122
Universitas Sumatera Utara
Lampiran 5. Output Regresi Variabel Periklanan Terhadap Kesadaran Merek
Analisis Regresi Sederhana Hipotesis Kedua
Regression
Variables Entered/Removed
Model
1
Variables
Variables
Entered
Removed
Periklanan
a
b
Method
. Enter
a. All requested variables entered.
b. Dependent Variable: Kesadaran_Merek
b
ANOVA
Model
1
Sum of Squares
Regression
df
Mean Square
F
13.231
1
13.231
Residual
317.395
97
3.272
Total
330.626
98
4.044
Sig.
.047
a
a. Predictors: (Constant), Periklanan
b. Dependent Variable: Kesadaran_Merek
Casewise Diagnostics
Case
Number
a
Kesadaran_Mere
Std. Residual
k
Predicted Value
Residual
1
1.857
29.00
25.6416
3.35837
2
1.142
28.00
25.9339
2.06612
3
.913
27.00
25.3494
1.65063
4
.751
27.00
25.6416
1.35837
5
2.571
30.00
25.3494
4.65063
6
2.409
30.00
25.6416
4.35837
7
3.285
31.00
25.0571
5.94288
8
1.465
28.00
25.3494
2.65063
123
Universitas Sumatera Utara
9
2.571
30.00
25.3494
4.65063
10
1.695
29.00
25.9339
3.06612
11
2.571
30.00
25.3494
4.65063
12
2.962
31.00
25.6416
5.35837
13
1.857
29.00
25.6416
3.35837
14
-.193
25.00
25.3494
-.34937
15
-.516
25.00
25.9339
-.93388
16
-.032
25.00
25.0571
-.05712
17
-.355
25.00
25.6416
-.64163
18
-.193
25.00
25.3494
-.34937
19
-.355
25.00
25.6416
-.64163
20
-.193
25.00
25.3494
-.34937
21
-.908
24.00
25.6416
-1.64163
22
.360
26.00
25.3494
.65063
23
.913
27.00
25.3494
1.65063
24
.913
27.00
25.3494
1.65063
25
-.516
25.00
25.9339
-.93388
26
.198
26.00
25.6416
.35837
27
.198
26.00
25.6416
.35837
28
-.193
25.00
25.3494
-.34937
29
1.465
28.00
25.3494
2.65063
30
.751
27.00
25.6416
1.35837
31
-.193
25.00
25.3494
-.34937
32
-.355
25.00
25.6416
-.64163
33
.360
26.00
25.3494
.65063
34
.198
26.00
25.6416
.35837
35
-.193
25.00
25.3494
-.34937
36
-.193
25.00
25.3494
-.34937
37
.198
26.00
25.6416
.35837
38
-.125
26.00
26.2261
-.22613
39
.589
27.00
25.9339
1.06612
124
Universitas Sumatera Utara
40
-.193
25.00
25.3494
-.34937
41
.037
26.00
25.9339
.06612
42
-.355
25.00
25.6416
-.64163
43
-.355
25.00
25.6416
-.64163
44
-.584
24.00
25.0571
-1.05712
45
-1.069
24.00
25.9339
-1.93388
46
-.908
24.00
25.6416
-1.64163
47
.198
26.00
25.6416
.35837
48
.360
26.00
25.3494
.65063
49
.198
26.00
25.6416
.35837
50
1.304
28.00
25.6416
2.35837
51
-.193
25.00
25.3494
-.34937
52
-.125
26.00
26.2261
-.22613
53
-.193
25.00
25.3494
-.34937
54
-.908
24.00
25.6416
-1.64163
55
-.908
24.00
25.6416
-1.64163
56
-1.460
23.00
25.6416
-2.64163
57
-1.299
23.00
25.3494
-2.34937
58
-.355
25.00
25.6416
-.64163
59
-.746
24.00
25.3494
-1.34937
60
-.678
25.00
26.2261
-1.22613
61
.198
26.00
25.6416
.35837
62
.521
26.00
25.0571
.94288
63
-.355
25.00
25.6416
-.64163
64
-.193
25.00
25.3494
-.34937
65
-.746
24.00
25.3494
-1.34937
66
-1.069
24.00
25.9339
-1.93388
67
-.193
25.00
25.3494
-.34937
68
.198
26.00
25.6416
.35837
69
-.193
25.00
25.3494
-.34937
70
-.908
24.00
25.6416
-1.64163
125
Universitas Sumatera Utara
71
-1.137
23.00
25.0571
-2.05712
72
-.746
24.00
25.3494
-1.34937
73
.037
26.00
25.9339
.06612
74
-.746
24.00
25.3494
-1.34937
75
-.746
24.00
25.3494
-1.34937
76
-1.299
23.00
25.3494
-2.34937
77
-1.069
24.00
25.9339
-1.93388
78
-.355
25.00
25.6416
-.64163
79
.037
26.00
25.9339
.06612
80
-1.137
23.00
25.0571
-2.05712
81
-.516
25.00
25.9339
-.93388
82
-1.137
23.00
25.0571
-2.05712
83
-1.069
24.00
25.9339
-1.93388
84
-.746
24.00
25.3494
-1.34937
85
-.287
26.00
26.5184
-.51839
86
-.746
24.00
25.3494
-1.34937
87
-.125
26.00
26.2261
-.22613
88
-.193
25.00
25.3494
-.34937
89
.428
27.00
26.2261
.77387
90
-.746
24.00
25.3494
-1.34937
91
-.355
25.00
25.6416
-.64163
92
.037
26.00
25.9339
.06612
93
-1.137
23.00
25.0571
-2.05712
94
-.355
25.00
25.6416
-.64163
95
-1.137
23.00
25.0571
-2.05712
96
-.516
25.00
25.9339
-.93388
97
-.193
25.00
25.3494
-.34937
98
.062
24.00
23.8881
.11189
99
-.814
23.00
24.4726
-1.47261
a. Dependent Variable: Kesadaran_Merek
126
Universitas Sumatera Utara
a
Residuals Statistics
Minimum
Predicted Value
Maximum
Mean
Std. Deviation
N
23.8881
26.5184
25.5354
.36744
99
-2.64163
5.94288
.00000
1.79965
99
Std. Predicted Value
-4.483
2.675
.000
1.000
99
Std. Residual
-1.460
3.285
.000
.995
99
Residual
a. Dependent Variable: Kesadaran_Merek
Uji Asumsi Klasik Hipotesis Kedua
Regression
Variables Entered/Removed
Model
1
Variables
Variables
Entered
Removed
Periklanan
b
a
Method
. Enter
a. All requested variables entered.
b. Dependent Variable: Kesadaran_Merek
b
Model Summary
Model
R
1
.200
a
Adjusted
Std. Error of
R Square R Square
the Estimate
.040
.030
1.80890
Change Statistics
R Square Change F Change
.040
4.044
df1
Durbindf2
1
Sig. F Change
97
.047
a. Predictors: (Constant), Periklanan
b. Dependent Variable: Kesadaran_Merek
127
Universitas Sumatera Utara
Watson
.521
b
ANOVA
Model
1
Sum of Squares
Regression
df
Mean Square
F
13.231
1
13.231
Residual
317.395
97
3.272
Total
330.626
98
Sig.
4.044
.047
a
a. Predictors: (Constant), Periklanan
b. Dependent Variable: Kesadaran_Merek
Coefficient Correlations
a
Model
1
Periklanan
Correlations
Periklanan
1.000
Covariances
Periklanan
.021
a. Dependent Variable: Kesadaran_Merek
Collinearity Diagnostics
a
Variance Proportions
Dimensi
Model
on
Eigenvalue
Condition Index
(Constant)
Periklanan
1
1
1.999
1.000
.00
.00
2
.001
37.818
1.00
1.00
a. Dependent Variable: Kesadaran_Merek
a
Residuals Statistics
Minimum
Predicted Value
Std. Predicted Value
Standard Error of Predicted
Maximum
Mean
Std. Deviation
N
23.8881
26.5184
25.5354
.36744
99
-4.483
2.675
.000
1.000
99
.189
.839
.240
.092
99
23.8574
26.5654
25.5386
.36805
99
-2.64163
5.94288
.00000
1.79965
99
-1.460
3.285
.000
.995
99
Value
Adjusted Predicted Value
Residual
Std. Residual
128
Universitas Sumatera Utara
Stud. Residual
-1.468
3.331
.000
1.003
99
-2.67089
6.11022
-.00321
1.83048
99
-1.477
3.522
.006
1.023
99
Mahal. Distance
.084
20.098
.990
2.347
99
Cook's Distance
.000
.156
.009
.019
99
Centered Leverage Value
.001
.205
.010
.024
99
Deleted Residual
Stud. Deleted Residual
a. Dependent Variable: Kesadaran_Merek
129
Universitas Sumatera Utara
Lampiran 6. Output Regresi Variabel Periklanan Melalui Kesadaran Merek
Terhadap Keputusan Pembelian
Regression
Variables Entered/Removed
Model
1
Variables
Variables
Entered
Removed
Kesadaran_Mere
Method
. Enter
a
k, Periklanan
a. All requested variables entered.
b
ANOVA
Model
1
Sum of Squares
Regression
df
Mean Square
F
52.371
2
26.185
Residual
260.801
96
2.717
Total
313.172
98
9.639
Sig.
.000
a
a. Predictors: (Constant), Kesadaran_Merek, Periklanan
b. Dependent Variable: Keputusan_Pembelian
Casewise Diagnostics
Case
Number
a
Keputusan_Pem
Std. Residual
belian
Predicted Value
Residual
1
1.684
29.00
26.2245
2.77546
2
-.846
25.00
26.3949
-1.39494
3
-1.425
23.00
25.3489
-2.34891
4
.756
27.00
25.7544
1.24562
5
1.787
29.00
26.0541
2.94585
6
1.541
29.00
26.4596
2.54038
7
-1.750
23.00
25.8838
-2.88375
8
-1.568
23.00
25.5840
-2.58399
9
1.787
29.00
26.0541
2.94585
130
Universitas Sumatera Utara
10
1.438
29.00
26.6300
2.36998
11
-1.853
23.00
26.0541
-3.05415
12
-1.635
24.00
26.6947
-2.69470
13
-1.350
24.00
26.2245
-2.22454
14
-1.140
23.00
24.8787
-1.87875
15
-.418
25.00
25.6897
-.68970
16
.320
25.00
24.4733
.52673
17
-.779
24.00
25.2842
-1.28422
18
-1.140
23.00
24.8787
-1.87875
19
-.779
24.00
25.2842
-1.28422
20
.074
25.00
24.8787
.12125
21
-.637
24.00
25.0491
-1.04914
22
-1.282
23.00
25.1138
-2.11383
23
1.002
27.00
25.3489
1.65109
24
-1.425
23.00
25.3489
-2.34891
25
-2.239
22.00
25.6897
-3.68970
26
.292
26.00
25.5193
.48070
27
.292
26.00
25.5193
.48070
28
-1.140
23.00
24.8787
-1.87875
29
-1.568
23.00
25.5840
-2.58399
30
.756
27.00
25.7544
1.24562
31
-1.140
23.00
24.8787
-1.87875
32
-.779
24.00
25.2842
-1.28422
33
1.144
27.00
25.1138
1.88617
34
1.505
28.00
25.5193
2.48070
35
-1.140
23.00
24.8787
-1.87875
36
.680
26.00
24.8787
1.12125
37
.292
26.00
25.5193
.48070
38
-.200
26.00
26.3303
-.33025
39
-1.917
23.00
26.1599
-3.15986
40
1.287
27.00
24.8787
2.12125
131
Universitas Sumatera Utara
41
.652
27.00
25.9248
1.07522
42
.434
26.00
25.2842
.71578
43
-.779
24.00
25.2842
-1.28422
44
-1.358
22.00
24.2382
-2.23819
45
.331
26.00
25.4546
.54538
46
-.030
25.00
25.0491
-.04914
47
.898
27.00
25.5193
1.48070
48
.538
26.00
25.1138
.88617
49
.292
26.00
25.5193
.48070
50
1.220
28.00
25.9895
2.01054
51
-1.140
23.00
24.8787
-1.87875
52
1.013
28.00
26.3303
1.66975
53
.680
26.00
24.8787
1.12125
54
1.184
27.00
25.0491
1.95086
55
.577
26.00
25.0491
.95086
56
.113
25.00
24.8141
.18594
57
.359
25.00
24.4086
.59142
58
.434
26.00
25.2842
.71578
59
-.391
24.00
24.6437
-.64366
60
-.664
25.00
26.0952
-1.09517
61
.292
26.00
25.5193
.48070
62
.784
26.00
24.7084
1.29165
63
-.172
25.00
25.2842
-.28422
64
.074
25.00
24.8787
.12125
65
-.391
24.00
24.6437
-.64366
66
.938
27.00
25.4546
1.54538
67
1.287
27.00
24.8787
2.12125
68
.292
26.00
25.5193
.48070
69
.074
25.00
24.8787
.12125
70
-.637
24.00
25.0491
-1.04914
71
-.609
23.00
24.0031
-1.00311
132
Universitas Sumatera Utara
72
-.391
24.00
24.6437
-.64366
73
.046
26.00
25.9248
.07522
74
-.391
24.00
24.6437
-.64366
75
-.391
24.00
24.6437
-.64366
76
-.855
23.00
24.4086
-1.40858
77
.938
27.00
25.4546
1.54538
78
1.648
28.00
25.2842
2.71578
79
.046
26.00
25.9248
.07522
80
-1.215
22.00
24.0031
-2.00311
81
-.418
25.00
25.6897
-.68970
82
.605
25.00
24.0031
.99689
83
.331
26.00
25.4546
.54538
84
-.391
24.00
24.6437
-.64366
85
.767
28.00
26.7357
1.26427
86
.823
26.00
24.6437
1.35634
87
.406
27.00
26.3303
.66975
88
1.287
27.00
24.8787
2.12125
89
.264
27.00
26.5653
.43467
90
-.391
24.00
24.6437
-.64366
91
-.172
25.00
25.2842
-.28422
92
.046
26.00
25.9248
.07522
93
.605
25.00
24.0031
.99689
94
.434
26.00
25.2842
.71578
95
-.609
23.00
24.0031
-1.00311
96
-.418
25.00
25.6897
-.68970
97
.074
25.00
24.8787
.12125
98
2.660
27.00
22.6163
4.38371
99
-.117
23.00
23.1922
-.19216
a. Dependent Variable: Keputusan_Pembelian
133
Universitas Sumatera Utara
a
Residuals Statistics
Minimum
Predicted Value
Maximum
Mean
Std. Deviation
N
22.6163
26.7357
25.2626
.73102
99
-3.68970
4.38371
.00000
1.63133
99
Std. Predicted Value
-3.620
2.015
.000
1.000
99
Std. Residual
-2.239
2.660
.000
.990
99
Residual
a. Dependent Variable: Keputusan_Pembelian
Uji Asumsi Klasik Hipotesis Ketiga
Regression
Variables Entered/Removed
Variables
Variables
Entered
Removed
Model
1
Kesadaran_Mere
Method
. Enter
a
k, Periklanan
a. All requested variables entered.
b
Model Summary
Change Statistics
Model
R
1
.409
R Square
a
.167
Adjusted R
Std. Error of
R Square
Square
the Estimate
Change
.150
1.64823
.167
F Change
9.639
df1
df2
2
96
Sig. F
Durbin-
Change
Watson
.000
a. Predictors: (Constant), Kesadaran_Merek, Periklanan
b. Dependent Variable: Keputusan_Pembelian
134
Universitas Sumatera Utara
1.698
b
ANOVA
Model
1
Sum of Squares
Regression
df
Mean Square
F
52.371
2
26.185
Residual
260.801
96
2.717
Total
313.172
98
Sig.
9.639
.000
a
a. Predictors: (Constant), Kesadaran_Merek, Periklanan
b. Dependent Variable: Keputusan_Pembelian
Coefficient Correlations
a
Kesadaran_Mere
Model
1
k
Correlations
Covariances
Periklanan
Kesadaran_Merek
1.000
-.200
Periklanan
-.200
1.000
.009
-.003
-.003
.018
Kesadaran_Merek
Periklanan
a. Dependent Variable: Keputusan_Pembelian
Collinearity Diagnostics
a
Variance Proportions
Dimensi
Kesadaran_Mere
Model
on
Eigenvalue
Condition Index
(Constant)
Periklanan
k
1
1
2.995
1.000
.00
.00
.00
2
.003
29.556
.05
.22
.92
3
.001
47.449
.95
.78
.08
a. Dependent Variable: Keputusan_Pembelian
135
Universitas Sumatera Utara
a
Residuals Statistics
Minimum
Predicted Value
Maximum
Mean
Std. Deviation
N
22.6163
26.7357
25.2626
.73102
99
-3.620
2.015
.000
1.000
99
.176
.765
.267
.105
99
21.4141
26.9988
25.2544
.78453
99
-3.68970
4.38371
.00000
1.63133
99
Std. Residual
-2.239
2.660
.000
.990
99
Stud. Residual
-2.267
3.002
.002
1.018
99
-3.78373
5.58591
.00823
1.73046
99
-2.318
3.138
.003
1.028
99
Mahal. Distance
.123
20.102
1.980
2.897
99
Cook's Distance
.000
.824
.022
.086
99
Centered Leverage Value
.001
.205
.020
.030
99
Std. Predicted Value
Standard Error of Predicted
Value
Adjusted Predicted Value
Residual
Deleted Residual
Stud. Deleted Residual
a. Dependent Variable: Keputusan_Pembelian
136
Universitas Sumatera Utara
137
Universitas Sumatera Utara