Magister Bisnis Internasional MIB e-pembelajaran
EENI – Module Internationalization
1
EENI – The Global Business
School
http://en.reingex.com/
Module: Internationalization (e-learning)
1.
2.
3.
4.
5.
6.
NI
Subjects of the module
Intercultural management
Internationalization
Foreign direct investment
UNCTAD and foreign direct investment (FDI)
Investments abroad
e-Business
The objectives of the module “Internationalisation.”
EE
Module designed to provide all the knowledge, tools and techniques related to the
establishment of companies abroad (subsidiaries, joint ventures):
The main objectives of these subjects of Internationalization are:
1. To offer a global vision of the foreign direct investment
2. To understand the role of the United Nations Conference on Trade and Development
(UNCTAD)
3. To learn the different strategies to follow to establish a company abroad
4. To analyse foreign direct investment flows in emerging markets
5. To find out how to design and implement a strategy of business internationalisation
6. To gain an understanding of the nature of different cultures and how to adapt the
international marketing strategies to different countries
7. To understand the concepts of e-business and digital business models that a company
can deploy, as well as the importance of the strategy, marketing and technology in an
e-business project.
Credits of the module "Internationalisation."
•
•
9 ECTS (European Credit Transfer and Accumulation System). 1 ECTS credit is
equivalent to approximately 25 hours of student’s dedication (hours of study,
exercises, information research, and teamwork)
4 AC (American Credit). 1 AC Credit is equivalent to approximately 12 teaching hours.
EENI- Business School
http://en.reingex.com/
EENI – Module Internationalization
2
Students who have taken courses in this module can validate them and register for a
Postgraduate Master in EENI:
1. Master in International Business (Foreign Trade, International Marketing, and
Internationalization)
Duration: 2 months.
Methodology: e-learning / Distance learning.
The language of the module:
.
It is also available in
. For improving international communication skills, the
student has free access to the materials in these languages.
NI
URL: http://en.reingex.com/EENI-Education-Internationalization.shtml
EE
Due to the dynamic nature of international business, this information is for guidance only (not
binding). Please check the website to see any changes.
EENI- Business School
http://en.reingex.com/
EENI – Module Internationalization
3
Programme of the module "Internationalization."
Subject: Intercultural Management. Syllabus:
Introduction to the Intercultural Management
The culture and the global society
High and low context culture (Edward Hall)
Cultural dimension (Hofstede): Power distance, Individual, and Long-Term Orientation.
Seven dimensions of culture
Cross-cultural communication and the international marketing plan
Intercultural management and international business
Cultural patterns and markets
Countries classification
Key strategies for dealing with new cultures
Case study:
- Ceramic tiles perception in different markets
- Hofstede dimensions and World's Religions
13. How to negotiate successfully in
14. Introduction to religion and international business
NI
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
Objectives: the main purpose of the Subject "Intercultural management" is to gain an
understanding of the nature of different cultures and how to adapt our international
marketing strategies to different countries.
EE
In this subject, the student will learn about adapting the marketing approach to different
markets.
This will be achieved by:
1.
2.
3.
4.
Examining how diversity of culture can influence the outcome of a marketing plan
Outlining key strategies to dealing with new cultures
Detailing major theories on the subject
Highlighting critical errors to be avoided when dealing with different cultures
Subject: Internationalization. Syllabus:
1.
2.
3.
4.
5.
6.
7.
8.
Introduction to Internationalization
Competitive strategy and international competitiveness
Global strategy
Strategic audit
Five forces model
SWOT Analysis
PEST and value chain analysis
Cases of internationalisation
The objectives of the subject "Internationalisation of companies" are to
EENI- Business School
http://en.reingex.com/
EENI – Module Internationalization
4
1. Know the basics of international business strategy
1. Know how to design and implement a strategy of business internationalisation
2. Analyse successful cases of internationalisation of several companies.
Subject: Foreign Direct Investment (FDI). Syllabus:
This subject is composed of three parts:
1- Foreign Direct Investment (FDI)
Introduction to Foreign direct investment (FDI)
Global investment outlook
World Trade Organization and foreign direct investment (FDI)
Agreement on Trade-Related Investment Measures (TRIM)
OECD and the Foreign direct investment (FDI)
European Union policy on foreign direct investment (FDI)
Multilateral Investment Guarantee Agency's (MIGA)
Index of economic freedom (Heritage)
FDI and developing countries
NI
1.
2.
3.
4.
5.
6.
7.
8.
9.
2- Conference on Trade and Development and foreign direct investment
EE
1. Introduction to the United Nations Conference on Trade and Development (UNCTAD)
and foreign direct investment (FDI)
2. Foreign direct investment (FDI) index
3. Inward and outward index. Methodology
4. World investment report
3- Investments abroad
1. Establishing companies abroad: sales delegations, affiliated companies, branches, joint
ventures
2. Optimising expropriation risks
3. Corporate governance
4. Developing countries
5. Case: Reconstruction of industry in ex-Soviet Republics
Objectives of the subject "Foreign Direct Investment":
1. To offer a global vision of the foreign direct investment (FDI)
2. To understand the role of the United Nations Conference on Trade and Development
(UNCTAD)
3. To learn the different strategies to follow to establish a company abroad
4. To analyse foreign direct investment flows in emerging markets
EENI- Business School
http://en.reingex.com/
EENI – Module Internationalization
5
On finishing the final part (Investments abroad), you will know:
1. The different strategies to follow to set up a company in an International market
beyond merely the sale of the products.
2. The legal formulas that adapt better to investments, and we will analyse the decisions
taken by a gift products company that established its commercial branch in the United
States.
3. The troubles arising from establishing investments in developing countries
Subject: e-business and international trade. Syllabus:
Digitalisation and e-business
New Economy
Business models on the Web: B2B, B2C, B2A, B2E...
e-Business implementation
e-Processes (CRM, SCM, e-Procurement...)
e-Security (Digital Signature, SSL Protocol, Secure Electronic Transactions)
Case study:
1. Teleworking and e-business
2. Amazon
3. Alibaba Group
4. Online Nigerian retail sites
EE
Objectives of this subject:
NI
1.
2.
3.
4.
5.
6.
7.
1. To understand the concepts of e-business and digital business models that a company
can deploy, as well as the importance of the strategy, marketing and technology in an
e-business project.
2. To analyse the concept of security in e-business and how to improve it through some
security systems. Characteristics of digital signatures or encryption systems will be
discussed in detail.
3. To introduce the student to the basic tools for creating a web presence and learn how
to use them.
EENI- Business School
http://en.reingex.com/
1
EENI – The Global Business
School
http://en.reingex.com/
Module: Internationalization (e-learning)
1.
2.
3.
4.
5.
6.
NI
Subjects of the module
Intercultural management
Internationalization
Foreign direct investment
UNCTAD and foreign direct investment (FDI)
Investments abroad
e-Business
The objectives of the module “Internationalisation.”
EE
Module designed to provide all the knowledge, tools and techniques related to the
establishment of companies abroad (subsidiaries, joint ventures):
The main objectives of these subjects of Internationalization are:
1. To offer a global vision of the foreign direct investment
2. To understand the role of the United Nations Conference on Trade and Development
(UNCTAD)
3. To learn the different strategies to follow to establish a company abroad
4. To analyse foreign direct investment flows in emerging markets
5. To find out how to design and implement a strategy of business internationalisation
6. To gain an understanding of the nature of different cultures and how to adapt the
international marketing strategies to different countries
7. To understand the concepts of e-business and digital business models that a company
can deploy, as well as the importance of the strategy, marketing and technology in an
e-business project.
Credits of the module "Internationalisation."
•
•
9 ECTS (European Credit Transfer and Accumulation System). 1 ECTS credit is
equivalent to approximately 25 hours of student’s dedication (hours of study,
exercises, information research, and teamwork)
4 AC (American Credit). 1 AC Credit is equivalent to approximately 12 teaching hours.
EENI- Business School
http://en.reingex.com/
EENI – Module Internationalization
2
Students who have taken courses in this module can validate them and register for a
Postgraduate Master in EENI:
1. Master in International Business (Foreign Trade, International Marketing, and
Internationalization)
Duration: 2 months.
Methodology: e-learning / Distance learning.
The language of the module:
.
It is also available in
. For improving international communication skills, the
student has free access to the materials in these languages.
NI
URL: http://en.reingex.com/EENI-Education-Internationalization.shtml
EE
Due to the dynamic nature of international business, this information is for guidance only (not
binding). Please check the website to see any changes.
EENI- Business School
http://en.reingex.com/
EENI – Module Internationalization
3
Programme of the module "Internationalization."
Subject: Intercultural Management. Syllabus:
Introduction to the Intercultural Management
The culture and the global society
High and low context culture (Edward Hall)
Cultural dimension (Hofstede): Power distance, Individual, and Long-Term Orientation.
Seven dimensions of culture
Cross-cultural communication and the international marketing plan
Intercultural management and international business
Cultural patterns and markets
Countries classification
Key strategies for dealing with new cultures
Case study:
- Ceramic tiles perception in different markets
- Hofstede dimensions and World's Religions
13. How to negotiate successfully in
14. Introduction to religion and international business
NI
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
Objectives: the main purpose of the Subject "Intercultural management" is to gain an
understanding of the nature of different cultures and how to adapt our international
marketing strategies to different countries.
EE
In this subject, the student will learn about adapting the marketing approach to different
markets.
This will be achieved by:
1.
2.
3.
4.
Examining how diversity of culture can influence the outcome of a marketing plan
Outlining key strategies to dealing with new cultures
Detailing major theories on the subject
Highlighting critical errors to be avoided when dealing with different cultures
Subject: Internationalization. Syllabus:
1.
2.
3.
4.
5.
6.
7.
8.
Introduction to Internationalization
Competitive strategy and international competitiveness
Global strategy
Strategic audit
Five forces model
SWOT Analysis
PEST and value chain analysis
Cases of internationalisation
The objectives of the subject "Internationalisation of companies" are to
EENI- Business School
http://en.reingex.com/
EENI – Module Internationalization
4
1. Know the basics of international business strategy
1. Know how to design and implement a strategy of business internationalisation
2. Analyse successful cases of internationalisation of several companies.
Subject: Foreign Direct Investment (FDI). Syllabus:
This subject is composed of three parts:
1- Foreign Direct Investment (FDI)
Introduction to Foreign direct investment (FDI)
Global investment outlook
World Trade Organization and foreign direct investment (FDI)
Agreement on Trade-Related Investment Measures (TRIM)
OECD and the Foreign direct investment (FDI)
European Union policy on foreign direct investment (FDI)
Multilateral Investment Guarantee Agency's (MIGA)
Index of economic freedom (Heritage)
FDI and developing countries
NI
1.
2.
3.
4.
5.
6.
7.
8.
9.
2- Conference on Trade and Development and foreign direct investment
EE
1. Introduction to the United Nations Conference on Trade and Development (UNCTAD)
and foreign direct investment (FDI)
2. Foreign direct investment (FDI) index
3. Inward and outward index. Methodology
4. World investment report
3- Investments abroad
1. Establishing companies abroad: sales delegations, affiliated companies, branches, joint
ventures
2. Optimising expropriation risks
3. Corporate governance
4. Developing countries
5. Case: Reconstruction of industry in ex-Soviet Republics
Objectives of the subject "Foreign Direct Investment":
1. To offer a global vision of the foreign direct investment (FDI)
2. To understand the role of the United Nations Conference on Trade and Development
(UNCTAD)
3. To learn the different strategies to follow to establish a company abroad
4. To analyse foreign direct investment flows in emerging markets
EENI- Business School
http://en.reingex.com/
EENI – Module Internationalization
5
On finishing the final part (Investments abroad), you will know:
1. The different strategies to follow to set up a company in an International market
beyond merely the sale of the products.
2. The legal formulas that adapt better to investments, and we will analyse the decisions
taken by a gift products company that established its commercial branch in the United
States.
3. The troubles arising from establishing investments in developing countries
Subject: e-business and international trade. Syllabus:
Digitalisation and e-business
New Economy
Business models on the Web: B2B, B2C, B2A, B2E...
e-Business implementation
e-Processes (CRM, SCM, e-Procurement...)
e-Security (Digital Signature, SSL Protocol, Secure Electronic Transactions)
Case study:
1. Teleworking and e-business
2. Amazon
3. Alibaba Group
4. Online Nigerian retail sites
EE
Objectives of this subject:
NI
1.
2.
3.
4.
5.
6.
7.
1. To understand the concepts of e-business and digital business models that a company
can deploy, as well as the importance of the strategy, marketing and technology in an
e-business project.
2. To analyse the concept of security in e-business and how to improve it through some
security systems. Characteristics of digital signatures or encryption systems will be
discussed in detail.
3. To introduce the student to the basic tools for creating a web presence and learn how
to use them.
EENI- Business School
http://en.reingex.com/