Pengaruh Desain Kemasan Malboro Lights Flip - Top Box Terhadap Citra Merek Malboro.

!
"

#
#

#

#

#

$
" #

%

#

$


&
#

()

'

* +

&
()

* +

&

)
()

&

()
"

* +

"
&
"
,

"
.

-

$
"
"

/#///


/#/0 1

2/

.
()

* +
&

"

#

#

'

* +


(

&

&

#

!
#

!

$

%"
"

"


"

"
"

"

&
"

&

'

!

!

%"

!

"

%
"

"
*

%"

"

"
*

+
) "


"
&%

,

"

*

*
"

"
+
"
! " "
"!
"
/


"
" "

"
) "

"

"
!
) "
"
) "
"

*
&%
%"

) "

"
"
.

"

! " ""
! "
( !
!
&

"
"

" "
" "

!


!
&
&%

! " ""
"
"

"

-

"
*
/
/
1!111 #

%
"

" 0 00 "
"
1!12 3
$

!
(

"

!
41

"

&%

*
" "

"!
"

"

"

"

!
"!

#

% &

$

'

&

( &

)*

!

&

+ ,

$

&

! #
#
- &
.

#
/0

1
"- #
%+ 5

! #
! ,

2- #
2+ 5

3

%

! #
! #

4

! #

Universitas Kristen Maranatha

%

! #

1 ,

&

%

! #

1 ,

&#&

"
"
"

!

%

! ,

#,
!&

! 5

5

#

1

&

2! 5

$
15& )& 3 ) &

$

3 ) &

4

0 # 6
1

63 ) &

7 5&
"-

&

(

9

(

#

3 ) &
-8

6*

*

%

9

%

9
"

+

3

! #

59

% : 5&

"4

&

"4
"

;,

"
1

1

: ,
1 ,
1

;

5
5

&

&

&
&

"
#

<

"
#

1 ,

<

"

Universitas Kristen Maranatha

!

&#&

,& &

%4

&

%
3

5

;5

&

.

%
=
1 #,

,
3

%%

&
"

&

%

&

%

+
#5

+

3

%%

1 #5

%

3

%
"

3

5

#,

5

7

"

5&

53

! #

!&

,& &

$

- #

>

/

>

5

/

! #

4

=& #

7

:

5&

4

59

7

"

7& &

,& &

$4
$

: 5&

$"

"

: 5&

"

: 5&

"

: 5&

"

: 5&

$"
>

$%
$

! #

$
$$

"

!

#5

$$

Universitas Kristen Maranatha

"
"

#5

4
,

5

4

Universitas Kristen Maranatha

!

" #

$

%
" #
'

#&

#&

( )*+

,

$

!

#

#,

#

!

#

#,

#

!

#

#,

!!

#

#,

#

#,

#

(
!$

!

.

# #

*#

(

# #

(

+ , # #

'
#

#,
*- (

!

$

*
#

(

(

-

#
/ )0#

(
&

#,

&

# #

# #
#

*-

1

Universitas Kristen Maranatha

!

))

,

#
34 (

!1

))

))
3

!

!

.#*

2

*#2

) )5
#

*#

,

#

*#

#

*#

) )5

,

3( #

. *# 0

))

5

,

3 *
! !

6

,

. *# 0
))

!

*#2

*- 5

#
. *# 0

2

5
))

3(

. *# 0 #

,
3(

! 6

.#*

#

&
))

7 - 5

,

!
#

3 * & 0 *# 5
! $

))

,

3
!

#

8

9 :

,

#

8

9 :

,

#

#

#

4 : -

#( &
))

3
!

3 * &0#
))
(

5

:5
))

!

$

*#

5

,
(

7

*

3

)

; 5

Universitas Kristen Maranatha

1

<

! 1

))
(

,

*#

! 6

))

#

(

*

,

))

)
,

!

))
*

!
! !
! $

- &9 )

,

16
-* &

#
&

# . *#

)

:5

&

;
!

34 : -

4 : -

&

1
- - *
*9 =
( - & -

#

1

>*-- =

1!

?
@ :: ;

1

1!
3 5

1$

Universitas Kristen Maranatha

!
"

#

$

%

#

&

Universitas Kristen Maranatha

!'

! "

!

#

#

$
!

%

$ "

&'(

&)(

%(

$
&,,)

&+ ,-

&*+
&,,. '*-

/
#
0

#

"
&,,(

&&-

&+-

%- &,,(

',- $
%(('

0

"
1
0

4
$

&,,)

2

3 #

3
1

1

#

$

+

$
1

#

#
1

5
!

0
6

#

7
$
#

1

#

8

#
"

$
#

#

#
$ 9

#

0
0

:

;

<

#

#

1
6

.

5
=

5
#

$
5

5
#
"

4

1

#

#
1
#

#
#

$
2

#

)

>

"
+

3

/

0

9

1

0
/

0

3

9
#
"

&((;
?

"
@

#

0

?

#

#

0
/

#

0

9

A

"

3
?

*

3

?
#

3

>

#
#
3

6

?

#
=
!"# !

$

% !&

'

%

(

#
=
&

>

3

#

6

B

%

3
#

?

B

6

?

'

)

%%

# *

6
&

#

=

>
6

3
?
#

%

>

3
#

+
$
=
&

%

+

6

?

,

#

#

,
#
#

$

#

! &,,*=.

=

&

#

%
+

6

$

-

! &,,*=&(

=
C
"

!

"

"

"
$

%

&'

$

&(

0

!

0
6

/
1

%((%=8*) =
C1

#

#
D
%(((=&+,

C1

=

"
#

&,,)=%*' =

C0

#
D

7

5
0

#

#

1

&&

"

1

1
$

:

;
!

#

:

;

:

;

1

%(((=%,&

=
=
#

0

$ "

=

&%

" !

=

#
0

5

""

! =

=
0

>

1

=
>

>
#
>

>

5

&+

#

1

4

1
#
$

($

1
#

#

6

#

!
#
!
)

!

#

#
&&

=

4
&,,)= , E *&

&8

.
%
%

% 1

%

%

/0

% %

/

1 # 5

G

2

2

AF
3

<

"

1

"

%((%=8+ =

2
C
D
#
*

!

%(((=+% =
$

'

#

/0

&.

3 % &,,8=+8 =
*

%
"
!$

+

" !

,

+
*

%

!

#

+
!

'
!

!

'

1

=#
#
1
0
:

;

0
#

2
#

"

#
#
#

H
#

&)

>

&%

.

'

%
$

(

,

-

$
,
,

!

$

"!

%&"
# !

$

! "
#
$
%& '
*()*
'

()

+
"

=
"

)

&*

$
5

$

=
# % !
!"# !

/
$

4

(

% !&

%

5

1

> 5
7

I

).
> 5

2

0

0

%(('
$

%(('

!
"

#
! "

#
$

%

&

$
!

'
(
!

%

&

'

$

)

)

((

'

* +
'
!

%
,

!

%

&

&

'

-

'

.
.
/

$
)

.

$

) )

.

0
)

%

&!

'

)

.

1

2

)

(

.
)

.

/
3

4

.
5

(

!

)

&!

'

/
!

%

&

'

)
)

)
6
!

)

%

&

'

)

/
)

)

)

(

%

'

*

0

$
)

"

)

0

)
)
)

5

.
)
7

-

"
)
1

2

3

&

(7

) )

+

-

.

.

)

8
.

-

$

1

2

)
.
.
4
)

9

(

-

!

!
4

!

(+

0

4

!

"

!
$%
+, $ -.

*
/ 0

1

4

#

$

&'
( )

(

"

2

&

"

!

!

!

4

- 3 -

!5 $

"

%+

6

7 .

) !4 $$

8

1 $

$9%
8

1 $
4 $$

$ 9 7:::

2 - $
#

; $

&

- / 8

6

"

) !4 $$

2 $$

&.

) !

8
$
)

%

&

$9%
8

&9

$

&

9
- / 8

<
- 5

! $ ' ""

"

) !4 $$
)

!

$8

!
- &

-

)

&
1 -

#
2

)

9 $

= $ 4 & & 7::
+
6 >

1 $

&

)

$$ .$$ < 99 $
(" &
/

)

3

8

$
$

*

$""

5
2)/

!4 $$

Universitas Kristen Maranatha

:
0
>

&

4

5

5

! : #??,

1 $

$ 9 7::7 "
8

)

$&

$

@

'

+

7::6
#
& +, $0 '
$ & 4 7::6
!
$

$

!%

) 4 $$
+

#
5

&
1 8

!

!
-

) &

9 & ) &
)$8 A ) &#

#

& $'

&$

Universitas Kristen Maranatha