22635864-communication-skills.ppt 1088KB Jun 23 2011 10:24:40 AM

COMMUNICATION SKILLS
AND ITS IMPORTANCE
FOR
SCRIBD
PRESENTED BY
Nazir Ahmed Vaid
Novmember 2009

INTRODUCTION OF PRESENTER
 Science graduate
 Post Graduation in Production and
Operations Management
 MBA in Telecommunications
 Industrialist
 Businessman
 Chairman of eHealth Groups

COMMUNICATION
 MEDIA - TO MOVE SOMETHING, FROM ONE
PLACE TO THE OTHER
 PHYSICAL






ROADS
RAILWAYS
AIRCRAFT
LIFTS AND ESCALATORS

 ELECTRONIC (WIRED & WIRELESS)
 TELEPHONE
 RADIO
 TELEVISION

COMMUNICATION
 PRINT
 NEWSPAPERS
 BOOKS
 BROCHURES

 AUTOMATION
 REMOTE CONTROLS
 AUTO PILOT AND AUTO LANDING
 UNMANNED AIRCRAFTS AND TRAINS

COMMUNICATION DEFINED
TRANSFER OF MESSAGE FROM ONE MIND (SENDER) TO
OTHER MIND (RECEIPIENT) WILL BE SUCCESSFUL, IF
FOLLOWING STAGES ARE PERFORMED WELL
 SOURCE
 SELECT THE MESSAGE ACCORDING TO THE
SITUATION AND THE AUDIENCE
 WORDING THE MESSAGE
 UTTERING THE WORDS
 TARGET
 LISTENING
 UNDERSTANDING
 REGISTERING THE MESSAGE

AIMS OF COMMUNICATION
 TO GET THE BEST RESULTS FROM
OUR COMMUNICATION, FOLLOWING
FOUR AREAS ARE TO BE WATCHED





WHAT WE MEAN TO SAY?
WHAT WE ACTUALLY SAY?
WHAT THE OTHER PERSON HEARS?
WHAT THE OTHER PERSON THINKS HE
HEARS.

The Communication Cycle

Encoding

Channel

Message

Decoding

Message

Source

Receiver
Feedback

To be an effective communicator and to
get your point across without
misunderstanding and confusion, your
goal should be to lessen the frequency of
problems at each stage of this process,
with clear, concise, accurate, wellplanned communications

TYPES OF COMMUNICATION

 SOUNDS
 TALKING, MUSIC, COUGHING, WHISTLING, CRYING,
BARKING


EXAMPLES : RADIO, TELEPHONE, TAPE-RECORDERS

 SIGNS
 ALPHABETS, DRAWINGS, SIGN LANGUAGE


EXAMPLES : WRITING, PICTURES, SIGNAGE,
ACTIONS,EXAMPLES : GESTURES

 COMBINATION OF TWO : TELEVISION, CINEMA, LIVE
CONCERTS

 OTHER SENSES
 FEELING - BRAILLE, HOT, WARM, ROUGH
 SMELLING – FLOWER, GARBAGE

 TASTE – BITTER, SWEET, SOUR,

TYPES OF COMMUNICATION
 VERBAL
 TALKING, CRYING, LAUGHING, SHOUTING

 NON-VERBAL (BODY-LANGUAGE)
 HAIR STYLING, DRESSING, ATTIRE
 POSTURE, HAND MOVEMENTS
 GESTURES, EYE-MOVEMENTS, SMILE,
TEARS, RAISED EYE-BROWS, WRINKLES
ON THE FOREHEAD

TYPES OF COMMUNICATION
 SPIRITUAL (HYPOTHETICAL)
 MOTHER CHILD COMMUNICATION AND
LACTATION
 LAILA - MAJNOO COMMUNICATION
 PROPHECIES
 DREAMS

 PRAYERS

SELLING PROCESS
THE CHANNEL GETS RICHER AS YOU SEE
YOUR BUYER MORE INTERESTED
YOUR STEPS ARE AS FOLLOWS
 SEND A BROCHURE/CATALOGUE
 WRITE A LETTER OR E-MAIL
 MAKE A PHONE CALL
 MEET PERSONALLY TO DECIDE

A BUYING PROCESS
THE CHANNEL GETS RICHER AS YOUR
INTERST ENHANCES. IN A
PROCUREMENT PROCESS YOU GO
THROUGH THE FOLLOWING STEPS
 READ BROCHURES/CATALOGUES
 WRITE A LETTER OR E-MAIL
 MAKE A PHONE CALL
 PERSONALLY VISIT TO DECIDE

Hierarchy of Media Richness
Rich

Overloaded
Zone
Media
Richness

Face-to-face
Telephone

E-mail
Newsletters

Oversimplified
Zone

Lean
Routine/

Clear

Situation

Nonroutine/
Ambiguous

HOW TO BE MORE EFFECTIVE?
 DO HOMEWORK AND REHEARSE
 PRESENT IDEAS IN ORDERLY MANNER
AND COMPREHENSIVELY
 LISTEN TO YOUR AUDIENCE
 HAVE RIGHT VOICE MODULATION
 OPTIMUM VOLUME
 VOCAL VARIETY
 MAKE IT PERSUASIVE

Persuasive Communication
Communicator
Characteristics

• Expert
• Credibility
• Attractive

Communication Medium

Message
Content
• Present all sides
• Few arguments
• Emotional appeals
• Inoculation effect

Audience
Characteristics
• Self-esteem
• Inoculated

HOW TO BE MORE EFFECTIVE?


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

BE STIMULATING
BE CONCIOUS OF BIAS
APPLY BODY LANGUAGE
HAVE A SMILE ON YOUR FACE
BE A MIRROR OF YOUR MESSAGE
EMPHASISE ALL THE TIME
USE THE “KISS” METHOD
MAINTAIN A RIGHT DISTANCE

Effective Communication

Enjoy yourself. The
audience will be on
your side and want to
hear what you have to
say!

Use of Visual Aids
 Overhead Transparencies, Slides, Flip
Charts, Videos, Handouts and Props
 Multi-Media Presentation as being done
now.
 Experiment with PROPs





Concave and Convex Mirrors
Dispersal of Light (Prism and Disc)
Magnets (Attraction of the Opposite Poles)
Recipe for a perfect Society

Creativity
© K.Amruth Kumar 2005

Creativity
© K.Amruth Kumar 2005

Creativity
© K.Amruth Kumar 2005

Use of Examples and Stories
 Examples from real life

 “Stitch in time saves nine”
 ABC & Co did not complete Book-Keeping
on timely basis and that resulted into
serious chaos

 Stories to establish your view-point

 “Unity is the best policy”
 Story of the dying man and his 3 sons and
the bundle of sticks

WHAT NOT TO DO?

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EXAGERRATION
FILTERING
VAGUENESS AND GENERALITY
EGOCENTRIC LANGUAGE
JAW-BREAKERS -LANGUAGE
DEVIATION FROM THE SUBJECT

WHAT NOT TO DO?

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CONFUSING FACTS WITH OPINIONS
HANDS TO FACE GESTURES
HANDS IN THE POCKET
OBJECTIONABLE POSTURES
AHs AND PAUSEs – UNWANTED
WORDS OR PHRASES

MISCOMMUNICATION

MISCOMMUNICATION
 A FEW MISUNDERSTOOD WORDS MEAN
LIFE AND DEATH
 WORST AVIATION DISASTERS DUE TO
MISCOMMUNICATION
 IN 1977 IN CANARY ISLANDS, TRAFFIC
CONTROLLER GAVE DEPARTURE
INSTRUCTIONS, KLM 747 PILOT THOUGHT
ITS DEPARTURE CLEARANCE. HE PULLED
THE THROTTLE AND HIT A PANAM 747 ON
THE RUNWAY KILLING 583 PEOPLE.

MISCOMMUNICATION
 BOTH WERE SPEAKING ENGLISH AND
THE AIR-TRAFFIC CONTROLLER GAVE
THE RIGHT MESSAGE. BUT THE PILOT
MISUNDERSTOOD.
RESULT –
DEATH
 SIMPLE MISUNDERSTANDINGS,
ALTHOUGH THE INTENTIONS ARE
CLEAR.
RESULT –
RELATIONSHIP IMPAIRED

Chinese
Whisper
MESSAGE PASSED FROM PERSON TO
PERSON BY WHISPERING.
THE MESSAGE CHANGES
DRAMATICALLY, FROM THE ORIGINAL
IDEA

ORIGINAL MESSAGE
 A KING WEARING A RED TURBAN AND
A WHITE ROBE ORDERED HIS
GENERAL TO ADVISE HIS SOLDIERS
TO CLOSE THE BORDERS FOR A
LIMPING MAN, WHO MAY DESTROY
THE PEACE OF HIS NATION

Communication- Two Way Process
Sender
Form
message

Transmit
Message

Encode
message

Receiver
Receive
encoded
message

Decode
message

Encode
feedback

Form
feedback

Noise
Decode
feedback

Receive
feedback

Transmit
Feedback

Communication is integral for any
relationship, be it at home, with friends,
or at work. Research has shown
consistently that a deficiency in this skill
can absolutely ruin relationships. The
foundation of solid interpersonal skills is
not just making yourself be heard but
also involves an understanding of where
other people are coming from.

BE A GOOD LISTENER
 COMMUNICATION IS NEVER A ONE WAY
PROCESS
 WHEN OTHER PERSON IS TALKING, SHUT-UP
 PAY TOTAL AND UNDIVIDED ATTENTION
WHEN LISTENING
 WATCH YOUR BODY LANGUAGE
 LISTEN FOR SIGNALS
 DO NOT GET EMOTIONALLY INVOLVED
 USE EXPRESSIONS LIKE “I SEE” ETC.

Active Listening Process and
Strategies
SENSING

•Postpone evaluation
• Avoid interruptions
• Maintain interest

ACTIVE
LISTENING
RESPONDING

EVALUATING

• Show interest
• Clarify the message

• Empathize
• Organize information

COMMUNICATION WAVELENGTHS
 LEVEL 5 : CLICHÉ CONVERSATION
 HOW ARE YOU? NICE DAY! ETC.

 LEVEL 4 : SMALL TALK
 WEATHER, TV, CURRENTS AFFAIRS

 LEVEL 3 : FACTS & OPINIONS
 EXCHANGE OF IDEAS AND FACTS

 LEVEL 2 : EMOTIONS AND FEELINGS
 FRIENDS, FAMILY, PAINS, PLEASURES

 LEVEL 1 : PEAK COMMUNICATION
 INTIMATE FRIENDS, SPOUSE, CHILDREN

IMPORTANCE
 SUCCESSFUL BUSINESSMAN - LEE
IACOCCA
 GREAT RESEARCHES
 HAKIMS






viz a viz ALLOPATHY

POLITICAL LEADERS
REVOLUTIONARIES
SUCCESSFUL LAWYERS
ACTORS

COMMUNICATION REVOLUTION



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

REVOLUTIONARY CHANGES
E-MAIL, VIDEO COMMUNICATION
ELECTRONIC CONFERENCING
DOCUMENT CONFERENCING
A person will not be respected for his
physical attire but for his
communication skills

CONCLUSION
YOU NEED TO BE A BETTER COMMUNICATOR
TO
 BE POPULAR AT HOME AND AT YOUR
INSTITUTION.
 TO BE EFFECTIVE IN SELLING AND
COMMUNICATING YOUR IDEAS TO OTHERS
 TO IMPROVE YOUR PERSONALITY
 TO BE MORE PRODUCTIVE
 TO PROGRESS IN LIFE
 TO INFLUENCE PEOPLE
 TO ACHIEVE YOUR DREAMS

Reading Test
I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I
was rdgnieg
-------------------------------------------------------THE PAOMNNEHAL PWEOR OF THE HMUAN MNID
Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it
deosn't mttaer in waht oredr the ltteers in a wrod are,
the olny iprmoatnt tihng is taht the frist and lsat ltteer
be in the rghit pclae. The rset can be a taotl mses and
you can sitll raed it wouthit porbelm. Tihs is bcuseae
the huamn mnid deos not raed ervey lteter by istlef,
but the wrod as a wlohe.
Amzanig huh?

Communication Skills
Successful Career
 In a recent survey of recruiters from
companies with more than 50,000
employees, communication skills
were cited as the single more
important decisive factor in choosing
managers

Communication Skills for
Successful Career
 . The survey, conducted by the
University of Pittsburgh’s Katz
Business School, points out that
communication skills, including
written and oral presentations, as well
as an ability to work with others, are
the main factor contributing to job
success

THANK YOU
E-Mail
nazir.vaid@gmail.com