Posters which are made by the Greenpeace look very attractive and most of the posters use a simple design. It makes the posters have the full
of meaning. The difference of commercial posters which aim to promote a product, Greenpeace‟s posters use short text and images which are
combined into a provocative posters in the campaign of awareness of climate change, because the whole world will feel the impact of climate
change. To get the clear meaning
in the Greenpeace‟s posters about the climate change series, they need an analysis of text and images which
contained in the poster as a sign representamen and the object. The uniqueness of the Greenpeace‟s poster in using the simple texts with
combining the pictures make the researcher interests and encourages to conduct the research through the semiotics analysis using Triadic concept
of Charles Sanders Peirce. Through the interpretation of Triadic concept which consists of
representamen, object, and interpretant, this research will uncover the real message in the poster. The analysis of the combining text and pictures in
Greenpeace‟s posters will produce the broad interpretation of the meaning on Greenpeace campaign poster in climate change series.
B. Focus of the Study
Based on the background that has been described, this research focuses on the analysis of symbols and icons that appear at twelve
campaign posters of Greenpeace in climate change series. In addition, the triadic semiotics process of Charles Sanders Peirce theory is used in this
research. Then, it describes the relationship between the representamen, objects and interpretant to find the real message of the posters.
C. Research Question
Based on the research focus above, the research questions are: 1.
How does the semiosis process occur on the twelve posters of Greenpeace in Climate Change series using Charles Sanders
Peirce ‟s theory?
2. What are the messages of the twelve posters of Greenpeace in
Climate Change series?
D. Significance of The Study
This research is expected to give benefits for the students of English Letters Department and other students who are interested in the
study of semiotics. This research is also expected to have contribution to the development of linguistics especially in the study of semiotics. In
addition, this research is also expected to enrich the knowledge of the
reader in understanding the semiotic analysis, especially Triadic concept of Charles Sanders Peirce theory.
E. Research Methodology
1. The Objectives of Research
The objectives of the research are: a.
To know how the semiosis process occur at the twelve posters of Greenpeace in Climate Change series using Charles Sanders
Peirce ‟s theory
b. To find out the messages of the twelve campaign posters of
Greenpeace in Climate Change series.
2. The Method of Research
This research applies descriptive qualitative method. According to Farkhan, in qualitative research, the methods that
usually use are descriptive, historic, explorative, content analysis, action research and naturalistic.
5
Furthermore, this research will analyze, identify and describe the elements of sign on the posters to
get the meaning.
5
Muhammad Farkhan, Proposal Penelitian Bahasa Sastra Edisi Revisi, Jakarta: Adabia Press, 2011, p. 52.
3. The Instrument of The Research
The instrument of the research is the researcher himself as the subject of the research. According to Farkhan, instrument of the
research can be defined as a tool or way, that is used to obtain the data or information in a research.
6
As the instrument of the research, the researcher conducts several things to accomplish the
objective of the research, such as reading the theory of semiotics. Then, classify the icon and symbol elements on the twelve
campaign posters of Greenpeace in climate change series. After that, analyse the data using the triadic concept of Charles Sanders
Peirce‟s theory.
4. The Unit of Analysis
The unit of analysis, which is used in this research is the twelve selected Greenpeace campaign posters in climate change
series which published ranging from January to December in 2014.
5. The Technique Data Collecting and Data Analysis
The technique data collecting that used in this research is bibliography technique using semiotics approach of Charles
Sanders Peirce ‟s theory. According to Subroto, bibliography
technique is the technique that use the written sources to obtain
6
Ibid., p. 29.
