The Objectives of Research The Method of Research
data. The steps in collecting the data are start from downloading all the posters of Climate Change series from January till December
2014 in the official website of Greenpeace www.greenpeace.org
. Then, every datum or poster is arranged into the list and given
number in the folder. They are 42 campaign posters in climate change series that published from January till December 2014.
Moreover, there are twelve folders created and each folder contains three and more posters. Then, it is taken one poster for every
month by using simple random sampling, so there are 12 campaign posters. After the data are collected, the data are analyzed. The
texts and picture elements on the posters will be analyzed using the Triadic concept of Charles Sanders Peirce theory to explain the
semiosis process and find out the clear meaning of the signs. The last, the researcher makes conclusion from the data which had
analyzed.
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CHAPTER II
THEORETICAL FRAMEWORK