Semiotic Theory of Ferdinand De Saussure
wanted to examine what and how the human think logically. Peirce was born in an intellectual family in 1839. His father, Benjamin is a professor of
mathematics in Harvard University. Peirce developed rapidly in education in Harvard. In 1859 he received the BA degree, then in 1862 and 1863
respectively he received the MA and B.Sc degree from Harvard University.
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Theory of Peirce is often called as the grand theory in semiotics. It is caused the idea of Peirce is comprehensive, structural description of all
tagging system. Peirce wanted to identify the fundamental particles of the signs and merge back all the components in a single structure.
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Unlike the dyadic models offered by Ferdinand de Saussure which consists of signifier and signified, Charles Sanders Peirce offered the triadic
models, consists of representamen, objects and interpretant.
Representamen [R]
Object [O] Interpretant [I]
Figure 2. Triadic Semiosis Concept of Peirce
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http:www.britannica.combiographyCharles-Sanders-Peirce accessed on
Thursday, 3 September 2015 at 09.30 p.m.
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Indiawan Seto Wahyu Wibowo, Semiotika Komunikasi, Aplikasi Praktis Bagi Penelitian dan Skripsi Komunikasi Edisi 2,
Jakarta: Penerbit Mitra Wacana Media, 2013, p.17.
A sign or representamen according to Charles Shanders Peirce is something that represents something else in some respect or capacity.
Something else refers to the interpretant. Named interpretant of the first sign, in turn, will refer to a particular object. Thus, according to Peirce, sign or
representamen has a triadic relation directly to the interpretant and its object. Semiosis process has the meaning as the process which combines the entity
such representamen with another entity that is referred to as Object. This process by Peirce called signification.