Data Analysis Semiotic Analysis of Greenpeace Campaign Posters in Climate Change Series.
The second semiosis process is the symbol. The language used on the poster is “If we don’t act now..” above the picture takes place as
representamen [R] that represents its object [O] The bad things are going to happen soon.
When the Egyptian pyramids are surrounded by snow, the Egyptian people have to move and leave their house.
39
They must evacuate to avoid the extreme cold temperature. It will also impact on the food crisis in
Egypt.
40
In addition, the relationship between the representamen [R] and the object [O] produces the interpretant [I]; Ask people to do something before
the climate changes the weather of Egypt to be winter and Egyptian Pyramids to be the Pyramids of Ice.
Diagram 2. Symbolic semiosis process of datum 1
39
http:www.grida.nopublicationsotheripcc_tar?src=climateipcc_tarwg239 0.htm
accessed on Thursday, 21 January 2016 at 10.30 a.m.
40
Ibid.
The bad things are
going to happen soon
[O] If we don‟t act now.
[R] Ask people to do
something before the climate changes the
weather of Egypt to be winter and Egyptian
Pyramids to be the Pyramids of Ice [I]
The last is the conclusion for these two semiosis processes to get the hidden meaning of this poster. From what have been seen, this poster sends
the message or meaning that the Egyptian Pyramids is the place that did not escape from the impact of climate change. Egyptian Pyramids is one of the
world heritage which is located in the desert of Egypt. As the world heritage, Pyramids of Egypt is the site that protected by the United Nations. Although
as the site wonder of the world, it is not the guarantee that it will be spared from the impact of climate change, because every 1
increase in world temperatures will pose a great danger, such as the release of CO2 from the
soil surface and the release of methane from the permafrost in the Arctic as well as from the seabed.
41
The increase in global air temperature will be on par with global warming that has occurred in the last Ice Age and when the
temperature of the Earth heats up 6ºC, the impact is beyond of human estimation.
42
This posters shows that the climate gives the impact on the desert area of Egypt. Through the sentence; „If we don‟t act now..” in the
poster, Greenpeace wants to inform that climate change is the serious issue and it is threatening Egypt. Greenpeace also want to invite people to do
something to save the climate. This may happen; the desert will turn into ice and the Pyramids will be surrounded by snow if we do not act to save the
climate.
41
https:unfccc.intfilesadaptationapplicationpdfnwa_1.2_development_planni ng_and_climate_change_in_egypt.pdf
accessed on Thursday, 21 January 2016 at 08.27 a.m.
42
Ibid.
B.2. Datum 2
Figure 4. Datum 2
The poster was issued in February 2014. The poster is equipped by two signs; one icon and one symbol. The picture of a man with formal attire
is walking on the ice floe is the icon. The written language of “What would you do?” above the picture is the symbol.
Therefore, they are two semiosis process. The first process here is the icon. The picture of someone with formal attire is walking on the floating ice
is as the representamen [R] that represents its object [O] A person as the decision-maker.
The relationship between the representamen [R] and the
object [O] produces the interpretant [I]; Climate change is threatening human survival.
Diagram 3. Iconic semiosis process of datum 2
In the second is the symbolic semiosis process. The written language of “What would you do?” is the representamen [R] which stands for its object
[O] The interrogative sentence for human. Furthermore, urge the decision- maker to create the pro-environment policy to save the Arctic
is the interpretant [I] which is produced from the relationship between the
representamen [R] and the object [O]. Cimate change
is threatening human survival
[I] Someone with formal attire is
walking on the floating ice [R]
A person as the decision-maker
[O]
Diagram 4. Symbolic semiosis process of datum 2
The last is the conclusion for these two semiosis processes to get the meaning of this poster. Through this poster, Greenpeace tries to convey
something useful for the future and reduce the impact of climate change. The poster wants to deliver a message about the big issues in the Arctic that
threatens human survival. Formal attire means the formal or smart casual dress codes. Moreover, a picture of someone who wears formal attire
represents the decision maker of policy.
43
Furthermore, the man who walks using the formal attire over the ice floe shows that the condition of the ice in
the Arctic is melting faster and endanger human life. Most scientists agree that Arctic weather and climate are changing because of human-caused
43
http:www.blacktieguide.comEtiquetteEtiquette_BlackTie_Codes.htm accessed on Saturday, 23 January 2016 at 01.05 p.m.
Urge the decision- maker to create the
pro-environment policy to save the
Arctic. [I] What would you do?
[R]
The interrogative
sentence for human. [O]
climate change.
44
Climate change is faster and more severe in the Arctic than in most of the rest of the world. Arctic warming is causing changes to sea ice,
snow cover, and the extent of permafrost in the Arctic. In the first half of 2010, air temperatures in the Arctic were 4°C warmer than the 1968 to 1996
reference period, according to National Oceanic and Atmospheric Administration NOAA.
45
Furthermore, the sentence “What would you do?” personates the symbol which is organized as the interrogative sentence. It
urges the decision maker to create the pro-environment policy to save the Arctic. Because, changes in the Arctic will not only affect local people and
ecosystems but also the rest of the world and the Arctic plays a special role in global climate. So, human as the decision-maker should create the movement
as soon as possible. Human needs to provide up-to-date and reliable information on the effects of climate change in the Arctic, in order to
stimulate policies and actions that combat climate change and assisting in the development and implementation of adaptation strategies for species,
ecosystems, and cultures in coping with a changing climate in the Arctic.
44
https:nsidc.orgcryospherearctic-meteorologyclimate_change.html ,
accessed on Friday, 29 January 2016 at 10.00 p.m
45
Ibid.
B.3. Datum 3
Figure 5. Datum 3
The poster was released in March 2014. As the third datum, it consists of two signs. They are icon and symbol. The icon of this poster is the picture
of three polar bears who stand on melting iceberg amid the ocean, and the symbolic mode here is the written language of “Enjoy Climate Change.
Coca- Cola‟s use of HFCs to cool its drinks contributes to climate change.
Ban HFCs.” on the left side of the picture. So, there are two semiosis process.
In the first semiosis process, the picture of three polar bears who stand on melting iceberg amid the ocean
personates the representamen [R] of iconic mode which stands for its object [O] the polar bear in the Arctic. The
relationship between the representamen [R] and the object [O] produces the interpretant [I]; the polar bears population is in danger and climate change is
threatening its existence.
Diagram 5. Iconic semiosis process of datum 3
The second semiosis process is formed in symbolic mode. The written language of
“Enjoy Climate Change. Coca-Cola’s use of HFCs to cool its drinks contributes to climate change. Ban HFCs.” on the left side of the
picture is the representamen [R] which represents for its object [O] Coca- Cola’s contribution of climate change. The relationship between the
representamen [R] and the object [O] produces the interpretant [I]; the usage of HFCs in Coca-Cola substances causing the depletion of ozone layer that
threatens polar bear habitat in the Arctic. The polar
bear in the Arctic [O]
The polar bears population is in
danger and climate change is threatening
its existence. [I] Three polar bears who stand on
melting iceberg amid the ocean [R]
Diagram 6. Symbolic semiosis process of datum 3
The poster tells the people that the using of Hydrofluorocarbons HFCs by Coca-Cola Company is not good for the survival of the polar bear.
The written language of “Enjoy Climate Change using the style of the Coke company logo. The campaign called for Coke to not use HFCs refrigeration,
because HFCs is one of the fastest growing contributors to climate change. It is mostly used in refrigerators or air conditioner. According to Montreal and
Kyoto Protocols, fluorinated gas emissions in the United States have Enjoy Climate Change. Coca-
Cola‟s use of HFCs to cool its drinks contributes to climate
change. Ban HFCs. [R]
The usage of HFCs in Coca-Cola substances
causing the depletion of ozone layer that
threatens polar bear habitat in the Arctic.
[R] Coca-
Cola‟s contribution
of climate change. [O]
increased about 73 between 1990 and 2013.
46
This increase has been driven by a 250 increase in emissions of HFCs since 1990.
47
These HFCs molecules heat the planet even more than the average carbon dioxide
molecule. Eliminating HFCs would mean a huge step towards slowing global climate change and save the polar bear habitat in the Arctic. This poster not
only tells the people about the dangerous of HFCs for climate and the survival of polar bear, but also pushes the Coke company to get all HFCs out
of its distrubutions. As the solution, Greenpeace developed an alternative refrigerator called Greenfreeze that did not use the extremely potent
greenhouse gases HFCs. Greenfreeze technology shows the greener way that investing in efficient and sustainable tech is worthwhile.
B.4. Datum 4
46
http:nvdatabase.swarthmore.educontentgreenpeace-pressures-coca-cola- phase-out-hfc-refrigeration-olympic-games-australia
accessed on Friday, 29 January 2016 at 08.00 p.m
47
Ibid.
Figure 6. Datum 4
The poster was issued in April 2014. It is equipped by two signs in iconic type and symbolic type. The picture of someone who was riding a
bicycle with two wheels that resembles the Earth is an iconic type. Then, the symbolic type
is the sentence of “You are not just burning off calories...” above the picture.
Therefore, they are two semiosis processes. The first process is the iconic type. The picture of someone who was riding a bicycle with two wheels
that resembles the Earth becomes the representamen [R] which stands for its
object [O] Riding a bike. The relationship between the representamen [R] and the object [O] produces the interpretant [I]; Besides good for health, cycling
can also save the Earth.
Diagram 7. Iconic semiosis process of datum 4
Riding a bike. [O]
Besides good for health, cycling
can also save the Earth. [I]
Someone who was riding a bicycle with two wheels that resembles the
Earth. [R]
The second process is the symbolic type. The language used on the poster stated “You are not just burning off calories..” represents the
representamen [R] which represents for its object [O] The benefit of cycling. The relationship between the representamen [R] and the object [O] produces
the interpretant [I]; Cycling can keep the body healthy and make a difference in the health of Earth.
Diagram 8. Symbolic semiosis process of datum 4
The last is the conclusion for these two semiosis processes to get the exact meaning of the poster. From this poster, Greenpeace sends the message
or meaning that people should reduce the carbon footprint. Reduce the carbon footprint means reducing the carbon dioxide CO2 contribution of each and
Cycling can keeps the body healthy
and make a good difference in the
health of Earth. [I]
The benefit of cycling.
[O] You are not just burning off calories.. [R]
every one of the six a half billion people on the Earth.
48
Because, CO2 is an important heat-trapping greenhouse gas, which is released through human
activities such as the burning fossil fuels for energy and transportation that affects the climate change.
49
As the solution, the most effective way to reduce the CO2 emissions is to reduce fossil fuel consumption and through this poster
Greenpeace give the solution that cycling is one of the easiest way to save the Earth. Cycling is not only good for health by burning off calories but also
people will save one pound of CO2 for every mile. And by cycling people can help make a difference in the health of Earth, because everyone is responsible
to save the Earth.
B.5. Datum 5
Figure 7. Datum 5
48
https:www3.epa.govclimatechangeghgemissionsgasesco2.htmlcontent accessed on Sunday, 7 February 2016 at 07.04 p.m
49
Ibid.
The poster was published in May 2014. It is formed by signs to convey the message. The signs take in two ways, they are icon and symbol.
The picture of some fish are hiding behind a banner in the sea is the icon on the poster. Meanwhile, the sentence of “Our oceans need more protection” is
the symbol of this poster. So, the two signs on the poster build up two semiosis processes. The
first semiosis process is the iconic semiosis process. In this case, the picture of some fish are hiding behind a banner in the sea
becomes the representamen [R] that represents its object [O] the fishes in the ocean. The
relationship between the representamen [R] and the object [O] produces the interpretant [I]; Ocean damage impacts on fish habitat and destruction of
coral reefs.
Diagram 9. Iconic semiosis process of datum 5
The fishes in the ocean.
[O] Some fish are hiding behind a banner
in the ocean. [R]
Ocean damage impacts on fish
habitat and destruction of
coral reefs. [I]
The second is the symbolic semiosis process. The sentence of “Our oceans need more protection.” on the poster is the symbol that becomes the
representamen [R]. It stands for its object [O] The condition of the ocean nowadays.
The relationship between the representamen [R] and the object [O] produces the interpretant [I]; Urge people to protect the ocean by creating a
network of marine reserves.
Diagram 10. Symbolic semiosis process of datum 5
The last is the conclusion for the two semiosis processes above to get the meaning of this poster. Through this campaign poster, Greenpeace would
like to inform people about the current condition of the ocean that the oceans need the protection and people should to protect it by creating a network of
marine reserves. Because, our oceans are affected with climate change and Our oceans need more protection.
[R]
Urge people to protect the ocean
by creating a network of
marine reserves. [I]
The condition of
the ocean nowadays.
[O]
also the human activity. All those things are extremely negative impact on life in our oceans and we simply have to do much more to protect our oceans.
Carbon dioxide CO2 makes the ocean more acidic when it dissolves in the water.
50
This has consequences for fishes, plankton, krill, crabs, coral reefs, and all sea creatures with external shells or skeletons. Many of the affected
creatures are vital parts to the food chain.
51
Whole ecosystems will suffer if this chain collapses. In this case, Greenpeace offers the solution which is
called networks of marine reserves. A marine reserve is a type of marine protected area that has legal protection against fishing or development. The
poster shows there is no fish can escape. Fleets of industrial fishing vessels drive all ocean life into their massive nets. There will be no place to run and
no place to hide for the marine ecosystems. Furthermore, by creating networks of marine reserves and implementing sustainable management in
the surrounding waters, not only can we conserve marine species and habitats but also ensure fish for the future from the climate change and illegal human
activity.
50
http:www.wwf.org.auour_worksaving_the_natural_worldoceans_and_mari nemarine_threatsclimate_change_impacts
accessed on Sunday, 7 February 2016 at 07.34 p.m
51
Ibid.
B.6. Datum 6
Figure 8. Datum 6
The poster was released in June 2014. The researcher finds two signs on the poster. It consists of one icon and one symbol. The icon in this poster
is the picture of Barack Obama and the symbol is the language used on the poster stated “Save climate for peace”. From those signs, they will build two
semiosis process. The first is iconic semiosis process. The picture of Barack Obama
becomes the representamen [R] because it resembles with its object [O] The president of United States of America
. The relationship between the representamen [R] and the object [O] produces the interpretant [I]; President
Barack Obama takes a part to save the climate.
Diagram 11. Iconic semiosis process of datum 6
The second is symbolic semiosis process. The language used on the poster stated “Save the climate for peace” personates the representamen [R]
which stands for its object [O] climate for the world peace. The relationship between the representamen [R] and the object [O] produces the interpretant
[I]; By saving the climate, people also contribute in creating the world peace for all living being
. President
Barack Obama takes a part to
save the climate. [I]
The president of United
States of America. [O]
Barack Obama. [R]
Save the climate for peace. [R]
By saving the climate, people also contribute
in creating the world peace for all living
being. [I] Climate for
the world peace. [O]
Diagram 12. Symbolic semiosis process of datum 6
The last is the conclusion for these two semiosis processes to get the clear meaning of the poster. The poster tries to tell the people that Barack
Obama supports to save the climate. Barrack Obama is the most powerful person in United States of America.
52
That is why Greenpeace used his picture on the poster to influence people around the world. Nowadays,
climate change is already affecting the planet and society. The frequency of extreme weather events is increasing through the warming and moistening of
the atmosphere.
53
As we felt, hot days are becoming even hotter and more frequent, and both drought and heavy rain and snow will continue to occur
more often. So, if we want to establish sustainable peace in this region, this is the year to act strongly to protect the climate. Furthermore, The sentence of
“Save the climate for peace” on the poster means that by saving the climate, people also contribute in creating the world peace for all living being and
president Barack Obama should take the lead in saving the climate.
52
http:yubanet.comenviroGreenpeace-Urges-Obama-Save-our-climate-for- peace-in-the-Middle-East.php
accessed on Tuesday, 9 February 2016 at 07.47 p.m
53
Ibid.
B.7. Datum 7
Figure 9. Datum 7
The poster was issued in July 2014. It is structured by two signs to deliver its message. They are icon and symbol. The picture of the Earth with
human face is an icon. Otherwise, the language used on the poster stated Our Mother Earth is crying out loud is the symbol on the poster. So, the poster
has two semiosis processes. The first is the iconic semiosis process. The picture of the Earth with
human face personates the representamen [R] which stands for its object [O] the planet of Earth. The relationship between the representamen [R] and the
object [O] produces the interpretant [I];
Diagram 13. Iconic semiosis process of datum 7
The next is symbolic semiosis process. The symbol in this poster is “Our mother earth is crying out loud”. This written language, Our mother
Earth is crying out loud, is the representamen [R] which personates that the Earth is in ruin [O]. Furthermore, the relationship between the representamen
[R] and object [O] produces the interpretant [I]; The Mother Earth is asking for our help from the destruction.
The Earth with human face. [R]
The planet of Earth.
[O] Save the mother
Earth from destruction by
Human. [I]
Diagram 14. Symbolic semiosis process of datum 7
The last is the conclusion for these two semiosis processes to get the meaning of this poster. From what we have been seen, the poster send the
hidden meaning that the Mother Earth is asking for our help from the destruction that was made by human. As we know, Earth is already showing
many signs of worldwide climate change and through this poster, Greenpeace tries to convey the information to the public that human need to take care of
their Mother Earth. Human are contributing the damage for the Earth.
54
We played a part in the destruction. Human started building and coal mining,
shipping, depleting, dumping, and over hunting and fishing, poaching and shark-finning. Human consumption is also out of control.
55
With the number
54
http:hubpages.comeducationclimatology3642 accessed on Tuesday, 9
February 2016 at 08.13 p.m
55
Ibid.
The Mother Earth is asking for our help
from the destruction. [I]
Our mother Earth is crying out loud. [R]
The Earth is in ruin.
[O]
of natural disasters is growing high everyday, it is almost as if the earth is crying out loud for our help. The Earth does not belong to us, but we belong
to the Earth. Taking care of our Planet is in reverse taking care of ourselves.
B.8. Datum 8
Figure10. Datum 8
The poster was published in August 2014. This poster is structured by signs to convey its message. It lades picture as the icon and written language
as the symbol. The picture of the face of a child with evidence of water damage is the icon in this poster. And the sentence of
“Your child is growing. Not as fast as the oceans are rising” is the symbol. Furthermore, they are two
semiosis processes that will be analyzed. Iconic and symbolic semiosis processes.
In the first semiosis, the picture the face of a child with evidence of water damage becomes the representamen [R] because it resembles with its
object [O] the next generation. The relationship between the representamen [R] and the object [O] produces the interpretant [I]; The rising oceans will kill
the children as the future generation.
Diagram 15. Iconic semiosis process of datum 8
In the second semiosis process, the language used on the poster is the tagline of the campaign stated Your child is growing. Not as fast as the
oceans are rising personates the representamen [R] which stands for its
The face of a child with evidence of water damage.
[R]
The rising oceans will kill the
children as the future generation.
[R] The next
generation. [O]
object [O] the oceans are rising very fast. The relationship between the representamen [R] and the object [O] produces the interpretant [I]; The
oceans which rise rapidly could kill the young children than human predicted.
Diagram 16. Symbolic semiosis process of datum 8
The last is the conclusion of the all semiosis processes to get the clear meaning of this poster. The poster tries to inform the people that the rising of
oceans is the serious issue. Children as the next generation could be the most direct impacts of rising oceans.
56
As we know, water is the important thing for human life, and it is one of the most pronounced effects of climate
56
s http:theinspirationroom.comdaily2008greenpeace-child-growing
accessed on Sunday, 14 February 2016 at 09.05 p.m
Your child is growing. Not as fast as the oceans are rising.
[R]
The oceans which rise rapidly could
kill the young children than
human predicted. [I]
The oceans are rising
very fast. [O]
change. Climate change will contaminate the human drinking water.
57
As temperatures around the globe continue to rise, ice in the Earth‟s polar
regions and glaciers will melt, dumping tons of extra water into the ocean. In addition, warmer water temperatures will cause the oceans to expand. As the
rising sea crawls farther and farther up the shore, in many places it will seep into the freshwater sources in the ground that many coastal areas rely on for
their drinking water.
58
These underground water sources, called aquifers, are crucial springs of freshwater. In fact, groundwater accounts for most of the
freshwater on Earth. Saltwater is unsafe to drink, and while it‟s possible to remove the salt from water, it‟s an expensive process and complicated
process. Some communities are already investing in costly desalination plants in anticipation of hard times ahead. San Diego County in drought-stricken
California is building the largest seawater desalination plant in the Western hemisphere, and the MIT Technology Review reports that the plant will cost
about 1 billion. Moreover, we should save our Earth for the next generation.
59
57
Ibid.
58
Ibid.
59
https:www.environment.gov.auclimate-changeclimate-scienceclimate- change-futuresea-level
accessed on Wednesday, 10 February 2016 at 08.03 a.m.
B.9. Datum 9
Figure11. Datum 9
The poster was released in September 2014. There are two signs which found in the poster. Iconic sign and symbolic sign. The picture of the
sink which is connected to the human body is an icon. Meanwhile, the written language used in the poster is the symbol. It states Think About What You
Could Save When You Save Water. Finally, the two signs on the poster build
up two semiosis processes. Iconic semiosis process and symbolic semiosis process.
The first semiosis process is the picture of the sink which is connected to the human body which becomes the representamen [R]. It resembles with
its object [O] toilet’s stuff. The relationship between the representamen [R]
and the object [O] produces the interpretant [I]; Human need water not only for sanitation but also for survival in their daily life.
Diagram 17. Iconic semiosis process of datum 9
The second of sign on the poster takes form in symbolic type in this second semiosis process. It is written above the icon. It states Think about
what you could save when you save water. So, it becomes the representamen
[R] which stands for its object [O] An appeals to save water. The relationship between the representamen [R] and the object [O] produces the interpretant
[I]; The existence of whole universe is dependent on water. The sink which is connected to the human body.
[R]
Human need water not only
for sanitation but also for survival
in their daily life. [I]
T oilet‟s stuff.
[O]
Diagram 18. Symbolic semiosis process of datum 9
The last is the conclusion of these two semiosis processes. Through this poster, Greenpeace tries to deliver that water is necessary for the
sustenance of human life. Moreover, the existence of whole universe is dependent on water. That is why Greenpeace invites people to save water.
Climate change is changing human assumptions about water resources. As climate change warms the atmosphere, altering the hydrologic cycle, changes
to the amount, timing, form, and intensity of precipitation will continue. Other expected changes include the flow of water in watersheds, as well as
the quality of aquatic and marine environments. Therefore, clean water is a limited resource.
60
While most of the planet is covered in water, it is salt water that can only be consumed by humans and other species after
60
http:www.unwater.orgtopicswater-and-climate-changeen accessed on
Wednesday, 10 February 2016 at 10.27 a.m.
Think about what you could save when you save water.
[R]
The existence of whole universe is
dependent on water. [I]
An appeals to save water.
[O]
undergoing desalination, which is an expensive process. Occurrences such as droughts further limit access to clean and fresh water, meaning people need to
take steps to reduce water use and save as much water as possible.
61
In some areas of the world, access to water is limited due to contamination. People
who have access to fresh water can take steps to limit their use of water to avoid waste. Because water is the most important resource.
B.10. Datum 10
Figure 12. Datum 10
The poster was published in October 2014. It is completed by two signs, in iconic type and symbolic type. The picture of the Earth with
thermostat is an iconic type. It is equality with the planet of Earth. Then, the sentence beside the picture is the symbolic type. It states You control climate
61
Ibid.
change. Furthermore, they are two semiosis processes that will be analyzed in
this research. The first is the iconic semiosis process. The picture of the Earth with
thermostat becomes the representamen [R] which stands for its object [O] the planet of Earth. The relationship between the representamen [R] and the
object [O] produces the interpretant [I]; The Earth will be generally hotter, and some islands will disappear under the sea.
Diagram 19. Iconic semiosis process of datum 10
The second is the symbolic semiosis process. The sentence of “You control climate change” on the poster is the symbol that personates the
representamen [R] which stands for its object [O] the power to fight climate change.
The relationship between the representamen [R] and the object [O] The Earth with thermostat.
[R]
The Earth will be generally hotter, and
some islands will disappear under the sea.
[I] The planet
of Earth. [O]
produces the interpretant [I]; The climate is changing and everyone has a role to play in combating climate change.
Diagram 20. Symbolic semiosis process of datum 10
The last is the conclusion of the two semiosis processes above to get the hidden meaning of the poster. Through this poster, Greenpeace wants to
tell the people that the Earth where human lives in will be generally hotter, and some islands will disappear under the sea caused of climate change.
62
But, everyone has a role to play in combating climate change. As we know,
62
http:europa.eurapidpress-release_MEMO-06-218_en.htm accessed on
Wednesday, 17 February 2016 at 10.48 a.m.
You control climate change. [R]
The climate is changing and
everyone has a role to play in
combating climate change.
[I] The power
to fight climate
change. [O]
climate change is an issue of global significance. a few decades. Our planet will be generally hotter, and some coastal areas will disappear under the sea,
which is rising since the polar ice is melting.
63
Not only that, there will be more storms, floods, heat waves and droughts. Food and water shortages will
spread in many parts of the world, and some climate-sensitive animals and plants, such as polar bears and penguins, will die out.
64
It is in our power to prevent this from happening, but this requires each individual all over the
world to play their part in helping to fight climate change. Furthermore, everyone has a power to control climate change by doing the simple action,
like; just boil the amount of water you need, when you make a hot drink, switch off the lights when you don‟t need them, use the reusable bag when
shopping and for short distances, for example a few kilometers, avoid taking the car. Walk or cycle instead. In brief, by doing these simple action and
using energy more responsibly, we can reduce the emissions of CO2 and other greenhouse gases that control climate change.
63
Ibid.
64
Ibid.
B.11. Datum 11
Figure 13. Datum 11
This poster was issued in November 2014. It is equipped by two signs, in iconic type and symbolic type. The picture of the big vessels that release
bombs to catch whale is the iconic type. And the written language used on the poster is the symbolic type. It states The Hunt For The Very Last Whale Or
How We Fucked Up Nature. So, the poster‟s meaning will be delivered through two semiosis processes in iconic and symbolic type.
In the first semiosis process, the picture of The Big Vessels That Release Bombs To Catch Whale personates the representamen [R] which
stands for its object [O] human’s way in catching whale. The relationship
between the representamen [R[ and the object [O] produces the interpretant [I]; Catching fish by using bombs can damage the marine ecosystems,
especially whale is a protected marine animals.
Diagram 21. Iconic semiosis process of datum 11
In the second semiosis process, the written language used on the poster stated The Hunt For The Very Last Whale Or How We Fucked Up
Nature personates the representamen [R] which stands for its object [O]
whale still is not safe. The relationship between the representamen [R] and
the object [O] produces the interpretant [I]; let’s strive to protect the world’s
whales, end the overfishing and marine destruction for the better environment.
The big vessels that release bombs to catch whale. [R]
Catching fish by using bombs can damage the
marine ecosystems, especially whale is a
protected marine animals. [R]
H uman‟s
way in catching
whale. [R]
Diagram 22. Symbolic semiosis process of datum 11
The last is the conclusion of these two semiosis processes. The poster tells that human must strive to protect the world‟s whales, end the overfishing
and marine destruction for the better environment. Because, catching fish by using bombs can damage the marine ecosystems, especially whale is a
protected marine animals. Except of climate change, human may be one of the biggest threats facing whale. Although theres a worldwide ban on
commercial whaling, whales still arent safe. They face many threats, such as being hunted illegally, water pollution, noise pollution, overfishing and being
The Hunt For The Very Last Whale Or How We Fucked Up Nature.
[R]
L et‟s strive to protect
the world‟s whales, end the overfishing
and marine destruction for the
better environment. [I]
Whale still is not safe.
[O]
struck by ships.
65
As the magnificent creatures which known of their intelligence and tender nature, whales play a very important role in the health
of our environment.
66
They help regulate the flow of food by helping to maintain a stable food chain and ensuring that certain animal species do not
overpopulate the ocean.
67
For example, the blue whale can consume as much as 40 million krill per day, so we can imagine the impact this would have on
stabilizing the aquatic ecosystem if the blue whale species were to become extinct. In brief, when one species of animal that is important to the food
chain dies it allows other species to thrive.
68
Then, will we hunt for the very last wha
le? Or how we fucked up nature Let‟s strive to protect the world‟s whales for the better environment.
B.12. Datum 12
65
http:www.whalefacts.org accessed on Wednesday, 17 February 2016 at 01.52
p.m.
66
Ibid.
67
http:uk.whales.orgnews200703marine-mammals-hit-by-climate-change accessed on Wednesday, 17 February 2016 at 02.17 p.m.
68
Ibid.
Figure 14. Datum 12
The poster was published in December 2014. Two signs are found on the poster. The first is the picture of harmonious living between of human,
animals and plants as an icon. The second is the language used on the poster stated Greenpeace Heaven On Earth as the symbol. From those signs, they
will build two semiosis processes. The first semiosis process is the iconic semiosis process. The picture
of harmonious living between of human, animals and plants becomes the representamen [R] which stands for its object [O] the all living beings on
Earth. The relationship between the representamen [R] and the object [O]
produces the interpretant [I]; we live on a deeply interconnected planet.
Diagram 23. Iconic semiosis process of datum 12
Harmonious living between of human, animals and plants. [R]
We live on a deeply
interconnected planet. [I]
The all living beings on Earth.
[O]
The written language used on the poster is stated Greenpeace Heaven On Earth completing the representamen [R] in the second semiosis process. It
stands for its object [O] the most comfortable and beautiful place to live. The relationship between the representamen [R] and the object [O] produces the
interpretant [I]; the Earth could become a paradise for all living beings if human could behave friendly to the environment.
Diagram 24. Symbolic semiosis process of datum 12
The last is the conclusion of the two semiosis processes to get the meaning of this poster. From what we have been seen, this poster sends the
message that we live on a deeply interconnected planet with trillions of Greenpeace heaven on Earth.
[R]
The Earth could become a paradise
for all living beings if human could
behave friendly to the environment.
[R] The most
comfortable and beautiful
place to live. [O]
organisms living things, including animals and plants. And the Earth could become a paradise for all living beings if human could behave friendly to the
environment.
69
Over the past century, human activities have released large amounts of carbon dioxide and other greenhouse gases into the atmosphere.
70
The majority of greenhouse gases come from burning fossil fuels to produce energy, although deforestation, industrial processes, and some agricultural
practices by human also emit gases into the atmosphere. Greenhouse gases act like a blanket around Earth, trapping energy in the atmosphere and
causing it to warm. Some changes to the climate are unavoidable. The warmer it gets, the greater the risk for more severe changes to the climate and
Earths system.
71
Although its difficult to predict the exact impacts of climate change, whats clear is that the climate we are accustomed to is no longer a
reliable guide for what to expect in the future. In brief, human can reduce the risks they will face from climate change. By making choices that reduce
greenhouse gas pollution, and preparing for the changes that are already underway, human can make Earth as the heaven for all living beings.
69
https:www3.epa.govclimatechangebasicshappening accessed on Friday,
19 February 2016 at 03.35 p.m.
70
Ibid.
71
Ibid.
73
CHAPTER IV
CONCLUSION AND SUGGESTION