The Data Description Semiotic Analysis of Greenpeace Campaign Posters in Climate Change Series.

2 Febr uary 4 3 Mar ch 3 4 Apri l 3 5 May 4 6 June 4 7 July 3 8 Aug ust 4 9 Sept emb er 3 10 Octo ber 3 11 Nov emb er 4 12 Dec emb er 4 Total 42 So, from the data corpus above, the researcher take some sample randomly with selected using the way explained before. Here are the data that will be analyzed in this research. Table 3. The Result of Simple Random Sampling Datum Number Month Result 1 January 2 February 3 March 4 April 5 May 6 June 7 July 8 August 9 September 10 October 11 November 12 December In order to get the meaning of each datum clearly, the data will be analyzed one by one to reveal the meaning by using qualitative method with explaining the semiosis process that occurs in each datum through the Peirce‟s theory. The semiosis is based on Pierce‟s theory of semiotics which emphasizing the second trichotomy of sign which insist the relationship between the representamen and its object. The second trichotomy based on Pierce is icon, symbol and index. In this research, it is only icon and symbol which will be analyzed. Because, on the posters, only icon and symbol appear on it. The icon itself is the photo, picture or drawing which occurs on the poster. Meanwhile, the symbol is the sentence, written text or language on the poster. Index will not be analyzed because there is no index which occurs on the poster. Because, it relates to causality effect which requires more time in another or different research. The explaining of casuality is when the people awakened to do something to save the environment because they have seen the poster of Greenpeace. It will become the index of the poster. It requires personal analyze to know the index. Furthermore, the researcher only analyzes the icon and symbol which can be described through researcher‟s interpretation. The icon and symbol on the poster will uncover the hidden meaning behind the poster.

B. Data Analysis

B.1. Datum 1 Figure 3. Datum 1 The poster was published in January 2014. It lades two kinds of sign, in iconic type and in symbolic type. The icon in this poster is the picture of pyramid with the snow atmosphere surroundings the pyramid. The written language above the pyramid “If We Don‟t Act Now...” is the symbol of this poster. So, there are two semiosis processes. In the first semiosis process, the picture of pyramid with the snow atmosphere surroundings the pyramid is the representamen [R] that stands for its object [O] Egyptian Pyramid as the site wonder of the world . The relationship between the representamen [R] and the object [O] produces the interpretant [I]; The world heritage that should be preserved from the impacts of climate change. Diagram 1. Iconic semiosis process of datum 1 Egyptian Pyramids as the site wonder of the world [O] Pyramid with the snow atmosphere surroundings the Pyramids [R] The world heritage that should be preserved from the impacts of climate change [I] The second semiosis process is the symbol. The language used on the poster is “If we don’t act now..” above the picture takes place as representamen [R] that represents its object [O] The bad things are going to happen soon. When the Egyptian pyramids are surrounded by snow, the Egyptian people have to move and leave their house. 39 They must evacuate to avoid the extreme cold temperature. It will also impact on the food crisis in Egypt. 40 In addition, the relationship between the representamen [R] and the object [O] produces the interpretant [I]; Ask people to do something before the climate changes the weather of Egypt to be winter and Egyptian Pyramids to be the Pyramids of Ice. Diagram 2. Symbolic semiosis process of datum 1 39 http:www.grida.nopublicationsotheripcc_tar?src=climateipcc_tarwg239 0.htm accessed on Thursday, 21 January 2016 at 10.30 a.m. 40 Ibid. The bad things are going to happen soon [O] If we don‟t act now. [R] Ask people to do something before the climate changes the weather of Egypt to be winter and Egyptian Pyramids to be the Pyramids of Ice [I]