The Data Description Semiotic Analysis of Greenpeace Campaign Posters in Climate Change Series.
2 Febr
uary 4
3 Mar
ch 3
4 Apri
l 3
5 May
4
6 June
4
7 July
3
8 Aug
ust 4
9 Sept
emb er
3
10 Octo ber
3
11 Nov
emb er
4
12 Dec
emb er
4
Total 42
So, from the data corpus above, the researcher take some sample randomly with selected using the way explained before. Here are the data that
will be analyzed in this research.
Table 3. The Result of Simple Random Sampling Datum
Number Month
Result
1 January
2 February
3 March
4 April
5 May
6 June
7 July
8 August
9 September
10 October
11 November
12 December
In order to get the meaning of each datum clearly, the data will be analyzed one by one to reveal the meaning by using qualitative method with
explaining the semiosis process that occurs in each datum through the Peirce‟s theory. The semiosis is based on Pierce‟s theory of semiotics which
emphasizing the second trichotomy of sign which insist the relationship between the representamen and its object. The second trichotomy based on
Pierce is icon, symbol and index. In this research, it is only icon and symbol which will be analyzed. Because, on the posters, only icon and symbol appear
on it. The icon itself is the photo, picture or drawing which occurs on the poster. Meanwhile, the symbol is the sentence, written text or language on the
poster. Index will not be analyzed because there is no index which occurs on the poster. Because, it relates to causality effect which requires more time in
another or different research. The explaining of casuality is when the people awakened to do something to save the environment because they have seen
the poster of Greenpeace. It will become the index of the poster. It requires personal analyze to know the index. Furthermore, the researcher only
analyzes the icon and symbol which can be described through researcher‟s interpretation. The icon and symbol on the poster will uncover the hidden
meaning behind the poster.