3 The word formation of jargon found in Andrew Kramers keynote speech at AE
World Conference 2014 was analyzed in single process dimension, or in other word, they are categorized based on their latest formation process, such as
Coinage, Borrowing, Compounding, Blending, Clipping, Backformation, Conversion, Acronyms and Derivation, based on the theory proposed by Yule.
1.5 Research Method
The methodology of this study is divided into three, they are: Data Source, Method and Technique of Collecting Data, and Method and Technique of
Analyzing Data.
1.5.1 Data source
The data that support this writing was taken from youtube.com, in form of video by videocopilot.net
entitled ―AE WORLD Andrew Kramer Keynote Speech FULL‖. The AE World Conference itself was held on 2014 in Seattle, US. There
were many jargon that was used referring to some acts, things, or conditions in computing and filmmaking. Most of those terms are well known by common
people, since it use common English terms, but some of those are unknown. Every single jargon that is found in that video was presented as the data of this study.
1.5.2 Method and technique of collecting data
The method used in collecting the data in this research is documentation method because the data was collected in form of electronic media, in this case a
video. The data of this study was collected through some steps as follows:
1 Observation in language used by Andrew Kramer in the keynote speech video
at AE Conference 2014 2
Transcribing the speech by Andrew Kramer in his keynote speech video at AE Conference 2014, therefore the data were available in the written form.
1.5.3 Method and technique of analyzing data
The method used in data analysis in this research is descriptive qualitative method because the object of the research is in the form of words not in numbers.
In doing this analysis, the data were processed through the procedures as follows: 1
Jargon in collected data, which in form of transcription were extracted based on the concept of jargon; therefore the jargon would not be mixed with common
word. 2
After the data was collected, it was analyzed by the theory proposed by Louw 1991 to find out its meaning in context and its comparison with their lexical
meaning if it possible. 3
Finally, jargon found in Andrew Kramer‘s speech were analyzed based on the theory of word formation proposed by Yule 2006 in order to know what
formation processes are contributing in the creation of those terms.
1.5.4 Method and Technique of Presenting Analysis
This study uses descriptive method in presenting the analysis. First, in order to answer the first research question, it is important to make a classification on
jargon, based on the tendency where they are more likely being used. Some jargon
