1 Observation in language used by Andrew Kramer in the keynote speech video
at AE Conference 2014 2
Transcribing the speech by Andrew Kramer in his keynote speech video at AE Conference 2014, therefore the data were available in the written form.
1.5.3 Method and technique of analyzing data
The method used in data analysis in this research is descriptive qualitative method because the object of the research is in the form of words not in numbers.
In doing this analysis, the data were processed through the procedures as follows: 1
Jargon in collected data, which in form of transcription were extracted based on the concept of jargon; therefore the jargon would not be mixed with common
word. 2
After the data was collected, it was analyzed by the theory proposed by Louw 1991 to find out its meaning in context and its comparison with their lexical
meaning if it possible. 3
Finally, jargon found in Andrew Kramer‘s speech were analyzed based on the theory of word formation proposed by Yule 2006 in order to know what
formation processes are contributing in the creation of those terms.
1.5.4 Method and Technique of Presenting Analysis
This study uses descriptive method in presenting the analysis. First, in order to answer the first research question, it is important to make a classification on
jargon, based on the tendency where they are more likely being used. Some jargon
are belong to computing jargon, the others tend to be filmmaking jargon. Every single jargon found is arranged in alphabetical order along with their meaning,
which was described descriptively. Second, in order to answer the second research question, the data were tabulated into table and presented as a prove that indicated
that certain words formation process is exist and contributes in the creation of certain term
in Andrew Kramer‘s keynote speech. Finally, the reasons that are supporting the table are described in order to make the analysis stronger.
