An Analysis of Presupposition in Newsweek Advertisements Slogans Try Reza Essra, 2011

the writer has some clear differences from Gayatri’s study. The first difference is that Gayatri uses two theories; Yule and Grundy’s theory, but the writer does not use Grundy’s theory. The writer only uses Yule’s theory to analyze the data. The second difference is that Gayatri chooses a film as the data, but the writer chooses a talk show as the data.

2.4.2 An Analysis of Presupposition in Newsweek Advertisements Slogans Try Reza Essra, 2011

Try Reza Essra conducted a study in 2011 and focused on presupposition in Newsweek Advertisements Slogans. The theory is used to process the research is Yule’s theory. In analyzing the data, he used descriptive qualitative method. He formed two research questions to have a better understanding about presupposition in newsweek advertisements slogans, which are: 1. What types of presupposition are found in the slogan of newsweek magazine’s advertisement? 2. What does the slogan in advertisements presuppose? The writer generates two problem statements; to find the types of presupposition and to find the slogan in advertisements presuppose. The writer has some similarities with Try’s study. The first similarity is that both used the theory of by Yule’s to analyze the data. The second one is that both analyze type of the presupposition. However, the writer has some clear differences from Try’s study. The first difference is that Try’s using newsweek magazine’s advertisement slogan as object research, but the writer uses presupposition in talk show “Kick Andy” as object research. The contribution of Try’s analysis for the writer is giving the idea to the writer in how supposing the truth behind the words. Universitas Sumatera Utara 2.4.3 Analysis of Types of Presupposition Used in the Editorial Articles of the Jakarta Post News Paper Yeni Marlisa, 2008 Yeni Marlisa conducted a study in 2008 and focused on Presupposition used in The Editorial Articles of The Jakarta Post News Paper. The theories is used to proceed the research is Yule’s theory. In analyzing the data, she used library research to collect and obtain and theories needed for the paper. She formed two research questions to have better understanding about presupposition used in The Editorial Articles of The Jakarta Post News Paper, which are: 1. How The Jakarta Post uses presupposition in its articles? 2. What types of presuppositions are mostly used in The Jakarta Post? The contribution of Yeni’s analysis to the writer is as reference of Yule’s theory. Yeni’s analysis also explains the type of presupposition based on Yule’s theory which help the writer to classify the type of presupposition. The writer has some similarities with Yeni’s study. The first similarity is that both used the theory of by Yule’s to analyze the data. However, the difference between Yeni’s analysis and the writer’s analysis is the object research or data where Yeni’s uses newsweek as the data and the writer uses a talk show as the data. The writer also explains the comprehend truth of an utterance found from the data. Universitas Sumatera Utara CHAPTER III RESEARCH METHOD

3.1 Research Design