Research Design Unit of Analysis Source of Data

CHAPTER III RESEARCH METHOD

This chapter discussed the research method which includes some subchapters such as: the research design, unit of analysis, source of data, technique of data collection, and technique of data analysis.

3.1 Research Design

As cited in Wikipedia http:en.wikipedia.orgwikiResearch_design , research design is considered as a blueprint for research. Blueprint itself means a detailed plan of action, therefore it can be said that the research design is a part where a person wants to make a detailed operational plan for. In principle, any research design uses any type of data collection method either quantitative or qualitative data. In this thesis, the researcher uses descriptive qualitative approach in conducting this research. The researcher chooses qualitative research because it can describe systematically the fact and characteristics of the data. Besides that, qualitative research methods were developed in the social sciences to enable researchers to study social and cultural phenomena like case study and ethnography. Ary 2002: 425 states that the qualitative inquirer deals with data that are in the form of word, rather than numbers and statistics. The data collected are the subject’s experiences and perspectives. The qualitative research attempts to arrive at a rich description of people, objects, events, places, conversations, and so on. In this research, the data is speech of the President of our country, Indonesia, Susilo Bambang Yudhoyono SBY. Then will be conducted further action by way of describing and analyzing them one by one according to the theories that have been discussed in the previous chapter.

3.2 Unit of Analysis

The unit of analysis of this research is utterances of SBY’s speech on the Jakarta Bombings on July 17, 2009, since it is in form of written text due to it has been transcribed before and it is analyzed by applying Huckin’s CDA method.

3.3 Source of Data

On account of what became the material to be analyzed in this research is SBYs speech transcription, the researcher feels need to support data as corroborating evidence that it is actually SBYs speech. It is a video taken from the internet www.youtube.com or more precisely on http:www.youtube.comwatch?v=uk5-UOqw_Y8feature=related . This video shows that SBY is delivering a speech in the Indonesian language regarding the bombings that have occurred at that time. The purpose of this is to show that the English transcription is accordance with the Indonesian language as in the video. So, in this thesis, the data is in term of script which is taken place at the Presidential Palace in Jakarta on Friday afternoon, July 17, 2009. The script of the speech is in an article which taken from a blog on the internet named The Jakarta Globe Blog, http:www.thejakartaglobe.comhomesbys-speech-on-the-jakarta- bombings-full-text318827 which has a theme, the Jakarta Bombings. Whereas, the speaker of this speech is Susilo Bambang Yudhoyono or more familiar with SBY surname as Republic of Indonesia President.

3.4 Techniques of Data Collection