The Effect of Peer Acceptance on CBB

56 accounted for extraversion. The same result also came from the study conducted by Mikolajczak 2012.

4.6.2. The Effect of Peer Acceptance on CBB

The students‟ peer acceptance tended to be low, meaning that they did not make a hard effort in order to gain acceptance by using certain products. Moreover, by not following their friends to buy certain products and not spending their money to buy trendy products, they did not become compulsive buyers. The study of Parker Asher 1993 found that many low accepted children had best friends and were satisfied with this friendships. Based on their finding, it was possible that when the students got less acceptance, they did not tend to try getting acceptance from more friends and therefore did not buy certain products in order to get that acceptance. In the other side, the more accepted the students, they tended to have less bestfriends and therefore they tried to get acceptance from more friends by buying trendy products. Another reason for explaining the significant effect of peer acceptance to CBB was the characteristic of the students as youth. The students were in the age of eighteen to twenty four, where in these ages the students were trying to find their real identities. One way to find their identities was by trying to be accepted by their friends. This might be the reasons why the students‟ peer acceptance did significantly affect CBB. 57 Peer acceptance was found to be a significant predictor of CBB in some previous studies as well. Chaplin John 2010 ever commented about the relationship between adolescents‟ peer acceptance and their buying behavior: “when adolescents communicate with their peers about consumption and observe the acquisitive desires of their peers, they are likely to model such behavior and want the same things their peers want or have.” Noted here that adolescents were also more likely to want the same things their peers wanted. Without trying to evaluate whether they needed the things or not, peer acceptance pushed them to buy that things. It was also noted by Furaiji et al . 2012 that as a part of social factors, reference groups have significant influence on consumers purchasing behaviors. The result of current study that peer acceptance had a positive significant effect on CBB supported the result of some previous studies and proved the comment of Chaplin John and also Furaiji et al .

4.6.3. The Effect of Money Retention on CBB