through with a functional administrative board. The board will receive technical support in the first two years in the oversight of the fund from the ICG Initiative and other program partners.
Table of Key Activities and Milestones Task 1.1.8
Q1 Q2
Q3 Q4
Study tour on coastal fund to Tamale X
Multi-stakeholder workshop on coastal fund establishment X
Creation of Coastal Fund X
X
List of Key Outputs
ｸ Documents detailing the set-up of a coastal fund to facilitate public-private partnerships ｸ Creation of Coastal Fund
1.1.9 Communication and Liaison Between Regional and National Scales Activity leader:
Sally Deffor, Glen Page
Team members :
Linda Dnase, Sean Southey, Brenda Campos, Patricia Mensah, Richard
Adupong, Kwesi Johnson
Communications Campaign: SustainaMetrix and their partners at Media Impact will lead a review and update of the communications strategy to build a more comprehensive internal and
external communications strategy that meets the goals of the Year three work plan. Consistency of message, target audience, defined range and quality of communication tools and methods,
deciding when to use certain communications tools and methods, consistent look and feel of documents by all members of the team, etc. will be the focus of the campaign. A set of training
sessions and capacity building with the communications team and other target partners will be held to focus on topics such as how to develop communications tools to assemble preconditions
of nested governance of the landscape and seascape, issues to consider to build constituencies within the local context, and specific examples such as when planning a press briefing, and
special events. The topics and key messages will be identified in part by the development process of the policy briefs and working papers and well as experiences from “learning by
doing” in the field Components 1.2 and 2.
Video Training, Capacity Assessment and Production: SustainaMetrix will work with in- country communications team to build capacity for increasing local capabilities for capturing,
editing and distributing quality digital video narratives associated with key goals and objectives for the project. This will include a two-day session for team members and other invited partners
on the process of storytelling through video, composition, work-flow, use of digital video images to develop outputs such as simple “You-Tube” postings and the skills needed to produce more
professionally edited high quality video productions. The team will review in-county capabilities of 3-5 professional video production houses to ascertain in-country capacity. SustainaMetrix
will also produce shoot, edit and provide to communications team for distribution a single professional video that is edited in three time lengths 1-2 minutes, 5-7 minutes and 13-15
minutes to demonstrate as a learning exercise the importance of defining the scope and scale and audience of video products and how they can be distributed as part of a strategic
communications campaign. The video project that will be produced by SustainaMetrix as a
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learning tool that will focus on a theme that is central to the project such as the fisheries governance expert consultation workshops scheduled for FebruaryMarch 2012.
Rural Radio Program: SustainaMetrix, in partnership with PCI Media Impact will continue to build the capacity of the local partners to understand and assess different approaches to
communications campaigns and specifically the use of rural radio dramas, call-in shows and community action campaigns to deliver messages that link with Year 3 workplan objectives. In
Year 3, this will focus on more tailored capacity development interventions with strategic H
εn Mpoano partners, such as Ankobra 101.9 FM, who are producing the Biribireba radio drama and
call-in-show. The goal of the drama is to increase knowledge, improve attitudes and change practices of target audiences living in the coastal communities in the Western Region of Ghana
to build more effective forms of ecosystem governance. In Year 3, we will implement the radio drama run for a full year, with radio magazine shows. Content will be developing to link with the
issues that the project is addressing such as the issues relating to sea turtle conservation and how specific behaviors to protect local sea turtles and observe best practices for fishing can create
benefits for the community. This program links directly to the communications strategy in promoting targeted knowledge, attitude and behavior changes – which will be measured by pre
and post surveys and reported by Media Impact at the semi-annual ME sessions.
Table of Key Activities and Milestones Task 1.1.9
Q1 Q2
Q3 Q4
Update of Communications Strategy and Associated Training
X Video Training and Production
X X
X Rural Radio Program
X X X
X Special Events and Forums
X X X
X
List of Key Outputs
ｸ Update of Communications Strategy, training. ｸ An updated communications strategy that contains campaign elements for both external
and internal communications development, a two-day video training, an assessment of Ghanaian professional video documentation, and three videos produced on the issue of
improved governance of fisheries.
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