Functions of Advertisement Advertisement

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CHAPTER III RESEARCH FINDINGS

A. Data Description

This chapter, seven texts of the Jakarta Post‟s advertisements will be analyzed by applying the Halliday and Hasan‟s theory. According to them, cohesion here is divided into two aspects, lexical and grammatical cohesion. The unifying text is seen from the connection among sentences expressed through grammatical agencies and lexical elements. The aims of this research are to know the kinds of cohesive devices which applied in advertisements of The Jakarta Post newspaper and to describe the cohesiveness of the texts which used in seven advertisements of The Jakarta Post newspaper. The unit analysis in this research is seven texts of advertisements on August and September 2014 in the Jakarta Post newspaper which selected randomly. In this research, the writer limits analysis of synonym or near-synonym only the category of nouns. The data will be analyzed based on the topic units. In the data analysis, every sentence in each text will be abbreviated with “S” as a unit, for the example, sentence 1 S.1. The data are as follows: Table 3: The Units in the Text 1 Sentence Text Ties Cohesive Items 1 As cities get bigger, they get harder to manage. 3 - Personal reference: they - Comparative reference: bigger, harder 2 That‟s why we have developed new information technologies that collect and analyze big data on so many 4 - General word: things - Personal reference: we - Comparative reference: so many - Conjunction: and things that touch people‟s lives. 3 For instance, if you know how many cars are on the road at rush hour or how much electricity and water are being used at any given time, you can make better decision. 5 - Personal reference: you - Definite article: the - Comparative reference: many, better - Conjunction: and 4 And the more 0 you know, the easier it is to plane a tomorrow where cities feel like home no matter how big they get. 8 - Personal reference: you, they, it - Definite article: the - Comparative reference: more, easier - Ellipsis new innformation technologies - Conjunction: and Table 4: The Units in the Text 2 Sentence Text Ties Cohesive Items 1 There is a lasting spirit; a spirit to unite to give a meaning to our nation‟s independence. 2 - Repetition: spirit - Personal reference: our 2 So is our commitment as a total food solutions company to grow sustainably and to contribute to weathering the food security and self-sufficiently challenge. 6 - Repetition: food - Personal reference: our - Definite article: the - Comparative reference: as - Conjunction: and, so Table 5: The Units in the Text 3 Sentence Text Ties Cohesive Items 1 Under waving red and white flag, the country ‟s sons and daughters ‟ 4 - Synonym or near- synonym: nation – country, the nation‟s unyielding relentless spirit forge ahead in building the nation ‟s society . society – all components of the nation - Definite article: the - Conjunction: and 2 For the future of the nation , the sons and daughters of Indonesia courageously sell across the ocean through the storms and surging wave. 5 - Repetition: sons, daughters, Indonesia - Definite article: the - Conjunction: and 3 In commemoration of the 69 th Indonesia Day of the Republic of Indonesia , Astra invites all components of the nation to constantly cultivate and promote camaraderie to build the future of Indonesia . 8 - Repetition: Indonesia, Republic of Indonesia, future, nation - Synonym or near- synonym: Indonesia- Republic of Indonesia - Superordinate: Indonesia-nation - Demonstrative Reference: the - Conjunction: and Table 6: The Units in the Text 4 Sentence Text Ties Cohesive Items 1 The unity of Indonesia and the true economic integration of this archipelago country can only be achieved through an end-to-end maritime logistic reform. 4 - Superordinate: country- Indonesia - Definite article: the, this - Conjunction: and 2 Without this, Indonesia is merely a collection of islands, not an archipelago economy. 2 - Repetition: Indonesia - Demonstrative reference: this 3 Our independence must be filled with hard work. 1 - Personal reference: our 4 We would like to achieve it by developing the largest port throughout 5 - Repetition: independence, Indonesia - Personal reference: we,