The Analysis of Philoshopy of The Icon in Denpasar City Tourism

THE ANALYSIS OF PHILOSHOPY OF THE ICON IN DENPASAR CITY TOURISM

JOB TRAINING REPORT

Submitted to fullfill one of the course requirements

WIWIK EKA SAPUTRI 63711004

ENGLISH DEPARTMENT FACULTY OF LETTERS

INDONESIA UNIVERSITY OF COMPUTER BANDUNG

✆

Curriculum Vintae

1. Student’s Profile

Name : Wiwik Eka Saputri

Address : Pramuka IX No 129H, Bandung

Place and date of birth : Sukamaju 29 th , January 1995

Sex : Female

Religion : Moeslem

Phone : 08989996546/085841050098

E-Mail : wiwinarayana@yahoo.co.id

2. Educational Background

2.1 Formal Education

✝✞ ✟ ✠✡☛ ☞ ✝ ✌✍☞ ✍✎ ✍☞ ✞ ✝ ✏ ✏ ✑✑ ✒ ✍✓✡✔✕✖ ✗✘✙✚ ✙✛✛✜✢✔ ✙✣ ✤✗ ✘✥✌✦✧ ✙★ ✙✘ ✩ ✏ ✑✑ ✑ ✕✩ ✪ ✪✫ ✖ ☞ ✝✎ ✧✗✣✌✗ ✬ ✙✣✙✭✗✔✙✣✤✗ ✘✥✌ ✦✧✙★✙✘ ✩ ✪✪ ✫✕✩ ✪ ✪✒ ✌✖ ✮✍✙✛✗ ✘✙✯ ✙✰ ✙✔✙✣✤✗ ✘✥✌ ✦✧✙★✙✘ ✆ ✩ ✪✪✒ ✕✩ ✪✏✏ ✌✖✡✱ ✙★ ✙✢✲✧✧✙✢✔✙✣✤✗ ✘✥✌✦✧ ✙★ ✙✘ ✫ ✩ ✪✏✏ ✕ ✝✜ ✚ ☞ ✘✳✜ ✘✦✴✲✙✵✜✣✤✗ ★✦✛✎ ✘✲✶ ✦✛ ✴✲★✰✷ ✙✘✳✗ ✘✥

2.2 Informal Education

✝✞ ✟ ✠✡☛ ☞ ✝ ✌✍ ☞✍ ✎✍ ☞✞✝ ✏ ✩ ✪✏✏ ✔☞ ✡✖✙✛ ★✙✳✲✘✙★✙✷✙✘✳✗ ✘✥ ✩ ✩ ✪✏✏ ✵ ✌ ✷☞✸✵✲★✛ ✙✌✙✛ ✙✘✙✷ ✙✢ ✙✴✙✳ ✙✘ ☞ ✘✹✜✛✣✙★✲✬✙✺✻✵✦✛ ★✲✹✲ ✦✳ ✩ ✪✏✏ ✌✦✣ ✲ ✘✙✛✳ ✙✘✼✜✛ ✬✴✢✜✤✵✜ ✤✰✚✛✲ ★✲ ✘✥✻✵ ✦✛ ★✲✹✲ ✦✳ ✆ ✩ ✪✏✏ ✌✦✣✲✘✙✛✮✗✽✧✲✾✌ ✤✦✙✬✲ ✘✥✻✵ ✦✛ ★✲✹✲✦✳ ✫ ✩ ✪✏✏ ✌✦✣✲✘✙✛✳ ✙✘✼✜ ✛✬ ✴✢✜ ✤✌ ✦✣✲ ✜ ★✲✾✴✻✵ ✦✛ ★✲✹✲ ✦✳ ✿ ✩ ✪✏✩ ✠❀★✛ ✙✔ ✙✛✥ ✦✼✜✛ ✬✴✢✜✤✻✵ ✦✛ ★✲✹✲ ✦✳

❁ ❂

❃ ❄ ❅❆❄ ❇ ❈❉ ❊❋❈●❍■ ❏■ ❑ ❊❑ ❏❊●❈●▲ ❈●❈ ▼■ ◆❊❈❖

▲ ❈❋❈P ❊P◗❈ ❘❙■ ◆❉ ❊❚❊■ ❯

❱ ❄ ❅❆❄ ❙❋❈ ◆❈❲❉ ■◆❳ ❨❊❖ ❯ ❊●❩❬ ◆❈ ❊● ❊●❩❘❙■◆❉ ❊❚❊■❯

❭ ❄ ❅❆❄ ❪■ ❑ ❊●❈ ◆❫❴❵●❵ ❑❊ ❘❙■◆❉ ❊ ❚❊■❯

❆ ❅ ❄ ❅❆❄ ❛❈ ◆❊❪❈P❉ ◆❈❘❙ ■ ◆❉ ❊❚❊■ ❯

❆ ❆ ❄ ❅❆❄ ❪■❑❊●❈ ◆❜❈●❲ ❈P ❊❖ ❈❘❙■◆❉ ❊ ❚❊■❯

❆ ❄ ❄ ❅❆❁ ❬❈❖ ❴P❋❵◗P❉ ❨❯ ❊❯❈●❝■ ❈P ❊P◗❈❯ ❊❜■ ◆❈●❲ ❊P ❘❙ ■ ◆❉ ❊❚❊■ ❯

❆❁ ❄ ❅❆❁ ❪■ ❑ ❊●❈ ◆❜■ ●❯ ❊❯ ❊❴❈● ❘❙■◆❉ ❊ ❚❊■❯

❆ ❞ ❄ ❅❆❞ ❍ ❨❖ ❊❈❋❡ ❑ ❨❑❢❈◗❈P❈●❴■ ❝❈●❩ P❈❈●❯❈●

■●❉ ◆■ ❏◆■ ●■ ❨◆P❋ ❊❏❏■❑❨❯❈❘❙■◆❉ ❊ ❚❊■❯ ❆❂ ❄ ❅❆❞ ❪■ ❑ ❊●❈ ◆❑■●❣❈ ❑ ❝❨❉◆❈❑❈❯❋❈● ❘❙■◆❉ ❊❚❊■ ❯

3. Competency

There are some competencies that the writer have. They are as follow: a. Good at Traveling

b. Operating Computer (Ms. Office and Internet)

4. Organization and Work Experineces0020

❤ ✐ ❥❫❦ ❧ ♠❤❪❬♠❬❡ ❬♠ ✐❤

❆ ❄ ❅❅❃ ✐❪♠❪❪▲❜❬❈ ◆❨●❈♥❈❣ ❈

❄ ❄ ❅❅❭ ✐❪♠❪❪ ▲❦♦❈❉❈❋ ❊❖❖❈❋

❁ ❄ ❅ ❅❃♣❄ ❅❆ ❅ ❜◆❈ ❑❨❴❈

❞ ❄ ❅❆❆♣❄ ❅❆❁ ❛♠▲❦❪❈P❉ ◆❈♠●❩ ❩ ◆❊P

❂ ❄ ❅❆❄♣❄ ❅❆❁ ❳❫▲❡❤ ♠❍✐▲

q ❄ ❅❆❁♣❤❵◗ ❳❫▲❤❡❪❦❤❬❦ ❧❦

r s Reference

Dinas pariwisata kota denpasar. 2013.Profil Dinas Pariwisata Kota Denpasar. Denpasar Cobley,2010.The Routledge Companion to Semiotic.New York:Francis Grup

James,Heatsly,et al.2007.Semantic a Course Book.New York : Cambrige Wagiman,2008.Semantic an Introduction to the Basic Concept. Jakarta: Andi

t ✉

ACKNOWLEDGEMENT

Alhamdulillahirabbilalamin, praise be upon Allah swt that the writer has finally completed the job training report. The writer would like to express the deepest gratitude to:

1. Dr. Juanda, as the head of English Department and advisor who gave guidance and correction throughout the writing process.

2. Mr. Rayhan Bustam, S.S, M.Hum., as the coordinator of job training, for guiding all students who conducted the job training.

3. Staffs of Denpasar goverment Tourism Office, Mrs.Sugiani, Mrs Riyas and Mr. Putu Budiasa, thanks for guiding me through job training.

4. All my 2011 classmate, momoy, aji, putri, riki, ceuce, susang, jalil, emily, adhi, and chandra. Never give up and good luck.

5. Special thanks to my parents and I Putu Agus Aditya who always be there for me, thanks for everything.

Hopefully, this paper is expected to give the benefit for the readers and also the writer in the future.

✈✇✇ CONTENTS

ABSTRACT _iv

ABSTRAK _v

ACKNOWLEDGMENT _vi

CONTENTS _vii

LIST OF APPENDICES _ix

CHAPTER I INTRODUCTION

1.1 _{Background to the Topic 1}

1.2 _{Scope 2}

1.3 _{Objectives 2}

1.4 _{Significance to Knowledge 2}

1.5 _{Framework of the Theories 3}

1.6 _{Research method 4}

CHAPTER II THE DESCRIPTION OF THE TOPIC

2.1 Defenition of Icon 5

2.2 Data Analysis 7

CHAPTER III CONCLUTION AND SUNGGESTION

3.1 Conclusion 14

3.2 Suggestion 14

REFERENCES ₁₅

① ② ②②

CURRICULUM VITAE ₃₄

③ Chapter 1

Introduction

1.1. Background to the topic

Icon is part of the science of semiotics that sign or something that represents something. Icon is one of important in tourism. In this case shows icons and represent things that exist in the Denpasar city tourism icons.

In this report, the writer will be discused the significance of the icon in Denpasar city tourism. Most people do not know the meaning of the icon in denpasar city tourism. The writer hopes that people not only know the city but also the meaning of the icon.

After seeing the phenomena in this study the writer attemp to discuss about the meaning of the icon in Denpasar city tourism.

It is the supporting theory to analysis the report :

“Semiotika,ilmu tentang tanda, mempelajari fenomena sosial-budaya,termasuk sastra sebagai sistem tanda(preminger,197:980)”

According to Preminger theory, semiotic is the science of sign, studying of the penoment social-culture it is including lterature as the system of sight. I interested to discuss the city tourism office icons of Denpasar, how phyloshofi one by one meaning contained within the icon.

④

1.2. Scope

This paper discuss the meaning of the icon Denpasar city tourism. This paper will be discussed about how the philoshopy of the meaning of icon in Denpasar city tourism.

1.3. Objectives

Other than to fulfill the job training course, the purpose of this paper is as in the following:

a) To know the meaning of the icon of Denpasar city tourism

b) To know the philosophy of the meaning of the icon in Denpasar city tourism

1.4. Significance to knowledge

The paper is expected to have significant benefit, whether it is a theoretically or practically. it is expected to give knowledge about the icon. in this paper shows that the meaning of icon in the Denpasar city tourism.The icon is a sign that the marker and the signs showed no relationship is natural, which is the same as the harbingers marker, such as a picture or a sculpture portrait.

⑤

1.5. Framework of the theory

In this job training report, the writer uses the theory of sign by Preminger (1974:981-982) as follow : ”tanda mempunyai dua aspek yaitu penanda (signifie, signifiant)dan petanda (signified,signifie)”.

TANDA

Penanda Petanda

Citra-bunyi Konsep

• Penanda (signifier) is the material aspect of a sign or image aspects of the sound (a kind word or a visual representation).

• Petanda (signified) is a concept where the image propped sound.

“Penanda adalah “bunyi yang bermakna” atau “coretan yang bermkna”.jadi,penanda adalah aspek material dari bahasa yaitu apa yang di katakan atau di dengar dan apa yang di tulis atau di baca. Petanda adalah agambaran mental,pikiran,atau konsep.jadi,petanda adalah aspek mental dari bahasa” (Bertens,2001:180).

⑥

1.6. Research method

The method used to analyze the data in this job training report is descriptive method; the data is collected and analyzed based on the theory.

I did my job traning at denpasar goverment tourism office in Bali,located at Graha Sewaka Dharma Jl. Majapahit and Jl. Surapati no 7.in majapahit i work as marketing and in surapati I work as giving information to tourist about denpasar and explaint maps of denpasar. The timing job training began on agust 12 until september 5 2014.it’s began on weekdays starting at 08.00A.M until 04.30 P.M(WITA).

⑦

CHAPTER II

DESCRIPTION OF THE TOPIC

2.1 ICON

Semiotic is science of sign , semiotic can be understood as follow :

Semiotika, ilmu tentang tanda, mempelajari fneomena

sosial-budaya,termasuk sastra sebagai sistem tanda. Tanda mempunyai dua aspek yaitu penanda (signifie)dan petanda (signified). (preminger,1974:981-1982) .

Penanda adalah “bunyi yang bermakna” atau “coretan yang bermkna”.jadi,petanda adalah aspek material dari bahasa yaitu apa yang di katakan atau di dengar dan apa yang di tulis atau di baca. Petanda adalah agambaran mental,pikiran,atau konsep.jadi,petanda adalah aspek mental dari bahasa (Bertens,2001:180).

In the above theory explained that the social culture in semiotics is very important and a lot of effect on the culture and therefore I will focus on what the meaning and philosophy of icons located in the city of Denpasar tourism tagline.

In theory explained that there are two types of signs are signifier and signified where Denpasar as a signifier that is what is spoken, heard and read that word because in Denpasar signifier itself is a sound image in the visualization. While Denpasar as a signified is as the provincial of Bali, which is the concept.

⑧

Denpasar became the central city of the province Bali, because of its geographical location which, because has become the capital of the province of Bali Denpasar such as thing as "Denpasar" became the center of Bali's economy and the center of government as well as education on the island.

Denpasar is not just a city rich in culture and diversity of its tourist but Denpasar also has a tagline that makes Denpasar more known in the wider community and abroad, Denpasar has icons of "Sightseeing” and Denpasar is where the word between the word" Den "and "Pasar" there is an icon that is a Baris dance, as well as the heart of Bali, not only that of Denpasar also become the heart of Bali. In this paper the writer will be discussed one by one and fhiloshopy meaning of the icon and tagline that is in uses by the department of Denpasar city tourism.

⑨

2.2 DATA ANALYSIS

Picture below is the icon of the Denpasar city in the field of tourism which the writer will be discussed.

The above picture, there are four elements which I will be discussed philosophy, namely:

1. The phyloshopy of icon “ SIGHSEEING”

2. The phyloshopy of “DENPASAR”

3. The phyloshopy of baris dance in icon Denpasar.

⑩

Data 1: fhiloshopy of icon "sightseeing" itself is traveling or going about to look at places of interest. The meaning and philosophy of sightseeing itself is how a place has some of the beauty that is very interesting to visit, together with the city of Denpasar that also have something to be sightseeing in the showcase to the world. in Denpasar own a lot of very interesting places are the main objectives travelers and tourists. Sightseeing can also mean that he is the heart of Denpasar Bali and so many interesting places in Bali sightseeing as being a portrait that in every step in Denpasar. Denpasar is a very differnt place and so many interesting places in Denpasar include Kertalangu village, Sidik jari museum , and much more.

❶

Data 2: the philoshopy of "DENPASAR". the word of "DEN" which in Balinese language means north, castle, study center, majesty. The word "PASAR" itself that has a center of economic significance, a symbol of prosperity. Market which means the center of the economy as symbolized that itself could even become the center of Denpasar city of Bali, Denpasar The word itself has a central function to motivate, to support the life of Denpasar society to keep it wise in addressing changes in space (desa), time (kala), and circumstances (patra), which resulted in the presence of the city of Denpasar as a viable and convenient as a symbol of honor and majesty on the basis of the prosperity of society. Denpasar words reflect what is happening in the city, a city full of grandeur and the city that became his major central province of Bali.

❷ ❸

Baris Dance

Data 3 : The philoshopy of Baris dance is a brand icon in the city of Denpasar, to give an idea that the city has a foundation of Denpasar history, art and culture are so basic. it is from history Puputan Badung Baris submit a variety of meaning related to the principles identity, bravery, awareness and majesty. The tamples royal contemporaries as the center , leaving the cultural nuances with authority and charisma. The movements in the formation of a full line of rhythmic and dynamic, like it was watching, keeping and adjust the rhythm of wheel of life Denpasar city keep moving forward in harmony.

In each beat of motion Baris as well as representing the values of the struggle, compassion, heroism and initiative on what exists and develops in Denpasar City. Crown used in the triangular Baris dances, such as representing that every motion and live based on what is in and towards the vision. Creation of insightful cultural city full of harmony, framed in a philosophy of life that, in happiness and life always focused on balance relationships on an ongoing basis with the creator, with others or with his or her environment (Tri Hita Karana).

❹❹

❺ ❻

Data 4: The philosophy of "The Heart of Bali" in perspective as THE HEART OF Denpasar Bali, as if to show his identity, that Denpasar is not only geographically located in the center of the island of Bali which is easily accessible from various lines, but also as the central government of Denpasar, economy, education, information, tourism, as well as a center for art history and cultural studies. Denpasar is a city full of realizing the value of its existence as the pulse of Bali. The island certainly has become a brand in foreign countries. From this central point is right Denpasar also take a strategic role to be able to respond to global change wise at the moment, to answer the challenge of tourism with better consideration and awareness and readiness to free market competition. Denpasar is also a central field of creations and achievements have been duly always open communication and interaction, not only to local and national communities, but the acceleration field in international dynamics.

In the perspective of Denpasar Bali as a tourist destination, the existence of Baris dances such as being welcoming and convey its identity as a city that left a million impressions and expectations. Live in the city center which represents a state of keadaan “ KOTA DALAM DESA,DESA DALAM KOTA” presents a

❼ ❽

unique alkuturation of two atmospheres as well as balancing the orientation of human life in the city center of Denpasar. The town is usually synonymous with crowded, pollution and etc. then the pattern of public relations as being individualist. Baris invites all community members to bring a new paradigm to portray more than just the city of Denpasar.

Begins with a city-based local moral values , togetherness and tolerance in a multicultural dimension of city life, appoint and interpret the values of historical and cultural. Then ,dps proceed with an attempt to actualize the ideals and values of compliance, revive the vision and mission Denpasar in sight and lives of the citizens, giving attention to the development and appreciation of creativity and inventiveness, regulate a variety of efforts to reduce disparities, increased understanding and knowledge, the preservation of public service improvement regulate integrated security system, further supported by the efforts of renewal and improvement of infrastructure consistent and sustainable environment, will be positioned as a viable option Denpasar city and convenient to stay just in and visit.

❾ ❿

CHAPTER III

CONCLUSIONS AND SUGGESTIONS

3.1 CONCLUSIONS

According to the analysis, it can be concluded that:

1. The icon of Denpasar city has a philosophy that related to Denpasar city itself. For example, Baris dance is used as the icon of Denpasar. Baris dance is a dance that symbolizes the warrior strength and durability.

2. “Sightseeing” icon is described that Denpasar is a city that full of interesting places.

3. Denpasar is a modern city that rich of culture.

❿ ➀ Denpasar as the capital of the province of Bali has “DESA DALAM KOTA

dan KOTA DALAM DESA” as the motto.

3.2 SUGGESTIONS

After finishing the research, I have some suggestions for the students who will take the research of iconas in the following:

1. The student should find different data which has not ever been used in the previous research.

2. The Student can discuss the different signs in Denpasar tourism goverment.

➁ ➂

❺ ❻

Data 4: The philosophy of "The Heart of Bali" in perspective as THE HEART OF Denpasar Bali, as if to show his identity, that Denpasar is not only geographically located in the center of the island of Bali which is easily accessible from various lines, but also as the central government of Denpasar, economy, education, information, tourism, as well as a center for art history and cultural studies. Denpasar is a city full of realizing the value of its existence as the pulse of Bali. The island certainly has become a brand in foreign countries. From this central point is right Denpasar also take a strategic role to be able to respond to global change wise at the moment, to answer the challenge of tourism with better consideration and awareness and readiness to free market competition. Denpasar is also a central field of creations and achievements have been duly always open communication and interaction, not only to local and national communities, but the acceleration field in international dynamics.

In the perspective of Denpasar Bali as a tourist destination, the existence of Baris dances such as being welcoming and convey its identity as a city that left a million impressions and expectations. Live in the city center which represents a state of keadaan “ KOTA DALAM DESA,DESA DALAM KOTA” presents a

❼ ❽

unique alkuturation of two atmospheres as well as balancing the orientation of human life in the city center of Denpasar. The town is usually synonymous with crowded, pollution and etc. then the pattern of public relations as being individualist. Baris invites all community members to bring a new paradigm to portray more than just the city of Denpasar.

Begins with a city-based local moral values , togetherness and tolerance in a multicultural dimension of city life, appoint and interpret the values of historical and cultural. Then ,dps proceed with an attempt to actualize the ideals and values of compliance, revive the vision and mission Denpasar in sight and lives of the citizens, giving attention to the development and appreciation of creativity and inventiveness, regulate a variety of efforts to reduce disparities, increased understanding and knowledge, the preservation of public service improvement regulate integrated security system, further supported by the efforts of renewal and improvement of infrastructure consistent and sustainable environment, will be positioned as a viable option Denpasar city and convenient to stay just in and visit.

❾ ❿

CHAPTER III

CONCLUSIONS AND SUGGESTIONS

3.1 CONCLUSIONS

According to the analysis, it can be concluded that:

1. The icon of Denpasar city has a philosophy that related to Denpasar city itself. For example, Baris dance is used as the icon of Denpasar. Baris dance is a dance that symbolizes the warrior strength and durability.

2. “Sightseeing” icon is described that Denpasar is a city that full of interesting places.

3. Denpasar is a modern city that rich of culture.

❿ ➀ Denpasar as the capital of the province of Bali has “DESA DALAM KOTA dan KOTA DALAM DESA” as the motto.

3.2 SUGGESTIONS

After finishing the research, I have some suggestions for the students who will take the research of iconas in the following:

1. The student should find different data which has not ever been used in the previous research.

2. The Student can discuss the different signs in Denpasar tourism goverment.

➁ ➂