Fundamental Analysis Debt to Equity Ratio DER Return On Equity ROE Stock Return

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C. Research Purposes

The purpose of this study are as follows: 1. To test and to analyze the influence of Debt To Equity Ratio DER to stock return at company Food and baverages listed on the Indonesia Stock Exchange. 2. To test and to analyze the influence of Return On Equity ROE to stock return at company Food and baverages listed on the Indonesia Stock Exchange. 3. To test and to analyze the Company Value in moderating the relationship between Debt To Equity Ratio DER with stock returns in Food and baverages company listed on the Indonesia Stock Exchange. 4. To test and to analyze the Company Value in moderating the relationship between Return On Equity ROE with stock returns in Food and baverages company listed on Indonesia Stock Exchange. LITERATURE REVIEW A. Signal Theory Signal theory explains how the investors have the same information about the companys prospects as a manager of this company called asymmetric information. According to the theory of signal activity of the company provide information to investors about the prospects for substantial future returns. Information as a signal that the management announced to the public that the company has good prospects in the future. According Husnan and Pudjiastuti 2003 market response to the company is thus highly dependent on the signal issued by the company.

B. Fundamental Analysis

Fundamental analysis is the study of economics, industry, and the condition of the company to take into account the value of the company. Fundamental analysis focuses on the key data in the financial statements to take into account whether the stock price has appreciated accurately. The purpose of fundamental analysis is to determine whether the value of the shares are in a position underpriced or overpriced. Fundamental analysis is based on the belief that the value of a stock is heavily influenced by the performance of the company that issued these shares Murtanto and Harkivent, 2000.

C. Financial Ratio Analysis

According to Ang 1997 in Kurnianto 2013, financial ratios grouped into five types based on the scope or objectives to be achieved:

1. Liquidity Ratios

This ratio states the companys ability to meet short-term bonds obligations maturing. This ratio is composed of: Current Ratio current ratio, Quick Ratio, Net Working Capital. 3

2. Activity Ratios

This ratio indicates the companys ability and efficiency in utilizing its treasures. The ratio of this activity consists of: Total Asset Turn Over, Fixed Asset Turnover, Accounts Receivable Turnover, Inventory Turnover, Average Collection Period, Days Sales In Inventory.

3. Profitability Ratios

Profitability Ratios Profitability shows the success of the company in generating profits. This ratio is composed of: Gross Profit Margin GPM, Net Profit Margin NPM, Operating Return on Assets OPROA, Return on Assets ROA, Return on Equity ROE, Operating Ratio OPR.

4. Solvency Ratios

Solvency ratio shows the companys ability to meet its long-term obligations. Solvency ratio is also called the Leverage Ratios. This ratio is composed of: Debt Ratio, Debt To Equity Ratio DER, Long-Term Debt To Equity Ratio, Time Interest Earned, Cash Flow Ratio.

5. Market Ratios

Market Ratios showed important company information disclosed in a per share basis. This ratio is composed of: Dividend Yield DY, Dividend Pershare DPS, Earning Per Share EPS, Per Dividend Payout Ratio DPR, Price Earning Ratio PER, Book Value Per Share BVS, Price To Book Value PBV.

D. Debt to Equity Ratio DER

According to Horne and Wachowicz in Suharli, 2005 Debt to Equity Ratio is computed by simply dividing the total debt of the firm including current liabilities by its shareholders equity. Debt to equity ratio is a simple calculation that compares the total debt of the company with shareholder capital. It can be concluded that the DER is a ratio that compares the total debt to total equity from shareholders.DER shows the companys ability to meet its obligations in total, of which equity capital used to pay debts. DER also provide assurance how much debt the companys own capital guaranteed. Debt to Equity Ratio =

E. Return On Equity ROE

Return On Equity is one of the ratios that can be used to measure the companys ability to generate net income based on certain capital. The magnitude of this ratio shows the profitability measure from the perspective of shareholders. While Brigham and Weston 1998 stated that the ROE is a ratio used to measure the rate of return on investment by ordinary shareholders. ROE ratio can be calculated as follows: Return On Equity = 4

F. Stock Return

According to Fahmi and Hadi 2009, the return is the profit earned by the companies, individuals and institutions of the results of its investments policy. Meanwhile, according to Hartono 2009, the return is the result obtained from the investment. Return can be either return realisasian Realized return or the expected return expected return. Realisasian return is the return that has occurred is calculated using historical data. Return realisasian important because it is used as one measure of the performance of the company and is also used as the basis for determining the expected returns and future risks. realisasian return multiple measurements are widely used is total return, relative return, cumulative adjusted return and return. Return is the expected return is expected to be acquired by investors in the future. Return the expected can be measured by several methods, namely based on the expected value the future, the value of historical returns and the expected returns of existing models. Return the stock can be calculated using the formula: Pi: I share closing price at the time to t Pi-t: I share closing price at the time to t-1 According to Usman 2004, the return component is composed of two types: current income current income, and Capital Gain gain difference in price. Current income is a benefit that is gained through payment periods such as: the payment of interest on deposits, bond interest, dividends and so forth. Current income is referred to as current income, since the profit received usually in the form of cash, so it can be cashed quickly, such as flowers or current accounts, cash dividends, may also be in the form of a bonus or cash equivalents such as stock dividends are dividends paid in the form of shares and can be converted into cash. The second component of the return is the capital gain, the profit received due to the difference between the selling price and the purchase price of the shares of any investment instrument. Capital gain is highly dependent on the market price of an investment instrument, which means that the investment instruments to be traded on the market. With the trade will give rise to changes in the value of an investment instrument that gives captal gain. The amount of capital gains made by the analysis of historical returns that occurred in the previous period, so it can be determined the magnitude of the rate of return expected return.

G. Contingency Theory

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