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2. To discover the metaphorical meaning used in National Apology text
speech by Kevin Rudd using the meaning theory conducted by Francois Recanati.
C. Research Methodology
1. Objectives of the Study
The objectives of this research are to find the structures of conceptual metaphor that leads to understand the meaning of Kevin Rudd‟s
National Apology text speech.
2. Research Method
The method used in this research is qualitative case study. According to Merriam 1988, as quoted by Nunan, qualitative case study can be
defined as an intensive, holistic description, and analysis of a single entity, phenomenon or social unit. Case studies are particularistic,
descriptive and heuristic and rely heavily on inductive reasoning in handling multiple data sources.
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The result of this research will be described in analytical description. Meanwhile, this research will be
analyzed with conceptual metaphor theory by George Lakoff and Mark Johnson. The analysis will be found the conceptual metaphor that leads
to meaning and the function of metaphorical language based on conceptual metaphor theory.
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David Nunan, Research Methods in Language Learning, Cambridge: Cambridge University Press, 1992, p. 77
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3. Technique of Data Collecting and Data Analysis
In this research, the technique of data collecting will use bibliography technique teknik kepustakaan. According to Subroto, this technique
used written sources to collect data.
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Using semantic field in data collecting therefore the relevant data will be included with the context
sentence in each data. The data are collected by using written sources that is National Apology text speech to obtain data. The metaphorical
language will be observed directly, it will be noted into data cards based on National Apology text speech delivered by Kevin Rudd.
When collecting data cards are complete, then data cards will be shuffled and picked up randomly. After that, the chosen data will be
classified based on the concepts which are found in the metaphorical linguistic expression. After the classification of the data based on the
concept has done, the next step is finding the systematicity of metaphorical sentence to see the relation between source domain and
target domain in the concept. The last is identifying the meaning of the metaphorical sentence used in National Apology text speech.
4. Research Instrument