2.2.3 Concept of Mural
According to Hornby 2010: 972, mural is a painting, usually a large one, done on a wall, sometimes on an outside wall of a building. Some murals usually
consist of images only, and the other consists of images and texts.
2.2.4 Visual Signs
Visual signs of semiotics that analyses the way visual images communicate a message. Visual signs can be a picture, piece of film, or display used to illustrate
or accompany something.
2.2.5 Verbal Signs
According to Webster 2011, Verbal is consisting of or using words only and not involving action. In verbal signs, word not only describe thing, also to
communicating feelings, association and attitude they bring ideas to our mind designed to convey the message.
2.3 Theoretical Framework
Theoretical framework can be a guideline of the research. This study is conducted based on Dyadic theory and semiotic theory proposed by Saussure
1916. The theories were applied to analyze signifier and signified of visual and verbal that illustrated in mural. In addition, the supporting theory of semiotics
proposed by Barthes 1964.
2.3.1 Sauss ure’s Model of Signs
The first theory comes from Ferdinand de Saussure named Dyadic theory and semiotic theory. Saussure‘s bilateral or dyadic sign model comprises three
terms; the signs and its constituents that are signifier and signified. It means that every sign consists of a signifier and a signified. Signifier refers to the form which
takes mental image while the signified refers to the concept it represents mental concept. A sign has to have both a signifier and a signified. A sign is a knowable
combination of a signifier with a particular signified. The relationship between the signifier and signified is called ‗signification‘.
Saussure 1974: 65 defines a sign as being composed of signifiers and signified.
a. A signifier signifiant: a form which the sign takes. It is something that
can be touched, listened, or seen that used to represent what people want to express in communication.
b. A signified signifié: a concept it represents. It is an abstract concept of
what the signifier means. It can also be interpreted as the concept of the meaning of what people want to express in communication.
A dyadic or two-part model of the sign Saussure 1974: 67
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