1.5.3. Method and Technique of Analyzing Data
The collected data were descriptive-qualitatively analyzed. The reason behind of this choice because the data of this research is words and picture
and would be describe qualitatively. In order to analyze the data, some theories were applied. Those were semiotics theories proposed by Saussure 1983 and
Bhartes 1957. Meanwhile, there were some techniques applied in analyzing the data. Firstly, the theory of Saussure is used to find the signifier and signified of
verbal and visual signs of the murals. To get the signified aspects, first the signifier aspects should be explained. Then, by using the theory of Bhartes, the
order of signification was analyzed deeply into denotative, connotative and myth or ideology.
6
CHAPTER II REVIEW OF LITERATURES, CONCEPTS AND THEORETICAL
FRAMEWORK
This chapter presents some literatures that have similar topic with this study. It is important to review some related literatures in order to support the analysis of
this study. The weakness and strength can be found in the present reviews. Moreover, there are some concepts are explained on next chapter. Then, the last
subchapter presents the theoretical framework, which explains Saussure‘s Model of Signs and Bhartes ―Order of Signification‖.
2.1 Review of Literatures
The first review by Putra 2015, in his study entitled ―Verbal and Non- Verbal Signs in
Gastrode sports Drink Advertisement‖ intended to find out the messages and the relationship between the verbal and non-verbal signs in
Gastrode Sport drink advertisement. In this qualitative study, he found that the verbal and non-verbal signs used in Gastrode Sports drink advertisement under
study convey messages such as: victory, confidence in facing any challenges in life and the fame of popular athlete. The messages can persuade readers so that
readers want to buy and consume the product. The verbal signs and the non-verbal signs are also related using anchorage or relay to ease readers to understand the
message of the advertisements. In general, this study has the relevance with the present study. This study and present study analyzed verbal and non-verbal and
their relation between verbal and non-verbal the data. The present study applied
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