Daftar Tabel PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER DI KOTA BANDUNG
DAFTAR TABEL
Tabel 1.1 Daftar Pesaing ..........................................................................................2
Tabel 1.2 Daftar Harga .............................................................................................3
Tabel 1.3 Data Penjualan EIGER Cabang Cihamplas .............................................5
Tabel 1.4 Penelitian Pendahuluan Terhadap 30 Pelanggan .....................................5
Tabel 2.1 Hasil Penelitian Terdahulu .....................................................................24
Tabel 3.1 Operasional Variabel Citra Merek, Harga dan Keputusan Pembelian...30
Tabel 3.2 Bobot penilaian berdasarkan skala likert ...............................................36
Tabel 3.3 Interval Kelas Citra Merek, Harga dan Keputusan Pembelian ..............37
Tabel 3.4 Kriteria Penilaian Korelasi .....................................................................41
Tabel 4.1 Data Responden Berdasarkan Jenis kelamin .........................................44
Tabel 4.2 Data Responden Berdasarkan Usia ........................................................45
Tabel 4.3 Data Responden Berdasarkan Frekuensi Pembelian ..............................45
Tabel 4.4 Data Responden Berdasarkan Alasan Pembelian ..................................46
Tabel 4.5 Uji Validitas Citra Merek (X1) ...............................................................47
Tabel 4.6 Uji Validitas Harga (X2) ........................................................................48
Tabel 4.7 Uji Validitas Keputusan Pembelian (Y).................................................49
Tabel 4.8 Hasil Uji Reliabilitas Citra Merek (X1) .................................................50
Tabel 4.9 Hasil Uji Reliabilitas Harga (X2) ...........................................................50
Tabel 4.10 Hasil Uji Reliabilitas Keputusan Pembelian (Y) .................................51
Tabel 4.11 Bobot Nilai Aspek Logo Perusahaan Mudah Diingat ..........................52
Tabel 4.12 Bobot Nilai Aspek Identitas Perusahaan Jelas .....................................52
Tabel 4.13 Bobot Nilai Aspek Logo Produk Tidak Kaku ......................................53
Tabel 4.14 Bobot Nilai Aspek Logo Produk Kreatif .............................................54
Tabel 4.15 Bobot Nilai Aspek Mudah Melakukan Sponsorship ...........................55
Tabel 4.16 Bobot Nilai Aspek Slogan Mudah Diingat ..........................................56
Tabel 4.17 Bobot Nilai Aspek Pelayanan Yang Baik Diberikan ...........................57
Tabel 4.18 Bobot Nilai Aspek Prilaku Karyawan Melayani Dengan Baik............57
Tabel 4.19 Bobot Nilai Aspek Manfaat Sudah Diberikan Oleh Perusahaan .........58
Tabel 4.20 Bobot Nilai Aspek Produk Memberikan Inspirasi ...............................59
Tabel 4.21 Rekapitulasi Tanggapan Responden Mengenai Citra Merek Produk
EIGER di Kota Bandung........................................................................................60
Tabel 4.22 Bobot Nilai Aspek Daftar Harga ..........................................................61
Tabel 4.23 Bobot Nilai Aspek Diskon/Rabat .........................................................62
Tabel 4.24 Bobot Nilai Aspek Periode pembayaran ..............................................63
Tabel 4.25 Bobot Nilai Aspek Kredit ....................................................................64
Tabel 4.26 Bobot Nilai Aspek Syarat-syarat Kredit ..............................................65
Tabel 4.27 Rekapitulasi Tanggapan Responden Mengenai Harga Produk EIGER
di Kota Bandung ....................................................................................................65
Tabel 4.28 Bobot Nilai Aspek Motivasi Internal Mempengaruhi Pembelian ........67
Tabel 4.29 Bobot Nilai Aspek Motivasi Eksternal Mempengaruhi Pembelian .....67
Tabel 4.30 Bobot Nilai Aspek Informasi Terhadap Produk ..................................68
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Tabel 4.31 Bobot Nilai Aspek Informasi Produk Dari Media Cetak .....................69
Tabel 4.32 Bobot Nilai Aspek Referensi Pada Pembelian Sebelumnya ................70
Tabel 4.33 Bobot Nilai Aspek Produk Yang Ditawarkan Memenuhi Kebutuhan .71
Tabel 4.34 Bobot Nilai Aspek Manfaat Produk Didapatkan .................................71
Tabel 4.35 Bobot Nilai Aspek Merek Sesuai Dengan Produk Yang Ditawarkan .72
Tabel 4.36 Bobot Nilai Aspek Kualitas Produk Sesuai Dengan Yang
Ditawarkan .............................................................................................................73
Tabel 4.37 Bobot Nilai Aspek Mendapat Keyakinan Untuk Membeli Kembali
Produk ....................................................................................................................74
Tabel 4.38 Rekapitulasi Tanggapan Responden Mengenai Keputusa Pembelian
Produk EIGER di Kota Bandung ...........................................................................75
Tabel 4.39 Koefisien Korelasi Pearson .................................................................76
Tabel 4.40 Coefficients Uji T .................................................................................78
Tabel 4.41 Coefficients Uji T .................................................................................80
Tabel 4.42 Tabel F .................................................................................................81
Tabel 4.43 Tabel R .................................................................................................82
Tabel 4.44 Ringkasan Hasil Pengujian Hipotesis ..................................................84
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Tabel 1.1 Daftar Pesaing ..........................................................................................2
Tabel 1.2 Daftar Harga .............................................................................................3
Tabel 1.3 Data Penjualan EIGER Cabang Cihamplas .............................................5
Tabel 1.4 Penelitian Pendahuluan Terhadap 30 Pelanggan .....................................5
Tabel 2.1 Hasil Penelitian Terdahulu .....................................................................24
Tabel 3.1 Operasional Variabel Citra Merek, Harga dan Keputusan Pembelian...30
Tabel 3.2 Bobot penilaian berdasarkan skala likert ...............................................36
Tabel 3.3 Interval Kelas Citra Merek, Harga dan Keputusan Pembelian ..............37
Tabel 3.4 Kriteria Penilaian Korelasi .....................................................................41
Tabel 4.1 Data Responden Berdasarkan Jenis kelamin .........................................44
Tabel 4.2 Data Responden Berdasarkan Usia ........................................................45
Tabel 4.3 Data Responden Berdasarkan Frekuensi Pembelian ..............................45
Tabel 4.4 Data Responden Berdasarkan Alasan Pembelian ..................................46
Tabel 4.5 Uji Validitas Citra Merek (X1) ...............................................................47
Tabel 4.6 Uji Validitas Harga (X2) ........................................................................48
Tabel 4.7 Uji Validitas Keputusan Pembelian (Y).................................................49
Tabel 4.8 Hasil Uji Reliabilitas Citra Merek (X1) .................................................50
Tabel 4.9 Hasil Uji Reliabilitas Harga (X2) ...........................................................50
Tabel 4.10 Hasil Uji Reliabilitas Keputusan Pembelian (Y) .................................51
Tabel 4.11 Bobot Nilai Aspek Logo Perusahaan Mudah Diingat ..........................52
Tabel 4.12 Bobot Nilai Aspek Identitas Perusahaan Jelas .....................................52
Tabel 4.13 Bobot Nilai Aspek Logo Produk Tidak Kaku ......................................53
Tabel 4.14 Bobot Nilai Aspek Logo Produk Kreatif .............................................54
Tabel 4.15 Bobot Nilai Aspek Mudah Melakukan Sponsorship ...........................55
Tabel 4.16 Bobot Nilai Aspek Slogan Mudah Diingat ..........................................56
Tabel 4.17 Bobot Nilai Aspek Pelayanan Yang Baik Diberikan ...........................57
Tabel 4.18 Bobot Nilai Aspek Prilaku Karyawan Melayani Dengan Baik............57
Tabel 4.19 Bobot Nilai Aspek Manfaat Sudah Diberikan Oleh Perusahaan .........58
Tabel 4.20 Bobot Nilai Aspek Produk Memberikan Inspirasi ...............................59
Tabel 4.21 Rekapitulasi Tanggapan Responden Mengenai Citra Merek Produk
EIGER di Kota Bandung........................................................................................60
Tabel 4.22 Bobot Nilai Aspek Daftar Harga ..........................................................61
Tabel 4.23 Bobot Nilai Aspek Diskon/Rabat .........................................................62
Tabel 4.24 Bobot Nilai Aspek Periode pembayaran ..............................................63
Tabel 4.25 Bobot Nilai Aspek Kredit ....................................................................64
Tabel 4.26 Bobot Nilai Aspek Syarat-syarat Kredit ..............................................65
Tabel 4.27 Rekapitulasi Tanggapan Responden Mengenai Harga Produk EIGER
di Kota Bandung ....................................................................................................65
Tabel 4.28 Bobot Nilai Aspek Motivasi Internal Mempengaruhi Pembelian ........67
Tabel 4.29 Bobot Nilai Aspek Motivasi Eksternal Mempengaruhi Pembelian .....67
Tabel 4.30 Bobot Nilai Aspek Informasi Terhadap Produk ..................................68
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Tabel 4.31 Bobot Nilai Aspek Informasi Produk Dari Media Cetak .....................69
Tabel 4.32 Bobot Nilai Aspek Referensi Pada Pembelian Sebelumnya ................70
Tabel 4.33 Bobot Nilai Aspek Produk Yang Ditawarkan Memenuhi Kebutuhan .71
Tabel 4.34 Bobot Nilai Aspek Manfaat Produk Didapatkan .................................71
Tabel 4.35 Bobot Nilai Aspek Merek Sesuai Dengan Produk Yang Ditawarkan .72
Tabel 4.36 Bobot Nilai Aspek Kualitas Produk Sesuai Dengan Yang
Ditawarkan .............................................................................................................73
Tabel 4.37 Bobot Nilai Aspek Mendapat Keyakinan Untuk Membeli Kembali
Produk ....................................................................................................................74
Tabel 4.38 Rekapitulasi Tanggapan Responden Mengenai Keputusa Pembelian
Produk EIGER di Kota Bandung ...........................................................................75
Tabel 4.39 Koefisien Korelasi Pearson .................................................................76
Tabel 4.40 Coefficients Uji T .................................................................................78
Tabel 4.41 Coefficients Uji T .................................................................................80
Tabel 4.42 Tabel F .................................................................................................81
Tabel 4.43 Tabel R .................................................................................................82
Tabel 4.44 Ringkasan Hasil Pengujian Hipotesis ..................................................84
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