Pengaruh Experiential Marketing dan Perceived value terhadap 1 Loyalitas Pelanggan The Mind Cafe di Jl. Dr. Mansyur Medan
LAMPIRAN KUESIONER PENELITIAN
Nomor
(diisi oleh peneliti)
Pertanyaan Pendahuluan
Sudah berapa kali Anda mengunjungi The Mind Cafe Jl. Dr Mansyur Medan?
a. Belum pernah (hentikan menjawab)
b. 1 kali
c. 2 kali atau lebih
Identitas Responden
Pilihlah satu jawaban untuk setiap pertanyaan dan silanglah dengan tanda (x)
untuk jawaban Anda!
1. Apa jenis kelamin Anda?
a. Laki-laki
b. Perempuan
2.
Berapakah usia Anda saat ini?
a. 16-25 tahun
b. 26-35 tahun
c. 36-45 tahun
d. >46 tahun
3.
Apakah status pekerjaan Anda?
a. PNS
b. Pegawai swasta
c. Wiraswasta
d. Ibu Rumah Tangga
e. Mahasiswa/Pelajar
4.
Berapakah pengeluaran rata-rata konsumsi Anda per bulan?
a. Rp1.000.000,- s.d Rp1.500.000,b. Rp1.500.001,- s.d Rp2.500.000,c. Rp2.500.001,- s.d Rp3.500.000,d. >3.500.000,-
5.
Berapakah pendapatan Anda per bulan?
a. Rp6.000.000,-
L1
Universitas Sumatera Utara
Petunjuk Pengisian
Pilihlah satu jawaban untuk setiap pernyataan dan silanglah dengan tanda (x)
di kolom yang disediakan untuk jawaban Anda!
1 = STS = Sangat Tidak Setuju
4 = S = Setuju
2 = TS = Tidak Setuju
5 = SS = Sangat Setuju
3 = R = Ragu-ragu
1. Variabel Sense
No
Pernyataan
.
1. Desain interior di The Mind Cafe sangat bagus dan
menarik, enak dilihat
2. Rasa makanan dan minuman di The Mind Cafe enak
3. Udara di The Mind Cafe bagus dan sejuk
4. Tampilan dan penyajian makanan dan minuman di The
Mind Cafe sangat bagus, menarik dan menggugah
selera
5. Pencahayaan di ruangan The Mind Cafe bagus
6. Kebersihan ruangan The Mind Cafe terjaga
2. Variabel Feel
No.
Pernyataan
7.
Nongkrong dan makan di The Mind Cafe
menimbulkan rasa senang dan gembira
8.
Saya selalu semangat dan antusias ketika nongkrong
di The Mind Cafe
9.
Bermain permainan/games di The Mind Cafe rasanya
seru dan fun
10. Saya puas dengan pelayanan, makanan, dan fasilitas
yang disediakan The Mind Cafe
11. Saya merasa nyaman untuk diskusi, main, ngobrol,
bersantai di The Mind Cafe
12. Atmosfer di dalam The Mind Cafe sangat bagus dan
memberikan rasa tenang dan damai
3. Variabel Think
No.
Pernyataan
13. The Mind Cafe merupakan salah satu solusi
untuk tempat nongkrong ketika stress, penat,
jenuh, suntuk
14. The Mind Cafe merupakan tempat untuk main
dan lebih akrab dengan dengan teman-teman
15. Selain untuk makan dan minum, di The Mind
Cafe juga bisa sekaligus bermain games,
ngumpul bareng teman, wifi-an, dll yang juga
merupakan hal yang saya cari di cafe ini
STS
STS
TS
R
S
SS
STS
TS
R
S
SS
TS
R
S
SS
L1
Universitas Sumatera Utara
16.
Cafe ini melebihi ekspektasi saya semula
sebelum saya mengunjunginya
4. Variabel Act
No.
Pernyataan
17. The Mind Cafe memberikan alternatif
aktivitas lain selain makan dan minum (seperti
nongkrong, main games, wifi-an, ngumpul
bareng teman/komunitas, dll)
18. Nongkrong di The Mind Cafe adalah bagian
dari gaya hidup
19. Lokasi The Mind Cafe mudah dicapai
5. Variabel Relate
No.
Pernyataan
20. Nongkrong dan makan di The Mind Cafe
mempererat pertemanan dan keakraban
bersama teman
21. The Mind Cafe adalah tempat yang efektif
untuk quality time dengan keluarga atau teman
22. Saya memiliki pengalaman atau kenangan
yang tak terlupakan bersama orang lain atau
teman di The Mind Cafe
STS
TS
R
S
SS
STS
TS
R
S
SS
6. Variabel Perceived Value
No.
Pernyataan
Emotional Value
23. Nongkrong di cafe ini memberikan kepuasan bagi saya
24. Saya ingin terus mengunjungi cafe ini
25. Cafe ini memberikan kesenangan
26. Mengunjungi cafe ini membuat saya senang
Social Value
27. Mengunjungi cafe ini memberikan kesan yang baik
kepada orang lain
28. Nongkrong di cafe ini membantu saya untuk merasa
diterima orang lain (misalnya teman, keluarga)
Quality/Performance Value
29. Cafe ini dikelola dan dikoordinasikan dengan baik
30. Cafe ini dijalankan dengan kualitas yang konsisten
31. Cafe ini memiliki standar kualitas yang dapat diterima
32. Cafe ini terstruktur dengan baik
Price/Value for Money
33. Harga makanan dan minuman di cafe ini masuk akal
34. Cafe ini sesuai dengan harganya
35. Cafe ini menawarkan value for money
STS
TS
R
S
L1
Universitas Sumatera Utara
SS
7. Variabel Loyalitas Pelanggan (Y)
No.
Pernyataan
STS TS
Pembelian Ulang
36. Saya sering mengunjungi cafe ini
Pengaruh oleh Daya Tarik Pesaing
37. Saya tetap akan menjadikan cafe ini sebagai
pilihan pertama cafe untuk dikunjungi
meskipun ada cafe lain
Penciptaan Prospek
38. Saya membicarakan hal positif tentang cafe
ini dan merekomendasikan orang lain untuk
datang ke cafe ini
R
S
SS
L1
Universitas Sumatera Utara
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4
5
4
4
3
4
4
4
5
3
3
5
5
4
4
4
2
4
4
2
4
4
4
4
5
2
4
5
2
4
3
2
3
3
4
3
2
4
4
4
3
2
2
4
1
2
3
3
3
3
3
1
2
5
2
3
4
4
4
5
4
3
2
5
5
4
4
4
3
5
4
3
4
5
4
4
5
4
4
5
2
4
3
4
4
3
4
4
2
4
4
4
3
4
4
4
1
4
3
4
4
3
3
3
4
5
2
4
3
4
4
5
4
3
2
4
5
4
4
4
3
4
4
3
4
5
4
4
3
3
4
5
2
3
3
4
3
4
4
1
2
4
5
4
4
3
3
4
4
3
2
4
4
3
2
2
3
5
2
4
3
3
3
4
4
3
2
3
5
3
4
2
3
4
3
3
3
3
3
3
4
2
3
5
2
4
3
4
3
4
4
4
2
4
5
4
4
4
3
3
5
3
3
4
3
4
4
4
3
5
2
5
4
4
3
4
4
4
4
3
5
4
4
4
3
4
5
3
4
5
4
4
5
3
3
5
4
2
3
2
3
3
4
4
2
2
4
2
3
2
2
3
3
2
3
5
3
4
4
1
3
5
2
4
2
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
5
4
2
4
4
4
5
4
4
3
2
3
2
3
2
2
2
2
2
2
2
2
2
1
2
4
3
3
1
2
2
4
4
2
3
4
4
4
4
4
4
4
2
5
2
4
4
4
4
5
4
4
2
4
2
4
3
4
5
4
5
4
3
4
4
3
3
3
4
4
4
3
3
2
2
4
2
4
2
3
4
4
3
3
4
4
4
3
3
3
4
4
2
3
2
5
4
3
4
2
3
4
2
4
4
3
4
4
3
3
5
4
4
3
4
3
5
4
2
2
3
5
4
3
2
1
4
1
1
4
3
3
4
4
2
2
5
4
4
3
4
3
4
4
2
3
3
4
4
3
3
3
3
1
3
3
3
3
4
4
3
2
4
2
4
3
3
3
4
3
2
2
2
4
3
2
4
3
2
1
3
3
2
3
2
4
3
2
3
2
3
3
4
3
4
4
4
3
4
4
3
4
4
2
4
4
2
3
3
4
4
4
2
3
4
2
4
3
4
3
4
3
3
3
4
4
3
3
4
2
4
2
2
3
2
4
4
4
2
2
4
2
4
4
4
3
4
4
3
3
2
4
3
3
4
2
2
3
2
4
3
3
4
4
2
2
4
3
4
3
4
3
4
3
3
2
2
4
2
2
2
2
2
3
2
3
1
3
3
3
2
2
4
2
4
4
4
3
4
4
3
3
4
4
4
4
4
3
4
3
3
3
4
3
4
4
3
4
4
4
4
4
4
3
4
4
3
3
4
4
4
4
3
2
4
3
2
3
2
3
3
4
2
3
4
4
4
4
4
3
4
4
4
3
4
4
4
4
3
3
4
3
3
2
2
4
4
4
3
4
4
4
4
4
3
3
4
4
3
3
4
4
3
4
4
3
4
3
3
2
3
3
3
4
2
4
4
4
4
4
3
4
3
4
3
3
1
4
3
1
4
4
3
1
4
2
3
3
4
3
2
2
2
4
4
4
4
4
3
4
2
2
1
4
3
2
4
4
3
1
4
2
4
3
4
4
2
2
2
2
3
3
3
4
3
3
2
3
2
4
3
3
4
3
3
1
3
2
1
3
4
3
2
2
4
2
3
3
2
2
2
4
2
2
2
3
3
2
4
2
1
1
2
2
1
2
2
4
2
3
3
1
2
3
3
3
2
3
1
2
2
3
3
3
2
1
1
1
1
2
1
2
1
3
2
2
4
1
3
3
4
4
4
4
4
2
3
4
4
3
3
1
4
1
1
3
2
3
3
3
2
3
4
2
4
L2
Universitas Sumatera Utara
3
4
4
4
4
4
4
3
3
4
3
4
4
4
4
3
4
4
4
3
3
4
4
4
3
4
4
4
2
3
4
3
2
4
3
4
5
4
4
2
3
4
4
4
3
4
4
5
4
2
4
3
4
5
4
4
4
3
4
3
4
4
4
1
3
3
2
3
4
3
4
4
3
4
4
3
2
4
4
2
4
4
3
4
4
3
4
2
3
4
3
4
4
4
4
3
4
4
4
4
4
5
3
4
1
4
4
4
4
4
4
4
3
4
4
3
4
3
4
4
4
3
4
4
4
5
4
4
2
4
4
4
5
4
3
1
4
5
3
4
3
4
4
3
3
4
4
4
2
4
4
3
3
3
3
4
4
5
3
3
3
3
3
4
5
5
4
4
2
2
2
4
2
4
3
3
3
3
3
4
4
4
3
3
2
2
3
4
4
5
4
3
3
4
3
4
3
4
5
4
4
4
5
3
4
5
3
5
4
4
4
5
5
4
4
4
3
2
4
3
2
4
4
3
2
3
3
4
4
4
1
2
2
4
4
4
4
4
4
4
3
4
4
4
2
4
4
3
4
3
3
4
4
4
3
5
3
5
4
4
5
4
4
4
2
2
4
4
2
4
4
3
2
3
3
3
4
4
3
5
3
3
3
4
4
3
4
4
2
4
4
4
2
3
3
3
3
3
3
4
4
4
3
1
2
4
4
2
4
5
4
4
3
4
4
4
2
4
4
3
4
3
4
4
4
4
3
5
3
4
4
4
4
3
4
4
3
4
4
4
4
4
4
3
5
3
4
4
5
4
3
2
3
4
4
5
3
5
4
4
2
4
1
3
3
3
3
2
2
3
4
2
4
3
3
1
2
2
4
4
4
2
2
3
2
4
4
4
4
3
4
2
4
4
5
4
4
4
3
4
2
4
4
4
5
5
4
4
1
2
1
4
2
1
3
2
4
2
2
3
3
3
2
1
1
4
2
3
2
2
3
3
4
4
2
4
4
4
5
4
4
3
4
4
4
4
4
3
4
4
4
5
2
3
4
4
3
4
1
4
4
3
4
3
4
2
4
4
4
4
3
2
3
4
4
5
4
4
4
4
2
4
4
4
2
3
3
3
4
3
4
3
4
4
3
3
2
4
4
4
2
5
4
4
2
2
2
3
4
2
2
3
5
3
3
4
4
4
2
2
2
2
4
5
4
3
4
4
2
2
2
4
4
4
4
3
3
3
3
4
4
4
3
2
3
1
4
4
4
3
4
4
2
2
2
4
3
2
3
3
3
3
3
3
4
4
3
1
2
2
4
4
4
4
3
4
3
3
2
4
4
3
4
2
4
3
3
4
4
4
3
2
3
2
4
4
4
4
4
4
3
2
3
4
4
4
4
3
4
4
3
4
4
4
3
2
3
4
4
4
4
5
3
4
3
4
3
4
4
3
4
3
4
4
3
3
4
4
2
1
3
4
4
3
4
3
4
4
2
2
3
4
4
2
3
3
4
2
3
3
3
3
2
1
2
2
3
2
3
5
3
4
3
2
3
4
4
4
4
3
3
4
3
3
4
4
2
3
3
4
4
4
3
4
4
4
3
4
3
4
4
4
4
3
3
4
3
3
4
4
3
3
3
2
3
4
3
5
4
4
4
4
3
4
4
4
4
4
4
4
3
4
4
4
3
3
3
4
4
4
4
4
4
4
3
4
3
4
4
4
4
3
4
4
3
3
4
4
2
4
3
4
4
4
4
5
4
4
2
1
2
3
2
4
3
2
4
4
3
4
3
4
2
4
2
4
2
2
3
3
4
4
1
1
3
2
2
4
3
3
4
4
3
4
4
4
2
2
2
4
2
4
3
3
4
4
2
3
3
3
2
4
3
3
4
3
3
4
4
4
3
4
2
4
3
3
3
4
4
4
2
2
2
4
2
2
3
3
4
2
2
2
4
3
3
4
2
2
2
4
3
3
4
3
1
1
2
3
2
1
2
2
2
2
2
2
3
2
2
3
1
2
2
2
2
3
4
3
2
4
2
4
3
2
4
4
3
2
2
4
4
3
2
3
2
4
4
2
4
4
4
4
L2
Universitas Sumatera Utara
LAMPIRAN HASIL UJI VALIDITAS DAN RELIABILITAS
Correlations
skor_total
VAR00001
VAR00002
VAR00003
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
VAR00004
VAR00005
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
VAR00006
Pearson
Correlation
Sig. (2tailed)
N
VAR00007
VAR00008
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
,582**
VAR00009
,001
30
**
,718
VAR00010
,000
30
*
,437
VAR00011
,016
30
**
,640
VAR00012
,000
30
,420*
VAR00013
,021
30
,485**
VAR00014
,007
30
,786**
VAR00015
,000
30
,786**
VAR00016
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
,000
30
*
,458
,011
30
,778**
,000
30
,518**
,003
30
,617**
,000
30
**
,803
,000
30
,498**
,005
30
,634**
,000
30
,627**
L3
Universitas Sumatera Utara
VAR00017
VAR00018
VAR00019
VAR00020
VAR00021
VAR00022
VAR00023
VAR00024
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
,000
VAR00025
Pearson
Correlation
,785**
30
**
,523
,003
VAR00026
Sig. (2tailed)
N
Pearson
Correlation
,000
30
,747**
30
**
,686
,000
VAR00027
Sig. (2tailed)
N
Pearson
Correlation
,000
30
,664**
30
*
,417
,022
VAR00028
Sig. (2tailed)
N
Pearson
Correlation
,000
30
,694**
30
Sig. (2tailed)
N
**
,611
,000
VAR00029
Pearson
Correlation
,000
30
,621**
30
**
,723
,000
VAR00030
Sig. (2tailed)
N
Pearson
Correlation
,000
30
**
,600
30
**
,665
,000
VAR00031
Sig. (2tailed)
N
Pearson
Correlation
,000
30
**
,579
30
**
,661
,000
VAR00032
Sig. (2tailed)
N
Pearson
Correlation
,001
30
,590**
30
**
,672
,000
VAR00033
Sig. (2tailed)
N
Pearson
Correlation
,001
30
,377*
30
L3
Universitas Sumatera Utara
VAR00034
VAR00035
VAR00036
VAR00037
VAR00038
skor_total
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
,040
30
**
,624
,000
30
**
,722
,000
30
,504**
,004
30
,710**
,000
30
**
,648
,000
30
1
Sig. (2tailed)
N
30
**. Correlation is significant at the
0.01 level (2-tailed).
*. Correlation is significant at the
0.05 level (2-tailed).
L3
Universitas Sumatera Utara
Output Uji Reliabilitas Variabel Sense
Case Processing Summary
N
Valid
Cases
a
Excluded
Total
%
30
100,0
0
,0
30
100,0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
N of Items
Alpha
,809
6
Item-Total Statistics
Scale Mean if
Scale Variance
Corrected Item-
Cronbach's
Item Deleted
if Item Deleted
Total
Alpha if Item
Correlation
Deleted
VAR00001
18,20
8,717
,577
,785
VAR00002
18,33
7,609
,597
,773
VAR00003
18,53
7,292
,575
,781
VAR00004
18,57
7,082
,724
,742
VAR00005
18,27
8,754
,407
,812
VAR00006
18,10
7,679
,578
,778
L3
Universitas Sumatera Utara
Output Uji Reliabilitas Variabel Feel
Case Processing Summary
N
Valid
Cases
a
Excluded
Total
%
30
100,0
0
,0
30
100,0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
N of Items
Alpha
,879
6
Item-Total Statistics
Scale Mean if
Scale Variance
Corrected Item-
Cronbach's
Item Deleted
if Item Deleted
Total
Alpha if Item
Correlation
Deleted
VAR00001
17,57
11,564
,742
,849
VAR00002
18,07
11,030
,712
,855
VAR00003
17,13
12,947
,580
,875
VAR00004
17,83
11,523
,666
,862
VAR00005
17,53
12,257
,706
,856
VAR00006
17,87
11,430
,731
,851
L3
Universitas Sumatera Utara
Output Uji Reliabilitas Variabel Act
Case Processing Summary
N
Valid
Cases
a
Excluded
Total
%
30
100,0
0
,0
30
100,0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
N of Items
Alpha
,571
3
Item-Total Statistics
VAR000
Scale Mean if
Scale Variance
Corrected Item-
Cronbach's
Item Deleted
if Item Deleted
Total
Alpha if Item
Correlation
Deleted
6,57
1,633
,355
7,83
,833
,616
6,40
2,179
,267
,507
01
VAR000
a
-1,137E-013
02
VAR000
,622
03
L3
Universitas Sumatera Utara
Output Uji Reliabilitas Variabel Relate
Case Processing Summary
N
Valid
Cases
a
Excluded
Total
%
30
100,0
0
,0
30
100,0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
N of Items
Alpha
,791
3
Item-Total Statistics
Scale Mean if
Scale Variance Corrected Item-
Cronbach's
Item Deleted
if Item Deleted
Total
Alpha if Item
Correlation
Deleted
VAR00001
6,83
2,557
,696
,690
VAR00002
6,90
2,300
,609
,740
VAR00003
7,27
1,720
,657
,722
L3
Universitas Sumatera Utara
Output Uji Reliabilitas Variabel Perceived Value
Case Processing Summary
N
Valid
Cases
a
Excluded
Total
%
30
100,0
0
,0
30
100,0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
N of Items
Alpha
,910
13
Item-Total Statistics
Scale Mean if
Scale Variance
Corrected Item-
Cronbach's
Item Deleted
if Item Deleted
Total
Alpha if Item
Correlation
Deleted
VAR00001
40,23
43,082
,675
,901
VAR00002
40,53
43,430
,674
,901
VAR00003
40,17
43,385
,761
,897
VAR00004
40,07
42,340
,814
,895
VAR00005
40,17
43,868
,665
,901
VAR00006
40,70
42,562
,676
,901
VAR00007
39,93
45,651
,683
,902
VAR00008
39,97
45,344
,650
,902
VAR00009
39,73
48,409
,597
,907
VAR00010
39,83
46,282
,576
,905
VAR00011
40,53
45,292
,422
,914
VAR00012
40,60
42,110
,636
,904
VAR00013
40,33
45,264
,561
,905
L3
Universitas Sumatera Utara
Output Uji Reliabilitas Variabel Loyalitas Pelanggan
Case Processing Summary
N
Valid
a
Cases
Excluded
Total
%
30
100,0
0
,0
30
100,0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
N of Items
Alpha
,781
3
Item-Total Statistics
Scale Mean if
Scale Variance
Corrected Item-
Cronbach's
Item Deleted
if Item Deleted
Total
Alpha if Item
Correlation
Deleted
VAR00001
5,57
2,530
,580
,745
VAR00002
6,00
2,069
,786
,509
VAR00003
5,10
2,576
,510
,821
L3
Universitas Sumatera Utara
LAMPIRAN HASIL UJI ASUMSI KLASIK
1. Uji Normalitas
a
Variables Entered/Removed
Model
Variables
Variables
Method
Entered
Removed
Perceived_Valu
. Enter
e, Act, Sense,
1
Relate, Feel,
Thinkb
a. Dependent Variable: Loyalitas_Pelanggan
b. All requested variables entered.
b
Model Summary
Model
1
R
R Square
a
,699
Adjusted R
Std. Error of the
Square
Estimate
,489
,456
1,663
a. Predictors: (Constant), Perceived_Value, Act, Sense, Relate, Feel,
Think
b. Dependent Variable: Loyalitas_Pelanggan
a
ANOVA
Model
1
Sum of Squares
df
Mean Square
F
Regression
245,737
6
40,956
Residual
257,173
93
2,765
Total
502,910
99
Sig.
14,811
b
,000
a. Dependent Variable: Loyalitas_Pelanggan
b. Predictors: (Constant), Perceived_Value, Act, Sense, Relate, Feel, Think
Coefficientsa
Model
Unstandardized Coefficients
Standardized
t
Sig.
Coefficients
B
(Constant)
Std. Error
-3,791
1,605
-,058
,072
Beta
-2,362
,020
-,808
,421
1
Sense
-,076
L4
Universitas Sumatera Utara
Feel
,173
,072
,274
2,420
,017
Think
-,049
,107
-,053
-,457
,649
Act
,223
,122
,157
1,831
,070
Relate
,095
,108
,092
,876
,383
Perceived_Value
,157
,039
,430
3,997
,000
a. Dependent Variable: Loyalitas_Pelanggan
Residuals Statisticsa
Minimum
Predicted Value
Maximum
Mean
Std. Deviation
N
4,67
10,55
7,97
1,575
100
Residual
-3,526
4,474
,000
1,612
100
Std. Predicted Value
-2,093
1,639
,000
1,000
100
Std. Residual
-2,120
2,690
,000
,969
100
a. Dependent Variable: Loyalitas_Pelanggan
L4
Universitas Sumatera Utara
L4
Universitas Sumatera Utara
2) Uji Linearitas
Case Processing Summary
Cases
Included
N
Excluded
Percent
N
Total
Percent
N
Percent
0,0%
100
100,0%
0
0,0%
100
100,0%
100,0%
0
0,0%
100
100,0%
100
100,0%
0
0,0%
100
100,0%
100
100,0%
0
0,0%
100
100,0%
100
100,0%
0
0,0%
100
100,0%
Loyalitas_Pelanggan
* Sense
100
100,0%
0
Loyalitas_Pelanggan
* Feel
100
100,0%
Loyalitas_Pelanggan
* Think
100
Loyalitas_Pelanggan
* Act
Loyalitas_Pelanggan
* Relate
Loyalitas_Pelanggan
* Perceived_Value
Report
Loyalitas_Pelanggan
Sense
13
Mean
Std.
Deviation
N
10,00
1
15
5,50
2
,707
16
6,50
4
2,082
18
6,40
5
1,817
19
6,00
1
20
6,88
8
2,100
21
7,71
14
2,525
22
7,71
7
2,360
23
8,32
25
1,701
24
8,81
21
2,112
25
10,00
4
,816
26
7,67
3
3,055
27
4,00
1
28
8,00
3
30
11,00
1
7,97
100
Total
4,359
2,254
L4
Universitas Sumatera Utara
ANOVA Table
Sum of
Squares
Loyalitas_Pelanggan *
Sense
Between
Groups
(Combined)
Mean
Square
df
F
Sig.
111,705
14
7,979
1,734
,064
Linearity
38,282
1
38,282
8,318
,005
Deviation
from
Linearity
73,423
13
5,648
1,227
,275
391,205
85
4,602
502,910
99
Within Groups
Total
Measures of Association
R
Loyalitas_Pelanggan
* Sense
,276
R
Squared
,076
Eta
,471
Eta
Squared
,222
Report
Loyalitas_Pelanggan
Feel
12
Mean
Std.
Deviation
N
4,00
1
13
6,50
2
14
4,00
1
15
5,50
2
,707
16
6,00
2
1,414
17
6,29
7
2,430
18
6,33
3
3,055
19
6,71
7
2,215
20
7,75
8
1,909
21
7,75
12
1,960
22
7,90
10
1,197
23
9,30
10
1,252
24
9,00
13
2,273
25
,707
8,60
10
2,319
26
8,86
7
2,673
27
10,00
3
1,732
28
10,00
1
30
11,00
1
7,97
100
Total
2,254
L4
Universitas Sumatera Utara
ANOVA Table
Sum of
Squares
Loyalitas_Pelanggan *
Feel
Between
Groups
(Combined)
Mean
Square
Df
F
Sig.
162,379
17
9,552
2,300
,007
Linearity
139,439
1
139,439
33,577
,000
Deviation
from
Linearity
22,940
16
1,434
,345
,990
340,531
82
4,153
502,910
99
Within Groups
Total
Measures of Association
R
Loyalitas_Pelanggan
* Feel
R
Squared
,527
,277
Eta
,568
Eta
Squared
,323
Report
Loyalitas_Pelanggan
Think
9
Mean
Std.
Deviation
N
7,00
2
4,243
10
5,88
8
1,553
11
6,00
7
1,732
12
7,55
11
1,695
13
8,30
10
1,337
14
8,40
15
2,028
15
7,86
21
2,104
16
7,44
9
2,789
17
9,60
10
2,221
18
10,33
3
1,528
19
10,67
3
,577
20
11,00
1
7,97
100
Total
2,254
ANOVA Table
Sum of
Squares
Loyalitas_Pelanggan *
Think
Between
Groups
(Combined)
F
Sig.
147,081
11
13,371
3,307
,001
Linearity
102,593
1
102,593
25,372
,000
Deviation
from
Linearity
44,488
10
4,449
1,100
,371
355,829
88
4,044
502,910
99
Within Groups
Total
Mean
Square
Df
L4
Universitas Sumatera Utara
Measures of Association
R
Loyalitas_Pelanggan
* Think
R
Squared
,452
Eta
,204
,541
Eta
Squared
,292
Report
Loyalitas_Pelanggan
Act
5
Mean
Std.
Deviation
N
6,00
1
7
5,33
3
,577
8
7,33
9
2,236
9
7,62
13
1,895
10
6,92
26
2,432
11
8,67
24
1,971
12
8,95
19
1,649
13
10,00
3
2,646
14
11,00
2
0,000
7,97
100
2,254
Total
ANOVA Table
Sum of
Squares
Loyalitas_Pelanggan * Act
Between
Groups
(Combined)
Linearity
Deviation
from
Linearity
Within Groups
Total
Mean
Square
df
F
Sig.
119,040
8
14,880
3,527
,001
85,823
1
85,823
20,345
,000
33,217
7
4,745
1,125
,355
383,870
91
4,218
502,910
99
Measures of Association
R
Loyalitas_Pelanggan
* Act
,413
R
Squared
,171
Eta
,487
Eta
Squared
,237
Report
Loyalitas_Pelanggan
Relate
Mean
N
Std.
Deviation
L4
Universitas Sumatera Utara
5
4,00
2
0,000
6
5,00
4
2,160
7
7,00
6
2,098
8
6,20
10
1,229
9
7,67
15
2,664
10
8,13
15
1,302
11
8,31
13
2,057
12
9,17
24
2,200
13
9,00
5
,707
14
9,20
5
1,643
15
9,00
1
Total
7,97
100
2,254
ANOVA Table
Sum of
Squares
Loyalitas_Pelanggan *
Relate
Between
Groups
(Combined)
Linearity
Deviation
from
Linearity
Within Groups
Total
Mean
Square
Df
F
Sig.
155,341
10
15,534
3,978
,000
132,729
1
132,729
33,987
,000
22,612
9
2,512
,643
,757
347,569
89
3,905
502,910
99
Measures of Association
R
Loyalitas_Pelanggan
* Relate
,514
R
Squared
,264
Eta
,556
Eta
Squared
,309
Report
Loyalitas_Pelanggan
Perceived_Value
29
Mean
Std.
Deviation
N
3,00
1
30
6,00
1
32
6,00
3
3,464
33
5,33
3
1,528
34
6,83
6
2,483
35
6,50
2
,707
36
5,50
4
1,915
37
6,50
6
1,378
38
7,50
2
2,121
39
7,00
4
1,155
L4
Universitas Sumatera Utara
40
7,33
3
2,082
41
6,33
3
1,528
42
7,43
7
2,370
43
9,40
5
2,191
44
8,00
4
1,826
45
8,00
3
1,000
46
7,88
8
1,642
47
8,13
8
1,727
48
9,57
7
,976
49
10,20
5
1,789
50
10,50
6
1,378
51
9,50
2
2,121
52
10,29
7
,756
7,97
100
2,254
Total
ANOVA Table
Sum of
Squares
Loyalitas_Pelanggan *
Perceived_Value
Between
Groups
(Combined)
Mean
Square
df
F
Sig.
259,970
22
11,817
3,745
,000
Linearity
209,351
1
209,351
66,354
,000
Deviation
from
Linearity
50,618
21
2,410
,764
,752
242,940
77
3,155
502,910
99
Within Groups
Total
Measures of Association
R
R
Squared
Eta
Eta
Squared
Loyalitas_Pelanggan
* Perceived_Value
,645
,416
,719
,517
L4
Universitas Sumatera Utara
3) Uji Multikolinearitas
Variables Entered/Removed
Model
1
Variables
Entered
a
Variables
Removed
Perceived_Value,
Act, Sense,
Relate, Feel,
b
Think
Method
Enter
a. Dependent Variable: Loyalitas_Pelanggan
b. All requested variables entered.
Model Summary
Model
1
R
a
,699
R Square
Adjuste
dR
Square
,489
,456
Std. Error
of the
Estimate
1,663
a. Predictors: (Constant), Perceived_Value, Act, Sense, Relate,
Feel, Think
ANOVAa
1
Sum of
Squares
Df
245,737
6
40,956
Residual
257,173
93
2,765
Total
502,910
99
Model
Regression
Mean
Square
F
14,81
1
Sig.
,00
0b
a. Dependent Variable: Loyalitas_Pelanggan
b. Predictors: (Constant), Perceived_Value, Act, Sense, Relate, Feel, Think
a
Coefficients
Unstandardized
Coefficients
1
Model
(Constant)
Sense
Feel
Think
Act
Relate
Perceived_Value
B
Std. Error
-3,791
1,605
-,058
,072
,173
Standardized
Coefficients
Beta
Collinearity
Statistics
t
Sig.
Toleran
ce
-2,362
,020
-,076
-,808
,421
,626
,072
,274
2,420
,017
,430
-,049
,107
-,053
-,457
,649
,402
,223
,122
,157
1,831
,070
,752
,095
,108
,092
,876
,383
,494
,157
,039
,430
3,997
,000
,475
VIF
1,59
6
2,32
4
2,48
5
1,33
0
2,02
4
2,10
5
L4
Universitas Sumatera Utara
a. Dependent Variable: Loyalitas_Pelanggan
Coefficient Correlations
1
Model
Correlatio
Perceived_Va
ns
lue
Act
Sense
Relate
Perceived_Val
ue
Act
Sens
e
Relat
e
Feel
1,000
-,157
-,188
-,459
-,197
-,007
-,157
1,00
0
,030
-,105
,054
-,239
-,188
,030
1,000
,214
-,304
-,223
-,075
-,281
Think
-,459
-,105
,214
1,00
0
-,197
,054
-,304
-,075
1,00
0
-,426
-,007
-,239
-,223
-,281
-,426
1,000
,002
-,001
-,001
-,002
-,001
-3,114E05
Act
-,001
,015
,000
-,001
,000
-,003
Sense
-,001
,000
,005
,002
-,002
-,002
-,002
-,001
,002
,012
-,001
-,003
-,001
,000
-,002
-,001
,005
-,003
-3,114E-05
-,003
-,002
-,003
-,003
,011
Feel
Think
Covarianc
es
a
Perceived_Va
lue
Relate
Feel
Think
a. Dependent Variable: Loyalitas_Pelanggan
Collinearity Diagnostics
a
Variance Proportions
Model
1
1
2
3
4
5
6
7
Eigenvalue
Condition
Index
(Constant)
Sense
Feel
Think
Act
Relate
Perceived_Value
6,915
1,000
,00
,00
,00
,00
,00
,00
,00
,029
15,458
,05
,07
,00
,00
,01
,49
,00
,020
18,571
,05
,03
,14
,08
,40
,00
,00
,014
22,355
,11
,05
,01
,28
,33
,08
,09
,008
28,813
,10
,14
,37
,21
,06
,17
,34
,007
31,012
,15
,04
,47
,20
,01
,15
,53
,006
32,753
,55
,67
,00
,23
,19
,11
,04
a. Dependent Variable: Loyalitas_Pelanggan
L4
Universitas Sumatera Utara
4) Uji Heterokedastisitas
Variables Entered/Removed
Model
1
Variables
Entered
a
Variables
Removed
Perceived_Value,
Act, Sense,
Relate, Feel,
b
Think
Method
Enter
a. Dependent Variable: Loyalitas_Pelanggan
b. All requested variables entered.
Model Summaryb
Model
1
R
a
,699
R Square
Adjusted
R
Square
Std.
Error of
the
Estimate
,489
,456
1,663
a. Predictors: (Constant), Perceived_Value, Act, Sense,
Relate, Feel, Think
b. Dependent Variable: Loyalitas_Pelanggan
ANOVAa
Model
1
Sum of
Squares
Regression
Mean
Square
df
245,737
6
40,956
Residual
257,173
93
2,765
Total
502,910
99
F
14,811
Sig.
b
,000
a. Dependent Variable: Loyalitas_Pelanggan
b. Predictors: (Constant), Perceived_Value, Act, Sense, Relate, Feel, Think
L4
Universitas Sumatera Utara
a
Coefficients
Unstandardized
Coefficients
Model
1
(Constant)
B
Standardized
Coefficients
Std. Error
Beta
-3,791
1,605
-,058
,072
Feel
,173
Think
Sense
Collinearity Statistics
t
Sig.
Tolerance
VIF
-2,362
,020
-,076
-,808
,421
,626
1,596
,072
,274
2,420
,017
,430
2,324
-,049
,107
-,053
-,457
,649
,402
2,485
Act
,223
,122
,157
1,831
,070
,752
1,330
Relate
,095
,108
,092
,876
,383
,494
2,024
,157
,039
,430
3,997
,000
,475
2,105
Sense
Relate
Perceived_Value
a. Dependent Variable: Loyalitas_Pelanggan
Coefficient Correlationsa
Model
1 Correlations
Covariances
Perceived_Value
Perceived_Value
Act
Feel
1,000
-,157
-,188
-,459
-,197
-,007
Act
-,157
1,000
,030
-,105
,054
-,239
Sense
-,188
,030
1,000
,214
-,304
-,223
Relate
-,459
-,105
,214
1,000
-,075
-,281
Feel
-,197
,054
-,304
-,075
1,000
-,426
Think
-,007
-,239
-,223
-,281
-,426
1,000
,002
-,001
-,001
-,002
-,001
-3,114E05
Act
-,001
,015
,000
-,001
,000
-,003
Sense
-,001
,000
,005
,002
-,002
-,002
Relate
-,002
-,001
,002
,012
-,001
-,003
Feel
-,001
,000
-,002
-,001
,005
-,003
-3,114E-05
-,003
-,002
-,003
-,003
,011
Perceived_Value
Think
a. Dependent Variable: Loyalitas_Pelanggan
Collinearity Diagnosticsa
Variance Proportions
Model
1
1
Think
Eigenvalu
e
Conditio
n Index
(Consta
nt)
Sense
Feel
Thin
k
Act
Relat
e
Perceived_
Value
6,915
1,000
,00
,00
,00
,00
,00
,00
,00
2
,029
15,458
,05
,07
,00
,00
,01
,49
,00
3
,020
18,571
,05
,03
,14
,08
,40
,00
,00
L4
Universitas Sumatera Utara
4
,014
22,355
,11
,05
,01
,28
,33
,08
,09
5
,008
28,813
,10
,14
,37
,21
,06
,17
,34
6
,007
31,012
,15
,04
,47
,20
,01
,15
,53
7
,006
32,753
,55
,67
,00
,23
,19
,11
,04
a. Dependent Variable: Loyalitas_Pelanggan
Residuals Statistics
a
Maximu
m
Mean
Std.
Deviati
on
4,67
10,55
7,97
1,575
100
Residual
-3,526
4,474
,000
1,612
100
Std.
Predicted
Value
-2,093
1,639
,000
1,000
100
Std.
Residual
-2,120
2,690
,000
,969
100
Minimum
Predicted
Value
N
a. Dependent Variable: Loyalitas_Pelanggan
Variables Entered/Removeda
Model
1
Variabl
es
Remov
ed
Variables
Entered
Metho
d
Perceived_V
alue, Act,
Sense,
Relate, Feel,
b
Think
Enter
a. Dependent Variable: RES_2
b. All requested variables entered.
b
Model Summary
Model
1
R
a
,303
R
Square
Adjust
ed R
Squar
e
Std.
Error of
the
Estimat
e
,092
,033
,95878
a. Predictors: (Constant), Perceived_Value, Act, Sense,
Relate, Feel, Think
b. Dependent Variable: RES_2
a
ANOVA
Model
Sum of
Square
s
df
Mean
Square
F
Sig.
L4
Universitas Sumatera Utara
1
Regression
8,662
6
1,444
Residual
85,492
93
,919
Total
94,154
99
1,57
0
b
,164
a. Dependent Variable: RES_2
b. Predictors: (Constant), Perceived_Value, Act, Sense, Relate, Feel,
Think
Coefficient Correlationsa
Model
1 Correlatio
ns
Perceived_Val
ue
Perceived_V
alue
Act
Sense
Relate
Feel
Think
Covarianc
es
Perceived_V
alue
Act
Sense
Relate
Feel
Think
Act
Sense
Rela
te
Feel
,197
-,007
,054
-,239
1,000
-,157
-,188
,459
-,157
1,000
,030
,105
-,188
,030
1,000
,214
-,459
-,105
,214
-,197
,054
-,304
-,007
-,239
-,223
,001
,000
,000
,000
,005
8,743E05
,000
8,743E05
-,001
1,00
0
,075
,281
,001
,304
,075
1,00
0
,426
Think
-,223
-,281
-,426
1,000
,000
-1,035E05
,000
,000
-,001
,002
,001
,001
-,001
,000
,001
,004
,000
-,001
,000
,000
-,001
,000
,002
-,001
-1,035E-05
-,001
-,001
,001
,001
,004
a. Dependent Variable: RES_2
Collinearity Diagnosticsa
Variance Proportions
Model
1
1
2
3
4
5
6
7
Eigenvalu
e
Condition
Index
(Constant
)
Sense
Fe
el
Thin
k
6,915
1,000
,00
,00
,00
,00
,029
15,458
,05
,07
,00
,00
,020
18,571
,05
,03
,14
,08
,014
22,355
,11
,05
,01
,28
,008
28,813
,10
,14
,37
,21
,007
31,012
,15
,04
,47
,20
,006
32,753
,55
,67
,00
,23
Ac
t
,0
0
,0
1
,4
0
,3
3
,0
6
,0
1
,1
9
Relat
e
Perceived_V
alue
,00
,00
,49
,00
,00
,00
,08
,09
,17
,34
,15
,53
,11
,04
L4
Universitas Sumatera Utara
a. Dependent Variable: RES_2
Residuals Statisticsa
Predicte
d Value
Residua
l
Std.
Predicte
d Value
Std.
Deviati
on
Minimu
m
Maximu
m
,5917
2,1400
1,276
8
,29580
10
0
1,4928
7
3,17844
,0000
0
,92927
10
0
-2,316
2,918
,000
1,000
10
0
,000
,969
10
0
Std.
Residua
-1,557
3,315
l
a. Dependent Variable: RES_2
Mean
N
L4
Universitas Sumatera Utara
LAMPIRAN HASIL ANALISIS REGRESI BERGANDA
Variables Entered/Removeda
Model
Variables
Variables
Entered
Removed
Method
Perceived_Valu
1
. Enter
e, Act, Sense,
Relate, Feel,
Thinkb
a. Dependent Variable: Loyalitas_Pelanggan
b. All requested variables entered.
Model Summary
Model
R
R Square
a
1
,699
Adjusted R
Std. Error of the
Square
Estimate
,489
,456
1,663
a. Predictors: (Constant), Perceived_Value, Act, Sense, Relate, Feel,
Think
a
ANOVA
Model
1
Sum of Squares
Df
Mean Square
Regression
245,737
6
40,956
Residual
257,173
93
2,765
Total
502,910
99
F
Sig.
b
14,811
,000
a. Dependent Variable: Loyalitas_Pelanggan
b. Predictors: (Constant), Perceived_Value, Act, Sense, Relate, Feel, Think
a
Coefficients
Model
Unstandardized Coefficients
Standardized
t
Sig.
Coefficients
B
(Constant)
1
Sense
Feel
Std. Error
-3,791
1,605
-,058
,072
,173
,072
Beta
-2,362
,020
-,076
-,808
,421
,274
2,420
,017
L5
Universitas Sumatera Utara
Think
-,049
,107
-,053
-,457
,649
Act
,223
,122
,157
1,831
,070
Relate
,095
,108
,092
,876
,383
Perceived_Value
,157
,039
,430
3,997
,000
a. Dependent Variable: Loyalitas_Pelanggan
L5
Universitas Sumatera Utara
LAMPIRAN DOKUMENTASI
L6
Universitas Sumatera Utara
L6
Universitas Sumatera Utara
Sumber: http://www.medanguide.com/mind-cafe.html
L6
Universitas Sumatera Utara
Sumber: http://puekkisputrii.blogspot.co.id/2014/05/mau-makan-sambil-maingame-seru-bisa.html
Sumber: http://puekkisputrii.blogspot.co.id/2014/05/mau-makan-sambil-maingame-seru-bisa.html
L6
Universitas Sumatera Utara
Nomor
(diisi oleh peneliti)
Pertanyaan Pendahuluan
Sudah berapa kali Anda mengunjungi The Mind Cafe Jl. Dr Mansyur Medan?
a. Belum pernah (hentikan menjawab)
b. 1 kali
c. 2 kali atau lebih
Identitas Responden
Pilihlah satu jawaban untuk setiap pertanyaan dan silanglah dengan tanda (x)
untuk jawaban Anda!
1. Apa jenis kelamin Anda?
a. Laki-laki
b. Perempuan
2.
Berapakah usia Anda saat ini?
a. 16-25 tahun
b. 26-35 tahun
c. 36-45 tahun
d. >46 tahun
3.
Apakah status pekerjaan Anda?
a. PNS
b. Pegawai swasta
c. Wiraswasta
d. Ibu Rumah Tangga
e. Mahasiswa/Pelajar
4.
Berapakah pengeluaran rata-rata konsumsi Anda per bulan?
a. Rp1.000.000,- s.d Rp1.500.000,b. Rp1.500.001,- s.d Rp2.500.000,c. Rp2.500.001,- s.d Rp3.500.000,d. >3.500.000,-
5.
Berapakah pendapatan Anda per bulan?
a. Rp6.000.000,-
L1
Universitas Sumatera Utara
Petunjuk Pengisian
Pilihlah satu jawaban untuk setiap pernyataan dan silanglah dengan tanda (x)
di kolom yang disediakan untuk jawaban Anda!
1 = STS = Sangat Tidak Setuju
4 = S = Setuju
2 = TS = Tidak Setuju
5 = SS = Sangat Setuju
3 = R = Ragu-ragu
1. Variabel Sense
No
Pernyataan
.
1. Desain interior di The Mind Cafe sangat bagus dan
menarik, enak dilihat
2. Rasa makanan dan minuman di The Mind Cafe enak
3. Udara di The Mind Cafe bagus dan sejuk
4. Tampilan dan penyajian makanan dan minuman di The
Mind Cafe sangat bagus, menarik dan menggugah
selera
5. Pencahayaan di ruangan The Mind Cafe bagus
6. Kebersihan ruangan The Mind Cafe terjaga
2. Variabel Feel
No.
Pernyataan
7.
Nongkrong dan makan di The Mind Cafe
menimbulkan rasa senang dan gembira
8.
Saya selalu semangat dan antusias ketika nongkrong
di The Mind Cafe
9.
Bermain permainan/games di The Mind Cafe rasanya
seru dan fun
10. Saya puas dengan pelayanan, makanan, dan fasilitas
yang disediakan The Mind Cafe
11. Saya merasa nyaman untuk diskusi, main, ngobrol,
bersantai di The Mind Cafe
12. Atmosfer di dalam The Mind Cafe sangat bagus dan
memberikan rasa tenang dan damai
3. Variabel Think
No.
Pernyataan
13. The Mind Cafe merupakan salah satu solusi
untuk tempat nongkrong ketika stress, penat,
jenuh, suntuk
14. The Mind Cafe merupakan tempat untuk main
dan lebih akrab dengan dengan teman-teman
15. Selain untuk makan dan minum, di The Mind
Cafe juga bisa sekaligus bermain games,
ngumpul bareng teman, wifi-an, dll yang juga
merupakan hal yang saya cari di cafe ini
STS
STS
TS
R
S
SS
STS
TS
R
S
SS
TS
R
S
SS
L1
Universitas Sumatera Utara
16.
Cafe ini melebihi ekspektasi saya semula
sebelum saya mengunjunginya
4. Variabel Act
No.
Pernyataan
17. The Mind Cafe memberikan alternatif
aktivitas lain selain makan dan minum (seperti
nongkrong, main games, wifi-an, ngumpul
bareng teman/komunitas, dll)
18. Nongkrong di The Mind Cafe adalah bagian
dari gaya hidup
19. Lokasi The Mind Cafe mudah dicapai
5. Variabel Relate
No.
Pernyataan
20. Nongkrong dan makan di The Mind Cafe
mempererat pertemanan dan keakraban
bersama teman
21. The Mind Cafe adalah tempat yang efektif
untuk quality time dengan keluarga atau teman
22. Saya memiliki pengalaman atau kenangan
yang tak terlupakan bersama orang lain atau
teman di The Mind Cafe
STS
TS
R
S
SS
STS
TS
R
S
SS
6. Variabel Perceived Value
No.
Pernyataan
Emotional Value
23. Nongkrong di cafe ini memberikan kepuasan bagi saya
24. Saya ingin terus mengunjungi cafe ini
25. Cafe ini memberikan kesenangan
26. Mengunjungi cafe ini membuat saya senang
Social Value
27. Mengunjungi cafe ini memberikan kesan yang baik
kepada orang lain
28. Nongkrong di cafe ini membantu saya untuk merasa
diterima orang lain (misalnya teman, keluarga)
Quality/Performance Value
29. Cafe ini dikelola dan dikoordinasikan dengan baik
30. Cafe ini dijalankan dengan kualitas yang konsisten
31. Cafe ini memiliki standar kualitas yang dapat diterima
32. Cafe ini terstruktur dengan baik
Price/Value for Money
33. Harga makanan dan minuman di cafe ini masuk akal
34. Cafe ini sesuai dengan harganya
35. Cafe ini menawarkan value for money
STS
TS
R
S
L1
Universitas Sumatera Utara
SS
7. Variabel Loyalitas Pelanggan (Y)
No.
Pernyataan
STS TS
Pembelian Ulang
36. Saya sering mengunjungi cafe ini
Pengaruh oleh Daya Tarik Pesaing
37. Saya tetap akan menjadikan cafe ini sebagai
pilihan pertama cafe untuk dikunjungi
meskipun ada cafe lain
Penciptaan Prospek
38. Saya membicarakan hal positif tentang cafe
ini dan merekomendasikan orang lain untuk
datang ke cafe ini
R
S
SS
L1
Universitas Sumatera Utara
LAMPIRAN EXCEL-INPUT DATA
4
4
4
3
5
4
4
4
4
3
4
4
4
4
3
3
4
5
4
3
4
4
4
4
3
4
4
4
4
3
4
3
3
3
4
4
2
5
4
2
4
4
4
3
3
4
4
4
4
4
4
3
3
4
5
4
2
4
4
4
3
4
4
2
4
4
4
4
3
4
3
4
4
5
3
2
3
4
5
3
3
2
4
4
4
3
4
3
4
4
4
3
3
4
4
4
4
4
4
3
4
4
5
3
4
4
4
4
4
4
4
2
4
3
4
4
4
4
4
4
4
4
4
3
4
4
5
4
4
5
4
4
4
3
4
3
4
4
4
4
3
4
4
5
4
4
4
3
5
3
4
2
4
3
4
4
5
4
4
3
4
4
3
4
3
3
3
4
3
3
3
2
5
3
2
2
4
2
4
5
4
3
4
2
4
4
2
3
3
3
3
4
4
5
3
3
5
3
3
3
5
2
4
5
5
4
5
4
4
5
3
4
4
4
4
5
4
4
4
3
4
4
4
2
4
2
4
2
4
4
3
3
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4
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3
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4
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3
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3
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3
4
4
4
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4
4
4
4
4
4
4
4
3
3
4
4
2
4
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3
4
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4
3
4
4
4
4
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2
4
5
3
3
4
4
5
4
4
3
4
3
4
3
5
4
4
2
5
4
1
4
3
4
3
4
4
4
4
3
4
4
4
3
4
3
4
4
5
4
4
3
5
4
3
2
4
4
3
4
4
4
4
4
5
4
4
4
5
3
4
3
4
4
4
4
5
4
4
3
4
4
3
5
3
2
3
3
4
3
3
2
4
3
2
4
4
3
3
1
4
4
3
1
3
4
3
4
4
4
3
5
5
4
4
5
5
4
4
4
4
4
4
4
4
4
4
4
4
3
4
5
3
2
3
4
5
4
4
4
3
3
3
3
3
3
3
1
2
4
3
1
3
2
3
4
4
4
3
4
3
4
2
4
4
4
4
5
4
4
4
3
4
4
4
4
4
5
4
5
4
4
3
4
4
4
1
2
4
3
4
4
5
4
4
3
3
4
4
2
4
3
3
4
4
4
3
4
4
3
2
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3
2
4
5
3
2
3
3
4
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2
4
3
4
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3
4
5
5
4
4
5
4
4
1
2
3
3
3
3
5
4
1
4
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4
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3
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3
4
4
4
4
3
3
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3
3
3
3
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3
4
3
3
3
3
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2
3
3
3
2
3
3
4
4
3
3
2
3
2
1
3
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3
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4
4
4
3
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3
2
4
3
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4
3
3
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3
4
4
3
4
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4
3
4
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4
2
4
3
3
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3
4
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3
4
3
4
3
4
4
4
3
4
4
3
3
4
3
4
4
4
5
4
4
3
3
4
4
4
4
3
3
4
3
3
4
3
1
3
4
3
2
3
3
4
3
4
3
2
4
3
3
2
3
4
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
4
5
4
4
3
4
4
4
4
4
4
3
4
4
3
4
4
4
4
4
4
4
4
3
4
3
4
4
3
4
3
4
4
4
3
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4
4
4
2
4
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4
4
4
4
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3
4
5
4
4
3
3
3
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4
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3
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4
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3
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4
4
4
4
4
4
3
4
5
4
3
4
4
3
4
4
4
2
3
4
4
2
1
4
2
4
5
2
4
4
4
2
3
1
2
3
4
2
4
4
2
2
3
4
4
3
1
4
3
4
4
2
4
3
4
2
2
2
3
3
4
2
3
4
4
2
3
4
4
2
1
4
2
4
4
2
4
4
3
2
2
1
3
3
4
2
3
2
3
3
2
4
3
1
3
3
2
4
3
4
3
2
2
4
2
2
3
3
3
3
4
2
2
4
3
4
2
1
4
2
1
4
3
2
3
2
1
3
3
2
2
1
3
2
3
4
4
4
2
4
4
1
4
4
2
4
4
4
4
3
2
4
3
2
4
4
5
2
4
L2
Universitas Sumatera Utara
4
4
4
4
3
4
4
4
4
4
4
4
5
4
3
3
4
2
4
4
2
1
4
4
4
4
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3
4
4
4
3
3
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4
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4
4
4
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3
3
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2
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3
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2
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3
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3
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3
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2
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2
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3
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2
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2
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3
3
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1
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2
3
2
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2
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2
5
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2
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3
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3
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3
3
4
3
3
4
2
3
5
2
3
4
4
4
4
3
3
4
4
3
4
3
4
4
3
2
2
3
4
3
3
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2
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3
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2
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2
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3
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2
4
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3
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3
2
2
2
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4
2
1
3
2
2
4
1
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3
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4
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4
3
4
3
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3
5
4
4
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4
5
4
4
4
4
4
2
3
2
2
3
3
2
3
2
3
1
2
3
2
2
4
2
2
2
1
3
3
2
4
4
4
2
4
2
2
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3
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3
3
3
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2
3
3
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5
3
3
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3
2
2
2
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3
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2
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5
4
4
1
3
2
2
2
2
4
4
1
4
4
4
4
4
3
2
3
3
4
4
3
3
3
2
4
4
2
4
2
2
4
2
4
4
2
4
4
3
3
3
2
3
3
3
3
4
3
2
2
4
3
1
3
3
2
2
1
1
4
3
2
4
4
4
4
4
2
3
4
4
4
4
3
2
4
3
4
3
3
4
3
4
3
4
4
4
4
4
4
3
4
4
2
3
4
3
4
4
3
2
3
3
4
3
3
4
2
4
4
4
4
4
4
4
4
4
4
3
4
3
3
3
3
4
2
2
4
3
4
3
3
4
2
4
1
2
4
4
4
4
4
4
4
3
2
1
2
3
2
3
2
2
1
2
4
3
3
3
1
2
1
2
4
3
4
4
4
4
4
3
3
3
4
4
4
4
3
4
3
4
4
4
4
3
3
4
4
4
4
4
3
4
4
4
3
3
3
3
3
4
3
4
3
4
4
4
4
3
2
3
3
4
3
3
4
4
2
4
4
4
3
3
4
3
3
4
4
4
4
3
4
4
4
4
3
3
3
4
2
2
4
4
4
4
4
4
3
3
4
3
4
4
4
4
4
4
4
4
4
4
3
4
3
4
4
4
4
4
3
4
4
3
2
3
2
2
4
3
3
3
3
3
4
4
2
3
3
3
4
2
1
1
3
4
1
4
4
3
3
3
2
2
4
3
3
3
3
4
4
4
3
3
3
2
3
2
1
1
4
4
2
4
4
3
3
3
3
3
3
3
3
2
3
2
3
4
3
3
3
3
3
2
3
2
4
4
2
4
4
2
2
3
2
1
4
2
3
3
3
2
2
3
3
2
2
4
2
2
2
2
4
3
3
3
4
2
2
3
2
1
3
2
2
1
2
2
2
2
2
1
1
3
1
2
1
1
3
3
1
3
4
2
3
3
4
2
3
2
4
4
3
4
3
4
4
3
3
4
3
4
1
1
4
4
2
4
4
L2
Universitas Sumatera Utara
2
4
3
4
4
4
2
4
4
4
4
4
4
4
4
4
2
4
4
4
4
2
4
5
4
4
4
4
3
4
5
4
2
3
4
4
4
4
4
4
3
4
2
3
4
3
3
3
4
5
2
4
4
4
3
4
4
4
3
4
5
4
4
4
3
4
3
3
2
4
4
2
3
3
4
5
2
4
3
4
3
4
5
3
2
5
5
4
4
4
4
4
3
4
3
4
4
2
3
2
4
5
2
4
4
4
3
4
5
4
3
4
5
5
2
3
4
4
4
4
4
3
4
4
4
2
3
5
2
3
4
4
3
4
5
3
4
4
5
4
4
4
2
4
3
2
3
4
4
4
4
3
4
5
4
4
3
4
4
4
5
3
3
5
5
4
4
4
2
4
4
2
4
4
4
4
5
2
4
5
2
4
3
2
3
3
4
3
2
4
4
4
3
2
2
4
1
2
3
3
3
3
3
1
2
5
2
3
4
4
4
5
4
3
2
5
5
4
4
4
3
5
4
3
4
5
4
4
5
4
4
5
2
4
3
4
4
3
4
4
2
4
4
4
3
4
4
4
1
4
3
4
4
3
3
3
4
5
2
4
3
4
4
5
4
3
2
4
5
4
4
4
3
4
4
3
4
5
4
4
3
3
4
5
2
3
3
4
3
4
4
1
2
4
5
4
4
3
3
4
4
3
2
4
4
3
2
2
3
5
2
4
3
3
3
4
4
3
2
3
5
3
4
2
3
4
3
3
3
3
3
3
4
2
3
5
2
4
3
4
3
4
4
4
2
4
5
4
4
4
3
3
5
3
3
4
3
4
4
4
3
5
2
5
4
4
3
4
4
4
4
3
5
4
4
4
3
4
5
3
4
5
4
4
5
3
3
5
4
2
3
2
3
3
4
4
2
2
4
2
3
2
2
3
3
2
3
5
3
4
4
1
3
5
2
4
2
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
5
4
2
4
4
4
5
4
4
3
2
3
2
3
2
2
2
2
2
2
2
2
2
1
2
4
3
3
1
2
2
4
4
2
3
4
4
4
4
4
4
4
2
5
2
4
4
4
4
5
4
4
2
4
2
4
3
4
5
4
5
4
3
4
4
3
3
3
4
4
4
3
3
2
2
4
2
4
2
3
4
4
3
3
4
4
4
3
3
3
4
4
2
3
2
5
4
3
4
2
3
4
2
4
4
3
4
4
3
3
5
4
4
3
4
3
5
4
2
2
3
5
4
3
2
1
4
1
1
4
3
3
4
4
2
2
5
4
4
3
4
3
4
4
2
3
3
4
4
3
3
3
3
1
3
3
3
3
4
4
3
2
4
2
4
3
3
3
4
3
2
2
2
4
3
2
4
3
2
1
3
3
2
3
2
4
3
2
3
2
3
3
4
3
4
4
4
3
4
4
3
4
4
2
4
4
2
3
3
4
4
4
2
3
4
2
4
3
4
3
4
3
3
3
4
4
3
3
4
2
4
2
2
3
2
4
4
4
2
2
4
2
4
4
4
3
4
4
3
3
2
4
3
3
4
2
2
3
2
4
3
3
4
4
2
2
4
3
4
3
4
3
4
3
3
2
2
4
2
2
2
2
2
3
2
3
1
3
3
3
2
2
4
2
4
4
4
3
4
4
3
3
4
4
4
4
4
3
4
3
3
3
4
3
4
4
3
4
4
4
4
4
4
3
4
4
3
3
4
4
4
4
3
2
4
3
2
3
2
3
3
4
2
3
4
4
4
4
4
3
4
4
4
3
4
4
4
4
3
3
4
3
3
2
2
4
4
4
3
4
4
4
4
4
3
3
4
4
3
3
4
4
3
4
4
3
4
3
3
2
3
3
3
4
2
4
4
4
4
4
3
4
3
4
3
3
1
4
3
1
4
4
3
1
4
2
3
3
4
3
2
2
2
4
4
4
4
4
3
4
2
2
1
4
3
2
4
4
3
1
4
2
4
3
4
4
2
2
2
2
3
3
3
4
3
3
2
3
2
4
3
3
4
3
3
1
3
2
1
3
4
3
2
2
4
2
3
3
2
2
2
4
2
2
2
3
3
2
4
2
1
1
2
2
1
2
2
4
2
3
3
1
2
3
3
3
2
3
1
2
2
3
3
3
2
1
1
1
1
2
1
2
1
3
2
2
4
1
3
3
4
4
4
4
4
2
3
4
4
3
3
1
4
1
1
3
2
3
3
3
2
3
4
2
4
L2
Universitas Sumatera Utara
3
4
4
4
4
4
4
3
3
4
3
4
4
4
4
3
4
4
4
3
3
4
4
4
3
4
4
4
2
3
4
3
2
4
3
4
5
4
4
2
3
4
4
4
3
4
4
5
4
2
4
3
4
5
4
4
4
3
4
3
4
4
4
1
3
3
2
3
4
3
4
4
3
4
4
3
2
4
4
2
4
4
3
4
4
3
4
2
3
4
3
4
4
4
4
3
4
4
4
4
4
5
3
4
1
4
4
4
4
4
4
4
3
4
4
3
4
3
4
4
4
3
4
4
4
5
4
4
2
4
4
4
5
4
3
1
4
5
3
4
3
4
4
3
3
4
4
4
2
4
4
3
3
3
3
4
4
5
3
3
3
3
3
4
5
5
4
4
2
2
2
4
2
4
3
3
3
3
3
4
4
4
3
3
2
2
3
4
4
5
4
3
3
4
3
4
3
4
5
4
4
4
5
3
4
5
3
5
4
4
4
5
5
4
4
4
3
2
4
3
2
4
4
3
2
3
3
4
4
4
1
2
2
4
4
4
4
4
4
4
3
4
4
4
2
4
4
3
4
3
3
4
4
4
3
5
3
5
4
4
5
4
4
4
2
2
4
4
2
4
4
3
2
3
3
3
4
4
3
5
3
3
3
4
4
3
4
4
2
4
4
4
2
3
3
3
3
3
3
4
4
4
3
1
2
4
4
2
4
5
4
4
3
4
4
4
2
4
4
3
4
3
4
4
4
4
3
5
3
4
4
4
4
3
4
4
3
4
4
4
4
4
4
3
5
3
4
4
5
4
3
2
3
4
4
5
3
5
4
4
2
4
1
3
3
3
3
2
2
3
4
2
4
3
3
1
2
2
4
4
4
2
2
3
2
4
4
4
4
3
4
2
4
4
5
4
4
4
3
4
2
4
4
4
5
5
4
4
1
2
1
4
2
1
3
2
4
2
2
3
3
3
2
1
1
4
2
3
2
2
3
3
4
4
2
4
4
4
5
4
4
3
4
4
4
4
4
3
4
4
4
5
2
3
4
4
3
4
1
4
4
3
4
3
4
2
4
4
4
4
3
2
3
4
4
5
4
4
4
4
2
4
4
4
2
3
3
3
4
3
4
3
4
4
3
3
2
4
4
4
2
5
4
4
2
2
2
3
4
2
2
3
5
3
3
4
4
4
2
2
2
2
4
5
4
3
4
4
2
2
2
4
4
4
4
3
3
3
3
4
4
4
3
2
3
1
4
4
4
3
4
4
2
2
2
4
3
2
3
3
3
3
3
3
4
4
3
1
2
2
4
4
4
4
3
4
3
3
2
4
4
3
4
2
4
3
3
4
4
4
3
2
3
2
4
4
4
4
4
4
3
2
3
4
4
4
4
3
4
4
3
4
4
4
3
2
3
4
4
4
4
5
3
4
3
4
3
4
4
3
4
3
4
4
3
3
4
4
2
1
3
4
4
3
4
3
4
4
2
2
3
4
4
2
3
3
4
2
3
3
3
3
2
1
2
2
3
2
3
5
3
4
3
2
3
4
4
4
4
3
3
4
3
3
4
4
2
3
3
4
4
4
3
4
4
4
3
4
3
4
4
4
4
3
3
4
3
3
4
4
3
3
3
2
3
4
3
5
4
4
4
4
3
4
4
4
4
4
4
4
3
4
4
4
3
3
3
4
4
4
4
4
4
4
3
4
3
4
4
4
4
3
4
4
3
3
4
4
2
4
3
4
4
4
4
5
4
4
2
1
2
3
2
4
3
2
4
4
3
4
3
4
2
4
2
4
2
2
3
3
4
4
1
1
3
2
2
4
3
3
4
4
3
4
4
4
2
2
2
4
2
4
3
3
4
4
2
3
3
3
2
4
3
3
4
3
3
4
4
4
3
4
2
4
3
3
3
4
4
4
2
2
2
4
2
2
3
3
4
2
2
2
4
3
3
4
2
2
2
4
3
3
4
3
1
1
2
3
2
1
2
2
2
2
2
2
3
2
2
3
1
2
2
2
2
3
4
3
2
4
2
4
3
2
4
4
3
2
2
4
4
3
2
3
2
4
4
2
4
4
4
4
L2
Universitas Sumatera Utara
LAMPIRAN HASIL UJI VALIDITAS DAN RELIABILITAS
Correlations
skor_total
VAR00001
VAR00002
VAR00003
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
VAR00004
VAR00005
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
VAR00006
Pearson
Correlation
Sig. (2tailed)
N
VAR00007
VAR00008
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
,582**
VAR00009
,001
30
**
,718
VAR00010
,000
30
*
,437
VAR00011
,016
30
**
,640
VAR00012
,000
30
,420*
VAR00013
,021
30
,485**
VAR00014
,007
30
,786**
VAR00015
,000
30
,786**
VAR00016
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
,000
30
*
,458
,011
30
,778**
,000
30
,518**
,003
30
,617**
,000
30
**
,803
,000
30
,498**
,005
30
,634**
,000
30
,627**
L3
Universitas Sumatera Utara
VAR00017
VAR00018
VAR00019
VAR00020
VAR00021
VAR00022
VAR00023
VAR00024
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
,000
VAR00025
Pearson
Correlation
,785**
30
**
,523
,003
VAR00026
Sig. (2tailed)
N
Pearson
Correlation
,000
30
,747**
30
**
,686
,000
VAR00027
Sig. (2tailed)
N
Pearson
Correlation
,000
30
,664**
30
*
,417
,022
VAR00028
Sig. (2tailed)
N
Pearson
Correlation
,000
30
,694**
30
Sig. (2tailed)
N
**
,611
,000
VAR00029
Pearson
Correlation
,000
30
,621**
30
**
,723
,000
VAR00030
Sig. (2tailed)
N
Pearson
Correlation
,000
30
**
,600
30
**
,665
,000
VAR00031
Sig. (2tailed)
N
Pearson
Correlation
,000
30
**
,579
30
**
,661
,000
VAR00032
Sig. (2tailed)
N
Pearson
Correlation
,001
30
,590**
30
**
,672
,000
VAR00033
Sig. (2tailed)
N
Pearson
Correlation
,001
30
,377*
30
L3
Universitas Sumatera Utara
VAR00034
VAR00035
VAR00036
VAR00037
VAR00038
skor_total
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
Sig. (2tailed)
N
Pearson
Correlation
,040
30
**
,624
,000
30
**
,722
,000
30
,504**
,004
30
,710**
,000
30
**
,648
,000
30
1
Sig. (2tailed)
N
30
**. Correlation is significant at the
0.01 level (2-tailed).
*. Correlation is significant at the
0.05 level (2-tailed).
L3
Universitas Sumatera Utara
Output Uji Reliabilitas Variabel Sense
Case Processing Summary
N
Valid
Cases
a
Excluded
Total
%
30
100,0
0
,0
30
100,0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
N of Items
Alpha
,809
6
Item-Total Statistics
Scale Mean if
Scale Variance
Corrected Item-
Cronbach's
Item Deleted
if Item Deleted
Total
Alpha if Item
Correlation
Deleted
VAR00001
18,20
8,717
,577
,785
VAR00002
18,33
7,609
,597
,773
VAR00003
18,53
7,292
,575
,781
VAR00004
18,57
7,082
,724
,742
VAR00005
18,27
8,754
,407
,812
VAR00006
18,10
7,679
,578
,778
L3
Universitas Sumatera Utara
Output Uji Reliabilitas Variabel Feel
Case Processing Summary
N
Valid
Cases
a
Excluded
Total
%
30
100,0
0
,0
30
100,0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
N of Items
Alpha
,879
6
Item-Total Statistics
Scale Mean if
Scale Variance
Corrected Item-
Cronbach's
Item Deleted
if Item Deleted
Total
Alpha if Item
Correlation
Deleted
VAR00001
17,57
11,564
,742
,849
VAR00002
18,07
11,030
,712
,855
VAR00003
17,13
12,947
,580
,875
VAR00004
17,83
11,523
,666
,862
VAR00005
17,53
12,257
,706
,856
VAR00006
17,87
11,430
,731
,851
L3
Universitas Sumatera Utara
Output Uji Reliabilitas Variabel Act
Case Processing Summary
N
Valid
Cases
a
Excluded
Total
%
30
100,0
0
,0
30
100,0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
N of Items
Alpha
,571
3
Item-Total Statistics
VAR000
Scale Mean if
Scale Variance
Corrected Item-
Cronbach's
Item Deleted
if Item Deleted
Total
Alpha if Item
Correlation
Deleted
6,57
1,633
,355
7,83
,833
,616
6,40
2,179
,267
,507
01
VAR000
a
-1,137E-013
02
VAR000
,622
03
L3
Universitas Sumatera Utara
Output Uji Reliabilitas Variabel Relate
Case Processing Summary
N
Valid
Cases
a
Excluded
Total
%
30
100,0
0
,0
30
100,0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
N of Items
Alpha
,791
3
Item-Total Statistics
Scale Mean if
Scale Variance Corrected Item-
Cronbach's
Item Deleted
if Item Deleted
Total
Alpha if Item
Correlation
Deleted
VAR00001
6,83
2,557
,696
,690
VAR00002
6,90
2,300
,609
,740
VAR00003
7,27
1,720
,657
,722
L3
Universitas Sumatera Utara
Output Uji Reliabilitas Variabel Perceived Value
Case Processing Summary
N
Valid
Cases
a
Excluded
Total
%
30
100,0
0
,0
30
100,0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
N of Items
Alpha
,910
13
Item-Total Statistics
Scale Mean if
Scale Variance
Corrected Item-
Cronbach's
Item Deleted
if Item Deleted
Total
Alpha if Item
Correlation
Deleted
VAR00001
40,23
43,082
,675
,901
VAR00002
40,53
43,430
,674
,901
VAR00003
40,17
43,385
,761
,897
VAR00004
40,07
42,340
,814
,895
VAR00005
40,17
43,868
,665
,901
VAR00006
40,70
42,562
,676
,901
VAR00007
39,93
45,651
,683
,902
VAR00008
39,97
45,344
,650
,902
VAR00009
39,73
48,409
,597
,907
VAR00010
39,83
46,282
,576
,905
VAR00011
40,53
45,292
,422
,914
VAR00012
40,60
42,110
,636
,904
VAR00013
40,33
45,264
,561
,905
L3
Universitas Sumatera Utara
Output Uji Reliabilitas Variabel Loyalitas Pelanggan
Case Processing Summary
N
Valid
a
Cases
Excluded
Total
%
30
100,0
0
,0
30
100,0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
N of Items
Alpha
,781
3
Item-Total Statistics
Scale Mean if
Scale Variance
Corrected Item-
Cronbach's
Item Deleted
if Item Deleted
Total
Alpha if Item
Correlation
Deleted
VAR00001
5,57
2,530
,580
,745
VAR00002
6,00
2,069
,786
,509
VAR00003
5,10
2,576
,510
,821
L3
Universitas Sumatera Utara
LAMPIRAN HASIL UJI ASUMSI KLASIK
1. Uji Normalitas
a
Variables Entered/Removed
Model
Variables
Variables
Method
Entered
Removed
Perceived_Valu
. Enter
e, Act, Sense,
1
Relate, Feel,
Thinkb
a. Dependent Variable: Loyalitas_Pelanggan
b. All requested variables entered.
b
Model Summary
Model
1
R
R Square
a
,699
Adjusted R
Std. Error of the
Square
Estimate
,489
,456
1,663
a. Predictors: (Constant), Perceived_Value, Act, Sense, Relate, Feel,
Think
b. Dependent Variable: Loyalitas_Pelanggan
a
ANOVA
Model
1
Sum of Squares
df
Mean Square
F
Regression
245,737
6
40,956
Residual
257,173
93
2,765
Total
502,910
99
Sig.
14,811
b
,000
a. Dependent Variable: Loyalitas_Pelanggan
b. Predictors: (Constant), Perceived_Value, Act, Sense, Relate, Feel, Think
Coefficientsa
Model
Unstandardized Coefficients
Standardized
t
Sig.
Coefficients
B
(Constant)
Std. Error
-3,791
1,605
-,058
,072
Beta
-2,362
,020
-,808
,421
1
Sense
-,076
L4
Universitas Sumatera Utara
Feel
,173
,072
,274
2,420
,017
Think
-,049
,107
-,053
-,457
,649
Act
,223
,122
,157
1,831
,070
Relate
,095
,108
,092
,876
,383
Perceived_Value
,157
,039
,430
3,997
,000
a. Dependent Variable: Loyalitas_Pelanggan
Residuals Statisticsa
Minimum
Predicted Value
Maximum
Mean
Std. Deviation
N
4,67
10,55
7,97
1,575
100
Residual
-3,526
4,474
,000
1,612
100
Std. Predicted Value
-2,093
1,639
,000
1,000
100
Std. Residual
-2,120
2,690
,000
,969
100
a. Dependent Variable: Loyalitas_Pelanggan
L4
Universitas Sumatera Utara
L4
Universitas Sumatera Utara
2) Uji Linearitas
Case Processing Summary
Cases
Included
N
Excluded
Percent
N
Total
Percent
N
Percent
0,0%
100
100,0%
0
0,0%
100
100,0%
100,0%
0
0,0%
100
100,0%
100
100,0%
0
0,0%
100
100,0%
100
100,0%
0
0,0%
100
100,0%
100
100,0%
0
0,0%
100
100,0%
Loyalitas_Pelanggan
* Sense
100
100,0%
0
Loyalitas_Pelanggan
* Feel
100
100,0%
Loyalitas_Pelanggan
* Think
100
Loyalitas_Pelanggan
* Act
Loyalitas_Pelanggan
* Relate
Loyalitas_Pelanggan
* Perceived_Value
Report
Loyalitas_Pelanggan
Sense
13
Mean
Std.
Deviation
N
10,00
1
15
5,50
2
,707
16
6,50
4
2,082
18
6,40
5
1,817
19
6,00
1
20
6,88
8
2,100
21
7,71
14
2,525
22
7,71
7
2,360
23
8,32
25
1,701
24
8,81
21
2,112
25
10,00
4
,816
26
7,67
3
3,055
27
4,00
1
28
8,00
3
30
11,00
1
7,97
100
Total
4,359
2,254
L4
Universitas Sumatera Utara
ANOVA Table
Sum of
Squares
Loyalitas_Pelanggan *
Sense
Between
Groups
(Combined)
Mean
Square
df
F
Sig.
111,705
14
7,979
1,734
,064
Linearity
38,282
1
38,282
8,318
,005
Deviation
from
Linearity
73,423
13
5,648
1,227
,275
391,205
85
4,602
502,910
99
Within Groups
Total
Measures of Association
R
Loyalitas_Pelanggan
* Sense
,276
R
Squared
,076
Eta
,471
Eta
Squared
,222
Report
Loyalitas_Pelanggan
Feel
12
Mean
Std.
Deviation
N
4,00
1
13
6,50
2
14
4,00
1
15
5,50
2
,707
16
6,00
2
1,414
17
6,29
7
2,430
18
6,33
3
3,055
19
6,71
7
2,215
20
7,75
8
1,909
21
7,75
12
1,960
22
7,90
10
1,197
23
9,30
10
1,252
24
9,00
13
2,273
25
,707
8,60
10
2,319
26
8,86
7
2,673
27
10,00
3
1,732
28
10,00
1
30
11,00
1
7,97
100
Total
2,254
L4
Universitas Sumatera Utara
ANOVA Table
Sum of
Squares
Loyalitas_Pelanggan *
Feel
Between
Groups
(Combined)
Mean
Square
Df
F
Sig.
162,379
17
9,552
2,300
,007
Linearity
139,439
1
139,439
33,577
,000
Deviation
from
Linearity
22,940
16
1,434
,345
,990
340,531
82
4,153
502,910
99
Within Groups
Total
Measures of Association
R
Loyalitas_Pelanggan
* Feel
R
Squared
,527
,277
Eta
,568
Eta
Squared
,323
Report
Loyalitas_Pelanggan
Think
9
Mean
Std.
Deviation
N
7,00
2
4,243
10
5,88
8
1,553
11
6,00
7
1,732
12
7,55
11
1,695
13
8,30
10
1,337
14
8,40
15
2,028
15
7,86
21
2,104
16
7,44
9
2,789
17
9,60
10
2,221
18
10,33
3
1,528
19
10,67
3
,577
20
11,00
1
7,97
100
Total
2,254
ANOVA Table
Sum of
Squares
Loyalitas_Pelanggan *
Think
Between
Groups
(Combined)
F
Sig.
147,081
11
13,371
3,307
,001
Linearity
102,593
1
102,593
25,372
,000
Deviation
from
Linearity
44,488
10
4,449
1,100
,371
355,829
88
4,044
502,910
99
Within Groups
Total
Mean
Square
Df
L4
Universitas Sumatera Utara
Measures of Association
R
Loyalitas_Pelanggan
* Think
R
Squared
,452
Eta
,204
,541
Eta
Squared
,292
Report
Loyalitas_Pelanggan
Act
5
Mean
Std.
Deviation
N
6,00
1
7
5,33
3
,577
8
7,33
9
2,236
9
7,62
13
1,895
10
6,92
26
2,432
11
8,67
24
1,971
12
8,95
19
1,649
13
10,00
3
2,646
14
11,00
2
0,000
7,97
100
2,254
Total
ANOVA Table
Sum of
Squares
Loyalitas_Pelanggan * Act
Between
Groups
(Combined)
Linearity
Deviation
from
Linearity
Within Groups
Total
Mean
Square
df
F
Sig.
119,040
8
14,880
3,527
,001
85,823
1
85,823
20,345
,000
33,217
7
4,745
1,125
,355
383,870
91
4,218
502,910
99
Measures of Association
R
Loyalitas_Pelanggan
* Act
,413
R
Squared
,171
Eta
,487
Eta
Squared
,237
Report
Loyalitas_Pelanggan
Relate
Mean
N
Std.
Deviation
L4
Universitas Sumatera Utara
5
4,00
2
0,000
6
5,00
4
2,160
7
7,00
6
2,098
8
6,20
10
1,229
9
7,67
15
2,664
10
8,13
15
1,302
11
8,31
13
2,057
12
9,17
24
2,200
13
9,00
5
,707
14
9,20
5
1,643
15
9,00
1
Total
7,97
100
2,254
ANOVA Table
Sum of
Squares
Loyalitas_Pelanggan *
Relate
Between
Groups
(Combined)
Linearity
Deviation
from
Linearity
Within Groups
Total
Mean
Square
Df
F
Sig.
155,341
10
15,534
3,978
,000
132,729
1
132,729
33,987
,000
22,612
9
2,512
,643
,757
347,569
89
3,905
502,910
99
Measures of Association
R
Loyalitas_Pelanggan
* Relate
,514
R
Squared
,264
Eta
,556
Eta
Squared
,309
Report
Loyalitas_Pelanggan
Perceived_Value
29
Mean
Std.
Deviation
N
3,00
1
30
6,00
1
32
6,00
3
3,464
33
5,33
3
1,528
34
6,83
6
2,483
35
6,50
2
,707
36
5,50
4
1,915
37
6,50
6
1,378
38
7,50
2
2,121
39
7,00
4
1,155
L4
Universitas Sumatera Utara
40
7,33
3
2,082
41
6,33
3
1,528
42
7,43
7
2,370
43
9,40
5
2,191
44
8,00
4
1,826
45
8,00
3
1,000
46
7,88
8
1,642
47
8,13
8
1,727
48
9,57
7
,976
49
10,20
5
1,789
50
10,50
6
1,378
51
9,50
2
2,121
52
10,29
7
,756
7,97
100
2,254
Total
ANOVA Table
Sum of
Squares
Loyalitas_Pelanggan *
Perceived_Value
Between
Groups
(Combined)
Mean
Square
df
F
Sig.
259,970
22
11,817
3,745
,000
Linearity
209,351
1
209,351
66,354
,000
Deviation
from
Linearity
50,618
21
2,410
,764
,752
242,940
77
3,155
502,910
99
Within Groups
Total
Measures of Association
R
R
Squared
Eta
Eta
Squared
Loyalitas_Pelanggan
* Perceived_Value
,645
,416
,719
,517
L4
Universitas Sumatera Utara
3) Uji Multikolinearitas
Variables Entered/Removed
Model
1
Variables
Entered
a
Variables
Removed
Perceived_Value,
Act, Sense,
Relate, Feel,
b
Think
Method
Enter
a. Dependent Variable: Loyalitas_Pelanggan
b. All requested variables entered.
Model Summary
Model
1
R
a
,699
R Square
Adjuste
dR
Square
,489
,456
Std. Error
of the
Estimate
1,663
a. Predictors: (Constant), Perceived_Value, Act, Sense, Relate,
Feel, Think
ANOVAa
1
Sum of
Squares
Df
245,737
6
40,956
Residual
257,173
93
2,765
Total
502,910
99
Model
Regression
Mean
Square
F
14,81
1
Sig.
,00
0b
a. Dependent Variable: Loyalitas_Pelanggan
b. Predictors: (Constant), Perceived_Value, Act, Sense, Relate, Feel, Think
a
Coefficients
Unstandardized
Coefficients
1
Model
(Constant)
Sense
Feel
Think
Act
Relate
Perceived_Value
B
Std. Error
-3,791
1,605
-,058
,072
,173
Standardized
Coefficients
Beta
Collinearity
Statistics
t
Sig.
Toleran
ce
-2,362
,020
-,076
-,808
,421
,626
,072
,274
2,420
,017
,430
-,049
,107
-,053
-,457
,649
,402
,223
,122
,157
1,831
,070
,752
,095
,108
,092
,876
,383
,494
,157
,039
,430
3,997
,000
,475
VIF
1,59
6
2,32
4
2,48
5
1,33
0
2,02
4
2,10
5
L4
Universitas Sumatera Utara
a. Dependent Variable: Loyalitas_Pelanggan
Coefficient Correlations
1
Model
Correlatio
Perceived_Va
ns
lue
Act
Sense
Relate
Perceived_Val
ue
Act
Sens
e
Relat
e
Feel
1,000
-,157
-,188
-,459
-,197
-,007
-,157
1,00
0
,030
-,105
,054
-,239
-,188
,030
1,000
,214
-,304
-,223
-,075
-,281
Think
-,459
-,105
,214
1,00
0
-,197
,054
-,304
-,075
1,00
0
-,426
-,007
-,239
-,223
-,281
-,426
1,000
,002
-,001
-,001
-,002
-,001
-3,114E05
Act
-,001
,015
,000
-,001
,000
-,003
Sense
-,001
,000
,005
,002
-,002
-,002
-,002
-,001
,002
,012
-,001
-,003
-,001
,000
-,002
-,001
,005
-,003
-3,114E-05
-,003
-,002
-,003
-,003
,011
Feel
Think
Covarianc
es
a
Perceived_Va
lue
Relate
Feel
Think
a. Dependent Variable: Loyalitas_Pelanggan
Collinearity Diagnostics
a
Variance Proportions
Model
1
1
2
3
4
5
6
7
Eigenvalue
Condition
Index
(Constant)
Sense
Feel
Think
Act
Relate
Perceived_Value
6,915
1,000
,00
,00
,00
,00
,00
,00
,00
,029
15,458
,05
,07
,00
,00
,01
,49
,00
,020
18,571
,05
,03
,14
,08
,40
,00
,00
,014
22,355
,11
,05
,01
,28
,33
,08
,09
,008
28,813
,10
,14
,37
,21
,06
,17
,34
,007
31,012
,15
,04
,47
,20
,01
,15
,53
,006
32,753
,55
,67
,00
,23
,19
,11
,04
a. Dependent Variable: Loyalitas_Pelanggan
L4
Universitas Sumatera Utara
4) Uji Heterokedastisitas
Variables Entered/Removed
Model
1
Variables
Entered
a
Variables
Removed
Perceived_Value,
Act, Sense,
Relate, Feel,
b
Think
Method
Enter
a. Dependent Variable: Loyalitas_Pelanggan
b. All requested variables entered.
Model Summaryb
Model
1
R
a
,699
R Square
Adjusted
R
Square
Std.
Error of
the
Estimate
,489
,456
1,663
a. Predictors: (Constant), Perceived_Value, Act, Sense,
Relate, Feel, Think
b. Dependent Variable: Loyalitas_Pelanggan
ANOVAa
Model
1
Sum of
Squares
Regression
Mean
Square
df
245,737
6
40,956
Residual
257,173
93
2,765
Total
502,910
99
F
14,811
Sig.
b
,000
a. Dependent Variable: Loyalitas_Pelanggan
b. Predictors: (Constant), Perceived_Value, Act, Sense, Relate, Feel, Think
L4
Universitas Sumatera Utara
a
Coefficients
Unstandardized
Coefficients
Model
1
(Constant)
B
Standardized
Coefficients
Std. Error
Beta
-3,791
1,605
-,058
,072
Feel
,173
Think
Sense
Collinearity Statistics
t
Sig.
Tolerance
VIF
-2,362
,020
-,076
-,808
,421
,626
1,596
,072
,274
2,420
,017
,430
2,324
-,049
,107
-,053
-,457
,649
,402
2,485
Act
,223
,122
,157
1,831
,070
,752
1,330
Relate
,095
,108
,092
,876
,383
,494
2,024
,157
,039
,430
3,997
,000
,475
2,105
Sense
Relate
Perceived_Value
a. Dependent Variable: Loyalitas_Pelanggan
Coefficient Correlationsa
Model
1 Correlations
Covariances
Perceived_Value
Perceived_Value
Act
Feel
1,000
-,157
-,188
-,459
-,197
-,007
Act
-,157
1,000
,030
-,105
,054
-,239
Sense
-,188
,030
1,000
,214
-,304
-,223
Relate
-,459
-,105
,214
1,000
-,075
-,281
Feel
-,197
,054
-,304
-,075
1,000
-,426
Think
-,007
-,239
-,223
-,281
-,426
1,000
,002
-,001
-,001
-,002
-,001
-3,114E05
Act
-,001
,015
,000
-,001
,000
-,003
Sense
-,001
,000
,005
,002
-,002
-,002
Relate
-,002
-,001
,002
,012
-,001
-,003
Feel
-,001
,000
-,002
-,001
,005
-,003
-3,114E-05
-,003
-,002
-,003
-,003
,011
Perceived_Value
Think
a. Dependent Variable: Loyalitas_Pelanggan
Collinearity Diagnosticsa
Variance Proportions
Model
1
1
Think
Eigenvalu
e
Conditio
n Index
(Consta
nt)
Sense
Feel
Thin
k
Act
Relat
e
Perceived_
Value
6,915
1,000
,00
,00
,00
,00
,00
,00
,00
2
,029
15,458
,05
,07
,00
,00
,01
,49
,00
3
,020
18,571
,05
,03
,14
,08
,40
,00
,00
L4
Universitas Sumatera Utara
4
,014
22,355
,11
,05
,01
,28
,33
,08
,09
5
,008
28,813
,10
,14
,37
,21
,06
,17
,34
6
,007
31,012
,15
,04
,47
,20
,01
,15
,53
7
,006
32,753
,55
,67
,00
,23
,19
,11
,04
a. Dependent Variable: Loyalitas_Pelanggan
Residuals Statistics
a
Maximu
m
Mean
Std.
Deviati
on
4,67
10,55
7,97
1,575
100
Residual
-3,526
4,474
,000
1,612
100
Std.
Predicted
Value
-2,093
1,639
,000
1,000
100
Std.
Residual
-2,120
2,690
,000
,969
100
Minimum
Predicted
Value
N
a. Dependent Variable: Loyalitas_Pelanggan
Variables Entered/Removeda
Model
1
Variabl
es
Remov
ed
Variables
Entered
Metho
d
Perceived_V
alue, Act,
Sense,
Relate, Feel,
b
Think
Enter
a. Dependent Variable: RES_2
b. All requested variables entered.
b
Model Summary
Model
1
R
a
,303
R
Square
Adjust
ed R
Squar
e
Std.
Error of
the
Estimat
e
,092
,033
,95878
a. Predictors: (Constant), Perceived_Value, Act, Sense,
Relate, Feel, Think
b. Dependent Variable: RES_2
a
ANOVA
Model
Sum of
Square
s
df
Mean
Square
F
Sig.
L4
Universitas Sumatera Utara
1
Regression
8,662
6
1,444
Residual
85,492
93
,919
Total
94,154
99
1,57
0
b
,164
a. Dependent Variable: RES_2
b. Predictors: (Constant), Perceived_Value, Act, Sense, Relate, Feel,
Think
Coefficient Correlationsa
Model
1 Correlatio
ns
Perceived_Val
ue
Perceived_V
alue
Act
Sense
Relate
Feel
Think
Covarianc
es
Perceived_V
alue
Act
Sense
Relate
Feel
Think
Act
Sense
Rela
te
Feel
,197
-,007
,054
-,239
1,000
-,157
-,188
,459
-,157
1,000
,030
,105
-,188
,030
1,000
,214
-,459
-,105
,214
-,197
,054
-,304
-,007
-,239
-,223
,001
,000
,000
,000
,005
8,743E05
,000
8,743E05
-,001
1,00
0
,075
,281
,001
,304
,075
1,00
0
,426
Think
-,223
-,281
-,426
1,000
,000
-1,035E05
,000
,000
-,001
,002
,001
,001
-,001
,000
,001
,004
,000
-,001
,000
,000
-,001
,000
,002
-,001
-1,035E-05
-,001
-,001
,001
,001
,004
a. Dependent Variable: RES_2
Collinearity Diagnosticsa
Variance Proportions
Model
1
1
2
3
4
5
6
7
Eigenvalu
e
Condition
Index
(Constant
)
Sense
Fe
el
Thin
k
6,915
1,000
,00
,00
,00
,00
,029
15,458
,05
,07
,00
,00
,020
18,571
,05
,03
,14
,08
,014
22,355
,11
,05
,01
,28
,008
28,813
,10
,14
,37
,21
,007
31,012
,15
,04
,47
,20
,006
32,753
,55
,67
,00
,23
Ac
t
,0
0
,0
1
,4
0
,3
3
,0
6
,0
1
,1
9
Relat
e
Perceived_V
alue
,00
,00
,49
,00
,00
,00
,08
,09
,17
,34
,15
,53
,11
,04
L4
Universitas Sumatera Utara
a. Dependent Variable: RES_2
Residuals Statisticsa
Predicte
d Value
Residua
l
Std.
Predicte
d Value
Std.
Deviati
on
Minimu
m
Maximu
m
,5917
2,1400
1,276
8
,29580
10
0
1,4928
7
3,17844
,0000
0
,92927
10
0
-2,316
2,918
,000
1,000
10
0
,000
,969
10
0
Std.
Residua
-1,557
3,315
l
a. Dependent Variable: RES_2
Mean
N
L4
Universitas Sumatera Utara
LAMPIRAN HASIL ANALISIS REGRESI BERGANDA
Variables Entered/Removeda
Model
Variables
Variables
Entered
Removed
Method
Perceived_Valu
1
. Enter
e, Act, Sense,
Relate, Feel,
Thinkb
a. Dependent Variable: Loyalitas_Pelanggan
b. All requested variables entered.
Model Summary
Model
R
R Square
a
1
,699
Adjusted R
Std. Error of the
Square
Estimate
,489
,456
1,663
a. Predictors: (Constant), Perceived_Value, Act, Sense, Relate, Feel,
Think
a
ANOVA
Model
1
Sum of Squares
Df
Mean Square
Regression
245,737
6
40,956
Residual
257,173
93
2,765
Total
502,910
99
F
Sig.
b
14,811
,000
a. Dependent Variable: Loyalitas_Pelanggan
b. Predictors: (Constant), Perceived_Value, Act, Sense, Relate, Feel, Think
a
Coefficients
Model
Unstandardized Coefficients
Standardized
t
Sig.
Coefficients
B
(Constant)
1
Sense
Feel
Std. Error
-3,791
1,605
-,058
,072
,173
,072
Beta
-2,362
,020
-,076
-,808
,421
,274
2,420
,017
L5
Universitas Sumatera Utara
Think
-,049
,107
-,053
-,457
,649
Act
,223
,122
,157
1,831
,070
Relate
,095
,108
,092
,876
,383
Perceived_Value
,157
,039
,430
3,997
,000
a. Dependent Variable: Loyalitas_Pelanggan
L5
Universitas Sumatera Utara
LAMPIRAN DOKUMENTASI
L6
Universitas Sumatera Utara
L6
Universitas Sumatera Utara
Sumber: http://www.medanguide.com/mind-cafe.html
L6
Universitas Sumatera Utara
Sumber: http://puekkisputrii.blogspot.co.id/2014/05/mau-makan-sambil-maingame-seru-bisa.html
Sumber: http://puekkisputrii.blogspot.co.id/2014/05/mau-makan-sambil-maingame-seru-bisa.html
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Universitas Sumatera Utara