Previous Research THEORETICAL FRAMEWORK

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CHAPTER II THEORETICAL FRAMEWORK

A. Previous Research

The phenomena of code-mixing and code-switching were analyzed by some people; two of them are Kachru 1978 and Goke-Pariola 1983. Kachru analyzed the code-mixing with the title, Code-Mixing as a Communicative Strategy in India. Goke-Pariola analyzed the code-mixing with the title, Code- Mixing among Yoruba-English Bilinguals. 9 Annisa Ramadhani 2011 is also had analyzed about code-mixing. The title of her research is, Campur Kode Indonesian Indonesia-Indonesian Inggris dalam Acara Welcome to BCA di Metro TV. She analyzed the types and the language elements of code-mixing which occurred in the conversation between the presenter and the guess stars. 10 The other research written is by Ema Nurlaela 2012 with the title, Campur Kode pada Percakapan Customer Service Agent Telkomsel. In her research, she discusses the types of code mixing and identifies the social factor of code-mixing on the conversation between Customer Service of Telkomsel with the customer. 11 9 Anisa Ramadhani,Campur Kode Indonesian Indonesia-Indonesian Inggris dalam Acara Welcome to BCA di Metro TV. Unpublished thesis. Depok: Universitas Indonesia, 2011. Accessed on 22 February 2015 10 Ibid. 11 Ema Nurlaela, Campur Kode pada Percakapan Customer Service Agent Telkomsel. Vol.4.No.6. September 2012. Unpad Journal. Accessed on 22 February The differences between these researches which are analyzed by the other previous writers are this research explains the types of code mixing in Travel Agency and tries to know the social factors which motivate the Travel Agencys ticketing staff to code-mix her utterances with Indonesian and tourism jargon which exist in Annisa Travel Agency. Then, this research also discusses the speakers reason towards the jargons play-role in the type of code-mixing. So these points distinguish this research with others.

B. Theoretical Background of The Study