General Overview on Research Variable
4.3 General Overview on Research Variable
4.3.1 Store Online Atmosphere (X) Variable
Table 4.6 Variable Store Online Atmosphere
No Indicator SA Total
A Total
N
Total D Total
SD Total Mean
Grand Mean
Data source: Primary data processed (2018)
Based on Table 4.6 above got the description of the results of the research on
the indicator, the first item (X 1 ) I feel the design of the look and components in the
website Lazada as a whole is very attractive compiled results obtained strongly agree with the number 14 respondents or 14, for the number of agree obtained results 64 respondents or 64, 15 respondents or 15 stated neutral, there are 6 respondents or
6 who disagree, and there are 1 respondent or 1 who strongly disagree.
For the second item (X 2 ) I think Lazada website is very good because it has a
bright color display, it is known that there are 35 respondents or 35 stated strongly agree, 47 respondents or 37 agreed, 13 respondents or 13 stated neutral, then 2 respondents or 2 stated disagree and who stated strongly disagree amounted to 3 respondents or 3.
The third item (X 3 ), I feel the website Lazada is very interesting because it has
a lively website, as we know there are 25 respondents or 25 stated strongly agree, 56 respondents or 56 agreed, 8 respondents or 8 stated neutral, 11 respondents or 11 stated disagree and no respondents stated strongly disagree.
The fourth item (X 4 ) “I think Lazada website is very good, because it can
attract the consumers so they will not feel bored”. There are 15 respondents or 15 stated strongly agree, 64 respondents or 64 agreed, 14 respondents or 14 stated neutral, 4 respondents or 4 stated disagree and 3 respondents or 3 stated strongly disagree.
Based on the results of descriptive analysis for online store atmosphere variable, consisting of four item questions. The overall average obtained was 3.93 with the highest average value on the item statement “I think Lazada website is very good
because it has a bright color display,”(X 2 ) having the average of 4.09 while the lowest average value was on the statement item (X 4 ) “I think Lazada website is very good
because it can attract the consumers so they will not feel bored”. The average of 3.93 which mean that the respondent agree to assess Store Online Atmosphere (X) items.
4.3.3 The Attitude Towards Website (Z) Variable
Table 4.7 Variabel Attitude Toward Website (Z)
No Indicator SA Total
A Total
N
Total D Total
SD Total Mean
Grand Mean
Source: Data Processed,2018
Table 4.7 above explains the description of the results of the research based on each indicator consisting of 7 item statement on attitude variable. The first item
(Z 1 ) stating “I think the website design of Lazada makes customers feel comfortable ” Regarding this statement, the respondents stating strongly agree were as many as 17 respondents or 17, followed by those who agreed for 72 respondents or 72, 7 respondents or 7 stated neutral, 0 respondent or 0 disagreed, and there were 4 respondents or 4 stated strongly disagree.
Next, the second item (Z 2 ) stating “I really liked the website design owned by
Lazada”. Regarding this statement, the respondents stating strongly agree were as many as 35 respondents or 35, followed by those who agreed for 47 respondents or
47, 11 respondents or 11 stated neutral, 7 respondents or 7 disagreed, and there was none stated strongly disagree.
Next, the third item (Z 3 ) stating “I feel like to take the time to browse Lazada
website”. Regarding this statement, the respondents stating strongly agree were as many as 22 respondents or 22, followed by those who agreed for 67 respondents or
67, 4 respondents or 4 stated neutral, 4 respondents or 4 disagreed, and there were 3 or 3 stated strongly disagree.
Next, the fourth item (Z 4 ) stating “I feel that making a purchase using Lazada
website is nice”. Regarding this statement, the respondents stating strongly agree were as many as 23 respondents or 23, followed by those who agreed are 62 respondents or 62, 11 respondents or 11 stated neutral, 4 respondents or 4 disagreed, and there was noone stated strongly disagree.
Next, the fifth item (Z 5 ) stating “I think the purchase on the Lazada website is
very good”. Regarding this statement, the respondents stating strongly agree were as many as 20 respondents or 20, followed by those who agreed for 59 respondents or
59, 14 respondents or 14 stated neutral, 7respondents or 7 disagreed, and there was noone stated strongly disagree.
Next, the sixth item (Z 6 ) stating “I enjoy sharing with others through Lazada
website”. Regarding this statement, the respondents stating strongly agree were as many as 26 respondents or 26, followed by those who agreed for 56 respondents or
56, 11 respondents or 11 stated neutral, 7respondents or 7 disagreed, and there was noone stated strongly disagree.
Last, the seventh item (Z 7 ) stating “I think I do not want to buy on the other
website other than Lazada”. Regarding this statement, the respondents stating strongly agree were as many as 15 respondents or 15, followed by those who agreed for 61 respondents or 61, 13 respondents or 13 stated neutral, 7respondents or 7 disagreed, and there were 4 respondents or 4 stated strongly disagree.
Based on the results of descriptive analysis for Attitude variable consisting of
7 items of questions, the overall average obtained was 3.97. with the highest average
value on the item (Z 2 ) stating I really liked the website design owned by Lazada and
lowest one was on statement (Z 7 ) stating “I think I do not want to buy on the other
website other than Lazada”. However, the grand mean of Attitude Toward Website (Y) variable is 3.97 which show that the respondents agree to assess Attitude Toward Website (Y) on this item question.
4.3.4 The Purchase Intention (Y) Variable
Tabel 4.8 Variabel Purchase Intention (Y)
No Indicator SA Total
A Total
N
Total D Total
SD Total Mean
Source:Data Processed,2018
Table 4.8 above explains the description of the results of the research based on each indicator consisting of 4 item statements on purchase intention variable. The
first item (Y 1 ) stating “I think when I need a product I tend to but at lazada website ”
Regarding this statement, the respondents stating strongly agree were as many as 17 respondents or 17, followed by those who agreed for 72 respondents or 72, 7 respondents or 7 stated neutral, 1 respondent or 1 disagreed, and there were 3 respondents or 3 who strongly disagree
Next, the second item (Y 2 ) stating “If I need this product, most likely I will
buy on this website in the near future”. Regarding this statement, the respondents stating strongly agree were as many as 25 respondents or 25, followed by those who agreed for 47 respondents or 47, 21 respondents or 21 stated neutral, 7respondents or 8 disagreed, and there was noone stated strongly disagree.
Next, the third item (Y 3 ) stating “If I need this product, most likely I will buy
on this website in the near future”. Regarding this statement, the respondents stating on this website in the near future”. Regarding this statement, the respondents stating
Next, the fourth item (Y 4 ) stating “In my opinion, If I need this product, I
can consider buying on this website Lazada in the near future”. Regarding this statement, the respondents stating strongly agree were as many as 17 respondents or
17, followed by those who agreed for 69 respondents or 69, 6 respondents or 6 stated neutral, 5 respondents or 5 disagreed, and there were 3 respondents or 3 stated strongly disagree. Based on the results of descriptive analysis for purchase variable consisting of 4 items of questions, the overall average obtained was 3.95. with the highest average value on
the item (Y 1 ) stating “I think when I need a product I tend to but at lazada website ”
having the average of 3.99 while the lowest average was onreally liked the website
design owned by Lazada (Y 4 ) stating ““In my opinion, If I need this product, I can
consider buying on this website Lazada in the near future” with an average value of
3.92 which show that the respondents agree to assess Purchase Intention (Y) on this item question.