Axel Schmiegelow CEO, Denkwerk Neue Medien Holding GmbH Vice President, German Multimedia Association (dmmv)
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Entrepreneurship Development Program January 24–29, 2010
“This seminar is a must for everybody who wants to be challenged beyond what conventional seminars offer. It is one of the few that is clearly focused on top entrepreneurial performance.” Axel Schmiegelow CEO, Denkwerk Neue Medien Holding GmbH Vice President, German Multimedia Association (dmmv)
Program Facts Duration: One week Dates: January 24–29, 2010 Location: Tang Center
MIT Sloan School of Management Cambridge, Massachusetts, USA Cost: TBD ($8,800 2009) (covers tuition, all program materials, and most meals) Apply online at: http://mitsloan.mit.edu/apply
> http://mitsloan.mit.edu/execed Entrepreneurship Development Program An intense, one-week program for aspiring entrepreneurs/ intrapreneurs, corporate venturing officers, academics, and
regional development officers.
Program Overview This course introduces participants to MIT’s entrepreneurial education programs, technology transfer system, and global entrepreneurial network. The Entrepreneurship Development Program covers the entire venture creation process, from idea generation to building viable global businesses, with special emphasis on the nurturing roles of corporations, universities, governments, and foundations. Using MIT’s entrepreneurial culture as a model, participants learn what they need to know in order to develop ideas into successful businesses and to increase entrepreneurial opportunities in their corpora- tions, institutions, and regions.
The MIT Edge “The program delivers on its promise—
Entrepreneurship is an evolving discipline, entrepreneurs can be made, not born. and MIT is at the vanguard of that evolution. From the Institute’s first “New Enterprises”
I have been able to harden my ideas in
course launched in 1961 to the founding of the MIT Entrepreneurship Center in 1996,
the crucible of entrepreneurial participants,
MIT has played a major role in shaping modern entrepreneurial concepts and best
faculty, and business builders.”
practices. MIT’s programs are powered by leading-edge technology and breakthrough
David Gallimore
business research, and offer extraordinary
Senior Manager, Boeing Ventures
opportunities for those wishing to study entrepreneurship. In addition to its leadership in the develop- ment of new technologies, MIT has an unparalleled track record of driving technology from the lab to the marketplace. MIT’s entrepreneurial network has created more than 5,000 new firms with combined annual sales of over $200 billion.
Program Benefits
The program will enable participants to:
- CREATE, identify, and evaluate new venture opportunities
- START and build a successful technology-based com
- INTERPRET customer needs and quantify the value
- DEVELOP the skill and fervor needed to create totally new proposition
industries
- NAVIGATE the venture capital investment process
- LEVERAGE new science and technologies from corpo>UNDERSTAND how the process of starting new ventures or university laboratories may vary geographically and culturally
- ENHANCE and expand their netw
- OBTAIN critical feedback on business plans
A Sample Landmark Week in the Life of a Successful Entrepreneur/Intrapreneur Day 1
Day 4
- The Spirit of Entrepreneurship at MIT and the Importance of • Breakfast Meetings with Entrepreneurs and Start-Ups Sales and Quantifying the Value Proposition • Marketing Strategy: Evaluating Marketing Attractiveness I • Coaching Sessions • Starting and Building a Successful High-Tech Venture • Networking Tips and What Makes a Good Elevator Pitch • Marketing Strategy: Evaluating Marketing Attractiveness II
- Starting and Building a Successful High-Tech Venture: • Starting and Building a Successful High-Tech Venture: Finding the Inspiration to Start and Build a High-Tech Financing and Governing the New Enterprise Ven
- Capture Value Through Technology and Commercialization • Winning Buisness Plans Strategy • Team Formation
- Team Presentation Preparation Work • Dinner
Day 2
- Coaching Sessions • Breakfast Meetings with Entrepreneurs and Start-Ups
- Entrepreneurial Marketing: Basics and Framework; Application in the Real World Day 5
- Organizational Models for Fast Growth Enterprises • Team Presentations and Feedback • Starting and Building a Successful High-Tech Venture: Critical • Final Team Presentations Success Factors for Early-Stage Ventures • Awarding of Certificates • The Importance of Human Capital: The Example of Paul • Starting and Building a Successful High-Tech Venture: Revere
Selling Your Products and Solutions
- Networking Reception • Coaching Sessions
The MIT E-Center Day 3
The mission of the MIT Entrepreneurship Center is to
- Breakfast Meetings with Entrepreneurs and Start-Ups
educate and nurture the leaders who will make startup companies successful. More than 1,400 students attend over
- Models for Going Global 20 entrepreneurship courses each year.
- IP Strategies to Achieve Sustainable Competitive Advantage • Starting and Building a Successful High-Tech Venture: Legal
Over 500 participants from 30 countries have attended the Strategies for Early Stage Ventures
Entrepreneurship Development Program since the course
- Global Sales Strategies for Start-Ups: The Cases of Spotfire
was launched in 1999. Alumni of the program form a vibrant and Meridio and dynamic worldwide support network for the next generation of aspiring entrepreneurs.
- Reception and Dinner • Coaching Sessions
The Entrepreneurship Development
Organizations of past participants have included: Biogen Idec Boeing Technology Ventures Cambridge Enterprise (UK) Catalunya Politechnica Convergys Danfoss Ventures Danish Venture Capital Association Denkwerk AG Enterprise Equity (NI and Ireland) Ltd. EOI Business School Grupo Guayacan, Inc. Hewlett-Packard R&D Labs Invest Northern Ireland (Belfast) Manchester Science Enterprise Centre Motorola Ventures National Technology Enterprises Company (NTEC) Sevenval GmbH Swedish Agency for Innovation Swedish Royal Institute of Technology Tech Capital Partners (Waterloo) TechnoGlobal Advisors WaveStar Energy Wellington Partners
Titles of past participants have included: CEO Managing Director Vice President Chief Technology Officer Director of Knowledge and Technology R&D Manager Business Development Manager Investment Manager Venture Manager Development Officer Head of Innovations and Enterprise Professor
The Learning Experience
Through lectures by senior MIT faculty, visits to high-tech startups, and live case studies with successful entrepreneurs, participants will be exposed to the content, context, and contacts that enable entrepreneurs to design and launch successful new ventures based on innovative technologies. Specially designed team projects give participants hands-on, practical experience developing a business plan, while networking events bring participants together with members of MIT’s entrepreneurial community.
Program is designed for aspiring entre-
“The passion, energy, and talent at the MIT Entrepreneurship Center and in the surrounding entrepreneurial community are both humbling and inspiring. It’s crystal-clear to me that they know what the building blocks of entrepreneurship are.” Robert Davila, Chairman of the Board, Grupo Guayacan, Inc.
Geographic Regions US/Canada/Mexico 31%
preneurs, corporate venturing officers, and persons who would like to develop or strengthen a climate of entrepreneurship in their corporations, universities, and regions. Teams of entrepreneurs or intrapreneurs are encouraged to attend the program together with university staff and/or development professionals from their region. The benefits of the program are reinforced when three or more executives from the same organization attend. Companies are strongly encouraged to sponsor team participation, and admissions preference will be given to teams.
& Aircraft 8% Venture Capital 8% Software & Internet 8% Government/Public 5%
Industrial Machinery & Equipment Electric & Electronic Equipment
Computer Hardware 3% Financial Services 3% Scientific Research 3% Health/Medical 3%
Telecommunications 3% Other 15% Education 25%
UK 27% Scandinavia 14% Other 3% Middle East 12%
Eastern Asia 2% Europe (excluding UK/Scandinavia) 11% 4%
4%
Industry Sectors Oil & Gas 8% Motor Vehicles
Faculty The faculty team planned for the Entrepreneurship Development Program includes:
Steve Brown, Technology Licensing Officer at the MIT Technology Richard Locke, the Alvin J. Siteman Professor of Entrepreneurship and
Licensing Office, manages the evaluation, prosecution, maintenance, Political Science, and Director of the MIT Italy Program, studies economic
marketing, and licensing of seven hundred MIT inventions in the adjustment and development, comparative labor relations and political
chemicals, materials, bio/pharma and medical device areas. economy. His current work examines cooperative patterns of economic
development in Eastern Germany, Southern Italy, and Northeast Brazil.Diane Burton, the Michael M. Koerner Assistant Professor of
Management of Technology, Innovation & Entrepreneurship, studies Duncan Simester, Associate Professor of Management Science,
employment relations in entrepreneurial companies and human resource investigates marketing problems. His work on retail pricing investigates
management practices. In ongoing research, she is studying entrepreneur- how customers form inferences from competitive prices from common
ial teams and executives' careers. marketing cues such as sale signs, price endings, installment billing offers
and credit card logos.Michael Grandinetti, Senior Lecturer, formerly Senior Vice President and Chief Marketing Officer with PTC's Software Solutions Group spent 12 years as a senior executive at four venture-backed technology companies, where he helped co-lead one company through an IPO road show, contributed to a second company's IPO, and was instrumental in the creation of several new product categories.
Executive Education Programs and Executive Certificates
MIT Sloan Executive Certificates are awarded to participants who have completed four or more open enrollment programs within a four-year period.
Certificates are offered in three areas of concentration and provide executives with the opportunity to tailor their education plans to meet their own
career development needs. Visit http://mitsloan.mit.edu/certificate for more details.STRATEGY AND INNOVATION MANAGEMENT AND LEADERSHIP Massachusetts Institute of Technology
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