Pengaruh Harga, Lokasi, dan Gaya Hidup Terhadap Loyalitas Pelanggan pada Starbucks Focal Point Medan
LAMPIRAN
1. Kuesioner
Kuesioner Penelitian
Pengaruh Harga, Lokasi, dan Gaya Hidup Terhadap Loyalitas Pelanggan Pada Starbucks Focal Point Medan
Untuk mengetahui seberapa besar pengaruh harga, lokasi, dan gaya hidup terhadap loyalitas pelanggan pada Starbucks Focal Point Medan, maka dibutuhkan pendapat dari responden untuk melengkapi penelitian ini.
Untuk itu saya mengharapkan kesediaan Saudara untuk mengisi kuesioner yang saya berikan.Atas bantuan dan kesediaannya saya ucapkan terima kasih.
I. Identitas Responden
Nama :
Usia :
Jenis Kelamin : a) Pria b) Wanita
Profesi/Pekerjaan :
Frekuensi Berkunjung dalam Sebulan :
II. Petunjuk Pengisian
Berilah tanda check list (√) yang paling sesuai dengan pendapat Saudara. Setiap responden hanya diperbolehkan memilih satu jawaban.
Keterangan Skor :
Sangat Setuju (SS) : diberi skor 5 Setuju (S) : diberi skor 4 Kurang Setuju (KS) : diberi skor 3 Tidak Setuju (TS) : diberi skor 2 Sangat Tidak Setuju (STS) : diberi skor 1
III. Daftar Pernyataan
Variabel Harga (X1)
No. Pernyataan SS S KS TS STS
1. Harga yang ditawarkan di Starbucks sesuai dengan kualitas yang diinginkan pelanggan
(2)
Variabel Lokasi (X2)
No. Pernyataan SS S KS TS STS
1. Letak Starbucks Focal Point Medan berada di dekat keramaian
2. Lokasi parkir Starbucks Focal Point Medan terjaga keamanannya
3. Akses jalan menuju Starbucks Focal Point Medan mudah dijangkau
Variabel Gaya Hidup (X3)
No. Pernyataan SS S KS TS STS
1. Minat berkunjung ke Starbucks lebih besar dibandingkan dengan café-café yang lain 2. Starbucks mempunyai citra yang baik di benak
pelanggan
Variabel Loyalitas Pelanggan (Y)
No. Pernyataan SS S KS TS STS
1. Saya akan membeli kembali minuman di Starbucks Focal Point Medan
2. Saya akan merekomendasikan Starbucks Focal Point Medan kepada teman-teman
3. Saya tidak terpengaruh dengan banyaknya café
(3)
2. Uji Validitas Pertama
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item
Deleted
P1 45.5667 22.599 .627 .805
P2 45.3333 23.816 .427 .819
P3 45.8667 23.430 .326 .827
P4 45.5000 22.534 .422 .820
P5 45.7333 22.616 .469 .815
P6 45.5000 22.948 .430 .818
P7 45.7667 23.082 .266 .839
P8 46.0000 20.138 .643 .799
P9 45.2667 22.202 .734 .799
P10 45.2333 22.737 .718 .802
P11 45.3333 22.506 .788 .799
(4)
3. Uji Validitas Kedua
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item
Deleted
P1 37.7333 17.237 .608 .829
P2 37.5000 18.121 .446 .842
P3 37.6667 16.782 .467 .843
P4 37.9000 16.645 .558 .833
P5 37.6667 16.851 .535 .835
P6 38.1667 15.523 .559 .836
P7 37.4333 16.806 .735 .820
P8 37.4000 17.352 .700 .825
P9 37.5000 17.224 .750 .823
(5)
4. Hasil Analisis Data Deskriptif Variabel dengan SPSS
P1
Frequency Percent Valid Percent Cumulative Percent
Valid
3.00 9 10.0 10.0 10.0
4.00 57 63.3 63.3 73.3
5.00 24 26.7 26.7 100.0
Total 90 100.0 100.0
P2
Frequency Percent Valid Percent Cumulative Percent
Valid
3.00 3 3.3 3.3 3.3
4.00 48 53.3 53.3 56.7
5.00 39 43.3 43.3 100.0
Total 90 100.0 100.0
P3
Frequency Percent Valid Percent Cumulative Percent
Valid
2.00 3 3.3 3.3 3.3
3.00 12 13.3 13.3 16.7
4.00 36 40.0 40.0 56.7
5.00 39 43.3 43.3 100.0
(6)
P4
Frequency Percent Valid Percent Cumulative Percent
Valid
2.00 6 6.7 6.7 6.7
3.00 6 6.7 6.7 13.3
4.00 60 66.7 66.7 80.0
5.00 18 20.0 20.0 100.0
Total 90 100.0 100.0
P5
Frequency Percent Valid Percent Cumulative Percent
Valid
3.00 15 16.7 16.7 16.7
4.00 39 43.3 43.3 60.0
5.00 36 40.0 40.0 100.0
Total 90 100.0 100.0
P6
Frequency Percent Valid Percent Cumulative Percent
Valid
2.00 6 6.7 6.7 6.7
3.00 36 40.0 40.0 46.7
4.00 24 26.7 26.7 73.3
5.00 24 26.7 26.7 100.0
Total 90 100.0 100.0
P7
Frequency Percent Valid Percent Cumulative Percent
Valid
3.00 3 3.3 3.3 3.3
(7)
P8
Frequency Percent Valid Percent Cumulative Percent
Valid
4.00 45 50.0 50.0 50.0
5.00 45 50.0 50.0 100.0
Total 90 100.0 100.0
P9
Frequency Percent Valid Percent Cumulative Percent
Valid
4.00 54 60.0 60.0 60.0
5.00 36 40.0 40.0 100.0
Total 90 100.0 100.0
P10
Frequency Percent Valid Percent Cumulative Percent
Valid
2.00 3 3.3 3.3 3.3
3.00 36 40.0 40.0 43.3
4.00 30 33.3 33.3 76.7
5.00 21 23.3 23.3 100.0
(8)
5. Tabulasi Jawaban Responden
No. Harga Lokasi Gaya
Hidup
Loyalitas Pelanggan
P1 P2 Total P3 P4 P5 Total P6 P7 Total P8 P9 P10 Total 1 4 4 8 4 5 5 14 5 5 10 5 5 5 15
2 4 4 8 4 4 5 13 3 4 7 4 4 3 11
3 4 4 8 5 4 3 12 3 4 7 5 4 4 13
4 5 5 10 5 4 5 14 3 5 8 5 5 3 13 5 3 4 7 4 2 4 10 5 5 10 4 4 3 11
6 4 3 7 4 3 4 11 4 4 8 4 4 3 11
7 4 4 8 4 4 5 13 4 4 8 4 4 4 12
8 4 2 6 3 3 4 10 2 4 6 4 4 2 10
9 4 5 9 5 4 5 14 3 5 8 5 4 3 12
10 4 5 9 5 4 4 13 4 4 8 5 4 5 14 11 5 5 10 4 4 4 12 5 5 10 5 5 3 13 12 4 3 7 3 4 3 10 2 4 6 4 4 3 11 13 4 4 8 5 5 5 15 4 5 9 5 5 5 15 14 4 4 8 4 4 5 13 3 5 8 4 4 4 12 15 4 4 8 4 4 4 12 3 3 6 4 4 4 12 16 3 4 7 4 4 4 12 3 4 7 4 4 3 11 17 5 5 10 5 5 5 15 5 5 10 5 5 4 14 18 4 4 8 4 4 5 13 4 4 8 5 4 5 14 19 3 4 7 4 4 3 11 3 4 7 4 4 3 11 20 4 4 8 5 4 3 12 3 4 7 4 5 4 13 21 3 4 7 3 3 4 10 3 5 8 4 4 3 11 22 4 5 9 5 4 5 14 4 5 9 5 5 4 14 23 5 5 10 5 4 4 13 4 5 9 5 5 4 14 24 4 3 7 4 4 4 12 4 4 8 4 4 3 11 25 5 5 10 5 4 4 13 5 5 10 5 5 5 15 26 5 4 9 4 4 4 12 5 5 10 5 5 5 15 27 4 5 9 5 5 5 15 5 5 10 5 5 4 14 28 3 4 7 4 4 4 12 3 4 7 4 4 4 12 29 5 5 10 5 5 5 15 5 5 10 5 5 5 15 30 3 4 7 2 5 3 10 3 4 7 4 4 3 11 31 4 4 8 4 5 5 14 5 5 10 5 5 5 15 32 4 4 8 4 4 5 13 3 4 7 4 4 3 11 33 4 4 8 5 4 3 12 3 4 7 4 4 4 12 34 5 5 10 5 4 5 14 3 5 8 5 5 3 13 35 4 4 8 4 4 4 12 5 5 10 4 4 3 11 36 4 4 8 4 5 4 13 4 4 8 4 4 3 11 37 4 4 8 3 4 3 10 4 4 8 4 4 4 12
(9)
40 4 5 9 3 4 4 11 4 4 8 5 4 5 14 41 5 5 10 3 3 4 10 5 5 10 5 5 3 13 42 4 3 7 5 4 5 14 2 4 6 4 4 3 11 43 4 4 8 5 5 5 15 4 5 9 5 5 5 15 44 4 4 8 4 4 5 13 3 5 8 4 4 4 12 45 4 4 8 4 4 4 12 3 3 6 4 4 4 12 46 3 4 7 4 4 4 12 3 4 7 4 4 3 11 47 5 5 10 5 5 5 15 5 5 10 5 5 4 14 48 4 4 8 4 4 5 13 4 4 8 5 4 5 14 49 3 4 7 4 4 3 11 3 4 7 4 4 3 11 50 4 4 8 5 4 3 12 3 4 7 4 5 4 13 51 3 4 7 5 4 4 13 3 5 8 4 4 3 11 52 4 5 9 5 4 5 14 4 5 9 5 5 4 14 53 5 5 10 5 4 4 13 4 5 9 5 5 4 14 54 4 3 7 4 4 4 12 4 4 8 4 4 3 11 55 5 5 10 5 4 4 13 5 5 10 5 5 5 15 56 5 4 9 4 4 4 12 5 5 10 5 5 5 15 57 4 5 9 5 5 5 15 5 5 10 5 5 4 14 58 4 4 8 4 4 4 12 3 4 7 4 4 4 12 59 5 5 10 5 5 5 15 5 5 10 5 5 5 15 60 3 4 7 3 4 3 10 3 4 7 4 4 3 11 61 4 4 8 4 5 5 14 5 5 10 5 5 5 15 62 4 3 7 4 4 5 13 3 4 7 4 4 3 11
63 4 4 8 3 3 3 9 3 4 7 5 4 4 13
64 5 5 10 5 4 5 14 3 5 8 5 5 3 13 65 4 3 7 4 4 4 12 5 5 10 4 4 3 11 66 4 4 8 4 5 4 13 4 4 8 4 4 3 11 67 4 4 8 3 4 3 10 4 4 8 4 4 4 12 68 4 5 9 5 3 4 12 2 4 6 4 4 2 10 69 4 5 9 5 4 5 14 3 5 8 5 4 3 12 70 4 5 9 3 4 4 11 4 4 8 5 4 5 14 71 5 5 10 3 3 4 10 5 5 10 5 5 3 13 72 4 5 9 5 4 5 14 2 4 6 4 4 3 11 73 4 4 8 5 5 5 15 4 5 9 5 5 5 15 74 4 4 8 4 4 5 13 3 5 8 4 4 4 12 75 3 3 6 4 4 4 12 3 3 6 4 4 4 12 76 4 4 8 4 4 4 12 3 4 7 4 4 3 11 77 5 5 10 5 5 5 15 5 5 10 5 5 4 14 78 4 4 8 4 4 5 13 4 4 8 5 4 5 14 79 4 4 8 4 4 3 11 3 4 7 4 4 3 11 80 4 4 8 5 4 3 12 3 4 7 4 5 4 13
(10)
84 4 4 8 4 4 4 12 4 4 8 4 4 3 11 85 5 5 10 5 4 4 13 5 5 10 5 5 5 15 86 5 4 9 4 4 4 12 5 5 10 5 5 5 15 87 4 5 9 5 5 5 15 5 5 10 5 5 4 14 88 3 4 7 4 4 4 12 3 4 7 4 4 4 12 89 5 5 10 5 5 5 15 5 5 10 5 5 5 15
(1)
4. Hasil Analisis Data Deskriptif Variabel dengan SPSS
P1
Frequency Percent Valid Percent Cumulative Percent
Valid
3.00 9 10.0 10.0 10.0
4.00 57 63.3 63.3 73.3
5.00 24 26.7 26.7 100.0
Total 90 100.0 100.0
P2
Frequency Percent Valid Percent Cumulative Percent
Valid
3.00 3 3.3 3.3 3.3
4.00 48 53.3 53.3 56.7
5.00 39 43.3 43.3 100.0
Total 90 100.0 100.0
P3
Frequency Percent Valid Percent Cumulative Percent
Valid
2.00 3 3.3 3.3 3.3
3.00 12 13.3 13.3 16.7
4.00 36 40.0 40.0 56.7
5.00 39 43.3 43.3 100.0
(2)
P4
Frequency Percent Valid Percent Cumulative Percent
Valid
2.00 6 6.7 6.7 6.7
3.00 6 6.7 6.7 13.3
4.00 60 66.7 66.7 80.0
5.00 18 20.0 20.0 100.0
Total 90 100.0 100.0
P5
Frequency Percent Valid Percent Cumulative Percent
Valid
3.00 15 16.7 16.7 16.7
4.00 39 43.3 43.3 60.0
5.00 36 40.0 40.0 100.0
Total 90 100.0 100.0
P6
Frequency Percent Valid Percent Cumulative Percent
Valid
2.00 6 6.7 6.7 6.7
3.00 36 40.0 40.0 46.7
4.00 24 26.7 26.7 73.3
5.00 24 26.7 26.7 100.0
Total 90 100.0 100.0
P7
Frequency Percent Valid Percent Cumulative Percent
Valid
3.00 3 3.3 3.3 3.3
4.00 42 46.7 46.7 50.0
(3)
P8
Frequency Percent Valid Percent Cumulative Percent
Valid
4.00 45 50.0 50.0 50.0
5.00 45 50.0 50.0 100.0
Total 90 100.0 100.0
P9
Frequency Percent Valid Percent Cumulative Percent
Valid
4.00 54 60.0 60.0 60.0
5.00 36 40.0 40.0 100.0
Total 90 100.0 100.0
P10
Frequency Percent Valid Percent Cumulative Percent
Valid
2.00 3 3.3 3.3 3.3
3.00 36 40.0 40.0 43.3
4.00 30 33.3 33.3 76.7
5.00 21 23.3 23.3 100.0
(4)
5. Tabulasi Jawaban Responden
No. Harga Lokasi Gaya
Hidup
Loyalitas Pelanggan
P1 P2 Total P3 P4 P5 Total P6 P7 Total P8 P9 P10 Total
1 4 4 8 4 5 5 14 5 5 10 5 5 5 15
2 4 4 8 4 4 5 13 3 4 7 4 4 3 11
3 4 4 8 5 4 3 12 3 4 7 5 4 4 13
4 5 5 10 5 4 5 14 3 5 8 5 5 3 13
5 3 4 7 4 2 4 10 5 5 10 4 4 3 11
6 4 3 7 4 3 4 11 4 4 8 4 4 3 11
7 4 4 8 4 4 5 13 4 4 8 4 4 4 12
8 4 2 6 3 3 4 10 2 4 6 4 4 2 10
9 4 5 9 5 4 5 14 3 5 8 5 4 3 12
10 4 5 9 5 4 4 13 4 4 8 5 4 5 14
11 5 5 10 4 4 4 12 5 5 10 5 5 3 13
12 4 3 7 3 4 3 10 2 4 6 4 4 3 11
13 4 4 8 5 5 5 15 4 5 9 5 5 5 15
14 4 4 8 4 4 5 13 3 5 8 4 4 4 12
15 4 4 8 4 4 4 12 3 3 6 4 4 4 12
16 3 4 7 4 4 4 12 3 4 7 4 4 3 11
17 5 5 10 5 5 5 15 5 5 10 5 5 4 14
18 4 4 8 4 4 5 13 4 4 8 5 4 5 14
19 3 4 7 4 4 3 11 3 4 7 4 4 3 11
20 4 4 8 5 4 3 12 3 4 7 4 5 4 13
21 3 4 7 3 3 4 10 3 5 8 4 4 3 11
22 4 5 9 5 4 5 14 4 5 9 5 5 4 14
23 5 5 10 5 4 4 13 4 5 9 5 5 4 14
24 4 3 7 4 4 4 12 4 4 8 4 4 3 11
25 5 5 10 5 4 4 13 5 5 10 5 5 5 15
26 5 4 9 4 4 4 12 5 5 10 5 5 5 15
27 4 5 9 5 5 5 15 5 5 10 5 5 4 14
28 3 4 7 4 4 4 12 3 4 7 4 4 4 12
29 5 5 10 5 5 5 15 5 5 10 5 5 5 15
30 3 4 7 2 5 3 10 3 4 7 4 4 3 11
31 4 4 8 4 5 5 14 5 5 10 5 5 5 15
32 4 4 8 4 4 5 13 3 4 7 4 4 3 11
33 4 4 8 5 4 3 12 3 4 7 4 4 4 12
34 5 5 10 5 4 5 14 3 5 8 5 5 3 13
35 4 4 8 4 4 4 12 5 5 10 4 4 3 11
36 4 4 8 4 5 4 13 4 4 8 4 4 3 11
(5)
40 4 5 9 3 4 4 11 4 4 8 5 4 5 14
41 5 5 10 3 3 4 10 5 5 10 5 5 3 13
42 4 3 7 5 4 5 14 2 4 6 4 4 3 11
43 4 4 8 5 5 5 15 4 5 9 5 5 5 15
44 4 4 8 4 4 5 13 3 5 8 4 4 4 12
45 4 4 8 4 4 4 12 3 3 6 4 4 4 12
46 3 4 7 4 4 4 12 3 4 7 4 4 3 11
47 5 5 10 5 5 5 15 5 5 10 5 5 4 14
48 4 4 8 4 4 5 13 4 4 8 5 4 5 14
49 3 4 7 4 4 3 11 3 4 7 4 4 3 11
50 4 4 8 5 4 3 12 3 4 7 4 5 4 13
51 3 4 7 5 4 4 13 3 5 8 4 4 3 11
52 4 5 9 5 4 5 14 4 5 9 5 5 4 14
53 5 5 10 5 4 4 13 4 5 9 5 5 4 14
54 4 3 7 4 4 4 12 4 4 8 4 4 3 11
55 5 5 10 5 4 4 13 5 5 10 5 5 5 15
56 5 4 9 4 4 4 12 5 5 10 5 5 5 15
57 4 5 9 5 5 5 15 5 5 10 5 5 4 14
58 4 4 8 4 4 4 12 3 4 7 4 4 4 12
59 5 5 10 5 5 5 15 5 5 10 5 5 5 15
60 3 4 7 3 4 3 10 3 4 7 4 4 3 11
61 4 4 8 4 5 5 14 5 5 10 5 5 5 15
62 4 3 7 4 4 5 13 3 4 7 4 4 3 11
63 4 4 8 3 3 3 9 3 4 7 5 4 4 13
64 5 5 10 5 4 5 14 3 5 8 5 5 3 13
65 4 3 7 4 4 4 12 5 5 10 4 4 3 11
66 4 4 8 4 5 4 13 4 4 8 4 4 3 11
67 4 4 8 3 4 3 10 4 4 8 4 4 4 12
68 4 5 9 5 3 4 12 2 4 6 4 4 2 10
69 4 5 9 5 4 5 14 3 5 8 5 4 3 12
70 4 5 9 3 4 4 11 4 4 8 5 4 5 14
71 5 5 10 3 3 4 10 5 5 10 5 5 3 13
72 4 5 9 5 4 5 14 2 4 6 4 4 3 11
73 4 4 8 5 5 5 15 4 5 9 5 5 5 15
74 4 4 8 4 4 5 13 3 5 8 4 4 4 12
75 3 3 6 4 4 4 12 3 3 6 4 4 4 12
76 4 4 8 4 4 4 12 3 4 7 4 4 3 11
77 5 5 10 5 5 5 15 5 5 10 5 5 4 14
78 4 4 8 4 4 5 13 4 4 8 5 4 5 14
79 4 4 8 4 4 3 11 3 4 7 4 4 3 11
80 4 4 8 5 4 3 12 3 4 7 4 5 4 13
81 5 5 10 5 4 4 13 3 5 8 4 4 3 11
82 4 5 9 5 4 5 14 4 5 9 5 5 4 14
(6)
84 4 4 8 4 4 4 12 4 4 8 4 4 3 11
85 5 5 10 5 4 4 13 5 5 10 5 5 5 15
86 5 4 9 4 4 4 12 5 5 10 5 5 5 15
87 4 5 9 5 5 5 15 5 5 10 5 5 4 14
88 3 4 7 4 4 4 12 3 4 7 4 4 4 12
89 5 5 10 5 5 5 15 5 5 10 5 5 5 15