Healthy Living With AIA Sebagai Program Corporate Social Responsibility PT AIA Financial Di Jonggol, Bogor.

ABSTRAK

Muhammad Fariz Ghazan 210203100001. “Healthy Living With AIA”
Sebagai Program Corporate Social Responsibility PT AIA Financial Di Jonggol,
Bogor. Dibawah bimbingan Fajar Syuderajat, S.Sos. Program Diploma III, Sub
Program Studi Kehumasan. Fakultas Ilmu Komunikasi Universitas Padjajaran.
Tujuan dari penulisan ini adalah untuk mengetahui proses manajemen PR
dalam program CSR “Healthy Living With AIA”, seperti tahap perencanaan,
implementasi, dan evaluasi dari “Healthy Living With AIA” sebagai program CSR
PT AIA Financial.
Metode pendekatan yang digunakan adalah deskriptif, yaitu untuk
memperoleh gambaran mengenai kegiatan tersebut dengan menggunakan teknik
pengumpulan data berupa observasi, wawancara, dan studi kepustakaan.
Hasil penulisan menunjukan bahwa kegiatan PT. AIA Financial pada
program CSR “Healthy Living With AIA” yang dilakukan oleh Corporate
Communication PT. AIA Financial belum sepenuhnya memperhatikan proses
kerja Public Relations, terutama pada perencanaan, Implementasi dan evaluasi.
Berdasarkan penulisan ini dapat disimpulkan bahwa program CSR
“Healthy Living With AIA” di Jonggol, Bogor yang dilakukan oleh Corporate
Communication PT AIA Financial, dengan memperhatikan proses kerja Public
Relations, terdapat beberapa kekurangan seperti tidak dirumuskannya visi dan

misi hingga tidak optimalnya evaluasi.
Saran untuk PT AIA Financial adalah merumuskan visi dan misi untuk
program – program berikutnya, memperhatikan cara penyimpanan makanan dan
minuman, dan mengoptimalkan evaluasi.

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ABSTRACT

Muhammad Fariz Ghazan 210 203 100 001. "Healthy Living With AIA" As
a Corporate Social Responsibility Program of PT AIA Financial in Jonggol,
Bogor. Under the guidance of Dawn Syuderajat, Sos. Diploma Program, Sub
Public Relations Studies Program. Faculty of Communication University of
Padjadjaran.
The purpose of this paper is to investigate the process of PR management
in CSR program "Healthy Living with AIA", such as the planning,
implementation, and evaluation of the "Healthy Living With AIA" as a CSR
program PT AIA Financial.
The method used is descriptive approach, which is to get a picture of the
activity using data collection techniques such as observation, interviews, and

library research.
The results showed that the activity of PT. AIA Financial in CSR program
"Healthy Living With AIA" conducted by Corporate Communication PT. AIA has
not fully pay attention to the process of how public relations work, especially in
the planning, implementation and evaluation.
Based on this study it can be concluded that CSR program "Healthy Living
With AIA" in Jonggol, Bogor conducted by Corporate Communication of PT AIA
Financial, with attention to the process of public relations work, there are some
drawbacks such as not up to the formulation of a vision and mission is not optimal
evaluation.
Suggestions for PT AIA Financial is to create a vision and mission for the
next program, how to keep food and beverages, and optimize the evaluation part.

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