PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP PROSES KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA PADA PT.YAMAHA BAHANA CAHAYA SEJATI BANDUNG
DAFTAR PUSTAKA
Akhtar.N dkk .2016. The impact of packaging, Price and Brand Awarness on Brand
Loyalty: A Reseller Perspective in Mobile Sector of Pakistan. International
Review of Management and Business Research, Vol.5 Issue 3.
Arslan, M., Zaman, R. 2014. Impact of Brand Image and Service Quality on
Consumer Purchase Intention: A Study of Retail Store in Pakistan Research
on Humanities and Social Sciences, Vol.4, No.22, 98-106.
Bian, Xuemei dan Luiz Moutinho. 2011. The role of brand image, product
involvement, and knowledge in explaining consumer purchase behaviour of
countries. European Journal of Marketing Vol.45 No. 1/2 pp. 191-216 .
Chinaka, Ethelbert Njoku. 2016. Factor that influence consumer purchasing behavior
in Nigeria. The international journal of business & management Vol.4 issue4.
Ghozali, Imam. 2015. Aplikasi Analisis Multivariete IBM SPSS 23.BP Universitas
Dipenogoro. Semarang
Habibah, Ummu dan Sumiati. 2016. Pengaruh kualitas produk dan harga terhadap
keputusan pembelian produk kosmetik wardah di Kota Bangkalan Madura.
Jurnal Ekonomi & Bisnis, Hal 31-48 .
Hajjat, M Mahmood dan Fatimah Hajjat. 2014. The effect of product quality on
business performance in some Arab companies. Journal of Emerging Trends
in Economics and Management Sciences 5 (5) 498-508 .
Hsieh, His Ying. 2016. The relationship among consumer value, brand image,
perceived value and purchase intention- A case of tea chain store in Tainan
City. Proceedings of the Eight Asia-Pasific Conference on Global Business,
Economics, Finance and Banking. Paper ID: S631
Išoraitė, Margarita. 2016. Marketing mix theoretical aspects. International Journal of
Research Granthaalayah Vol.4 issue 6.
Kapur, K. C., & Pecht, M. 2014. Reliability engineering. John Wiley & Sons
Londre, Larry Steven. 2016. Several Concepts, Terms and Useful Definitions Help
Explain and Aid in the Understanding of Marketing and Related Activities,
including Marketing Concepts, Marketing Objectives, Strategies and Tactics,
Marketing Mix (4P’s), and the Nine P’s (9P’s) of Marketing. Londre
Marketing Consultants, LLC .
Mamahit,Lailia dkk. 2015. Pengaruh Green marketing Terhadap Keputusan
Pembelian Produk Air Minum Dalam Kemasan Ades Pada Mahasiswa
Universitas Slamet Riyadi Surakarta. Jurnal Ekonomi danKewirausahaan, 15
(3), pp. 339 –345
Manafzadeh. E dan Ramezani A, 2016. Identifying and Prioritizing the effect of
marketing mix from the customer’s perspective (4C) on the competitiveness of
insurance companies using DEMATEL technique : A case study of Tehran
Insurance Companies. AIMI Journals Marketing and Branding Research (3)
86-96
Manafzadeh. E dan Ramezani A, 2016. The impact of maketing mix elments on brand
loyalty: A case stufy of mobile phone industry AIMI Journals Marketing and
Branding Research (2) 44-63
Manorek, Langling Sutria. 2016. The influence of brand image, advertising,
perceived price toward consumer purchase intention (Case study: Samsung
Smartphone). Jurnal Berkala Ilmiah Vol.16 No.1 .
Margado, Alvaro Garrido et all. 2016. Influence of costumer quality perception on the
effectiveness of commercial stimuli for electronic Products. Journal Frontiers
in Psychology 7:336 .
Oke, Adunola Olerumi et all. 2016. Consumer behaviour towards decision making
and loyalty to particular brands. International Review of Management and
Marketing. 6 (S4) 43-52 .
Prasastiningtyas, Ratna Tabhita. 2016. Pengaruh citra merek, kualitas produk, dan
harga terhadap keputusan pemebelian kartu seluler Jurnal Ilmu dan Riset
Manajemen Vol.5 No.7 .
Riley, Debra et all. 2015. The impact of brand image fit on attitude towards a brand
aliiance. Management & Marketing. Challenges for The Knowledge Society,
Vol.10 No.4 pp. 270-283 .
Riduwan. 2015. Belajar mudah penelitian untuk guru-karyawan dan peneliti pemula.
Bandung. Alfabeta.
Safiullin, L. N., Novenkova, A. Z., (2015). Development of the theory and practice of
competitiveness The Relathionship Between Suplly Chain Quality.
International Journal of Social and Educational Innovation Volume.2 issue 4.
Sahney, Amrita. 2016. A Riview of brand image and its impact on buying
behavior.International Journal of Academic Research and Developmnet. Vol
1, issue 8, page no. 01-03
Saleem, Asma et all. 2015. Product perceived quality and purchase intention with
consumer satisfaction.Global Journal of Management and Business Research:
E-Marketing Vol. 15 issue 1.
Sallam, Ahmed Methaq. 2016. The impact of brand image and corporate branding
on consumer’s choice: The role of brand equity. International Journal of
Marketing Studies; Vol. 8, No.1
Sanjaya, Wayan dkk. 2016. Pengaruh kualitas produk dan reputasi merek terhadap
kepuasan dan loyalitas pelanggan mie instan merek Indomie di Kota
Denpasar. E-Journal Ekonomi dan Bisnis Universitas Udayana 5.4 .
Seng, Chee Leow dan Zahari Husin. 2015. Product and price influence on cars
purchase intention in Malaysia. International Research Journal of
Interdisciplinary & Multidisciplinary Studies Vol.1 Issue 7 .
Setiawati, elis dan Tyas Ari Anggarani. 2015. Pengaruh harga dan citra merek
terhadap proses keputusan pembelian televisi Samsung di perumahan villa
grand tomang Tangerang. Jurnal Bisnis dan Manajemen Vol.2 No.1
Shafiee, Majid Mohammad et all. 2014. The role of brand image in forming airlines
passangers’ purchase intention: Study of Iran aviation industry. International
Journal of Service and Operations Management 19 (3) 360.
Soltani, Morteza et all. 2016. The effect of service quality on private brand image and
purchase intention in the chain stores of ETKA. Journal World Scientific
News 47 (2) , 202-216.
Sopiah dan Etta Mamang Sangadji. 2016. Salesmanship (Kepenjualan). Bumi
Aksara. Yogyakarta.
Suhartanto, Dwi. 2014. Metode Riset Pemasaran. Alfabeta. Bandung.
Sunjoyo, dkk. 2013. Aplikasi SPSS untuk smart riset. Alfabeta. Bandung.
Sugiyono, dan Agus Susanto. 2015. Cara Mudah Belajar SPSS & LISREL (Teori dan
aplikasi untuk analisis data penelitian). Alfabeta. Bandung.
Sugiyono. 2015. Metode penelitian kuantitatif, kualitatif, dan R&D. Bandung.
Alfabeta.
Supriyadi, Yuntawati Fristin dan Ginanjar Indra K.N. 2016. Pengaruh Kualitas
Produk dan Brand Image Terhadap Keputusan Pembelian. Jurnal Bisnis dan
Manajemen. Vol.3 No. 1.
Tekin, Gökhan et all .2016. The effect of brand image on consumer behavior: case
study of Louiss Vuitton-Moet Hennessy. International Journal of Academic
Value Studies, 2 (2) : 1-24
Thieu, Bui Trung. 2016. The impact of 4Ps on purchase decision: A case of Apple in
Hanoi, Vietnam. Journal of Economics and Business Research, No.1, pp. 204
– 219
Wang, Hui-ya dan Ching-Fen Tsai. 2014. The relethionship between brand image
and purchase intention: Evidence from award winning mutual funds. The
International Journal of Business and Finance Research Vol.8 NO.2 .
Wang, Jianfeng et all. 2016. The roles of product quality and trust in costumer
satisfaction and purchase decision – A study of wechat shopping in China.
Quarterly Journal of Business Studies Vol.2 No.3 . pp 128-133 .
You SY, Yoo YY. 2016 Effect of perceived quality individualty on brand image and
costumer buying behavior focus on servitization of manufacturing industry
Indian Journal of Science and Technology, Vol.3 No.25, 54-74.
.
.
Akhtar.N dkk .2016. The impact of packaging, Price and Brand Awarness on Brand
Loyalty: A Reseller Perspective in Mobile Sector of Pakistan. International
Review of Management and Business Research, Vol.5 Issue 3.
Arslan, M., Zaman, R. 2014. Impact of Brand Image and Service Quality on
Consumer Purchase Intention: A Study of Retail Store in Pakistan Research
on Humanities and Social Sciences, Vol.4, No.22, 98-106.
Bian, Xuemei dan Luiz Moutinho. 2011. The role of brand image, product
involvement, and knowledge in explaining consumer purchase behaviour of
countries. European Journal of Marketing Vol.45 No. 1/2 pp. 191-216 .
Chinaka, Ethelbert Njoku. 2016. Factor that influence consumer purchasing behavior
in Nigeria. The international journal of business & management Vol.4 issue4.
Ghozali, Imam. 2015. Aplikasi Analisis Multivariete IBM SPSS 23.BP Universitas
Dipenogoro. Semarang
Habibah, Ummu dan Sumiati. 2016. Pengaruh kualitas produk dan harga terhadap
keputusan pembelian produk kosmetik wardah di Kota Bangkalan Madura.
Jurnal Ekonomi & Bisnis, Hal 31-48 .
Hajjat, M Mahmood dan Fatimah Hajjat. 2014. The effect of product quality on
business performance in some Arab companies. Journal of Emerging Trends
in Economics and Management Sciences 5 (5) 498-508 .
Hsieh, His Ying. 2016. The relationship among consumer value, brand image,
perceived value and purchase intention- A case of tea chain store in Tainan
City. Proceedings of the Eight Asia-Pasific Conference on Global Business,
Economics, Finance and Banking. Paper ID: S631
Išoraitė, Margarita. 2016. Marketing mix theoretical aspects. International Journal of
Research Granthaalayah Vol.4 issue 6.
Kapur, K. C., & Pecht, M. 2014. Reliability engineering. John Wiley & Sons
Londre, Larry Steven. 2016. Several Concepts, Terms and Useful Definitions Help
Explain and Aid in the Understanding of Marketing and Related Activities,
including Marketing Concepts, Marketing Objectives, Strategies and Tactics,
Marketing Mix (4P’s), and the Nine P’s (9P’s) of Marketing. Londre
Marketing Consultants, LLC .
Mamahit,Lailia dkk. 2015. Pengaruh Green marketing Terhadap Keputusan
Pembelian Produk Air Minum Dalam Kemasan Ades Pada Mahasiswa
Universitas Slamet Riyadi Surakarta. Jurnal Ekonomi danKewirausahaan, 15
(3), pp. 339 –345
Manafzadeh. E dan Ramezani A, 2016. Identifying and Prioritizing the effect of
marketing mix from the customer’s perspective (4C) on the competitiveness of
insurance companies using DEMATEL technique : A case study of Tehran
Insurance Companies. AIMI Journals Marketing and Branding Research (3)
86-96
Manafzadeh. E dan Ramezani A, 2016. The impact of maketing mix elments on brand
loyalty: A case stufy of mobile phone industry AIMI Journals Marketing and
Branding Research (2) 44-63
Manorek, Langling Sutria. 2016. The influence of brand image, advertising,
perceived price toward consumer purchase intention (Case study: Samsung
Smartphone). Jurnal Berkala Ilmiah Vol.16 No.1 .
Margado, Alvaro Garrido et all. 2016. Influence of costumer quality perception on the
effectiveness of commercial stimuli for electronic Products. Journal Frontiers
in Psychology 7:336 .
Oke, Adunola Olerumi et all. 2016. Consumer behaviour towards decision making
and loyalty to particular brands. International Review of Management and
Marketing. 6 (S4) 43-52 .
Prasastiningtyas, Ratna Tabhita. 2016. Pengaruh citra merek, kualitas produk, dan
harga terhadap keputusan pemebelian kartu seluler Jurnal Ilmu dan Riset
Manajemen Vol.5 No.7 .
Riley, Debra et all. 2015. The impact of brand image fit on attitude towards a brand
aliiance. Management & Marketing. Challenges for The Knowledge Society,
Vol.10 No.4 pp. 270-283 .
Riduwan. 2015. Belajar mudah penelitian untuk guru-karyawan dan peneliti pemula.
Bandung. Alfabeta.
Safiullin, L. N., Novenkova, A. Z., (2015). Development of the theory and practice of
competitiveness The Relathionship Between Suplly Chain Quality.
International Journal of Social and Educational Innovation Volume.2 issue 4.
Sahney, Amrita. 2016. A Riview of brand image and its impact on buying
behavior.International Journal of Academic Research and Developmnet. Vol
1, issue 8, page no. 01-03
Saleem, Asma et all. 2015. Product perceived quality and purchase intention with
consumer satisfaction.Global Journal of Management and Business Research:
E-Marketing Vol. 15 issue 1.
Sallam, Ahmed Methaq. 2016. The impact of brand image and corporate branding
on consumer’s choice: The role of brand equity. International Journal of
Marketing Studies; Vol. 8, No.1
Sanjaya, Wayan dkk. 2016. Pengaruh kualitas produk dan reputasi merek terhadap
kepuasan dan loyalitas pelanggan mie instan merek Indomie di Kota
Denpasar. E-Journal Ekonomi dan Bisnis Universitas Udayana 5.4 .
Seng, Chee Leow dan Zahari Husin. 2015. Product and price influence on cars
purchase intention in Malaysia. International Research Journal of
Interdisciplinary & Multidisciplinary Studies Vol.1 Issue 7 .
Setiawati, elis dan Tyas Ari Anggarani. 2015. Pengaruh harga dan citra merek
terhadap proses keputusan pembelian televisi Samsung di perumahan villa
grand tomang Tangerang. Jurnal Bisnis dan Manajemen Vol.2 No.1
Shafiee, Majid Mohammad et all. 2014. The role of brand image in forming airlines
passangers’ purchase intention: Study of Iran aviation industry. International
Journal of Service and Operations Management 19 (3) 360.
Soltani, Morteza et all. 2016. The effect of service quality on private brand image and
purchase intention in the chain stores of ETKA. Journal World Scientific
News 47 (2) , 202-216.
Sopiah dan Etta Mamang Sangadji. 2016. Salesmanship (Kepenjualan). Bumi
Aksara. Yogyakarta.
Suhartanto, Dwi. 2014. Metode Riset Pemasaran. Alfabeta. Bandung.
Sunjoyo, dkk. 2013. Aplikasi SPSS untuk smart riset. Alfabeta. Bandung.
Sugiyono, dan Agus Susanto. 2015. Cara Mudah Belajar SPSS & LISREL (Teori dan
aplikasi untuk analisis data penelitian). Alfabeta. Bandung.
Sugiyono. 2015. Metode penelitian kuantitatif, kualitatif, dan R&D. Bandung.
Alfabeta.
Supriyadi, Yuntawati Fristin dan Ginanjar Indra K.N. 2016. Pengaruh Kualitas
Produk dan Brand Image Terhadap Keputusan Pembelian. Jurnal Bisnis dan
Manajemen. Vol.3 No. 1.
Tekin, Gökhan et all .2016. The effect of brand image on consumer behavior: case
study of Louiss Vuitton-Moet Hennessy. International Journal of Academic
Value Studies, 2 (2) : 1-24
Thieu, Bui Trung. 2016. The impact of 4Ps on purchase decision: A case of Apple in
Hanoi, Vietnam. Journal of Economics and Business Research, No.1, pp. 204
– 219
Wang, Hui-ya dan Ching-Fen Tsai. 2014. The relethionship between brand image
and purchase intention: Evidence from award winning mutual funds. The
International Journal of Business and Finance Research Vol.8 NO.2 .
Wang, Jianfeng et all. 2016. The roles of product quality and trust in costumer
satisfaction and purchase decision – A study of wechat shopping in China.
Quarterly Journal of Business Studies Vol.2 No.3 . pp 128-133 .
You SY, Yoo YY. 2016 Effect of perceived quality individualty on brand image and
costumer buying behavior focus on servitization of manufacturing industry
Indian Journal of Science and Technology, Vol.3 No.25, 54-74.
.
.