Pengaruh e- Marketing terhadap Kinerja Karyawan pada PT.PP London Sumatra Indonesia Tbk Medan
Identitas Responden
Tingkat
No Responden
Jenis Kelamin
Usia
1
2
1
1
2
1
1
1
3
1
2
1
4
2
3
2
5
1
1
1
6
1
2
1
7
1
3
1
8
2
1
2
9
1
2
1
10
1
3
2
11
2
1
1
12
1
2
2
13
1
3
1
14
2
1
2
15
1
3
1
16
2
1
2
17
1
1
1
18
1
2
3
19
2
1
1
20
1
2
3
21
2
1
1
22
1
2
2
23
2
2
1
24
1
1
3
25
1
1
1
26
2
1
2
27
1
2
1
Pendidikan
Universitas Sumatera Utara
28
1
2
2
29
2
2
1
30
1
1
3
31
2
2
1
32
1
1
2
33
2
1
1
34
1
1
2
35
2
1
1
36
1
1
2
37
2
1
1
38
1
1
2
39
1
1
1
40
1
1
3
41
1
1
1
42
1
1
2
43
1
1
1
44
1
1
2
45
1
1
1
46
1
1
3
47
1
3
1
48
1
2
3
49
1
1
1
50
1
2
2
51
1
1
1
52
1
3
2
53
1
1
1
54
1
2
2
55
1
1
1
56
1
1
2
57
1
1
1
58
1
1
2
Universitas Sumatera Utara
59
1
1
1
60
1
2
2
61
1
1
1
62
1
1
3
63
1
1
2
64
1
1
1
65
1
1
1
Universitas Sumatera Utara
Identitas Responden
Jenis Kelamin
N Valid
Usia
Tingkat
pendidikan
44
65
65
Missing
Jenis Kelamin
Frequency
Valid Laki-
Fercent
Valid
Fercent
Cumulative
Percent
15
23.7
23.7
23.7
Perempuan
50
76.92
76.92
76.92
Total
65
100.0
100.0
100.0
laki
USIA
Frequency Percent
Valid percent
Cumulative
percent
20-30
4
6.15
6.15
6.15
31-40
42
64.61
64.61
64.41
41-50
6
9.23
9.23
9.23
Universitas Sumatera Utara
Tingkat Pendidikan
Frequency
Percent
Valid
Percent
Cumulative
percent
55.38
55.38
S1
36
55.38
DIII
15
23.7
23.7
23.7
SLTA
14
21.53
21.53
21.53
TOTAL
65
100.0
100.0
100.0
Reliability
Case Processing Summary
N
Cases Valid
Excludeda
Total
%
65
100.0
0
0
65
100.0
a. Listwise delevition on all variables in the procedure
Reliability Statistic
Cronbach’s
Alpha
N of Items
.681
9
Reliability Statistic
Cronbach’s
Alpha
N of Items
.653
9
Universitas Sumatera Utara
Reliability Statistic
Cronbach’s
Alpha
N of Items
.652
3
Frekuensi Skor Angket Variabel e- marketing
Item 1
Frequency Percent
Valid
9
Valid
Cumulative
Percent Percent
13.8
13.8
13.8
Kurang
setuju
Setuju
50
76.9
76.9
90.7
Sangat
6
9.23
9.23
100
65
100.0
100.0
tidak setuju
Total
Item 2
Frequency Percent
Valid
7
Valid
Cumulative
Percent Percent
10.7
10.7
10.7
Kurang
setuju
Setuju
53
81.5
81.5
92.9
Sangat
5
10.7
10.7
100.0
65
100.0
100.0
tidak setuju
Total
Universitas Sumatera Utara
Item 3
Frequency Percent
Valid
Cumulative
Percent Percent
13
15.3
15.3
15.3
Setuju
45
69.2
69.2
84.5
Sangat
7
10.7
10.7
100.0
65
100.0
100.0
Valid
Kurang
setuju
tidak
setuju
Total
Item4
Frequency Percent
Valid
Cumulative
Percent Percent
10
15.3
15.3
15.3
Setuju
48
69.2
69.2
84.5
Sangat
7
10.7
10.7
100.0
65
100.0
100.0
Valid
Kurang
setuju
tidak
setuju
Total
Universitas Sumatera Utara
Item 5
Frequency Percent
Valid
Cumulative
Percent Percent
10
15.3
15.3
15.3
Setuju
50
76.9
76.9
92.2
Sangat
5
76.9
76.9
92.2
65
100.0
100.0
Valid
Kurang
setuju
tidak
setuju
Total
Frekuensi Skor Angket Variabel Kinerja Karyawan (Y)
Item 1
Frequency
Valid Kurang
Percent
Valid
Cumulative
Percent
Percent
10
15.3
15.3
15.3
50
76.9
76.9
92.2
5
7.6
7.6
100.0
65
100.0
100.0
setuju
Setuju
Sangat tidak
setuju
Total
Universitas Sumatera Utara
Item 2
Frequency Percent
Valid
Cumulative
Percent
Percent
Valid Kurang setuju
11
16.9
16.9
16.9
Setuju
48
73.8
73.8
90.7
6
9.2
9.2
100.0
65
100.0
100.0
Sangat tidak setuju
Total
Item 3
Frequency
Valid Kurang
Percent
Valid
Cumulative
Percent
Percent
9
13.8
13.8
13.8
52
80
80
93.8
4
6.1
6.1
100.0
65
100.0
100.0
setuju
Setuju
Sangat tidak setuju
Total
Universitas Sumatera Utara
Item 4
Frequency
Percent Valid Percent
Cumulative
Percent
Valid Kurang
14
13.8
13.8
13.8
49
80
80
93.8
2
6.1
6.1
100.0
65
100.0
100.0
setuju
Setuju
Sangat tidak
setuju
Total
Item 5
Frequency
Percent
Valid Percent
Cumulative
Percent
Valid Kurang
21
32.3
32.3
21.5
40
61.5
61.5
96.8
4
6.1
6.1
100.00
65
100.0
100.0
setuju
Setuju
Sangat tidak
setuju
Total
Universitas Sumatera Utara
Item 6
Frequency
Percent Valid
Cumulative
Percent
Valid Kurang
Percent
10
15.3
15.3
15.3
50
76.9
76.9
92.2
5
7.6
7.6
100.0
65
100.0
100.0
setuju
Setuju
Sangat tidak
setuju
Total
\
Universitas Sumatera Utara
3. Hasil Uji Validitas Kuisioner
b. Uji Validitas Variabel X
Case Processing Summary
N
Cases
%
Valid
a
Excluded
Total
65
100.0
0
.0
65
100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
Based on
Standardized
Cronbach's Alpha
Items
N of Items
.935
.938
5
Inter-Item Correlation Matrix
Pertanyaan e-
Pertanyaan e-
Pertanyaan e-
Pertanyaan e-
Pertanyaan e-
marketing 1
marketing 2
marketing 3
marketing 4
marketing 5
Pertanyaan e-marketing 1
1.000
.622
.723
.775
.751
Pertanyaan e-marketing 2
.622
1.000
.886
.820
.578
Pertanyaan e-marketing 3
.723
.886
1.000
.896
.700
Pertanyaan e-marketing 4
.775
.820
.896
1.000
.760
Pertanyaan e-marketing 5
.751
.578
.700
.760
1.000
Item-Total Statistics
Cronbach's
Scale Mean if
Item Deleted
Scale Variance if Corrected Item- Squared Multiple
Item Deleted
Total Correlation
Correlation
Alpha if Item
Deleted
Universitas Sumatera Utara
Pertanyaan e-marketing 1
17.00
7.094
.789
.666
.929
Pertanyaan e-marketing 2
17.12
7.516
.790
.798
.926
Pertanyaan e-marketing 3
17.06
7.621
.899
.878
.909
Pertanyaan e-marketing 4
17.08
7.135
.916
.855
.903
Pertanyaan e-marketing 5
17.22
7.484
.765
.654
.931
c. Uji Validitas Variabel Y
Case Processing Summary
N
Cases
%
Valid
65
100.0
0
.0
65
100.0
a
Excluded
Total
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
Based on
Standardized
Cronbach's Alpha
.821
Items
N of Items
.842
6
Universitas Sumatera Utara
Inter-Item Correlation Matrix
Pertanyaan Pertanyaan Pertanyaan Pertanyaan Pertanyaan Pertanyaan
Kinerja
Kinerja
Kinerja
Kinerja
Kinerja
Kinerja
Karyawan 1 Karyawan 2 Karyawan 3 Karyawan 4 Karyawan 5 Karyawan 6
Pertanyaan Kinerja
1.000
.720
.629
.524
.344
.110
.720
1.000
.827
.638
.414
.086
.629
.827
1.000
.766
.533
.116
.524
.638
.766
1.000
.707
.133
.344
.414
.533
.707
1.000
.509
.110
.086
.116
.133
.509
1.000
Karyawan 1
Pertanyaan Kinerja
Karyawan 2
Pertanyaan Kinerja
Karyawan 3
Pertanyaan Kinerja
Karyawan 4
Pertanyaan Kinerja
Karyawan 5
Pertanyaan Kinerja
Karyawan 6
Item-Total Statistics
Pertanyaan Kinerja Karyawan
Scale Mean if
Scale Variance if
Corrected Item-
Item Deleted
Item Deleted
Total Correlation
Squared Multiple Cronbach's Alpha
Correlation
if Item Deleted
20.86
7.902
.610
.529
.789
21.32
6.722
.695
.752
.767
21.06
7.027
.766
.781
.753
21.03
7.718
.734
.743
.770
21.03
7.468
.674
.678
.775
21.15
8.445
.227
.368
.883
1
Pertanyaan Kinerja Karyawan
2
Pertanyaan Kinerja Karyawan
3
Pertanyaan Kinerja Karyawan
4
Pertanyaan Kinerja Karyawan
5
Pertanyaan Kinerja Karyawan
6
Universitas Sumatera Utara
DAFTAR RIWAYAT HIDUP
DATA PRIBADI :
Nama
Jenis Kelamin
Tempat /Tgl.Lahir
Agama
Alamat
Tanjung Rejo
: Mella Devina Pulungan
: Perempuan
: Padangsidimpuan, 10 November 1991
: Islam
:Jln. Kemuning gg. Buntu No. 7e Setia Budi
Medan.
NAMA ORANGTUA:
Ayah
: H. Azhari Pulungan
Ibu
: Hj. Dahniar Pasaribu
Alamat
: Jln. Merdeka gg. Perjuangan No. 2
PENDIDIKAN FORMAL
SD Negeri 26 Teladan, Padangsidimpuan (1997 – 2003)
SMPN 9 Padangsidimpuan (2003 – 2006)
SMA N 6 ( Plus) Padangsidimpuan (2006 – 2009
Masuk Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara
Medan Tahun 2009.
Medan,
Agustus 2013
Mella Devina Pulungan
Universitas Sumatera Utara
Tingkat
No Responden
Jenis Kelamin
Usia
1
2
1
1
2
1
1
1
3
1
2
1
4
2
3
2
5
1
1
1
6
1
2
1
7
1
3
1
8
2
1
2
9
1
2
1
10
1
3
2
11
2
1
1
12
1
2
2
13
1
3
1
14
2
1
2
15
1
3
1
16
2
1
2
17
1
1
1
18
1
2
3
19
2
1
1
20
1
2
3
21
2
1
1
22
1
2
2
23
2
2
1
24
1
1
3
25
1
1
1
26
2
1
2
27
1
2
1
Pendidikan
Universitas Sumatera Utara
28
1
2
2
29
2
2
1
30
1
1
3
31
2
2
1
32
1
1
2
33
2
1
1
34
1
1
2
35
2
1
1
36
1
1
2
37
2
1
1
38
1
1
2
39
1
1
1
40
1
1
3
41
1
1
1
42
1
1
2
43
1
1
1
44
1
1
2
45
1
1
1
46
1
1
3
47
1
3
1
48
1
2
3
49
1
1
1
50
1
2
2
51
1
1
1
52
1
3
2
53
1
1
1
54
1
2
2
55
1
1
1
56
1
1
2
57
1
1
1
58
1
1
2
Universitas Sumatera Utara
59
1
1
1
60
1
2
2
61
1
1
1
62
1
1
3
63
1
1
2
64
1
1
1
65
1
1
1
Universitas Sumatera Utara
Identitas Responden
Jenis Kelamin
N Valid
Usia
Tingkat
pendidikan
44
65
65
Missing
Jenis Kelamin
Frequency
Valid Laki-
Fercent
Valid
Fercent
Cumulative
Percent
15
23.7
23.7
23.7
Perempuan
50
76.92
76.92
76.92
Total
65
100.0
100.0
100.0
laki
USIA
Frequency Percent
Valid percent
Cumulative
percent
20-30
4
6.15
6.15
6.15
31-40
42
64.61
64.61
64.41
41-50
6
9.23
9.23
9.23
Universitas Sumatera Utara
Tingkat Pendidikan
Frequency
Percent
Valid
Percent
Cumulative
percent
55.38
55.38
S1
36
55.38
DIII
15
23.7
23.7
23.7
SLTA
14
21.53
21.53
21.53
TOTAL
65
100.0
100.0
100.0
Reliability
Case Processing Summary
N
Cases Valid
Excludeda
Total
%
65
100.0
0
0
65
100.0
a. Listwise delevition on all variables in the procedure
Reliability Statistic
Cronbach’s
Alpha
N of Items
.681
9
Reliability Statistic
Cronbach’s
Alpha
N of Items
.653
9
Universitas Sumatera Utara
Reliability Statistic
Cronbach’s
Alpha
N of Items
.652
3
Frekuensi Skor Angket Variabel e- marketing
Item 1
Frequency Percent
Valid
9
Valid
Cumulative
Percent Percent
13.8
13.8
13.8
Kurang
setuju
Setuju
50
76.9
76.9
90.7
Sangat
6
9.23
9.23
100
65
100.0
100.0
tidak setuju
Total
Item 2
Frequency Percent
Valid
7
Valid
Cumulative
Percent Percent
10.7
10.7
10.7
Kurang
setuju
Setuju
53
81.5
81.5
92.9
Sangat
5
10.7
10.7
100.0
65
100.0
100.0
tidak setuju
Total
Universitas Sumatera Utara
Item 3
Frequency Percent
Valid
Cumulative
Percent Percent
13
15.3
15.3
15.3
Setuju
45
69.2
69.2
84.5
Sangat
7
10.7
10.7
100.0
65
100.0
100.0
Valid
Kurang
setuju
tidak
setuju
Total
Item4
Frequency Percent
Valid
Cumulative
Percent Percent
10
15.3
15.3
15.3
Setuju
48
69.2
69.2
84.5
Sangat
7
10.7
10.7
100.0
65
100.0
100.0
Valid
Kurang
setuju
tidak
setuju
Total
Universitas Sumatera Utara
Item 5
Frequency Percent
Valid
Cumulative
Percent Percent
10
15.3
15.3
15.3
Setuju
50
76.9
76.9
92.2
Sangat
5
76.9
76.9
92.2
65
100.0
100.0
Valid
Kurang
setuju
tidak
setuju
Total
Frekuensi Skor Angket Variabel Kinerja Karyawan (Y)
Item 1
Frequency
Valid Kurang
Percent
Valid
Cumulative
Percent
Percent
10
15.3
15.3
15.3
50
76.9
76.9
92.2
5
7.6
7.6
100.0
65
100.0
100.0
setuju
Setuju
Sangat tidak
setuju
Total
Universitas Sumatera Utara
Item 2
Frequency Percent
Valid
Cumulative
Percent
Percent
Valid Kurang setuju
11
16.9
16.9
16.9
Setuju
48
73.8
73.8
90.7
6
9.2
9.2
100.0
65
100.0
100.0
Sangat tidak setuju
Total
Item 3
Frequency
Valid Kurang
Percent
Valid
Cumulative
Percent
Percent
9
13.8
13.8
13.8
52
80
80
93.8
4
6.1
6.1
100.0
65
100.0
100.0
setuju
Setuju
Sangat tidak setuju
Total
Universitas Sumatera Utara
Item 4
Frequency
Percent Valid Percent
Cumulative
Percent
Valid Kurang
14
13.8
13.8
13.8
49
80
80
93.8
2
6.1
6.1
100.0
65
100.0
100.0
setuju
Setuju
Sangat tidak
setuju
Total
Item 5
Frequency
Percent
Valid Percent
Cumulative
Percent
Valid Kurang
21
32.3
32.3
21.5
40
61.5
61.5
96.8
4
6.1
6.1
100.00
65
100.0
100.0
setuju
Setuju
Sangat tidak
setuju
Total
Universitas Sumatera Utara
Item 6
Frequency
Percent Valid
Cumulative
Percent
Valid Kurang
Percent
10
15.3
15.3
15.3
50
76.9
76.9
92.2
5
7.6
7.6
100.0
65
100.0
100.0
setuju
Setuju
Sangat tidak
setuju
Total
\
Universitas Sumatera Utara
3. Hasil Uji Validitas Kuisioner
b. Uji Validitas Variabel X
Case Processing Summary
N
Cases
%
Valid
a
Excluded
Total
65
100.0
0
.0
65
100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
Based on
Standardized
Cronbach's Alpha
Items
N of Items
.935
.938
5
Inter-Item Correlation Matrix
Pertanyaan e-
Pertanyaan e-
Pertanyaan e-
Pertanyaan e-
Pertanyaan e-
marketing 1
marketing 2
marketing 3
marketing 4
marketing 5
Pertanyaan e-marketing 1
1.000
.622
.723
.775
.751
Pertanyaan e-marketing 2
.622
1.000
.886
.820
.578
Pertanyaan e-marketing 3
.723
.886
1.000
.896
.700
Pertanyaan e-marketing 4
.775
.820
.896
1.000
.760
Pertanyaan e-marketing 5
.751
.578
.700
.760
1.000
Item-Total Statistics
Cronbach's
Scale Mean if
Item Deleted
Scale Variance if Corrected Item- Squared Multiple
Item Deleted
Total Correlation
Correlation
Alpha if Item
Deleted
Universitas Sumatera Utara
Pertanyaan e-marketing 1
17.00
7.094
.789
.666
.929
Pertanyaan e-marketing 2
17.12
7.516
.790
.798
.926
Pertanyaan e-marketing 3
17.06
7.621
.899
.878
.909
Pertanyaan e-marketing 4
17.08
7.135
.916
.855
.903
Pertanyaan e-marketing 5
17.22
7.484
.765
.654
.931
c. Uji Validitas Variabel Y
Case Processing Summary
N
Cases
%
Valid
65
100.0
0
.0
65
100.0
a
Excluded
Total
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
Based on
Standardized
Cronbach's Alpha
.821
Items
N of Items
.842
6
Universitas Sumatera Utara
Inter-Item Correlation Matrix
Pertanyaan Pertanyaan Pertanyaan Pertanyaan Pertanyaan Pertanyaan
Kinerja
Kinerja
Kinerja
Kinerja
Kinerja
Kinerja
Karyawan 1 Karyawan 2 Karyawan 3 Karyawan 4 Karyawan 5 Karyawan 6
Pertanyaan Kinerja
1.000
.720
.629
.524
.344
.110
.720
1.000
.827
.638
.414
.086
.629
.827
1.000
.766
.533
.116
.524
.638
.766
1.000
.707
.133
.344
.414
.533
.707
1.000
.509
.110
.086
.116
.133
.509
1.000
Karyawan 1
Pertanyaan Kinerja
Karyawan 2
Pertanyaan Kinerja
Karyawan 3
Pertanyaan Kinerja
Karyawan 4
Pertanyaan Kinerja
Karyawan 5
Pertanyaan Kinerja
Karyawan 6
Item-Total Statistics
Pertanyaan Kinerja Karyawan
Scale Mean if
Scale Variance if
Corrected Item-
Item Deleted
Item Deleted
Total Correlation
Squared Multiple Cronbach's Alpha
Correlation
if Item Deleted
20.86
7.902
.610
.529
.789
21.32
6.722
.695
.752
.767
21.06
7.027
.766
.781
.753
21.03
7.718
.734
.743
.770
21.03
7.468
.674
.678
.775
21.15
8.445
.227
.368
.883
1
Pertanyaan Kinerja Karyawan
2
Pertanyaan Kinerja Karyawan
3
Pertanyaan Kinerja Karyawan
4
Pertanyaan Kinerja Karyawan
5
Pertanyaan Kinerja Karyawan
6
Universitas Sumatera Utara
DAFTAR RIWAYAT HIDUP
DATA PRIBADI :
Nama
Jenis Kelamin
Tempat /Tgl.Lahir
Agama
Alamat
Tanjung Rejo
: Mella Devina Pulungan
: Perempuan
: Padangsidimpuan, 10 November 1991
: Islam
:Jln. Kemuning gg. Buntu No. 7e Setia Budi
Medan.
NAMA ORANGTUA:
Ayah
: H. Azhari Pulungan
Ibu
: Hj. Dahniar Pasaribu
Alamat
: Jln. Merdeka gg. Perjuangan No. 2
PENDIDIKAN FORMAL
SD Negeri 26 Teladan, Padangsidimpuan (1997 – 2003)
SMPN 9 Padangsidimpuan (2003 – 2006)
SMA N 6 ( Plus) Padangsidimpuan (2006 – 2009
Masuk Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara
Medan Tahun 2009.
Medan,
Agustus 2013
Mella Devina Pulungan
Universitas Sumatera Utara