STS :Sangat Tidak Setuju KS :Kurang Setuju DAFTAR PERNYATAAN - Analisis Pengaruh Suasana Toko (Store Atmosphere) Dan Lokasi Terhadap Minat Beli Konsumen Di Ramayana Department Store Cabang Buana Plaza Medan
S : Setuju STS :Sangat Tidak Setuju KS :Kurang Setuju
DAFTAR PERNYATAAN
Store Atmosphere (X1)
NO Pernyataan SS S KS TS STS
1 Logo Ramayana Buana Plaza terlihat jelas
2 Penataan barang-barang dagangan pada Ramayana Buana Plaza terlihat rapi
3 Pencahayaan pada Ramayana Buana Plaza baik Temperature
4 ruangan di dalam Ramayana Buana Plaza memberikan kenyamanan anda dalam berbelanja
5 Fasilitas kamar ganti (kamar pas) Ramayana Buana Plaza memberikan kenyamanan bagi anda
6 Kebersihan ruangan di dalam Ramayana Buana Plaza baik Lokasi (X2)
NO Pernyataan SS S KS TS STS
1 Tempat parkir di Ramayana Buana Plaza luas
2 Jarak Ramayana Buana Plaza dekat dengan pemukiman masyarakat sekitar
3 Lokasi Ramayana Buana Plaza mudah dicapai dengan transportasi umum
4 Tempat parkir Ramayana Buana Plaza keamanannya terjamin
Minat Beli (Y)
NO Pernyataan SS S KS TS STS
1 Anda memutuskan untuk kembali berbelanja di Ramayana Buana Plaza di hari-hari yang akan datang
2 Kehadiran Ramayana Buana Plaza menarik minat saya untuk berbelanja secara rutin di Ramayana Buana Plaza
3 Anda memutuskan untuk berbelanja di Ramayama Buana Plaza karena suasana tokonya yang nyaman
4 Anda memiliki keinginan untuk segera membeli barang belanjaan di Ramayana Buana Plaza setiap kali berkunjung
TERIMA KASIH
Lampiran 2: DAFTAR DISTRIBUSI JAWABAN RESPONDEN No
3
3
3
3
3
27
4
2
4
4
4
5
4
5
4
4
4
2
3
4
4
4
3
3
3
26
3
4
3
4
3
3
3
4
1
3
4
4
3
3
3
3
4
4
4
3
3
3
3
30
4
3
29
2
3
2
28
4
3
2
3
4
2
4
5
4
4
2
1
2
3
3
5
5
3
4
22
5
5
5
5
5
5
5
3
5
5
4
3
4
5
21
4
4
3
3
2
2
5
4
3
4
4
4
4
5
4
5
5
3
3
3
3
3
4
4
4
3
4
3
3
25
4
3
4
3
3
23
3
4
3
4
3
4
4
4
4
4
4
4
3
4
4
24
2
3
4
37
4
3
4
3
4
3
5
3
4
4
4
4
5
5
4
4
5
4
4
4
3
4
5
4
4
3
5
3
36
4
5
3
4
5
5
3
4
4
4
4
4
3
4
4
3
5
4
4
4
4
4 Store Atmosphere
39
4
4
5
4
4
4
38
4
5
4
3
4
4
3
4
4
3
3
4
4
1
4
4
4
3
4
3
32
3
5
4
3
4
4
3
4
5
5
4
2
4
2
5
4
3
4
3
5
4
31
5
4
4
3
3
4
4
4
4
4
4
4
3
4
5
4
34
4
4
4
4
3
35
4
3
3
2
4
4
33
5
3
4
1
4
5
3
4
5
2
5
4
4
3
X
4
4
4
3
4
3
4
4
3
3
4
4
3
4
4
7
4
4
5
3
3
3
6
5
5
4
3
4
4
4
3
4
3
4
8
3
3
4
4
4
4
5
4
5
10
4
5
4
4
4
3
3
5
5
3
4
4
4
4
4
3
4
3
4
3
4
3
9
5
4
4
3
4
3
5
3
5
4
2
4
5
5
2
4
3
2
2
2
3
4
4
4
5
2 X
3 Lokasi Minat Beli
1
4
4
5
5
5
4
5
4
5
4
4
5
5
4
3
5
5
3
3
2
3
2
3
3
4
4
3
3
3
3
5
3
5
4
3
4
3
4
5
3
3
3
3
3
4
4
3
3
4
4
4
3
4
2
17
5
4
5
5
4
3
5
4
4
4
4
4
2
3
4
2
3
3
3
3
3
16
3
4
4
2
2
3
4
3
4
4
18
4
4
3
4
4
4
2
4
4
4
3
20
3
4
3
3
3
4
4
5
4
5
4
4
4
5
5
4
5
5
5
4
4
19
4
4
4
4
3
12
4
4
5
4
4
5
2
5
5
5
3
3
3
4
2
13
2
3
2
3
4
11
4
2
4
2
2
2
4
4
4
2
3
3
4
3
4
4
4
4
3
3
2
4
15
4
4
4
4
3
4
3
3
4
4
3
2
3
5
4
4
4
3
3
3
3
14
3
3
X1
40
3
3
2
4
5
3
4
3
3
3
70
4
4
4
3
3
3
3
4
2
3
5
4
4
3
3
4
5
5
4
4
3
4
3
4
69
4
4
3
4
5
4
4
5
5
1
5
5
5
3
5
4
1
4
5
73
4
72
4
3
4
3
3
3
3
71
5
4
4
4
3
4
5
5
5
3
4
68
4
4
2
64
2
5
3
2
3
2
4
3
5
3
2
3
1
1
65
3
4
4
3
4
4
4
4
4
63
3
3
4
3
3
3
4
4
4
3
5
5
4
4
4
4
4
4
67
5
5
4
5
4
4
3
5
5
4
4
4
5
5
5
5
5
4
5
4
5
4
5
4
5
66
4
4
5
3
4
4
4
4
4
4
4
4
3
3
4
4
4
4
80
4
4
4
4
81
4
3
4
1
4
1
4
4
4
79
1
1
1
3
2
2
2
1
1
2
2
3
4
3
4
2
3
4
83
4
4
3
3
3
4
4
4
4
3
5
4
3
3
4
4
4
3
3
3
3
4
4
3
82
3
4
4
3
3
4
3
4
3
4
4
2
4
4
4
4
4
75
4
4
4
4
1
4
5
5
5
5
4
4
3
4
4
4
4
4
5
4
4
4
4
3
74
4
3
3
4
3
4
2
1
4
3
3
5
5
4
4
4
4
78
3
5
4
5
4
4
4
4
4
4
76
5
1
4
4
4
2
4
5
5
5
5
5
5
5
4
77
4
4
4
4
4
4
4
3
47
4
4
4
3
3
4
4
4
4
3
4
3
4
3
3
48
46
3
4
4
3
3
3
4
4
4
3
3
4
3
2
5
4
3
4
3
51
4
4
4
4
4
4
50
5
4
5
4
5
5
4
4
4
4
5
4
4
4
4
4
4
4
4
4
4
4
4
4
4
49
4
4
5
4
4
4
5
4
4
4
5
4
4
4
4
42
3
4
4
4
3
3
4
4
4
3
4
4
4
4
3
4
5
4
5
3
4
3
4
4
4
41
4
4
4
5
3
5
4
5
4
4
4
5
5
4
5
4
4
5
45
4
3
4
4
44
4
4
4
4
4
43
4
4
4
2
3
3
4
4
4
4
4
3
4
5
4
4
4
4
3
3
3
4
3
59
3
3
4
4
4
4
5
5
5
4
4
4
4
4
4
5
4
5
5
4
4
3
4
4
58
4
4
4
4
3
4
4
3
4
3
4
5
5
3
3
3
4
3
62
4
4
4
4
4
3
3
3
4
3
60
5
3
4
4
4
5
5
5
5
3
4
4
3
3
61
5
4
4
3
4
3
4
4
4
4
4
4
4
3
4
3
54
5
4
5
4
53
4
5
5
5
52
5
5
4
5
4
5
4
4
5
5
4
4
5
4
4
57
4
3
56
4
4
3
4
4
4
3
5
4
4
4
3
3
4
3
3
5
55
5
5
4
4
4
4
4
4
3
3
3
3
3
3
4
4
4
3
84
4
3
4
4
3
4
3
4
4
4
3
3
3
96
95
5
4
4
4
3
3
4
4
4
3
4
3
4
94
3
93
4
4
4
5
4
3
5
4
4
4
4
3
5
4
4
4
4
3
5
5
5
5
5
4
4
4
4
97
5
100
4
3
1
3
3
4
4
3
2
1
2
1
4
2
5
5
4
4
4
5
4
5
4
4
4
5
3
99
4
4
3
4
4
3
5
4
4
5
4
4
5
4
98
1
4
3
5
5
3
4
1
4
5
1
4
2
1
4
92
4
3
3
3
4
4
4
4
4
5
4
4
3
4
87
86
1
1
1
1
1
2
2
3
2
1
3
2
5
3
3
5
4
4
5
4
5
4
5
4
5
4
5
4
85
4
3
3
4
4
4
4
3
4
4
4
4
4
1
88
5
91
4
3
4
4
4
4
4
4
4
3
4
3
5
4
4
3
4
4
5
4
5
5
5
5
5
5
3
90
5
5
5
5
5
5
4
4
4
4
4
3
4
4
89
4
5
4
4
3
3
4
4
4
4
4
4
4
4
4
Lampiran 3: Uji Validitas Dan Uji Reliabilitas
Item-Total Statistics
Scale Mean if Item Deleted Scale
Variance if Item Deleted Corrected
Item-Total Correlation Cronbach's Alpha if
Item Deleted Keterangan P1 47,57 48,461 ,455 ,873 Valid
P2 48,30 47,666 ,555 ,869 Valid P3 47,83 48,351 ,491 ,872 Valid P5 48,43 46,116 ,509 ,872 Valid P6 48,20 45,752 ,680 ,863 Valid P7 48,33 47,471 ,420 ,876 Valid P8 48,33 47,264 ,488 ,872 Valid P9 47,87 47,982 ,474 ,873 Valid P10 47,87 47,154 ,490 ,872 Valid P11 48,00 48,276 ,532 ,870 Valid P12 48,40 45,697 ,669 ,863 Valid P13 48,40 43,559 ,792 ,856 Valid P14 48,57 45,702 ,557 ,869 Valid
Reliability Statistics
Cronbach's AlphaCronbach's Alpha Based on Standardized Items N of Items .878 .879
14
LAMPIRAN 4 : ANALISIS REGRESI LINIER BERGANDA
Coeffi cients
aModel
1 B St d. E rror Unstandardized Coeffic ient s Beta
St andardiz ed Coeffic ient s t Sig.
- 1, 273 2,317 -,549 ,584 ,442 ,085 ,462 5,230 ,000 ,327 ,129 ,224 2,528 ,013 (Const ant) At mos phere Lokasi
a.
LAMPIRAN 5: UJI ASUMSI KLASIK
1. Uji Normalitas
- ,127 1,266 ,081 N Mean Std. Deviation Normal Parameters
Sumber: Hasil Pengolahan SPSS, 2015 (data diolah) One-Sample Kolmogorov-Smirnov Test 100 ,0000000
2,26522698 ,127 ,091
a,b Absolute Positive Negative Most Extreme
Differences Kolmogorov-Smirnov Z As ymp. Sig. (2-tailed) Unstandardiz ed Res idual Test distribution is Normal.
a.
Calculated from data.
b.
2. Uji HETEROSKEDASTISITAS Re siduals Sta tistics a
9,9389 17,8804 14,2000 1,61435 100
- 2, 640 2,280 ,000 1,000 100 ,233 ,761 ,379 ,116 100 9,5583 17,7962 14,2061 1,62493 100
- 8, 26515 5,32997 ,00000 2,26523 100
- 3, 612 2,329 ,000 ,990 100
- 3, 688 2,449 -,001 1,011
- 8, 61698 5,89301 -,00609 2,36583 100
- 3, 956 2,515 -,006 1,033 100 ,037 9,949 1,980 1,926 100 ,000 ,211 ,015 ,036 100 ,000 ,100 ,020 ,019 100 Predic ted V alue St d. P redic ted Value
St andard E rror of Predic ted V alue Adjust ed P redicted Value Residual St d. Residual St ud. Residual Deleted Residual St ud. Deleted Residual Mahal. Dis tanc e Cook's Dis tanc e Centered Leverage Value Minimum Maximum Mean St d. Deviat ion N
Dependent Variable: Minat a.
3. UJI MULTIKOLINIERITAS
Coefficients
aModel Unstandardized Coefficients Standardized
Coefficients T Sig.
Collinearity Statistics B Std. Error Beta Tolerance
VIF (Constant) -1.273 2.317 -549 .584
Atmosphere .442 .085 .462 5.230 .000 .875 1.143
Lokasi -.327 .129 -.224 2.528 .013 .875 1.143
a. Dependent Variable: Minat Beli
LAMPIRAN 6: HASIL UJI HIPOTESIS
1. Uji Signifikan Simultan (Uji-F) b ANOV A
Sum of Model Squares df Mean S quare F Sig. a
1 Regres sion 258,006 2 129,003 24,633 ,000 Residual
507,994 97 5,237 Total 766,000 99 a.
Predic tors: (Constant), Lokasi, A tmosphere
b. Dependent Variable: Minat
2. Uji Parsial (Uji-T) a Coeffi cients Unstandardized St andardiz ed Coeffic ient s Coeffic ient s
Model B St d. E rror Beta t Sig. 1 (Const ant) -1, 273 2,317 -,549 ,584 At mos phere
,442 ,085 ,462 5,230 ,000 Lokasi ,327 ,129 ,224 2,528 ,013 a. Dependent Variable: Minat
2
3. Koefisien Determinasi (R )
b
Model Summary Adjusted Std. Error of Model R R Square R Square the Estimate a
1
,580 ,337 ,323 2,28846
a.Predictors: (Constant), Lokas i, Atmos phere