ETIKA 3 Corporate Ethics [Compatibility Mode].

Corporate Ethics
Presented By:
Ratna Candra Sari
email: [email protected]
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Business Ethics: What Does It
Really Mean?
Definitions
Ethics involves a discipline that examines
good or bad practices within the context of a
moral duty
Moral conduct is behavior that is right or
wrong
Business ethics include practices and
behaviors that are good or bad
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Business Ethics: What Does It Really
Mean?
Business Ethics:Today vs. Earlier Period

Society’s
Expectations
of Business
Ethics
Ethical
Problem
Actual
Business
Ethics

Ethical Problem

1950s

Time
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Early 2000s

Why ethical problems occur in business

Reason
Personal gain
and selfish
interest
Competitive
pressures on
profits
Business goals
versus personal
values
Cross-cultural
contradictions

Nature of
ethical
problem
Selfish interest
versus others'
interests
Firm's interest

versus others'
interests

Typical
approach
Egoistical
mentality
Bottom-line
mentality

Boss's interests Authoritarian
versus
mentality
subordinates’
values
Company's
Ethnocentric
interests versus
mentality
diverse cultural

traditions and
values
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Attitude
"I want it!"

"W e have to
beat the
others at all
costs!"
"Do as I say,
or else!"

"Foreigners
have a funny
notion of
what's right
and wrong."


Why should business be ethical?
• Fulfill public expectation for business.
• Prevent harming others.
• Seek profitability.
• Improve business relations and employee productivity.
• Reduce penalties.
• Protect business from others.
• Protect employees from their employers.
• Promote personal morality.
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Factors Influencing Ethical Behavior
Have an
ethical day!

Leadership

Corporate
Culture


Strategy and Performance

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Individual
Characteristics

Sources of Ethical Norms
Fellow Workers

Fellow Workers

Family

Regions of
Country

Profession
The Individual
Conscience


Friends

The Law

Employer

Religious
Beliefs

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Society at Large

Figure 1-2

Relations between a business firm and its
primary stakeholders
Employees
(Unions)

Wholesalers
(Retailers)

Distribute
products

Buy
products

Customers

Stockholders

Sell
labor

Business
firm
(Managers)
Sell

materials
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Invest
capital
Lend
money

Suppliers

Creditors

Figure 1-3

Relations between a business firm and some of
its other (secondary) stakeholders
The
General
Public


Business
Support
Groups

Local
Communities
Positive,
negative
opinion

Advice,
research

Media

Jobs,
environment
Regulation,
taxes
Business


Firm

Image,
publicity

Federal,
State
and Local
Governments

(Managers)
Social
demands

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Foreign
Friendly, Governments
hostile

Social
Activist
Groups

Developing Moral Judgment

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6-22

A g e g ro u p

D ev elo p m en t sta g e a n d
B a sis o f eth ics
Stages of
moral
development
m a jo r eth ics referen t
rea soand
n in g
M atu re ad u lth o od S ta gethical
e 6 U n iv ersalreasoning
p rin cip les:
P rin cip le-centered
Ju stice, fairn ess, u n iv ersal
reaso n in g
h u m an rig h ts
M atu re ad u lth o od S ta g e 5 M o ral beliefs ab o v e
an d b ey o n d sp ecific so cial
cu sto m : H u m an rig h ts, so cial
co n tract, b ro ad co n stitu tio nal
p rin cip les
A d u lth o o d
S ta g e 4 S o ciety at larg e:
C u sto m s, trad itio n s, law s
E arly ad u lth o o d ,
ad o lescen ce
A d o lescen ce,
y o u th
C h ild h o o d

S ta g e 3 S o cial g ro u p s: F rien d s,
sch o o l, co w o rk ers, fam ily

P rin cip le-centered
reaso n in g

S o ciety -an d -law
cen tered reaso n in g
G ro u p -cen tered
reaso n in g

S ta g e 2 R ew ard seek in g :
S elf-in terest, o w n n eed s,
recip rocity

E g o -cen tered
reaso n in g

S ta g e 1 P u n ishm en t av o id an ce:
P u n ish m en t av o id an ce,
o b ed ience to p ow er

E g o -cen tered
reaso n in g

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Source: Adapted from Lawrence Kohlberg, The Philosophy of Moral Development (New York: Harper & Row, 1981).

Elements of Moral Judgment
Amoral Managers

Moral Managers

Moral Imagination
Moral Identification
Moral Evaluation
Tolerance of Moral Disagreement
and Ambiguity
Integration of Managerial and Moral
Competence
A Senses of Moral Obligation
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The components of ethical climates
Focus of ethical concern

Ethical criteria

Individual Company
person
Egoism
(self-centered
approach)
Benevolence
(concern-forothers approach)
Principle
(integrity
approach)

Selfinterest

Company
interest

Society
Economic
efficiency

Friendship Team
interest

Social
responsibility

Personal
morality

Laws and
professional
codes

Company
rules and
procedures

Source: Adapted from Bart Victor and John B. Cullen, “The Organizational Bases of Ethical Work Climates,”
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Administrative Sciences Quarterly 33(1988), p. 104.

How to Build in Ethics
TOP MANAGEMENT COMMITMENT
MISSION STATEMENT
ETHICS CODE
POLICIES/PROCEDURES
TRAINING
WHISTLE-BLOWER’S HOTLINE
ETHICS OFFICER
INDEPENDENT AUDIT
DISCIPLINARY ACTION
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Codes of Conduct
Must provide clear direction about ethical
behavior when temptation to behave
unethically is strongest.
But, also must leave room for a manager to use
his or her judgment in situations requiring
cultural sensitivity.
Intl. managers who are not prepared to grapple
with moral ambiguity and tension should pack
their bags and come home
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How to support ethical decision
making in the organization?
culture, values & programs
compliance & leadership
recognition of the role of co-workers &
managers
balancing stakeholder interests
management of situational pressures
rewards beyond short-term performance
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Creating an Ethical Corporate
Culture
Core values are not specific enough to guide managers through
actual ethical dilemnas.
Managers should be guided by precise statements that spell out
the behavior and operating practices that the company
demands.
90% of all Fortune 500 companies have codes of conduct.
70% have statements of vision and values.
In Europe and the Far East, the percentages are lower but are
rising rapidly.

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Business Ethics: It Begins with
Leadership
As Leaders, we must do a better job at creating
and sustaining organizational cultures that
support ethical behavior….

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Guidelines for Ethical Leadership
Treat corporte values and formal standards of
conduct as absolutes.
Design and implement conditions of
engagement for suppliers afnd customers.
Allow forwign business units to help
forlmulate ethical standards and interpret
ethical issues.
In host countries, support efforts to decrease
institutional corruptions.
Exercise moral imagination.
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Two approaches to ethics programs
and their effectiveness
Compliance-based programs
• Rooted in avoiding legal sanctions.
• Companies will establish rules and guidelines for employees to follow.
• Emphasizes threat of detection and punishment.
• Assumes employees are driven by self-interest.
• Research evidence shows that employees do care about moral
correctness of their actions.
Sources: Lynn Sharp Paine, “Managing for Organizational Integrity,” Harvard Business Review, March/April 1994, pp. 106-117
and Gary Weaver and Linda Klebe Trevino, “Compliance and Values Oriented Ethics Programs: Influences on
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Employees’ Attitudes and Behavior,” Business Ethics Quarterly, 9(1999), pp. 315-335.

Two approaches to ethics programs
and their effectiveness
Integrity-based ethics programs
• Combine a concern for the law with an emphasis on employee
responsibility for ethical conduct.
• Establish a climate of self-governance for employees based on
general principles as guidelines.
• Employees told to act with integrity and conduct business dealings
in an environment of honesty and fairness.
• Employees are thought of as social beings, concerned for the
well-being of others.
• Researchers found that these programs fostered lower
observed unethical conduct.
Sources: Lynn Sharp Paine, “Managing for Organizational Integrity,” Harvard Business Review, March/April 1994, pp. 106-117
and Gary Weaver and Linda Klebe Trevino, “Compliance and Values Oriented Ethics Programs: Influences on
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Employees’ Attitudes and Behavior,” Business Ethics Quarterly, 9(1999), pp. 315-335.

kARkter : pola perilaku yang bersifat
individual, keadaan moral seseorang.
Tahap: moral knowing (penget moral), moral
feeling (perasaan moral) dan moral action

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