PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP PROSES KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA PADA PT.YAMAHA BAHANA CAHAYA SEJATI BANDUNG
DAFTAR TABEL
Tabel 1.1
Penjualan Sepeda Motor di Indonesia Tahun 2013-2015 ................ 3
Tabel 1.2
Data Penjualan Sepeda Motor Yamaha Bahana 2015-2016 ............ 4
Tabel 2.1
Penelitian Terdahulu ........................................................................ 28
Tabel 3.1
Operasional Variabel ....................................................................... 48
Tabel 3.2
Skor / Bobot nilai berdasarkan skala likert ...................................... 50
Tabel 4.1
Karakteristik Responden Berdasarkan Jenis Kelamin ..................... 60
Tabel 4.2
Karakteristik Responden Berdasarkan Usia .................................... 61
Tabel 4.3
Karakteristik Responden Berdasarkan Pekerjaan ............................ 61
Tabel 4.4
Karakteristik Responden Berdasarkan Pendapatan ......................... 62
Tabel 4.5
Karakteristik Responden Berdasarkan Frekuensi pembelian .......... 63
Tabel 4.6
Uji Validitas Data Variabel Citra Merek ......................................... 64
Tabel 4.7
Uji Validitas Data Variabel Kualitas Produk ................................... 64
Tabel 4.8
Uji Validitas Data Variabel Proses Keputusan Pembelian .............. 65
Tabel 4.9
Uji Realibilitas Citra Merek ............................................................. 66
Tabel 4.10
Uji Realibilitas Kualitas Produk ...................................................... 66
Tabel 4.11
Uji Realibilitas Proses Keputusan Pembelian .................................. 66
Tabel 4.12
Alternatif Jawaban Skor................................................................... 67
Tabel 4.13
Tanggapan Responden Mengenai Citra Merek ............................... 68
Tabel 4.14
Tanggapan Responden Mengenai Kualitas Produk ......................... 72
Tabel 4.15
Tanggapan Responden Mengenai Proses Keputusan Pembelian .... 76
Tabel 4.16
Hasil Uji Regresi Berganda ............................................................. 79
Tabel 4.17
Hasil Uji Multikolinearitas .............................................................. 82
Tabel 4.18
Hasil Uji Hipotesis Secara Parsial ................................................... 83
Tabel 4.19
Hasil Uji Hipotesis Secara Simultan ................................................ 84
Tabel 4.20
Hasil Uji Koefisien determinasi ...................................................... 85
x
Tabel 1.1
Penjualan Sepeda Motor di Indonesia Tahun 2013-2015 ................ 3
Tabel 1.2
Data Penjualan Sepeda Motor Yamaha Bahana 2015-2016 ............ 4
Tabel 2.1
Penelitian Terdahulu ........................................................................ 28
Tabel 3.1
Operasional Variabel ....................................................................... 48
Tabel 3.2
Skor / Bobot nilai berdasarkan skala likert ...................................... 50
Tabel 4.1
Karakteristik Responden Berdasarkan Jenis Kelamin ..................... 60
Tabel 4.2
Karakteristik Responden Berdasarkan Usia .................................... 61
Tabel 4.3
Karakteristik Responden Berdasarkan Pekerjaan ............................ 61
Tabel 4.4
Karakteristik Responden Berdasarkan Pendapatan ......................... 62
Tabel 4.5
Karakteristik Responden Berdasarkan Frekuensi pembelian .......... 63
Tabel 4.6
Uji Validitas Data Variabel Citra Merek ......................................... 64
Tabel 4.7
Uji Validitas Data Variabel Kualitas Produk ................................... 64
Tabel 4.8
Uji Validitas Data Variabel Proses Keputusan Pembelian .............. 65
Tabel 4.9
Uji Realibilitas Citra Merek ............................................................. 66
Tabel 4.10
Uji Realibilitas Kualitas Produk ...................................................... 66
Tabel 4.11
Uji Realibilitas Proses Keputusan Pembelian .................................. 66
Tabel 4.12
Alternatif Jawaban Skor................................................................... 67
Tabel 4.13
Tanggapan Responden Mengenai Citra Merek ............................... 68
Tabel 4.14
Tanggapan Responden Mengenai Kualitas Produk ......................... 72
Tabel 4.15
Tanggapan Responden Mengenai Proses Keputusan Pembelian .... 76
Tabel 4.16
Hasil Uji Regresi Berganda ............................................................. 79
Tabel 4.17
Hasil Uji Multikolinearitas .............................................................. 82
Tabel 4.18
Hasil Uji Hipotesis Secara Parsial ................................................... 83
Tabel 4.19
Hasil Uji Hipotesis Secara Simultan ................................................ 84
Tabel 4.20
Hasil Uji Koefisien determinasi ...................................................... 85
x