Pengaruh Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Teh Pucuk Harum Pada Mahasiswa Ekstensi Fakultas Ekonomi dan Bisnis Universitas Sumatera Utara
Lampiran 1
KUESIONER
PENGARUH PRODUK, HARGA DAN PROMOSI TERHADAP
KEPUTUSAN PEMBELIAN PRODUK TEH PUCUK HARUM
PADA MAHASISWA EKSTENSI FAKULTASEKONOMI
DAN BISNIS UNIVERSITAS SUMATERA UTARA
Untuk mengetahui seberapa besar pengaruh Produk, Harga, dan promosi terhadap
keputusan pembelian Teh Pucuk Harum pada Mahasiswa/I Ekstensi Fakultas
Ekonomi dan Bisnis Universitas Sumatera Utara, maka dibutuhkan pendapat dari
responden untuk melengkapi penelitian ini.
Untuk itu saya mengharapkan kesediaan Saudara untuk mengisi kuesioner
yang saya berikan. Atas bantuan dan kesediaannya saya ucapkan terima kasih.
No. Responden:
A. Identitas Responden
Nama
:
Jenis Kelamin
:
Usia
:
Jurusan
:
B. Petunjuk Pengisian
Keterangan :
STS = Sangat Tidak Setuju
TS = Tidak Setuju
KS = Kurang Setuju
S = Setuju
SS = Sangat Setuju
72
Universitas Sumatera Utara
Isilah Kuesioner ini dengan memberi tanda (√) pada kolom jawaban yang
tersedia.
PRODUK (X1)
NO
1.
2.
3.
4.
PERNYATAAN
SS
Teh Pucuk Harum enak
rasanya
Desain kemasan Teh Pucuk
Harum menarik
Teh Pucuk Harum terbuat dari
bahan-bahan alami
Teh Pucuk Harum cocok
dikonsumsi untuk berbagai
jenis makanan
HARGA (X2)
NO PERNYATAAN
SS
Harga Teh Pucuk Harum
1.
Terjangkau
Harga Teh Pucuk Harum lebih
2.
murah di banding yang lain
Harga Teh Pucuk Harum
3.
sesuai dengan manfaat yang
dirasakan
Harga Teh Pucuk Harum
4.
sesuai dengan kualitas
S
KS
TS
STS
S
KS
TS
STS
S
KS
TS
STS
PROMOSI (X3)
NO
1.
2.
3.
PERNYATAAN
SS
Saya menegetahui Teh Pucuk
Harum dari media Elektronik
Tampilan iklan di TV menarik
dalam memperkenalkan Teh
Pucuk Harum
Informasi yang disampaikan
iklan Teh Pucuk Harum jelas
73
Universitas Sumatera Utara
KEPUTUSAN PEMBELIAN
NO
1.
2.
3.
4.
PERNYATAAN
SS
Saya membeli produk Teh
Pucuk Harum karena adanya
kebutuhan
Saya
mencari
informasi
tentang Teh Pucuk Harum
sebelum memutuskan untuk
membeli
Saya
memutuskan
untuk
membeli produk Teh Pucuk
Harum
setelah
membandingkan dengan teh
dalam kemesan yang lain
Saya yakin dengan keputusan
saya membeli Teh Pucuk
Harum karena kealamiannya
S
KS
TS
STS
74
Universitas Sumatera Utara
Lampiran 2
Uji Validitas dan Reliabilitas
Reliability
Case Processing Summary
N
%
Valid
30
100,0
a
Cases
Excluded
0
,0
Total
30
100,0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
N of Items
Alpha
,880
15
Scale Mean if
Item Deleted
P1
P2
P3
P4
P5
P6
P7
P8
P9
P10
P11
P12
P13
P14
P15
56,5000
56,3333
56,2667
56,4000
56,7333
56,6667
56,3667
56,4000
56,5000
56,7333
56,4333
56,2333
56,3000
56,6000
56,5333
Item-Total Statistics
Scale Variance Corrected Itemif Item Deleted
Total
Correlation
24,741
,726
24,920
,537
25,444
,531
25,283
,517
26,064
,484
25,816
,503
24,585
,688
25,972
,399
24,328
,714
25,099
,529
24,530
,682
26,047
,558
26,700
,463
25,283
,387
24,878
,477
Cronbach's
Alpha if Item
Deleted
,865
,872
,872
,873
,874
,874
,865
,878
,864
,873
,866
,872
,876
,882
,876
75
Universitas Sumatera Utara
Lampiran 3
Karakteristik Responden
Statistics
Jenis_Kelamin
100
0
Valid
Missing
N
Frequency
Valid
L
P
Total
Valid
Total
41
59
41,0
59,0
41,0
59,0
100
100,0
100,0
Usia
Percent
Valid Percent
13
12
41
34
13,0
12,0
41,0
34,0
13,0
12,0
41,0
34,0
100
100,0
100,0
Departemen
Frequency
Percent
Valid
Akuntansi
Ekonomi Pembangunan
Manajemen
Total
Departemen
100
0
Jenis_Kelamin
Percent
Valid Percent
Frequency
25 Tahun
20-22 Tahun
23-25 Tahun
Usia
100
0
Cumulative
Percent
41,0
100,0
Cumulative
Percent
13,0
25,0
66,0
100,0
Valid Percent
32
20
48
32,0
20,0
48,0
32,0
20,0
48,0
100
100,0
100,0
Cumulative
Percent
32,0
52,0
100,0
76
Universitas Sumatera Utara
Lampiran 4
Tabulasi Jawaban Responden
Produk (X1)
Harga (X2)
Promosi (X3)
Keputusan Pembelian (Y)
No.
P1
P2
P3
P4
Total
P1
P2
P3
P4
Total
P1
P2
P3
Total
P1
P2
P3
P4
Total
1
2
4
4
5
4
4
4
4
4
17
16
4
5
4
4
5
4
3
4
16
17
5
4
4
4
4
4
13
12
4
3
4
4
4
4
4
4
16
15
3
5
4
4
5
18
4
4
5
5
18
4
4
5
13
4
5
3
3
15
4
4
5
4
4
17
4
4
5
4
17
5
3
4
12
4
4
4
4
16
5
6
5
4
4
4
5
4
3
4
17
16
4
5
4
5
4
4
3
4
15
18
4
4
4
4
3
4
11
12
4
4
5
4
4
5
4
5
17
18
7
8
9
5
5
4
4
4
3
4
5
3
4
4
3
17
18
13
4
4
5
3
5
4
4
4
4
5
4
4
16
17
17
5
4
5
4
4
4
4
3
4
13
11
13
4
4
3
5
4
4
4
5
3
4
5
3
17
18
13
10
11
5
3
4
5
5
4
4
3
18
15
4
4
4
4
5
4
5
4
18
16
5
4
4
5
4
3
13
12
5
3
4
5
4
5
5
3
18
16
12
13
3
4
4
3
3
3
4
4
14
14
4
4
4
3
4
5
4
5
16
17
4
5
5
4
3
4
12
13
4
3
4
5
4
4
4
5
16
17
14
15
4
4
5
4
5
4
4
4
18
16
4
5
4
4
4
5
4
4
16
18
5
4
4
4
4
5
13
13
4
4
4
5
5
5
4
4
17
18
16
17
18
4
4
4
3
2
3
4
5
4
4
4
4
15
15
15
4
4
4
4
4
3
5
5
4
5
5
4
18
18
15
4
4
4
4
5
4
4
3
4
12
12
12
4
4
4
4
5
4
4
5
4
4
4
4
16
18
16
19
20
21
22
3
5
5
5
4
3
4
5
5
4
4
4
5
5
4
3
17
17
17
17
3
5
5
5
4
5
4
5
4
5
4
4
3
5
5
4
14
20
18
18
4
5
4
4
4
3
4
4
3
5
3
4
11
13
11
12
3
5
4
5
5
5
5
5
3
5
5
4
4
5
4
4
15
20
18
18
23
24
25
26
27
28
29
30
4
4
4
4
5
4
4
4
4
4
4
4
4
4
5
4
5
4
4
4
4
4
4
3
4
5
5
3
4
4
4
5
17
17
17
15
17
16
17
16
4
4
5
4
4
4
5
4
5
4
5
4
4
4
4
4
5
4
5
5
4
3
4
4
4
4
4
4
4
5
4
4
18
16
19
17
16
16
17
16
5
4
5
5
4
4
5
4
4
4
4
4
4
4
4
4
5
4
4
4
3
3
5
4
14
12
13
13
11
11
14
12
5
4
5
4
4
4
4
4
4
4
4
4
4
4
4
3
5
4
5
4
5
4
5
4
4
4
5
4
4
5
4
5
18
16
19
16
17
17
17
16
31
32
33
34
35
36
37
38
39
40
41
42
3
4
4
5
4
4
4
4
4
3
4
4
4
5
4
4
4
4
4
4
3
3
5
4
4
3
3
4
5
4
4
5
4
5
3
4
5
3
5
4
4
5
5
4
4
4
3
4
16
15
16
17
17
17
17
17
15
15
15
16
4
4
4
5
4
4
5
4
4
4
4
4
4
3
5
4
4
3
5
4
4
4
5
5
4
3
4
4
4
4
4
4
5
4
4
4
5
4
5
4
4
4
5
4
4
4
3
4
17
14
18
17
16
15
19
16
17
16
16
17
5
4
4
4
4
4
5
4
4
4
4
4
4
4
4
5
4
4
5
4
4
4
4
4
3
2
4
4
4
4
4
4
5
3
4
5
12
10
12
13
12
12
14
12
13
11
12
13
4
2
4
5
4
5
5
4
3
4
4
4
4
3
4
5
4
4
4
4
2
3
5
4
4
3
4
4
4
4
4
4
5
4
4
4
4
4
4
5
4
4
5
4
5
5
4
5
16
12
16
19
16
17
18
16
15
16
17
17
43
44
45
46
47
48
49
50
51
52
53
5
4
4
5
5
4
4
4
4
3
4
4
4
4
4
5
5
3
4
4
4
5
3
3
4
2
3
2
4
3
3
4
4
4
4
5
3
4
4
3
3
4
4
4
16
15
17
14
17
15
14
14
15
15
17
4
5
4
4
4
5
4
3
5
5
4
4
4
4
4
4
4
4
3
4
4
5
4
4
4
4
4
5
4
4
4
4
4
4
4
4
3
4
5
4
4
4
4
4
16
17
16
15
16
19
16
14
17
17
17
4
4
5
4
5
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
4
4
3
3
4
4
3
3
4
3
4
3
4
11
11
13
12
12
11
12
11
11
11
12
4
4
4
4
4
4
4
3
4
4
4
4
4
4
3
4
4
4
3
4
4
4
4
4
4
5
4
4
4
4
4
4
5
4
4
5
4
4
4
4
5
4
4
4
16
16
17
16
16
16
16
15
16
16
17
54
4
4
4
4
16
4
4
4
5
17
4
4
5
13
4
4
4
4
16
77
Universitas Sumatera Utara
55
4
5
4
4
17
5
4
5
4
18
4
4
4
12
4
4
4
4
16
56
4
3
3
5
15
4
4
4
4
16
5
5
5
15
5
4
4
4
17
57
58
4
4
4
4
5
4
4
4
17
16
5
4
4
4
4
4
4
4
17
16
4
5
4
4
4
4
12
13
4
4
5
4
4
5
4
4
17
17
59
60
4
4
5
4
4
5
4
4
17
17
4
4
4
4
5
5
4
5
17
18
4
5
4
4
5
4
13
13
5
4
4
4
4
5
4
5
17
18
61
62
4
4
4
4
4
5
4
4
16
17
4
5
4
4
5
4
4
5
17
18
4
4
5
4
4
4
13
12
3
4
4
4
4
4
5
4
16
16
63
64
65
3
4
4
4
4
4
4
4
4
5
4
4
16
16
16
4
4
4
4
4
4
4
5
3
4
2
4
16
15
15
4
5
4
5
4
3
4
4
4
13
13
11
2
3
4
3
3
4
5
5
4
5
5
4
15
16
16
66
4
3
3
3
13
3
3
4
4
14
5
4
3
12
3
2
5
4
14
67
4
4
4
4
16
4
5
4
5
18
4
4
4
12
4
4
4
5
17
68
69
70
4
4
4
4
4
4
4
4
5
4
4
5
16
16
18
5
4
4
4
4
5
5
4
4
5
3
5
19
15
18
5
4
5
4
4
4
4
4
4
13
12
13
5
4
4
5
4
4
5
4
5
4
4
5
19
16
18
71
72
4
4
5
4
3
5
4
5
16
18
5
4
4
4
4
4
4
4
17
16
4
5
4
4
4
4
12
13
4
4
5
4
4
4
4
5
17
17
73
74
4
5
4
4
5
4
5
5
18
18
5
4
4
5
4
5
4
4
17
18
5
4
5
4
4
4
14
12
4
5
3
5
5
5
5
3
17
18
75
76
77
78
5
4
4
3
4
4
4
5
4
4
4
4
5
4
5
5
18
16
17
17
5
4
5
4
5
4
4
4
4
4
5
4
4
4
5
4
18
16
19
16
4
4
5
4
5
4
4
4
4
4
4
4
13
12
13
12
5
4
5
4
5
4
4
4
4
4
5
5
4
4
5
4
18
16
19
17
79
80
81
82
83
4
5
5
3
4
3
4
4
4
5
3
4
4
4
4
4
4
4
4
4
14
17
17
15
17
5
5
5
5
5
4
4
5
5
5
4
5
4
4
4
5
5
5
4
4
18
19
19
18
18
5
4
4
4
4
5
3
5
4
4
4
4
5
4
4
14
11
14
12
12
5
5
4
5
4
4
4
4
4
4
4
4
4
5
5
5
4
5
4
4
18
17
17
18
17
84
85
86
4
5
4
4
4
4
3
5
5
4
5
4
15
19
17
4
5
4
4
5
4
4
5
3
4
5
3
16
20
14
4
4
4
4
5
4
4
4
4
12
13
12
5
5
5
4
5
5
5
5
5
4
5
3
18
20
18
87
88
89
90
91
92
93
94
95
96
97
98
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
4
2
4
3
4
2
4
5
4
4
4
4
4
3
4
5
4
5
5
5
4
4
4
4
4
4
4
4
4
4
5
4
3
16
16
15
16
13
16
16
16
15
18
18
15
4
5
4
4
4
4
3
5
5
4
4
5
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
5
4
4
4
4
4
4
4
4
4
3
3
4
4
16
17
16
16
16
16
15
17
16
15
17
17
4
4
4
4
4
4
4
5
4
4
5
4
4
4
4
4
2
4
4
4
4
3
4
3
4
4
4
4
3
4
4
4
4
4
4
4
12
12
12
12
9
12
12
13
12
11
13
11
4
5
4
5
4
4
4
5
4
5
5
5
4
4
3
4
3
4
4
4
4
2
4
3
4
4
4
4
3
4
4
4
4
5
4
4
4
4
4
4
3
4
4
4
4
3
4
5
16
17
15
17
13
16
16
17
16
15
17
17
99
100
4
4
2
3
4
4
4
4
14
15
4
5
4
4
4
5
4
4
16
18
4
4
4
4
4
4
12
12
4
5
4
3
4
5
4
5
16
18
78
Universitas Sumatera Utara
Lampiran 5
Deskriptif Jawaban Responden
a. Produk (X1)
Frequency
Valid
3
4
5
Total
Valid
Total
9,0
73,0
18,0
9,0
73,0
18,0
100
100,0
100,0
Valid
Total
Valid
Total
Valid Percent
4,0
14,0
65,0
17,0
4,0
14,0
65,0
17,0
100
100,0
100,0
P3
Percent
Valid Percent
2
18
58
22
2,0
18,0
58,0
22,0
2,0
18,0
58,0
22,0
100
100,0
100,0
Frequency
3
4
5
P2
Percent
4
14
65
17
Frequency
2
3
4
5
Valid Percent
9
73
18
Frequency
2
3
4
5
P1
Percent
P4
Percent
Valid Percent
12
66
22
12,0
66,0
22,0
12,0
66,0
22,0
100
100,0
100,0
Cumulative
Percent
9,0
82,0
100,0
Cumulative
Percent
4,0
18,0
83,0
100,0
Cumulative
Percent
2,0
20,0
78,0
100,0
Cumulative
Percent
12,0
78,0
100,0
79
Universitas Sumatera Utara
b. Harga (X2)
Frequency
Valid
3
4
5
Total
Valid
Total
4,0
62,0
34,0
4,0
62,0
34,0
100
100,0
100,0
Valid
Total
Valid
Total
Valid Percent
7,0
74,0
19,0
7,0
74,0
19,0
100
100,0
100,0
P3
Percent
Valid Percent
4
70
26
4,0
70,0
26,0
4,0
70,0
26,0
100
100,0
100,0
Frequency
2
3
4
5
P2
Percent
7
74
19
Frequency
3
4
5
Valid Percent
4
62
34
Frequency
3
4
5
P1
Percent
P4
Percent
Valid Percent
1
9
66
24
1,0
9,0
66,0
24,0
1,0
9,0
66,0
24,0
100
100,0
100,0
Cumulative
Percent
4,0
66,0
100,0
Cumulative
Percent
7,0
81,0
100,0
Cumulative
Percent
4,0
74,0
100,0
Cumulative
Percent
1,0
10,0
76,0
100,0
80
Universitas Sumatera Utara
c. Promosi (X3)
Frequency
Valid
4
5
Total
Valid
Total
71,0
29,0
71,0
29,0
100
100,0
100,0
Valid
Total
P2
Percent
Valid Percent
1
7
79
13
1,0
7,0
79,0
13,0
1,0
7,0
79,0
13,0
100
100,0
100,0
Frequency
2
3
4
5
Valid Percent
71
29
Frequency
2
3
4
5
P1
Percent
P3
Percent
Valid Percent
1
19
69
11
1,0
19,0
69,0
11,0
1,0
19,0
69,0
11,0
100
100,0
100,0
Cumulative
Percent
71,0
100,0
Cumulative
Percent
1,0
8,0
87,0
100,0
Cumulative
Percent
1,0
20,0
89,0
100,0
d. Keputusan Pembelian (Y)
Frequency
Valid
2
3
4
5
Total
Valid
Total
Valid Percent
2
10
61
27
2,0
10,0
61,0
27,0
2,0
10,0
61,0
27,0
100
100,0
100,0
Frequency
2
3
4
5
P1
Percent
P2
Percent
Valid Percent
3
12
65
20
3,0
12,0
65,0
20,0
3,0
12,0
65,0
20,0
100
100,0
100,0
Cumulative
Percent
2,0
12,0
73,0
100,0
Cumulative
Percent
3,0
15,0
80,0
100,0
81
Universitas Sumatera Utara
Frequency
Valid
3
4
5
Total
Valid
Total
Valid Percent
5
62
33
5,0
62,0
33,0
5,0
62,0
33,0
100
100,0
100,0
Frequency
3
4
5
P3
Percent
P4
Percent
Valid Percent
7
64
29
7,0
64,0
29,0
7,0
64,0
29,0
100
100,0
100,0
Cumulative
Percent
5,0
67,0
100,0
Cumulative
Percent
7,0
71,0
100,0
82
Universitas Sumatera Utara
Lampiran 6
Uji Asumsi Klasik
a. Uji Normalitas
83
Universitas Sumatera Utara
b. Uji Heteroskedastisitas
Coefficients
Unstandardized Coefficients
Model
B
(Constant)
a
Standardized
Coefficients
Beta
Std. Error
1,464
1,093
Produk
-,075
Harga
,066
Promosi
-,052
a. Dependent Variable: Abs_res
,052
,051
,072
1
t
-,153
,141
-,079
Sig.
1,339
,184
-1,437
1,287
-,730
,154
,201
,467
c. Uji Multikolinearitas
a
Coefficients
Unstandardized
Standardized
Coefficients
Coefficients
B
Std. Error
Beta
Model
(Constant)
1,062
1,712
Produk
,319
,082
Harga
,437
,080
Promosi
,254
,112
a. Dependent Variable: Keputusan_Pembelian
1
,305
,438
,181
t
Sig.
,620
,537
3,907
5,437
2,267
,000
,000
,026
Collinearity
Statistics
Tolerance
VIF
,889
,837
,849
1,125
1,195
1,178
84
Universitas Sumatera Utara
Lampiran 7
Pengujian Hipotesis
a. Uji Simultan (Uji F)
a
Model
Sum of Squares
82,698
Regression
Residual
1
Total
ANOVA
df
3
Mean Square
27,566
90,052
96
,938
172,750
99
F
29,387
Sig.
b
,000
a. Dependent Variable: Keputusan_Pembelian
b. Predictors: (Constant), Promosi, Produk, Harga
b. Uji Parsial (Uji t)
a
Coefficients
Unstandardized
Standardized
Coefficients
Coefficients
B
Std. Error
Beta
Model
(Constant)
1,062
1,712
Produk
,319
,082
1
Harga
,437
,080
Promosi
,254
,112
a. Dependent Variable: Keputusan_Pembelian
,305
,438
,181
t
Sig.
,620
,537
3,907
5,437
2,267
,000
,000
,026
Collinearity
Statistics
Tolerance
VIF
,889
,837
,849
1,125
1,195
1,178
c. Uji Koefisien Determinasi (R2)
b
Model Summary
Model
R
R Square
Adjusted R
Std. Error of the
Square
Estimate
a
1
,692
,479
,462
,969
a. Predictors: (Constant), Promosi, Produk, Harga
b. Dependent Variable: Keputusan_Pembelian
Durbin-Watson
1,729
85
Universitas Sumatera Utara
KUESIONER
PENGARUH PRODUK, HARGA DAN PROMOSI TERHADAP
KEPUTUSAN PEMBELIAN PRODUK TEH PUCUK HARUM
PADA MAHASISWA EKSTENSI FAKULTASEKONOMI
DAN BISNIS UNIVERSITAS SUMATERA UTARA
Untuk mengetahui seberapa besar pengaruh Produk, Harga, dan promosi terhadap
keputusan pembelian Teh Pucuk Harum pada Mahasiswa/I Ekstensi Fakultas
Ekonomi dan Bisnis Universitas Sumatera Utara, maka dibutuhkan pendapat dari
responden untuk melengkapi penelitian ini.
Untuk itu saya mengharapkan kesediaan Saudara untuk mengisi kuesioner
yang saya berikan. Atas bantuan dan kesediaannya saya ucapkan terima kasih.
No. Responden:
A. Identitas Responden
Nama
:
Jenis Kelamin
:
Usia
:
Jurusan
:
B. Petunjuk Pengisian
Keterangan :
STS = Sangat Tidak Setuju
TS = Tidak Setuju
KS = Kurang Setuju
S = Setuju
SS = Sangat Setuju
72
Universitas Sumatera Utara
Isilah Kuesioner ini dengan memberi tanda (√) pada kolom jawaban yang
tersedia.
PRODUK (X1)
NO
1.
2.
3.
4.
PERNYATAAN
SS
Teh Pucuk Harum enak
rasanya
Desain kemasan Teh Pucuk
Harum menarik
Teh Pucuk Harum terbuat dari
bahan-bahan alami
Teh Pucuk Harum cocok
dikonsumsi untuk berbagai
jenis makanan
HARGA (X2)
NO PERNYATAAN
SS
Harga Teh Pucuk Harum
1.
Terjangkau
Harga Teh Pucuk Harum lebih
2.
murah di banding yang lain
Harga Teh Pucuk Harum
3.
sesuai dengan manfaat yang
dirasakan
Harga Teh Pucuk Harum
4.
sesuai dengan kualitas
S
KS
TS
STS
S
KS
TS
STS
S
KS
TS
STS
PROMOSI (X3)
NO
1.
2.
3.
PERNYATAAN
SS
Saya menegetahui Teh Pucuk
Harum dari media Elektronik
Tampilan iklan di TV menarik
dalam memperkenalkan Teh
Pucuk Harum
Informasi yang disampaikan
iklan Teh Pucuk Harum jelas
73
Universitas Sumatera Utara
KEPUTUSAN PEMBELIAN
NO
1.
2.
3.
4.
PERNYATAAN
SS
Saya membeli produk Teh
Pucuk Harum karena adanya
kebutuhan
Saya
mencari
informasi
tentang Teh Pucuk Harum
sebelum memutuskan untuk
membeli
Saya
memutuskan
untuk
membeli produk Teh Pucuk
Harum
setelah
membandingkan dengan teh
dalam kemesan yang lain
Saya yakin dengan keputusan
saya membeli Teh Pucuk
Harum karena kealamiannya
S
KS
TS
STS
74
Universitas Sumatera Utara
Lampiran 2
Uji Validitas dan Reliabilitas
Reliability
Case Processing Summary
N
%
Valid
30
100,0
a
Cases
Excluded
0
,0
Total
30
100,0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
N of Items
Alpha
,880
15
Scale Mean if
Item Deleted
P1
P2
P3
P4
P5
P6
P7
P8
P9
P10
P11
P12
P13
P14
P15
56,5000
56,3333
56,2667
56,4000
56,7333
56,6667
56,3667
56,4000
56,5000
56,7333
56,4333
56,2333
56,3000
56,6000
56,5333
Item-Total Statistics
Scale Variance Corrected Itemif Item Deleted
Total
Correlation
24,741
,726
24,920
,537
25,444
,531
25,283
,517
26,064
,484
25,816
,503
24,585
,688
25,972
,399
24,328
,714
25,099
,529
24,530
,682
26,047
,558
26,700
,463
25,283
,387
24,878
,477
Cronbach's
Alpha if Item
Deleted
,865
,872
,872
,873
,874
,874
,865
,878
,864
,873
,866
,872
,876
,882
,876
75
Universitas Sumatera Utara
Lampiran 3
Karakteristik Responden
Statistics
Jenis_Kelamin
100
0
Valid
Missing
N
Frequency
Valid
L
P
Total
Valid
Total
41
59
41,0
59,0
41,0
59,0
100
100,0
100,0
Usia
Percent
Valid Percent
13
12
41
34
13,0
12,0
41,0
34,0
13,0
12,0
41,0
34,0
100
100,0
100,0
Departemen
Frequency
Percent
Valid
Akuntansi
Ekonomi Pembangunan
Manajemen
Total
Departemen
100
0
Jenis_Kelamin
Percent
Valid Percent
Frequency
25 Tahun
20-22 Tahun
23-25 Tahun
Usia
100
0
Cumulative
Percent
41,0
100,0
Cumulative
Percent
13,0
25,0
66,0
100,0
Valid Percent
32
20
48
32,0
20,0
48,0
32,0
20,0
48,0
100
100,0
100,0
Cumulative
Percent
32,0
52,0
100,0
76
Universitas Sumatera Utara
Lampiran 4
Tabulasi Jawaban Responden
Produk (X1)
Harga (X2)
Promosi (X3)
Keputusan Pembelian (Y)
No.
P1
P2
P3
P4
Total
P1
P2
P3
P4
Total
P1
P2
P3
Total
P1
P2
P3
P4
Total
1
2
4
4
5
4
4
4
4
4
17
16
4
5
4
4
5
4
3
4
16
17
5
4
4
4
4
4
13
12
4
3
4
4
4
4
4
4
16
15
3
5
4
4
5
18
4
4
5
5
18
4
4
5
13
4
5
3
3
15
4
4
5
4
4
17
4
4
5
4
17
5
3
4
12
4
4
4
4
16
5
6
5
4
4
4
5
4
3
4
17
16
4
5
4
5
4
4
3
4
15
18
4
4
4
4
3
4
11
12
4
4
5
4
4
5
4
5
17
18
7
8
9
5
5
4
4
4
3
4
5
3
4
4
3
17
18
13
4
4
5
3
5
4
4
4
4
5
4
4
16
17
17
5
4
5
4
4
4
4
3
4
13
11
13
4
4
3
5
4
4
4
5
3
4
5
3
17
18
13
10
11
5
3
4
5
5
4
4
3
18
15
4
4
4
4
5
4
5
4
18
16
5
4
4
5
4
3
13
12
5
3
4
5
4
5
5
3
18
16
12
13
3
4
4
3
3
3
4
4
14
14
4
4
4
3
4
5
4
5
16
17
4
5
5
4
3
4
12
13
4
3
4
5
4
4
4
5
16
17
14
15
4
4
5
4
5
4
4
4
18
16
4
5
4
4
4
5
4
4
16
18
5
4
4
4
4
5
13
13
4
4
4
5
5
5
4
4
17
18
16
17
18
4
4
4
3
2
3
4
5
4
4
4
4
15
15
15
4
4
4
4
4
3
5
5
4
5
5
4
18
18
15
4
4
4
4
5
4
4
3
4
12
12
12
4
4
4
4
5
4
4
5
4
4
4
4
16
18
16
19
20
21
22
3
5
5
5
4
3
4
5
5
4
4
4
5
5
4
3
17
17
17
17
3
5
5
5
4
5
4
5
4
5
4
4
3
5
5
4
14
20
18
18
4
5
4
4
4
3
4
4
3
5
3
4
11
13
11
12
3
5
4
5
5
5
5
5
3
5
5
4
4
5
4
4
15
20
18
18
23
24
25
26
27
28
29
30
4
4
4
4
5
4
4
4
4
4
4
4
4
4
5
4
5
4
4
4
4
4
4
3
4
5
5
3
4
4
4
5
17
17
17
15
17
16
17
16
4
4
5
4
4
4
5
4
5
4
5
4
4
4
4
4
5
4
5
5
4
3
4
4
4
4
4
4
4
5
4
4
18
16
19
17
16
16
17
16
5
4
5
5
4
4
5
4
4
4
4
4
4
4
4
4
5
4
4
4
3
3
5
4
14
12
13
13
11
11
14
12
5
4
5
4
4
4
4
4
4
4
4
4
4
4
4
3
5
4
5
4
5
4
5
4
4
4
5
4
4
5
4
5
18
16
19
16
17
17
17
16
31
32
33
34
35
36
37
38
39
40
41
42
3
4
4
5
4
4
4
4
4
3
4
4
4
5
4
4
4
4
4
4
3
3
5
4
4
3
3
4
5
4
4
5
4
5
3
4
5
3
5
4
4
5
5
4
4
4
3
4
16
15
16
17
17
17
17
17
15
15
15
16
4
4
4
5
4
4
5
4
4
4
4
4
4
3
5
4
4
3
5
4
4
4
5
5
4
3
4
4
4
4
4
4
5
4
4
4
5
4
5
4
4
4
5
4
4
4
3
4
17
14
18
17
16
15
19
16
17
16
16
17
5
4
4
4
4
4
5
4
4
4
4
4
4
4
4
5
4
4
5
4
4
4
4
4
3
2
4
4
4
4
4
4
5
3
4
5
12
10
12
13
12
12
14
12
13
11
12
13
4
2
4
5
4
5
5
4
3
4
4
4
4
3
4
5
4
4
4
4
2
3
5
4
4
3
4
4
4
4
4
4
5
4
4
4
4
4
4
5
4
4
5
4
5
5
4
5
16
12
16
19
16
17
18
16
15
16
17
17
43
44
45
46
47
48
49
50
51
52
53
5
4
4
5
5
4
4
4
4
3
4
4
4
4
4
5
5
3
4
4
4
5
3
3
4
2
3
2
4
3
3
4
4
4
4
5
3
4
4
3
3
4
4
4
16
15
17
14
17
15
14
14
15
15
17
4
5
4
4
4
5
4
3
5
5
4
4
4
4
4
4
4
4
3
4
4
5
4
4
4
4
4
5
4
4
4
4
4
4
4
4
3
4
5
4
4
4
4
4
16
17
16
15
16
19
16
14
17
17
17
4
4
5
4
5
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
4
4
3
3
4
4
3
3
4
3
4
3
4
11
11
13
12
12
11
12
11
11
11
12
4
4
4
4
4
4
4
3
4
4
4
4
4
4
3
4
4
4
3
4
4
4
4
4
4
5
4
4
4
4
4
4
5
4
4
5
4
4
4
4
5
4
4
4
16
16
17
16
16
16
16
15
16
16
17
54
4
4
4
4
16
4
4
4
5
17
4
4
5
13
4
4
4
4
16
77
Universitas Sumatera Utara
55
4
5
4
4
17
5
4
5
4
18
4
4
4
12
4
4
4
4
16
56
4
3
3
5
15
4
4
4
4
16
5
5
5
15
5
4
4
4
17
57
58
4
4
4
4
5
4
4
4
17
16
5
4
4
4
4
4
4
4
17
16
4
5
4
4
4
4
12
13
4
4
5
4
4
5
4
4
17
17
59
60
4
4
5
4
4
5
4
4
17
17
4
4
4
4
5
5
4
5
17
18
4
5
4
4
5
4
13
13
5
4
4
4
4
5
4
5
17
18
61
62
4
4
4
4
4
5
4
4
16
17
4
5
4
4
5
4
4
5
17
18
4
4
5
4
4
4
13
12
3
4
4
4
4
4
5
4
16
16
63
64
65
3
4
4
4
4
4
4
4
4
5
4
4
16
16
16
4
4
4
4
4
4
4
5
3
4
2
4
16
15
15
4
5
4
5
4
3
4
4
4
13
13
11
2
3
4
3
3
4
5
5
4
5
5
4
15
16
16
66
4
3
3
3
13
3
3
4
4
14
5
4
3
12
3
2
5
4
14
67
4
4
4
4
16
4
5
4
5
18
4
4
4
12
4
4
4
5
17
68
69
70
4
4
4
4
4
4
4
4
5
4
4
5
16
16
18
5
4
4
4
4
5
5
4
4
5
3
5
19
15
18
5
4
5
4
4
4
4
4
4
13
12
13
5
4
4
5
4
4
5
4
5
4
4
5
19
16
18
71
72
4
4
5
4
3
5
4
5
16
18
5
4
4
4
4
4
4
4
17
16
4
5
4
4
4
4
12
13
4
4
5
4
4
4
4
5
17
17
73
74
4
5
4
4
5
4
5
5
18
18
5
4
4
5
4
5
4
4
17
18
5
4
5
4
4
4
14
12
4
5
3
5
5
5
5
3
17
18
75
76
77
78
5
4
4
3
4
4
4
5
4
4
4
4
5
4
5
5
18
16
17
17
5
4
5
4
5
4
4
4
4
4
5
4
4
4
5
4
18
16
19
16
4
4
5
4
5
4
4
4
4
4
4
4
13
12
13
12
5
4
5
4
5
4
4
4
4
4
5
5
4
4
5
4
18
16
19
17
79
80
81
82
83
4
5
5
3
4
3
4
4
4
5
3
4
4
4
4
4
4
4
4
4
14
17
17
15
17
5
5
5
5
5
4
4
5
5
5
4
5
4
4
4
5
5
5
4
4
18
19
19
18
18
5
4
4
4
4
5
3
5
4
4
4
4
5
4
4
14
11
14
12
12
5
5
4
5
4
4
4
4
4
4
4
4
4
5
5
5
4
5
4
4
18
17
17
18
17
84
85
86
4
5
4
4
4
4
3
5
5
4
5
4
15
19
17
4
5
4
4
5
4
4
5
3
4
5
3
16
20
14
4
4
4
4
5
4
4
4
4
12
13
12
5
5
5
4
5
5
5
5
5
4
5
3
18
20
18
87
88
89
90
91
92
93
94
95
96
97
98
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
4
2
4
3
4
2
4
5
4
4
4
4
4
3
4
5
4
5
5
5
4
4
4
4
4
4
4
4
4
4
5
4
3
16
16
15
16
13
16
16
16
15
18
18
15
4
5
4
4
4
4
3
5
5
4
4
5
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
5
4
4
4
4
4
4
4
4
4
3
3
4
4
16
17
16
16
16
16
15
17
16
15
17
17
4
4
4
4
4
4
4
5
4
4
5
4
4
4
4
4
2
4
4
4
4
3
4
3
4
4
4
4
3
4
4
4
4
4
4
4
12
12
12
12
9
12
12
13
12
11
13
11
4
5
4
5
4
4
4
5
4
5
5
5
4
4
3
4
3
4
4
4
4
2
4
3
4
4
4
4
3
4
4
4
4
5
4
4
4
4
4
4
3
4
4
4
4
3
4
5
16
17
15
17
13
16
16
17
16
15
17
17
99
100
4
4
2
3
4
4
4
4
14
15
4
5
4
4
4
5
4
4
16
18
4
4
4
4
4
4
12
12
4
5
4
3
4
5
4
5
16
18
78
Universitas Sumatera Utara
Lampiran 5
Deskriptif Jawaban Responden
a. Produk (X1)
Frequency
Valid
3
4
5
Total
Valid
Total
9,0
73,0
18,0
9,0
73,0
18,0
100
100,0
100,0
Valid
Total
Valid
Total
Valid Percent
4,0
14,0
65,0
17,0
4,0
14,0
65,0
17,0
100
100,0
100,0
P3
Percent
Valid Percent
2
18
58
22
2,0
18,0
58,0
22,0
2,0
18,0
58,0
22,0
100
100,0
100,0
Frequency
3
4
5
P2
Percent
4
14
65
17
Frequency
2
3
4
5
Valid Percent
9
73
18
Frequency
2
3
4
5
P1
Percent
P4
Percent
Valid Percent
12
66
22
12,0
66,0
22,0
12,0
66,0
22,0
100
100,0
100,0
Cumulative
Percent
9,0
82,0
100,0
Cumulative
Percent
4,0
18,0
83,0
100,0
Cumulative
Percent
2,0
20,0
78,0
100,0
Cumulative
Percent
12,0
78,0
100,0
79
Universitas Sumatera Utara
b. Harga (X2)
Frequency
Valid
3
4
5
Total
Valid
Total
4,0
62,0
34,0
4,0
62,0
34,0
100
100,0
100,0
Valid
Total
Valid
Total
Valid Percent
7,0
74,0
19,0
7,0
74,0
19,0
100
100,0
100,0
P3
Percent
Valid Percent
4
70
26
4,0
70,0
26,0
4,0
70,0
26,0
100
100,0
100,0
Frequency
2
3
4
5
P2
Percent
7
74
19
Frequency
3
4
5
Valid Percent
4
62
34
Frequency
3
4
5
P1
Percent
P4
Percent
Valid Percent
1
9
66
24
1,0
9,0
66,0
24,0
1,0
9,0
66,0
24,0
100
100,0
100,0
Cumulative
Percent
4,0
66,0
100,0
Cumulative
Percent
7,0
81,0
100,0
Cumulative
Percent
4,0
74,0
100,0
Cumulative
Percent
1,0
10,0
76,0
100,0
80
Universitas Sumatera Utara
c. Promosi (X3)
Frequency
Valid
4
5
Total
Valid
Total
71,0
29,0
71,0
29,0
100
100,0
100,0
Valid
Total
P2
Percent
Valid Percent
1
7
79
13
1,0
7,0
79,0
13,0
1,0
7,0
79,0
13,0
100
100,0
100,0
Frequency
2
3
4
5
Valid Percent
71
29
Frequency
2
3
4
5
P1
Percent
P3
Percent
Valid Percent
1
19
69
11
1,0
19,0
69,0
11,0
1,0
19,0
69,0
11,0
100
100,0
100,0
Cumulative
Percent
71,0
100,0
Cumulative
Percent
1,0
8,0
87,0
100,0
Cumulative
Percent
1,0
20,0
89,0
100,0
d. Keputusan Pembelian (Y)
Frequency
Valid
2
3
4
5
Total
Valid
Total
Valid Percent
2
10
61
27
2,0
10,0
61,0
27,0
2,0
10,0
61,0
27,0
100
100,0
100,0
Frequency
2
3
4
5
P1
Percent
P2
Percent
Valid Percent
3
12
65
20
3,0
12,0
65,0
20,0
3,0
12,0
65,0
20,0
100
100,0
100,0
Cumulative
Percent
2,0
12,0
73,0
100,0
Cumulative
Percent
3,0
15,0
80,0
100,0
81
Universitas Sumatera Utara
Frequency
Valid
3
4
5
Total
Valid
Total
Valid Percent
5
62
33
5,0
62,0
33,0
5,0
62,0
33,0
100
100,0
100,0
Frequency
3
4
5
P3
Percent
P4
Percent
Valid Percent
7
64
29
7,0
64,0
29,0
7,0
64,0
29,0
100
100,0
100,0
Cumulative
Percent
5,0
67,0
100,0
Cumulative
Percent
7,0
71,0
100,0
82
Universitas Sumatera Utara
Lampiran 6
Uji Asumsi Klasik
a. Uji Normalitas
83
Universitas Sumatera Utara
b. Uji Heteroskedastisitas
Coefficients
Unstandardized Coefficients
Model
B
(Constant)
a
Standardized
Coefficients
Beta
Std. Error
1,464
1,093
Produk
-,075
Harga
,066
Promosi
-,052
a. Dependent Variable: Abs_res
,052
,051
,072
1
t
-,153
,141
-,079
Sig.
1,339
,184
-1,437
1,287
-,730
,154
,201
,467
c. Uji Multikolinearitas
a
Coefficients
Unstandardized
Standardized
Coefficients
Coefficients
B
Std. Error
Beta
Model
(Constant)
1,062
1,712
Produk
,319
,082
Harga
,437
,080
Promosi
,254
,112
a. Dependent Variable: Keputusan_Pembelian
1
,305
,438
,181
t
Sig.
,620
,537
3,907
5,437
2,267
,000
,000
,026
Collinearity
Statistics
Tolerance
VIF
,889
,837
,849
1,125
1,195
1,178
84
Universitas Sumatera Utara
Lampiran 7
Pengujian Hipotesis
a. Uji Simultan (Uji F)
a
Model
Sum of Squares
82,698
Regression
Residual
1
Total
ANOVA
df
3
Mean Square
27,566
90,052
96
,938
172,750
99
F
29,387
Sig.
b
,000
a. Dependent Variable: Keputusan_Pembelian
b. Predictors: (Constant), Promosi, Produk, Harga
b. Uji Parsial (Uji t)
a
Coefficients
Unstandardized
Standardized
Coefficients
Coefficients
B
Std. Error
Beta
Model
(Constant)
1,062
1,712
Produk
,319
,082
1
Harga
,437
,080
Promosi
,254
,112
a. Dependent Variable: Keputusan_Pembelian
,305
,438
,181
t
Sig.
,620
,537
3,907
5,437
2,267
,000
,000
,026
Collinearity
Statistics
Tolerance
VIF
,889
,837
,849
1,125
1,195
1,178
c. Uji Koefisien Determinasi (R2)
b
Model Summary
Model
R
R Square
Adjusted R
Std. Error of the
Square
Estimate
a
1
,692
,479
,462
,969
a. Predictors: (Constant), Promosi, Produk, Harga
b. Dependent Variable: Keputusan_Pembelian
Durbin-Watson
1,729
85
Universitas Sumatera Utara