Hubungan Antara Terpaan Tayangan Iklan Vaseline Men Dengan Keputusan Pembelian.

ABSTRACT

Gerry Akbar Ramdhani, Management Communication S1 Ekstention Program
Faculty of Communication Sciences University Of Padjadjaran. This thesis is the
result of a study entitled “The correlation between ad exposure of Vaselie Men with
the purchase decision” and also with the detail title is a “ The correlation between
ad exposure of Vaseline Men version Maximal Handsome of Ariel Noah with the
purchase decision of Sahabat Noah fans club Community from Bandung city”.
This study aimed to extent of correlation signification between the ad
intensity, attractiveness, and content the messages ad Vaseline Men version Maximal
Handsome of Ariel Noah with the purchase decision of Sahabat Noah fans club
community from Bandung city”.
The population in this rese arch study is a “ Sahabat Noah fans community
from Bandung city, Sahabat Noah is a big fans of Noah Band from indonesia. This
fans community of Sahabat Noah already have a good organizing, and also the
member this fans community from the Bandung city ma ny as 400 people. The
sampling technique used was a simple random sample (sample of random sampling).
Limithing the number of a samples in this study is a 80 people for the sampling of
research.
The result of this study research indicate that there is a significant corellation
between the intensity, attractiveness, and content the messages advertising from the

Vaseline Men version Maximal Handsome of Ariel Noah with the Purchase decision
of Sahabat Noah fans club community from Bandung city.
The conclusion of this research is that there is a significant corellation
between the intentsity of ad, atractiveness of the ad, and content messages the
advertising from Vaseline Men version Maximal Handsome of Ariel Noah with the
Purchase decision of Sahabat Noah fans club community from Bandung city.

ii