Pengaruh Social Media Marketing terhadap Customer Equity pada Pengusaha Muda di Kota Medan
DAFTAR PUSTAKA
Abadi, H. R., Kabiry, N., & Forghani, M. H. (2013). Analyzing the effect of
customer equity on satisfaction. International journal of academic
research in business an social science , 2222-6990.
Afrida, N. A. (2014). Analisis Customer Engagement The Body Shop Indonesia
melalui Twitter. Jurnal Universitas Indonesia .
Arida, N. A. (2014). Analisis Customer Engagement The Body Shop Indonesia
melalui Twitter. Jurnal Universitas Indonesia .
Arief, G. M. (2015). Pengaruh Social Media Marketing Melalui Instagram
Terhadap Minat Beli Konsumen Sugar Tribe. Jurnal Administrasi Bisnis .
Evans, D., & Mckee, J. (2010). Social Media Marketing : The Next Generation of
Business Engagement. Indiana: Wiley Publishing Inc.
Faiza, H., & Daryanti, S. (2013). Analisis pengaruh aktivitas Social Media
Marketing terhadap Customer Equity pada Merek New Luxury (studi
kasus merek Zara). Jurnal Universitas Indonesia .
Ghozali, I. (2013). Aplikasi Analisis dengan Program SPSS. Semarang: Penerbit
Universitas Diponegoro.
Gujarati, D. (2003). Ekonometrika Dasar Terjemahan : Sumarno Zain. Jakarta:
Penerbit Erlangga.
Gurnelius, S. (2011). 30-Minute Social Media Marketing. United States:
McGraw-Hill Companies.
Kaplan, A. M., & Haenlein, M. (2012). Social Media : Back to the roots and backs
to the future. Journal of system and information technology , 101-104.
Kim, A. J., & Ko, E. (2012). Do Social Media Marketing enhance Customer
Equity? An empirical study of luxury fashion brand. Journal of Business
Research , 1480-1486.
Kim, J., Kim, J., & Johnson, K. (2010). The customer-salesperson relationship
and sales effectiveness in luxury fashion stores: the role of self monitoring.
J Glob Fashion Mark , 230-9.
Lemon, K. N., Rust, R. T., & Zeithaml, V. A. (2001). What Drive Customer
Equity. Journal Marketing Management , 20-25.
Mangold, W. G., & Faulds, D. J. (2009). Social Media : the new hybrid element
of the promotion mix. Busines Horizons , 357-365.
Neti, S. (2011). Social Media and it's role in marketing. International journal of
enterprise computing and business systems .
Priambada, S. (2015). Manfaat penggunaan Media Sosial pada Usaha Kecil
Menengah. Jurnal Seminar Nasional Sistem Informasi Indonesia .
72
Universitas Sumatera Utara
73
Prihandini, F. (2014). Analisis pengaruh media sosial terhadap ekuitas konsumen
produk sepatu Adorable. Jurnal Universitas Indonesia .
Priyono, M. (2016). Metode Penelitian Kuantitatif. Sidoarjo: Zifatma Publishing.
Rina, A. W., Ronald, & Amelia. (2014). Analisis faktor-faktor yang
mempengaruhi Purchase Intention melalui Social Media terhadap Produk
Frozen Yogurt Sour Sally di Surabaya. Jurnal GEMA AKTUALITA .
Situmorang, S. H. (2016). Digital Business. Medan: USU Press.
Situmorang, S. H. (2017). Riset Pemasaran. Medan: USU Press.
Situmorang, S. H., & Lufti, M. (2015). Analisis Data untuk Riset Manajemen dan
Bisnis. Medan: USU Press.
Sugiyono. (2010). Statistika Untuk Penelitian. Bandung: Alfabeta.
Sunyoto, D. (2009). Analisis Regresi dan Uji Hipotesis, edisi pertama.
Yogyakarta: Media Pressindo.
Zarella. (2010). The Social Media Marketing Book. Jakarta: PT Serambi Ilmu
Semesta.
Universitas Sumatera Utara
Abadi, H. R., Kabiry, N., & Forghani, M. H. (2013). Analyzing the effect of
customer equity on satisfaction. International journal of academic
research in business an social science , 2222-6990.
Afrida, N. A. (2014). Analisis Customer Engagement The Body Shop Indonesia
melalui Twitter. Jurnal Universitas Indonesia .
Arida, N. A. (2014). Analisis Customer Engagement The Body Shop Indonesia
melalui Twitter. Jurnal Universitas Indonesia .
Arief, G. M. (2015). Pengaruh Social Media Marketing Melalui Instagram
Terhadap Minat Beli Konsumen Sugar Tribe. Jurnal Administrasi Bisnis .
Evans, D., & Mckee, J. (2010). Social Media Marketing : The Next Generation of
Business Engagement. Indiana: Wiley Publishing Inc.
Faiza, H., & Daryanti, S. (2013). Analisis pengaruh aktivitas Social Media
Marketing terhadap Customer Equity pada Merek New Luxury (studi
kasus merek Zara). Jurnal Universitas Indonesia .
Ghozali, I. (2013). Aplikasi Analisis dengan Program SPSS. Semarang: Penerbit
Universitas Diponegoro.
Gujarati, D. (2003). Ekonometrika Dasar Terjemahan : Sumarno Zain. Jakarta:
Penerbit Erlangga.
Gurnelius, S. (2011). 30-Minute Social Media Marketing. United States:
McGraw-Hill Companies.
Kaplan, A. M., & Haenlein, M. (2012). Social Media : Back to the roots and backs
to the future. Journal of system and information technology , 101-104.
Kim, A. J., & Ko, E. (2012). Do Social Media Marketing enhance Customer
Equity? An empirical study of luxury fashion brand. Journal of Business
Research , 1480-1486.
Kim, J., Kim, J., & Johnson, K. (2010). The customer-salesperson relationship
and sales effectiveness in luxury fashion stores: the role of self monitoring.
J Glob Fashion Mark , 230-9.
Lemon, K. N., Rust, R. T., & Zeithaml, V. A. (2001). What Drive Customer
Equity. Journal Marketing Management , 20-25.
Mangold, W. G., & Faulds, D. J. (2009). Social Media : the new hybrid element
of the promotion mix. Busines Horizons , 357-365.
Neti, S. (2011). Social Media and it's role in marketing. International journal of
enterprise computing and business systems .
Priambada, S. (2015). Manfaat penggunaan Media Sosial pada Usaha Kecil
Menengah. Jurnal Seminar Nasional Sistem Informasi Indonesia .
72
Universitas Sumatera Utara
73
Prihandini, F. (2014). Analisis pengaruh media sosial terhadap ekuitas konsumen
produk sepatu Adorable. Jurnal Universitas Indonesia .
Priyono, M. (2016). Metode Penelitian Kuantitatif. Sidoarjo: Zifatma Publishing.
Rina, A. W., Ronald, & Amelia. (2014). Analisis faktor-faktor yang
mempengaruhi Purchase Intention melalui Social Media terhadap Produk
Frozen Yogurt Sour Sally di Surabaya. Jurnal GEMA AKTUALITA .
Situmorang, S. H. (2016). Digital Business. Medan: USU Press.
Situmorang, S. H. (2017). Riset Pemasaran. Medan: USU Press.
Situmorang, S. H., & Lufti, M. (2015). Analisis Data untuk Riset Manajemen dan
Bisnis. Medan: USU Press.
Sugiyono. (2010). Statistika Untuk Penelitian. Bandung: Alfabeta.
Sunyoto, D. (2009). Analisis Regresi dan Uji Hipotesis, edisi pertama.
Yogyakarta: Media Pressindo.
Zarella. (2010). The Social Media Marketing Book. Jakarta: PT Serambi Ilmu
Semesta.
Universitas Sumatera Utara