the participants; meanwhile, the second subsection discusses the findings of the survey study.
a. The Description of Kaban Group Personnel
The participants of this survey were 30 personnel of Kaban Group Shop, consisting of 4 13 shopkeepers and 26 87 shop
assistants of Kaban Group Shop. Kaban Group Shop itself is the main shop, which has three branches and is run by the Kaban family, who
originated from Medan, North Sumatera. Most of the shop assistants still have family relationship with the shopkeepers of Kaban Group
Shop. Nineteen 63 personnel of Kaban Group Shop came from Medan, 3 10 personnel came from East Java, and 8 27 came
from Central Java. Their places of origin influence the types of language they usually speak. All of Kaban Group, 30 100
personnel spoke Indonesian to communicate, 14 29 personnel spoke Karonese one of the local languages in North Sumatera, usually
used among Karonese tribe, 4 8 personnel spoke Javanese, and 1 2 spoke Sundanese as daily language.
Kaban Group Shop runs leather goods business, such as men and women’s bags, sandals, shoes, wallets, belts, and key tags. Most
of these goods are imported from Guangzhou and Hongkong, China; meanwhile, the rest of the goods are local high quality goods. Kaban
Group Shop acts both as a wholesaler and retailer. Their customers come from domestic and international markets. For international
market, their customers are merchants who do not have any channel to PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
the goods factories in China. However, their international customers are not only merchants but also tourists. Here is the description of the
Kaban Group Shop personnel. Group of
Participant Sex
Educational Background Age year
Kaban Group
Personnel M
F Junior
H.S Senior
H.S University
15- 24
25- 34
35- 44
Total 9
21 5
21 4
18 10
2 Table 4: the Description of the Needs Survey Participants
b. The Data Presentation
After conducting the first survey, the writer analyzed the questionnaires and the informal interview. The writer gathered some
important information from the participants, such as the participants’ educational background, their idea of learning English, their
importance in learning English, their difficulties in learning it, and the topics of English materials that interest them. The questionnaires are
closed-form questionnaires. The following discussion is the result of the questionnaires
from the first survey study. 1 The Participants’ Educational Background
From the questions number 1 part 2, the writer found that there were 5 17 participants who graduated from junior high
school, 21 70 participants from senior high school, and 4 13 from university. Some participants admitted that they could not
enter university because they could not afford the costs, so they decided to work.
The graph of the Personnel of Kaban Group Shop’ Educational Background is as follows:
Senior High
School, 70
Junior High School,
17 University,
13
Figure 8: the Graph of the Personnel of Kaban Group Shop Educational Background
From the question number 2 in part 2, the writer found that 30 100 participants have once learned English. They once
studied it at school. Though all of them have learned English, they admitted that they did not have proper skill to communicate with
foreign customers, particularly speaking skill that is mostly needed to support their job. They tried to solve this problem by using
gesture. However, they stated that using gesture is not effective because it needed lot of time. Sometimes, they even used some
tool, for example they used calculator to bargain with them. Hence, they had limited skill to communicate using English with their
foreign customers. The graph of the Personnel of Kaban Group Shop
Experiences in Learning English is as follows: PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
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