F. Data Analysis
The weaknesses and the strengths of the designed materials are measured by using the Central Tendency. The Central Tendency consists of
mean, median, and mode. But in this study, only Mean is used to elicit data about whether or not the designed materials are acceptable. The interpretation
of the degree of agreement from Best 1970: 179 is used to achieve that purpose. The Central Tendency is presented in the following table:
N Opinions
Central Tendency N
Mn
Table 3: The Central Tendency of Participants’ Opinion Notes:
N : Number of participants Mn : Mean
The formula to get the Central Tendency is:
Notes: Σ : the sum of
x : Raw score N : the number of cases
: Mean
G. Research Procedures
The procedures used in this research are: 1. Conducting needs survey
2. Analyzing the data from the needs survey 3. Formulating goals, topics, and general purposes
4. Selecting the syllabus types 5. Specifying the learning objectives
6. Designing the materials 7. Selecting teaching-learning activities
8. Designing the materials 9. Conducting evaluation by distributing about the designed materials to 4
evaluators in order to elicit feedback from them. One evaluator is the lecture from English Language Education Study Program of Sanata
Dharma; meanwhile, the rest are English instructors in Yogyakarta 10. Revising the designed materials as the final version
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CHAPTER IV RESULTS AND ANALYSIS
This chapter consists of the Results of the Survey Study, the Stages of Development on the Designed Materials, and the Presentation of the Materials.
A. The Results of the Survey Study
This section presents the analysis of the data gathered from the questionnaires and interview. There are two types of data presented in this
section. The first type is the Result of the Survey Study for the Needs Survey. Thirty questionnaires were distributed to thirty personnel of Kaban Group
Shop; consist of the shopkeepers and the shop assistants. The writer gathered the data to gain information about the topics and themes related to the job of
Kaban Group Shop personnel, the skill used in the materials, and the characteristics of the learners. The second type is the Result of the Survey
Study on the Designed Materials. Four questionnaires were distributed to four evaluators; consist of one lecturer from English Language Study Program of
Sanata Dharma University and three English instructors in Yogyakarta. In the second survey study, the writer gathered the evaluators’ opinions and
suggestions for the materials development.
1. The Result of the Survey Study for the Needs Survey
This section is divided into two subsections. They are the Description of the Personnel of Kaban Group Shop and the Data
Presentation. The first subsection discusses the general characteristics of PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
the participants; meanwhile, the second subsection discusses the findings of the survey study.
a. The Description of Kaban Group Personnel
The participants of this survey were 30 personnel of Kaban Group Shop, consisting of 4 13 shopkeepers and 26 87 shop
assistants of Kaban Group Shop. Kaban Group Shop itself is the main shop, which has three branches and is run by the Kaban family, who
originated from Medan, North Sumatera. Most of the shop assistants still have family relationship with the shopkeepers of Kaban Group
Shop. Nineteen 63 personnel of Kaban Group Shop came from Medan, 3 10 personnel came from East Java, and 8 27 came
from Central Java. Their places of origin influence the types of language they usually speak. All of Kaban Group, 30 100
personnel spoke Indonesian to communicate, 14 29 personnel spoke Karonese one of the local languages in North Sumatera, usually
used among Karonese tribe, 4 8 personnel spoke Javanese, and 1 2 spoke Sundanese as daily language.
Kaban Group Shop runs leather goods business, such as men and women’s bags, sandals, shoes, wallets, belts, and key tags. Most
of these goods are imported from Guangzhou and Hongkong, China; meanwhile, the rest of the goods are local high quality goods. Kaban
Group Shop acts both as a wholesaler and retailer. Their customers come from domestic and international markets. For international
market, their customers are merchants who do not have any channel to PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
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