The criteria being the basis of choosing the traders were as follows: 1.
The traders are Balinese. 2.
Their age should be minimum 18 years old. 3.
They should have at least 5 five years experience as traders. 4.
The educational background of the traders is maximal graduated from senior high school.
1.5.2 Method and Technique of Collecting Data
This research used purposive sampling based on the criteria of choosing the traders in order to select the representative sample of the overall population of
the traders, consequently the analyzed data can represent the fact occurred in the field.
The data was collected by using observation method with some techniques; they are interview, recording and note taking techniques. Observation
techniques can be divided into participant observation or direct observation and non-participant observation. Participant observation or direct observation is the
process enabling researchers to learn about the activities of the people under study in the natural setting through observing and participating in those activities. Non-
participant observation, the research remains detached from the activity under observation and simply watch and record what is going.
In this study, the non-participant observation was used; the writer observed activities of the traders by observing the traders when they communicated
with foreign customers using English, then the data was collected by taking a note
and recording the utterances of the traders while they were doing a conversation with the foreign customers.
The observation conducted within a month and two weeks or 6 weeks, seeking for the information about Kerthagosa and the traders obtained in the first
and second weeks, distributing the questionnaires were done in the third week. The data obtained for two weeks in the fourth and fifth weeks by recording and note
taking the conversations between the traders and foreigners. Furthermore, seeking the information of association of the traders was done in the last week.
The steps of method and technique of collecting data were describes as follows:
1. Interviewing the traders. through the questionnaire as the instruments
2. Recording and note taking the traders’ conversations when they sold their
goods to the foreigners. 3.
Transcribing the data from note taking and observation transcribed and typed up using a data sheet.
1.5.3 Method and Technique of Analyzing Data
There were some steps in analyzing the collected data. First, all the data obtained in the observation that already recorded in the spoken form as transcribed
into the written one. The data which analyzed was taken from those written forms
