31 and the object of the research. This research would analyze the data in form of
words and numbers. It aimed to make this research more effective. The first thing the researcher did is finding out the samples of watch advertisement in some
magazines. The researcher would use the samples and evidence to answer the problem stated in the previous chapter. To reach the goal of this research, the
researcher would apply some relevant theories. After the researcher found and collected the data, the researcher continued
the next step which was useful for the analysis. The researcher conducted a small analysis to get some preliminary data. Next, the researcher continued the analysis
to answer the research problems. Then, the researcher analyzed the persuasive language and the text types of watch advertisements.
F. Research Procedure
This section summarizes the steps in the research. First, the researcher took a look on the phenomena to choose the topic, especially the relation between
language and society. Second, the researcher went to the library to find some review relevant literatures and the previous research. Third, the researcher created
the problem statements based on the phenomena. Fourth, the researcher decided the qualitative methodology used in this research. Fifth, the researcher made
decisions about the particular participants and the data collection methods. Sixth, the researcher collected the data. Finally, the researcher analyzed the data in form
of words.
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32 There were some steps to analyze the data. First, the researcher classified
the data based on the group. Second, the researcher read and understood the data. Third, the researcher answered the problem formulation. Fourth, the researcher
made some notes. To get more detail explanation, the researcher sought some research and
theories to support this research. In this research, the researcher tried to see the persuasive language in those advertisements. The last, the researcher presented the
findings in the descriptive data.
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33
CHAPTER IV RESEARCH FINDINGS AND DISCUSSION
This chapter presents the data and findings which have been analyzed by the researcher. This chapter is aimed at answering the two research problems
stated in the previous chapter. They are: 1 How is the persuasive language expressed in watch advertisements headlines in magazines? 2 What text types
are used in watch advertisements body copy in magazines to give information about the product?
A. The Expressions of Persuasive Language in Watch Advertisement
Headlines
Advertisement is one medium to advertise products. The purpose is to persuade the costumers or the readers. Therefore, advertisement contains the
persuasive language. Problem number one deals with the persuasive language expressed in the
watch advertisements headline. Headline is an important part in the advertisement. The readers will be interested in the advertisement through reading the headline
firstly. Moreover, a headline is to engage the reader fast and to present the complete selling idea. Moreover
, a headline uses “power” words to increase readership and improve the boom factor of an advertisement.
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