30 also gives information about some watches or new products. There are many
kinds of watch brands in the magazine.
C. Research Instruments
This research uses two research instruments. They are the researcher and the documents. Merriam 2005: 15 explains one of characteristics of qualitative
research is the researcher as the primary instrument for data collection and analysis. The researcher was able to be responsive of collecting and analyzing
data. The researcher could also expand her understanding, data, summarize material, etc. This research also uses documents to analyze. Those documents are
advertisements. Then, the researcher would present the data analyzed. The researcher also checked the adequacy of data analyzed.
D. Data Gathering Technique
The researcher dealt with the persuasive language in watch advertisements. Furthermore, the researcher needed watch advertisements as the
main data source to conduct this research. The researcher collected the data from printed media, magazines. Next, the researcher divided them based on the type of
advertisements. Then, the researcher would analyze them.
E. Data Analysis
This research was a document analysis. Additionally, a document analysis is one type of qualitative research. Thus, the researcher needed some references
PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
31 and the object of the research. This research would analyze the data in form of
words and numbers. It aimed to make this research more effective. The first thing the researcher did is finding out the samples of watch advertisement in some
magazines. The researcher would use the samples and evidence to answer the problem stated in the previous chapter. To reach the goal of this research, the
researcher would apply some relevant theories. After the researcher found and collected the data, the researcher continued
the next step which was useful for the analysis. The researcher conducted a small analysis to get some preliminary data. Next, the researcher continued the analysis
to answer the research problems. Then, the researcher analyzed the persuasive language and the text types of watch advertisements.
F. Research Procedure
