Explanation Information Report The Text Types of Watch Advertisement Body Copies

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1. Explanation

Speaking or writing about how or why things happen is called an explanation. The explaining text type tells how or why something occurs. The researcher discovered two advertisements. [1] [2] Those headlines were classified as explanation texts. The text in the example [1] implies each step of the process the how, the reasons the why, and the conclusion. The text in the example [1] explains the thing the pare-chute, how the pare-chute works in the watch, and why the pare-chute is one of the most famous Breguet inventions. The key word “the pare-chute” is what is to be explained in the text. The key word “because of” shows cause and effect. The text in the example [2] explains how the Lange Double Split works and why it becomes one of the most complicated watches. The text in example [2] also implies the structure of an explanation text. Th e key word “the Lange Double PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI 47 Split ” is what is to be explained in the text. The key word “because” shows the cause and effect.

2. Information Report

An information report is a piece of text that presents information about a subject. An information report usually contains facts about the subject. Therefore, it is common to find description in an information report Wong, 2003: 127. Most of the advertisements’ body copy could be classified as an information report. The researcher discovered forty six advertisements. The researcher presented four examples. [3] [4] [5] PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI 48 [6] Those text were classified as an information report. Those texts try to inform an issue to persuade the readers. The text in the example [3] informs an issue about the contribution of the product for the humanity programs such as education and health. The text also provides the contact information if the readers wants to participate in the pograms. It is the way of the advertisement to persuade the readers. The text in the example [4] informs the features of the watch. The text describes them in short and understandable sentences. The text in the example [5] does not merely inform an issue but also describes the relationship between Tobias MacDonald and the product. The text in example [6] informs about the product. The text describes some features. Moreover, the text provides contact information to help the readers get more information.

3. Exposition