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2. The Body Copy
The researcher found an advertisement that did not employ the body copy. They was MAURICE LACROIX. Therefore, this advertisement provides the
visuals to clarify the message.
Figure 4.6 MAURICE LACROIX Taken from International Watch 2007: 14-15
The advertisement did not present the body copy. The advertisement presents the visuals, headline, contact information, logo, and slogan. The
communicator considers that the readers would be more interested in the visuals than the body copy. The communicator has provided contact information, so the
readers would call it to get more information.
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CHAPTER V CONCLUSIONS, IMPLICATIONS, AND SUGGESTIONS
This chapter is aimed at drawing the conclusions from the analysis the results which are related to the problem formulation. It summarizes the major
findings and presents the limitations. This chapter also presents the findings of this research, the implications of the research toward English teaching and
learning process, and some suggestions for future research and current practice.
A. Conclusions
From the analysis of sixty four advertisements, it can be concluded that those advertisements combined some strategies to express the persuasive
language. The researcher found that there were fifty four advertisements could be
classified into five types based on the advertising strategy. They were benefit, newsinformation, provocative, command, and question. Most of the
advertisements used provocative headlines. Furthermore, the researcher found that there were ten advertisements did not present the headline. The researcher also
found that all headlines had functions more statements or declarations. Some advertisements used the same pattern to express the persuasive language in the
headlines. The researcher also found that there were sixty three advertisements
employed explanation, information report, and exposition text in the body copy.
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