1. Home
  2. Lainnya

Primary Data Data Collection Method

49 raw data Istijanto, 2009: 35. In obtaining the data, the author uses primary data and secondary data

1. Primary Data

Primary data is data obtained directly from the source. Meanwhile, according Istijanto 2009: 44 The original primary data collected by researchers to answer the research question specifically. Primary data in this study were obtained in full from the respondent through a list of questions. Primary data collected includes identifying data of respondents, respondents opinions about decisions concerning the purchase of brand awareness, perceived brand quality, brand association, brand loyalty on Garuda Indonesia. Primary data collection method used in this research is a method of distributing a questionnaire on consumer Garuda Indonesia. Respondents are consumers who never use or purchase services in the Greater Jakarta Garuda Indonesia. Data collection will be conducted through a questionnaire submitted to each of the selected respondents. With a personal questionnaire, researchers can deal directly with the respondent and can provide the necessary explanations. The data in this study obtained directly from the questionnaires questionnaire by the respondent. The questionnaire in this study consisted of questions derived from each study variable indicators. The questions on the questionnaire prepared by the Likert scale. Likert scale is a widely used scale that asked the respondent indicates the 50 degree of approval or disapproval of each of a series of statements mengenaik stimulus object. Generally measurements using five response categories ranging from strongly agree and strongly disagree Malhotra, 2009: 298. Scale 1-5 to obtain data that is numerical and given a score or value. For the category of questions with answers strongly disagree or strongly agree. Table 3.1 Likert Scale No Answer Score 1 Strongly Agree 5 2 Agree 4 3 Doubtful 3 4 Disagree 2 5 Strongly Disagree 1 Source: Maholtra, 2009 Figures 1 one shows that the respondents giving negative responses strongly disagree to the questions posed, while the number 5 five showed positive responses strongly agree.

2. Secondary Data

Dokumen yang terkait

Pengaruh Perceived Quality, Brand Association, dan Brand Loyalty Terhadap Keputusan Pembelian Pasta Gigi Merek Pepsodent Pada Mahasiswa Fakultas Hukum Universitas Sumatera Utara.

1 38 124

Pengaruh Ekuitas Merek (Brand Equity) Tas Sophie Martin Terhadap Kesediaan Membayar Harga Premium (Studi Kasus Pada BC Rosida Medan).

3 49 104

Pengaruh Perceived Quality dan Brand Association Terhadap Brand Loyalty Mie Instan Merek Indomie (Studi Kasus Pada Mahasiswa Fakultas Psikologi Universitas Sumatera Utara

1 42 105

The Influence Of Brand Image On Consumer Loyalty In The Restaurant TIP-TOP

1 28 94

Analisis pengaruh Brand Awareness, Perceived Quality, Brand Association, Dan Brand Loyalty terhadap keputusan pembelian pada produk pasta gigi 'Pepsodent (studi kasus pada Mahasiswa UIN Syarif Hidayatullah Jakarta)

6 41 167

Analisis pengaruh ekuitas merek terhadap keputusan pembalian serta dampaknya terhadap tanggungjawab sosial produk sabun mandi lifebuoy

0 3 167

The Influence of Celebrity Athlete Endorser, Brand Awareness, Brand Association, and Brand Personality Toward Purchase Intention

0 6 170

Ekuitas Merek Bank Syariah di Kalangan Mahasiswa Program Studi Muamalat UIN Syarif Hidayatullah Jakarta

2 11 151

ANALISIS PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY DAN BRAND LOYALTY TERHADAP PURCHASE INTENTION LAPTOP ACER DI PONOROGO.

0 3 96

Purchase Decision Brand Loyalty Brand Awareness Brand Association Perceived Quality

0 0 19