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CHAPTER IV RESEARCH FINDINGS AND ANALYSIS
A. General Description of Research Object
1. Company Overview
PT Garuda Indonesia Persero Tbk is an Indonesian goverment’s company that primarily engaged in commercial airline business. Its business is
classified into three segments: flight operation, aircraft maintenance services and other operations. It operates a full-service of flight operation under the
brand name of Garuda Indonesia while its subsidiary, PT Citilink Indonesia operates a low-cost airlines carrier under the brand name Citilink.
PT. Garuda Indonesia’s Vision, “becomes a reliable airlines company by
offering quality services to the people of the world using the hospitality of Indonesia”.
In order to reach the vision, the company has the mission, “As the airlines company that carrying the flag of Indonesia which is promoting
Indonesia to the world to support the development of the national economy by providing professional service.”
2. Respondents’ characteristics
Data used in this research is primary data that achieved by spreading the questionnaire by the amount of 60 questionnaires on the customer of PT
Garuda Indonesia airline in Jabodetabek areas. In order to get high quality
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data, the researcher distributed the questionnaires directly to the respondents. The period of questionnaire completion had been scheduled on September
2014 until March 2015.
Figure 4.1 Respondent’s Gender
Source: Data Processed, 2015 In figure 4.1 it can be seen that the respondents in this research 55 are
male and remaining 45 are female.
Figure 4.2 Respondent’s Domicile
Source: Proceed Data, 2015
55 45
Gender
Male Female
32 18
15 10
25
Domicile
Jakarta Bogor
Depok Tangerang
Bekasi
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In figure 4.2 it can be seen that 32 of the respondents came from Jakarta, 18 of the respondents came from Bogor, 15 of the respondents are
domicile in Depok, 10 of the respondents from Tangerang and 25 of total respondents are Bekasi citizen.
Figure 4.3 Respondent’s Frequent Flight
Source: Proceed Data, 2015 Figure 4.3 shown the frequency of respondent activity to take a flight.
And according to data collected, 8 of respondents are taking a flight one a month, 30 of respondents are flight in 2 until 5 month, 42 of respondent
flight to somewhere in duration between 6 up to 12 months, and remaining 20 of respondents are taking a flight in the first time.
8 30
42 20
Frequent
One a Month 2-5 Month
6-12 Month First Time
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Figure 4.4 Respondent’s Destination
Source: Proceed Data, 2015 According to Figure 4.4 the departure of customer Garuda Indonesia
airlines 60 of total respondent are going to some place in the same nation, while the rest of 40 respondent will go to some place in the others nation.
B. Instrument Test result 1.
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